...ASSIGNMENT: BIG DATA CHALLENGES CASE STUDY TITLE: CONVERTING DATA INTO BUSINESS VALUE AT VOLVO STUDENT’s NAME: JOSEPH OSASUMWEN LECTURER’s NAME: PROF. HOSSEIN FIROUZI COURSE TITLE: CIS 500 DATE: JANUARY 28, 2013. ABSTRACT Big data has posed both challenges and opportunity in our present world of technology sciences. The challenges related to searching, analyzing, manipulating, and organizing are experienced when data explode, this challenges cannot be assign to one sector or field because it has encroach almost all sector relating to healthcare, retailing, manufacturing, governmental institutions, financial services, physical and life sciences. These big data when well managed with the right strategies and IT infrastructure, can support organization in analysis, decision making, better business intelligence, enhance communications capabilities and enrich collaboration, like in the case of VOLVO car corporation whose challenges was transform to better anticipated needs of customer, ad-hoc analysis and employees making inform decision other than guess work. HOW VOLVO CAR CORPORATION INTEGRATED THE CLOUD INTO ITS NETWORKS. Volvo need a global IT infrastructure because its customers are globally, which inspired the car company to select WINDOWS AZURE. The company wanted a new infrastructure to match their huge data challenges, the cloud infrastructure uses the ETL (extract transform load) to stream huge data from the previous DBMS (database management systems)...
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...The Big Data Challenges Markesha Peterson Dr. Lazzara Information Technology For Management October 28, 2012 Volvo Car Corporation is now capturing massive amounts of data from their vehicles. (Strader 2011) Rich Strader who sat in the CIO’s chair at Volvo for a twelve month stint is now convinced that, in this world today the consumers now value smart tech as much as automotive engineering. Strader feels manufacturers need to create vehicles that are in effect, highly connected, data-rich IT environments. The data that’s captured from the cars are opening up opportunities to turn resources in to something that allows Volvo to build better cars, and helps the customer have a better experience. (Strader 2011) The idea of them wanting to capture information internally from their vehicles to better the quality of their products for consumers is ground breaking. In this case study, I fill that Volvo integrated the cloud infrastructure into its networks perfectly. They decided to embed sensors and CPUs throughout the car, as an alternative for capturing data. The data that is captured for use within the vehicles transmission via the cloud back to the manufacturer, is detected from the brakes all the way to the central locking system. This idea was a way for the company to ensure the quality of the data stored covered all aspects of the vehicle. The way Volvo implemented the cloud infrastructure was a structured,...
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...THE BIG DATA CHALLENGES by William Thomas Info System Decision-Making Professor Raied Salman July 21, 2014 Volvo was founded in 1927 and, is one of the more popular brands of vehicles with over 400,000 cars sold in 2013. Their largest markets are the United States, Sweden, China, Germany and the UK. Volvo has taken vehicle diagnostics to another level by using the data transferred from their vehicles to improve the quality and performance of their overall fleet on the street and on the assembly line. In 1999 Volvo began collecting diagnostic read-out (DRO) data as a tool to help them get a better view into the performance and mechanical failure under actual field conditions. There are several factors to the diagnostic read- out that Volvo has to use in order for this information to be considered “useable data.” Diagnostic trouble codes (DTC) are generated when the vehicle presents some sort of fault, it is then stored in the engine control unit (ECU). The next step is where Volvo took the next in order to transfer data in knowledge. At a typical dealership the service technician would connect his code analyzer to the vehicle’s code output connection. He would then use this information in order to provide or suggest what type if any maintenance or repairs are needed. However; at a Volvo dealership, the data is transferred to a centralized database at the Volvo Headquarters commonly referred to as the “Data Warehouse.” This data is accessible to all Volvo dealerships...
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...How Volvo Car Corporation Integrates Cloud Infrastructure into its Networks Volvo utilized data mining in an effort to discover the unknown valuable relationships in the data collected and to assist in making early predictive information. It created a network of sensors and CPUs that were embedded throughout the cars and from which data was captured. Data was also captured from customer relationship systems (CRM), dealership systems, product development and design systems and from the production floors in their factories. The terabytes of data collected was streamed via the cloud to its centralized hub or Volvo Data Warehouse. From the warehouse Volvo received real-time analysis of data captured. The data could then be archived and accessed on demand. How Volvo Car Corporation Transforms Data into Knowledge From the Volvo Data Warehouse all the data from the various data streams is analyzed and transformed into knowledge. The information generated gives Volvo the ability to early predict potential issues such a mechanical problems which would show up only after the manufacturing process is completed. The data is insightful and Volvo can fix a problem during the manufacturing process before it becomes a hazard to customers. This real time analysis gives Volvo a competitive edge. Better maintenance plans for the vehicles are designed because they can predict when parts for various cars need to be checked or replaced. Volvo became the first company to implement an Early...
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...Challenges of Big Data Data driven decision making is one of many benefits Big Data provides, but before benefits can be discussed one needs to look into the challenges related to Big Data. Prior to the hard drive era, people logged data on paper and eventually stored it in a locker room. With so much data at hand, it was merely impossible for one to collate all of it into a structured format. Besides, analysis of this same very data was very unlikely to happen or likely to happen in a timeline that did not suit its purpose. In spite of being in a technological advanced world, we face a similar issue with data overload. The one factor that differentiates us from the past would be digital storage. I tend to look at this as a bittersweet blessing; we now have data that is accessible, but as we keep adding data at today’s frequency, utilizing it will become a slow and painful process. That being said, let’s take a deeper dive into the challenges we face regarding Big Data. In my opinion, Data acquisition would be the root cause of all our challenges. Due to the fear of losing out on important information, people tend to store everything; I like to think of this as hoarding of data. If we were to figure out a way to segregate important data and leave the junk out, transition into subsequent processes would be simpler. Within this root cause, I would also include our inefficient ways of storing the right metadata. If the right metadata is stored in a structured format...
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...Companies face many challenges when it comes to capturing, storing, searching, and analyzing Big Data. Big Data is a term used to describe the voluminous amount of structured and semi-structured data generated by companies. This paper will focus on The Volvo Car Corporation and how they were able to face this problem due to its voluminous amounts of data being streamed for their vehicles. I will go over how Volvo was able to integrate Cloud infrastructure into its networks, explain how they transformed their data into knowledge, identify the real-time information systems implemented and evaluate the impact of these implementations, and argue how the Big Data strategy gives Volvo a competitive edge. Volvo, which means “I roll” in Latin, got its start on April 14, 1927 by a gentleman named Jacob, in Gothenburg. Since then it has come a long way by integrating Cloud infrastructure into its networks. Cloud computing is defined by Turban and Volonino (2011) as computing “in which the technology is rented or leased on a regular or as-needed basis” (pg 32, para 3). One thing Volvo has done is to create Cloud Computing e-learning solutions for Arab and African countries in partnership with Allied Soft (Allied Soft, n.d.). This has allowed Volvo to open an Education Service Provider in order to allow students, teachers, and parents to access the e-learning software. Cloud computing has also allowed Volvo to as stated by Microsoft Case Studies (2011) “address its needs for a cost effective...
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...ASSINGNMENT: CASE STUDY1: THE BIG DATA CHALLENGES NAME: MICHEL NGAKO EMOU PROF: HOSSEIN FIROUZI COURSE: CIS 500; Information System for Decision Making January 31, 2013. INTRODUCTION Volvo Car Corporation separated from his parent Ford in August, 2010; it was also breaking free from Ford IT infrastructure. That’s allows the company to developed and integrated new IT infrastructure, making a significant changes on their business. 1) Judge how Volvo Car Corporation integrated the cloud infrastructure into its networks. Volvo Car Corporation has doing successfully the integration of cloud infrastructure into its networks. They have captured terabytes of data through sensors and CPUs embedded in their cars, and transmitting to manufacturer via cloud. Then, those data are streamed into Volvo data warehouse with others data coming from customer’s relationships management, from dealerships, their production/factory floors and product development and design systems. All those data stored and use by Volvo give him a real advantage in its field of business. 2) Explain how Volvo car corporation transforms data into knowledge Once those terabytes of data are collected and stored into Volvo data warehouse, they combined and analyzed them to extract useful information. Those information help Volvo Car Corporation either to be predictive or proactive. As said Rich Strader, CIO’s chair at Volvo” by splicing that data together, we are pre-warned about potential...
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...THE BIG DATA CHALLENGES References http://www.i-cio.com/__data/assets/pdf_file/0004/8833/i-cio_Case_Study_Volvo.pdf http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000008490 http://esd.volvocars.com/local/us/Navigation_Manuals/2011-Volvo-Navigation-Manual-C30-S40-V50-C70-XC90.pdf Volvo integrates cloud infrastructure into their networks by the help of Windows Azure. Volvo’s marketing campaign wanted to release an ad during the release of the Twilight movies series because the films highlighted several of Volvos’ cars. When the first two movies came out Volvo started a digital marketing campaign that drove traffic to their website, which had about 9,000 visitors every second, this caused an outage and a sluggish performance on the website. In a result led to unhappy customers. Volvo developed an interactive game where the user had to try to navigate through a course maze in a Volvo car, while having the fastest time and using the shortest route and the winner will win a brand new Volvo. This game was hosted in the web roles in Windows Azure. By using Windows Azure Volvo had the level of scalability that they needed to handle the large volume of traffic, and Azure also helped Volvo to deliver high performance applications that they wanted. Volvo transforms its data into knowledge by using marketing. It uses ETL (extract, transform, and load) to get data from the data warehouse. Then it uses this information in its marketing research....
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...Case Study 1: The Big Data Challenges Judge how Volvo Car Corporation integrated the cloud infrastructure into its networks. The Volvo Car Corporation integrated the cloud infrastructure into its networks to capture data from Volvo vehicles to help build better cars and to help the customer have a better experience. Data is now being captured for use within the vehicle itself, and increasingly, for transmission via the cloud back to the manufacturer. At Volvo, those huge volumes streamed into a centralized analysis hub, the Volvo Data Warehouse, alongside data from customer relationship systems, dealership systems, and product development and design systems (Global Intelligence for the CIO, 2011). The Volvo Car Corporation wanted to create an effective marketing strategy to tie in with the movie trilogy Twilight franchise by creating an interactive game that would engage the global community. The idea for the game was that users could play to win a new Volvo XC60 car. However, the company's existing technology infrastructure could not provide the scalability required to fulfill the vision, and expanding it would be cost-prohibitive. After consulting with Microsoft Gold Certified Partner LBi to evaluate options, Volvo selected the Windows Azure cloud-computing platform (Microsoft, 2011). In an effort to address, its needs for a cost-effective infrastructure that provided the ability to quickly scale up to handle a high volume of traffic and that would also serve...
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...The Big Data Challenges April 19th, 2012 Introduction When Volvo separated from Ford in 2010, it was breaking free from an IT infrastructure that consisted of a tangle of different systems and licenses. The need was there to develop a new stand alone IT infrastructure that could provide better Business Intelligence, boost communication capabilities and enrich collaborations. Volvo Car Corporation Integrates the Cloud into Its Networks The ability to collectively harness the wealth of data being mined was invaluable. Volvo collects terabytes of data from embedded sensors in their cars, from their customer relationship management (CRM) systems, from dealerships, product development and design systems and from their production/factory floors. Volvo then, via the cloud, transfers and archives this Big Data to its Volvo Data Warehouse where it can be stored for Long Term Archival and Retrieval or it can be accessed by Volvo’s employees. In 2010, Volvo stretched across eight main business units and twelve support areas with production plants in 19 countries. The platform used to link employees at the business units, support and production plants together are done via Volvo’s cloud with Saas software as a user interface and display. They have employee web portals, as well as supplier and vendor web portals to improve collaboration. Volvo has a high-performance infrastructure that includes parallel multi-processing, high-speed networking, and fast I/O storage...
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...their Information Technology (IT) from an on-line host provider. The ability to rent programs and internet services instead of investing in buying and housing all of these programs saves an organization quite a bit of time and money. This cloud technology, often known as data demand centers, provides compute power, storage, and memory to companies at a price per hour so it gives companies the advantage of not having to invest in on-site hardware equipment (Lambert, 2011). Furthermore, this cloud infrastructure allows a company the capability to assist in other business areas like marketing, customer service, and manufacturing by setting up an organized system to track and take care of all leads, sales, and manufacturing issues. Definitely, Volvo has found business value in utilizing this groundbreaking technology to give them the competitive advantage in the automotive industry. Volvo has taken this expertise and added sensors throughout each vehicle allowing a high volume of data to travel through a cloud infrastructure that is streamlined against their customer, dealership, and design systems and dumped in their centralized hub called the Volvo Data Warehouse. This cloud model, also known as the Big Data System, has allowed Volvo the ability to accumulate a huge volume of information so they can find vehicle malfunctions, find optimal ways to manufacture more efficiently, and provide customers with the greatest quality vehicles. This novel computer model has given Volvo...
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...The Big Data Challenges By Jamia Yant April 19th, 2012 Introduction When Volvo separated from Ford in 2010, it was breaking free from an IT infrastructure that consisted of a tangle of different systems and licenses. The need was there to develop a new stand alone IT infrastructure that could provide better Business Intelligence, boost communication capabilities and enrich collaborations. Volvo Car Corporation Integrates the Cloud into Its Networks The ability to collectively harness the wealth of data being mined was invaluable. Volvo collects terabytes of data from embedded sensors in their cars, from their customer relationship management (CRM) systems, from dealerships, product development and design systems and from their production/factory floors. Volvo then, via the cloud, transfers and archives this Big Data to its Volvo Data Warehouse where it can be stored for Long Term Archival and Retrieval or it can be accessed by Volvo’s employees. In 2010, Volvo stretched across eight main business units and twelve support areas with production plants in 19 countries. The platform used to link employees at the business units, support and production plants together are done via Volvo’s cloud with Saas software as a user interface and display. They have employee web portals, as well as supplier and vendor web portals to improve collaboration. Volvo has a high-performance infrastructure that includes parallel multi-processing, high-speed networking, and...
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...Week 3 - The Big Data Challenges May 2014 Case Study: The Big Data Challenges Glendoria Early Strayer University CIS 500 – Information Systems for Decision Making Dr. Vince Osisek May 12, 2014 Case Study: The Big Data Challenges Week 3 - The Big Data Challenges Page 2 What if your car could talk? Well Volvo CIO's had to wonder the same thing as well. Volvo, a Swedish multinational manufacturing company, that not only produce cars, but light and heavy weight trucks as well as buses. Volvo Car Corporation has a history of using innovation to produce premium automobiles. The manufacture chose to rely on information technology to gain the innovative edge to help the company grow by integrating the cloud infrastructure into their networks. The Volvo Data Warehousing Program, started in 2006 (Data in the Driver's Seat), it draws insight from this multi-terabyte resource to create clear business advantage by integrating information from four primary sources: a system for managing vehicle and hardware specifications, one for managing on-board software specifications, the system that collects vehicle diagnostic data from service centers worldwide, and the warranty administration system. (Tobey, 2010) Joining all the various pieces of data together, Volvo can be warned about potential mechanical issues that may show up in the early part of a car's lifecycle. Volvo can spot patterns from the data that may indicate a potential flaw in a particular part well before a...
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...Case Study 1: The Big Data Challenges James (JT) Clark Professor Elhag Ibrahim Information System for Decision-Making 10/31/2012 . Case Study 1: The Big Data Challenges Introduction I feel as though Volvo integrated the cloud infrastructure into its networks very well. It took the proactive approach instead of being reactive. It applied this to all aspects to their vehicles. Volvo chooses to have the cloud work for them and it saved them money in the end. They had a centralized data base in which all their information was gathered and stored and from there it was turned from raw knowledge into useful information. Volvo Car Corporation Integrates the Cloud into Its Networks Volvo had the ability to collectively harness the information that they collected information from the hundreds of sensors that were embedded throughout the cars. This data was being captured for use from the vehicle and transmitted via the cloud back to the manufacture. This data was streamed into a centralized analysis hub, where they were being used by the customer relationship systems, dealership systems, and product development and designs systems. This way they could share information about any particular vehicle and any problem that they may be experiencing and stop an issues before it gets out of hand. How Volvo Car Corporation Transforms Data into Knowledge They are taking the data that they are receiving from the vehicles and putting it all together. This way they are pre-warned...
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...“Converting data into business value at Volvo” Dianne Allamani Dr. Paulette Stephens CIS 500 - Information Friday, July 13, 2012 Volvo Car Corporation is a great example of a Corporation that has been able to integrate the cloud infrastructure into its networks. Using the cloud, Volvo is able to convey and collect huge volume of Data “Big Data” to its Volvo Data Warehouse where it can be stored and analyzed for future record usage and recovery or restoration by Volvo’s employees. Asthana (2011) He states that: The Swedish car maker collects terabytes of data from embedded sensors in their cars—from their customer relationship management (CRM) systems, from dealerships, and from their factory floors. These data streams are combined and analyzed to yield early predictive information on matters like manufacturing defects that haven’t occurred yet. Using Saas, software applications are run from one centralized location. The software can be accessed from any location over the internet. Volvo uses on demand computing via the clouds, to link their business units and support areas and production plants all over the world. Their cloud computing systems functions as an entry point for their web users. Connecting employees, suppliers and vendors and therefore improving their operations making them more efficient and more competitive. This allows Volvo to optimize their IT infrastructure cost effectively and still be technologically advanced giving them the competitive advantage...
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