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The Big Fix at Toyota Motor Sales (Tms)

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CASE STUDY: ROCHE’S NEW SCIENTIFIC METHOD

QUESTION 1

For new drugs and size up toxicity risks earlier than ever. Projects needed to be managed in a totally different way. Roche can now churn out 1 million genomics experiments a day. Whereas research teams once spent years looking for a single good idea, they now must consider hundreds or even thousands of candidates daily. The data that is generated is overwhelming not only for the researchers, but also for Roche’s large infrastructure of computers. Despite the daunting task, the potential is too great for Roche to ignore. At a recent media briefing, Roche Group chairman and CEO Franz Humer declared, ‘‘look at this revolution of genetics, genomics, and proteomics. It’s becoming ever clearer that we will be able to identify early the predisposition of people to disease—and to monitor and treat them more effectively. We’ll develop markers for cancer. That will lead to better test kits and to new pharmaceuticals.’’ Thus, Roche’s U.S. pharmaceuticals headquarters is making adjustments to deal with having ‘too much data, too fast.’ Roche’s management has recognized that it needs to rethink the best ways to build teams, hire people, and create a culture where failure is all right, as long as it is fast. Roche has had to embrace an ¬-organizational revolution to accommodate the technological revolution.

QUESTION 2

Roche mainly employs the Innovation strategy through the use of IT, driving change in organizational culture and the consequent change in business processes. Firstly the innovation strategy is evident in that the organization has had to embrace and organizational revolution to accommodate the technological revolution. The shift in approach in Research and Development - Roche moves towards a system which encourages a warmer style of teamwork as opposed to the ultra-competitive culture in which scientists…...

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