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The Big Ideas - Share Value Case

In: Business and Management

Submitted By ptrieu22
Words 334
Pages 2
Phat Trieu
COB 487
Write-up #1: Article The Big Idea-Creating Shared Value

Questions:
Is there a linkage between business strategy and corporate social responsibility?
Nowadays, many companies have put so much effort into improve their social and environmental consequences from their activities. However, some of them are succeeded and some are not nearly productive as they suppose to be. In my opinion, there are possible two reasons in which are due to the pitfall of their business to our society and the un-alignment between social responsibility and firm’s strategy.
How can firms create shared value?
According to the article, the notion of shared value means realizing what our community needs in terms of economical needs and defining our markets. Besides, thinking about the shared value definition does also mention about the harmful ways that business can bring to our community such as wasted energy or wasted materials from the production. Hence, many firm’s strategy has brought deep-down noticing the important notion of shared value in order to reduce harmful waste as much as they can. For example, the “fair-trade movement” has intend to improve the productivity/efficiency of farmers to produce higher quality product with low waste from its production.
Is the competitiveness of a company and the health of the communities around it mutually dependent?
In my opinion, the answer is not only mutually dependent but also they are interwinded. The view of business is linked with the profitability as well as creating more job for employment to our society. From the job, an employee has to pay taxes and purchases goods from their income. The cycle has been repeated for years. If we think about if an employee of companies is not able to perform his/her job, that matter would be fine if there is few employees in that situation. However, if there is a thousand of employee has not able to perform their job, the companies would be shut down so does the cycle.

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