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The Birch Case

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The Birch Paper Case

This case was about the decision that Mr. William Kenton, the manager of the Northern division of the Birch Company had to make regarding the purchase of specialty boxes. Mr. Kenton had received three bids. The first was from the Thompson division of the Birch Company for the amount of $512 per thousand boxes, the second was from West Paper Company in the amount of $460 per thousand boxes, and the last was from Eire Paper Company in the amount of $442 per thousand boxes. Now the task for Mr. Kenton was to choose the offer that was in the best interest of the company.

At first glance it would seem that the bid that should be accepted is the one made by Eire Paper Company because it was the lowest bid and had more room for profitability. Although the Eire Paper Company had the lowest bid if we evaluated the bid based on cost it would be as follows. The Thompson division would be $168($400 * 70%)* 60% added to $120($400 * 30%) to make it $288 of out of pocket cost, West Paper Company would be $460, and Eire Paper Company’s would be $401($442-$5-$36). The bid that would have been in the best interest of the Birch Company, if the divisions weren’t considered separate financial entities, is one from the Thompson Division. However, the Thompson division has its own goals in the company and accepting its bid would not be profitable for the Northern division. Since all the divisions of the Birch Company are judged on their own merits the Northern division and Mr. Kenton should accept the bid from Eire Paper Company.

The question now is, should the commercial vice-president intervene in the process? Since the Company is decentralized and the division managers are ultimately responsible for their divisions the vice-president’s involvement would only under-mind the autonomy of the division manager. The vice-president should only intervene if the

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