Premium Essay

The Body Shop Strategic Implementation Plan

In: Business and Management

Submitted By kwok575
Words 5911
Pages 24
THE BODY SHOP
Strategic Implementation Plan

Table of Content

Introduction 3 Section I Strategic Management Practices 4 1.1 The Body Shop’s Strategic Management Practices 4 1.2 Limitations and Alternative Approaches 6 1.3 Strategy proposed 7 Section II Corporate Governance 8 2.1 Evaluation of Governance structure 8 2.2 What is the stakeholder’s role? 9 2.2.1 Keep satisfied 10 2.2.2 Keep Informed 11 2.2.3 Key players 11 Section III Hard Changes in the Body Shop 13 3.1 Existing Value Chain 13 3.2 Adjustment 14 3.3 What strategy method should Body Shop undertake? 15 Section IV Culture and Leadership Changes 17 4.1 Strategic Change through Culture 17 4.1.1 Control Systems 19 4.1.2 Organisation and Power Structures 19 4.2 Strategic Change through Leadership 20 Section V Implementation Plan 21 5.1 Preliminary Activities to enter China 22 5.2 Procedure of starting a Business in China 23 5.3 Setting up the First Store 23 Conclusion 24 References 25

Introduction L’Oreal Group is the world’s largest cosmetic and beauty company, headquartered in France. It offers a vast amount of products and services across the cosmetic field, concentrating on make-up, hair care, skin care, perfumes and sun protection. L’Oreal divides its brand portfolio into five divisions, Professional products, L’Oreal Luxe, Consumer Products, Active cosmetics and The Body Shop, which covers different the lines to the diverse consumer group globally. The focus of this report is The Body Shop – a distinct unit under the L’Oreal. In 2006, L’Oreal had acquired The Body Shop for £652.3m. Nevertheless, The Body Shop brand is retained which operate as a separate entity from the L’Oreal group with its own Board of Directors and Executive Committee. The Body Shop is a British based...

Similar Documents

Premium Essay

Life's Scents

...The mission statement explains the purpose and promises of an organization where a vision statement defines the motivation of an organization with a strategic plan in place to meet the organization’s vision. Life’s Scents built the shops strategic plan around the mission and vision statement opposed to the mission and vision statement based on the strategic plan to ensure success reaching the goals of the shop. Life’s Scents is a local shop that specializes in aromatherapy, relaxation products, and workshops that teach relaxation, meditation, and massage techniques. The shop caters to a multicultural community by creating sections within the store dedicated to a variety of cultural needs reminiscent of Indian cultural oils, spices, aromas, and relaxation techniques. Life’s Scents strives to meet the demand and desires of all potential customers and continues to change and expand product lines to provide the most current quality products and services available. The shop originally focused on high end quality products but has since added product lines that focus on the middle income market. Mission Statement Life’s Scents hopes to enrich people’s lives by helping to enlighten their sense of well being, health, and relaxation. We strive to provide quality products and services at a fair price as well as superior customer service to meet the needs and desires of our customers....

Words: 2603 - Pages: 11

Free Essay

Performance Mangaement

...ISBN 1 902448 98 7 ISSN 1393-9424 Cover design by Butler Claffey, Dún Laoghaire Typeset by the Institute of Public Administration Printed by Future Print, Dublin 3 CONTENTS Executive Summary 7 Part 1: Chapter 1: 1.1 1.2 1.3 1.4 SETTING THE SCENE FOR THE STUDY Introduction Focus of report Study background and terms of reference Study approach and methodology Report structure 18 18 18 19 23 24 Chapter 2: Putting Local Government in Context: a Brief Historical and Comparative Sketch 26 2.1 2.2 Historical context Recent developments in Irish local government 26 28 Part 2: Chapter 3: COMMUNITY LEADERSHIP Strategic Policy Committees, Area Committees and Corporate 33 Policy Groups - Developing Political Decision Making 34 3.1 3.2 3.3...

Words: 47813 - Pages: 192

Premium Essay

Strategic Management

...Semester III UNIT – I STRATEGY AND PROCESS |Conceptual Framework for Strategic Management – Concept of Strategy and Strategy Formation Process – Stakeholders in Business – Vision, | |Mission and Purpose – Business Definition – Objectives and Goals – Corporate Governance – Social Responsibility | CONCEPTUAL FRAMEWORK FOR STRATEGIC MANAGEMENT Strategic management deals with decision making and actions which determine an enterprise’s ability to excel survive or die by making the best use of a firm’s resources in a dynamic environment. The main purpose of study of strategic management is to examine why some organization succeed while others fail and yet others completely change. Consider the following examples: ➢ Bharat Heavy Electricals Ltd. (BHEL) is now planning to expand its range to 800 MW supercritical power projects. ➢ LG Electronics India Ltd. (LGEIL) signed a MOU with Maharashtra government to expand manufacturing facility at Pune for Rs.900 crores. ➢ GAIL India has received an offer from China Gas Holdings for participation in a gas based petrochemical project to be set at Humor in Mangolia. ➢ The world’s largest steel conglomerate Mittal Steel Company is to become the second largest stakeholder in a Chinese Steel firm in Hunan Province. ➢ Mittal singed three MOUs with Jharkhand Government for setting up 12 million tonne Greenfield project in two phases....

Words: 3249 - Pages: 13

Premium Essay

Conceptualizing a Business

...One popular approach to increasing awareness about healthy lifestyles includes the focus on maintaining a healthy eating lifestyle and living actively to ensure the human body is strong in every sense. More companies and businesses have started offering healthy alternatives to their product lines to remain competitive with the growing health awareness trends of most consumers. However, one aspect of healthy living which is just as important as healthy eating or awareness is the personal one-on-one guidance when concerning making the right food choices and fitness activities that individuals need. This industry has not been widely accepted or positively viewed as affordable and necessary. Lifestyle Fitness-Who We Are and What We Do From my personal experiences, it is important to have a support team in place before making a lifestyle change. Not only will individuals be faced with food temptations, but they will also find reasons why they cannot go to the gym or participate in other physical activity. People find it easier to stop doing something when there is no one there to...

Words: 1331 - Pages: 6

Premium Essay

Strategies Management

...Note: Attempt Any Four Case Studies Case I THE STRATEGIC ASPIRATIONS OF THE RESERVE BANK OF INDIA The Reserve Bank of India (RBI) is India's central bank or 'the bank of the bankers'. It was established on April 1, 1935 in accordance with the provisions of the Reserve Bank of India Act, 1934. The Central Office of the RBI, initially set up at Kolkata, is at Mumbai. The RBI is fully owned by the Government of India. The history of the RBI is closely aligned with the economic and financial history of India. Most central banks around the world were established around the beginning of the twentieth century. The Bank was established on the basis of the Hilton Young Commission. It began its operations by taking over from the Government the functions so far being performed by the Controller of Currency and from the Imperial Bank of India, the management of Government accounts and public debt. After independence, RBI gradually strengthened its institution-building capabilities and evolved in terms of functions from central banking to that of development. There have been several attempts at reorganisation, restructuring and creation of specialised institutions to cater to emerging needs. The Preamble of the RBI describes its basic functions like this: '...to regulate the issue of Bank Notes and keeping of reserves with a view to securing monetary stability in India and generally to operate the currency and credit system of the country to its advantage.'...

Words: 6979 - Pages: 28

Free Essay

Spa Business Plan

...BUSINESS PLAN 105, Mutiara Inn, Politeknik Seberang Perai, Jalan Permatang Pauh, 13500 Permatang Pauh, Pulau Pinang Telephone number : 04-55649860 Fax number : 04-55649870 Email : serimutiaraspa@gmail.com EXECUTIVE SUMMARY 1.0 INTRODUCTION Professional women today must juggle a great deal of responsibilities in the home and in the workplace. Women with schedules that are stretched very thin lack the personal relaxation and balance that their bodies and minds require to be healthy. Currently, busy women often use day spas in an attempt to fulfill their physical needs for relaxation and stress relief. However, day spas, and the services they provide, are becoming more and more uniform only offering the basic massages, facials, and body wraps. Most women feel that if they have been to one day spa for physical relaxation, they have been to them all. Isn’t there a better relaxation solution out there that caters to both the physical and emotional relaxation needs of today’s modern woman? The answer is yes, and the solution is Seri Mutiara Spa. isn’t a day spa for professional women it is a wellness facility centered on its signature Asian Wellness Springs....

Words: 4472 - Pages: 18

Premium Essay

Better a Consistently Applied Mediocre Strategy, Than a Series of Ad Hoc Brilliant Strategies.”

...They were not part of the current strategies but were running in the background and were known as long term plans. As the idea matured, smaller companies started to adopt them as well and with time it became of part of the plan for most of the companies. Nowadays market is different, it is fast paced and quickly changing, hence strategic...

Words: 3321 - Pages: 14

Premium Essay

Evaluation and Expansion of the Body Shop

...Summary This essay will entail an overview of The Body Shop’s origins; an analysis of the brand using academic theory to evaluate its position within the market, and its existing communications strategies; and finally a proposal detailing how The Body Shop can tailor its communications toward specific target market in Dorset. ------------------------------------------------- [Document Title] ------------------------------------------------- Brand Analysis & Communications Plan Brands & Brand Communications WORD COUNT: 2,972 Brand Origins (See appendix 1) Strategic Brand Analysis Customer Analysis The Body Shop segments its target market psychographically. This is because their target market is defined entirely on their outlook and opinion on body care products, as opposed to targeting towards a certain age group. Typically adult females, the target consumer of The Body Shop would be one that is willing to sacrifice a low cost, for the benefit of high quality. It is likely that they will have an interest in issues such as recycling and ethical trade, and also be open-minded to experiencing new products with unconventional ingredients, which is why they would choose The Body Shop over a typical supermarket brand. Interbrand (2011) notes The Body Shop as a brand that has created a halo around its products due to its sustainable innovation, which is why customers choose it over other brands....

Words: 4038 - Pages: 17

Premium Essay

Final Strategic Plan

...Final Strategic Plan and Presentation Name University of Phoenix Bus/475 Instructor April 22, 2011 Business planning requires strategic planning that will help the organization become successful. Strategic elements map out the direction of business planning mode (Pearce & Robinson 2009). An alignment between strategic direction and business activities are determining factors of a business organization success or failure. I have selected a Christian Internet/Cafe organization to develop as a strategic plan. This plan will include my mission and vision guiding principles. Mission Statement The goal in a mission statement is define the strategic planning of a company. The company mission statement describes “the company’s product, market, and technological areas of emphasis in a way that reflects the values and priorities of the strategic decision maker (Pearce & Robinson, 2009 p. 12). The mission statement says who we are and what we do. In the Christian Internet/Café organization the mission is to have customers of all ages enjoy coffee, food and purchase religious supplies and books and share the internet experience in a comfortable environment. The organization will be a place that is unique, upscale, and customers can be a part of innovative experience. Vision Statement The vision statement for my business is to become a market leader through differentiation of the internet/café....

Words: 5009 - Pages: 21

Premium Essay

Ethical Consumerism - Body Shop

...Body shop has been trading for the past 35years and still withstanding its competitive market position by aspiring the add values band achieving a value chain with extraordinary cust6omer satisfaction. In this report the business operation of body shop will be...

Words: 2739 - Pages: 11

Premium Essay

Bmw Strategic Analysis

...nchen, Germany (sonja.ferber@bmw.de, peter.henrich@bmw.de) We sites cars developed over a to the a strategic-planning planning markets. model horizon. It determines 12-year assembly, improved Key words: global and paint shop, the transparency to BMW's allocation of various optimize as well It includes the supply of materials the investments in...

Words: 6024 - Pages: 25

Free Essay

Silay City

...REPUBLIC ACT No. 9593 Tourism Act of 2009 and otherwise known as Its Implementing Rules and Regulations DOT Manual Guides.indd_edited.indd 1 1/26/2010 1:33:03 PM DOT Manual Guides.indd_edited.indd 2 1/26/2010 1:34:00 PM REPUBLIC ACT No. 9593 AN ACT DECLARING A NATIONAL POLICY FOR TOURISM AS AN ENGINE OF INVESTMENT, EMPLOYMENT, GROWTH AND NATIONAL DEVELOPMENT, AND STRENGTHENING THE DEPARTMENT OF TOURISM AND ITS ATTACHED AGENCIES TO EFFECTIVELY AND EFFICIENTLY IMPLEMENT THAT POLICY, AND APPROPRIATING FUNDS THEREFOR Be it enacted by the Senate and the House of Representatives of the Philippines in Congress assembled: CHAPTER I GENERAL PROVISIONS SECTION 1. Short Title. – This Act shall be known as “The Tourism Act of 2009.” SECTION 2. Declaration of Policy. – The State declares tourism as an indispensable element of the national economy and an industry of national interest and importance, which must be harnessed as an engine of socio-economic growth and cultural affirmation to generate investment, foreign exchange and employment, and to continue to mold an enhanced sense of national pride for all Filipinos. Towards this end, the State shall seek to: (a) Ensure the development of Philippine tourism that is for and by the Filipino people, conserve and promote their heritage, national identity and sense of unity; (b) Recognize sustainable tourism development as integral to the national socio- economic development efforts to improve the quality of life of......

Words: 45022 - Pages: 181

Premium Essay

Marketing Strategy for Lush

...Lush “Happy people making happy soap” EXECUTIVE SUMMARY Lush Marketing Plan Page 1 I. Situation Analysis Lush Products and Services: Creators of Lush have been working together to craft their handmade cosmetics since the 1970’s, but not under the name Lush. Luckily in 1994 the company was able to recreate itself and reopened its doors as Lush Inc. Their headquarters are in Poole, England where they really changed the bathing world by introducing the public to new bath products such as Bath Bombs, Shampoo Bars and Massage Bars. Lush offers organic hair care, shower care, skin care and body fragrances. 1 The company was an instant success in England and now they have over 600 stores in 43 different countries. Lush believes in “happy people making happy soap.” Industry Analysis: Lush Inc. is a privately held company based in Poole, England. The company manufactures and has a market of personal health care products and gifts. There is no industry yet for organic cosmetics, which Lush ultimately falls into, however, Lush advertises itself as a cosmetic company....

Words: 6627 - Pages: 27

Premium Essay

Strategic Management

...This plan also provides an analysis and evaluation of the current and prospective structures of the health and wellness industry being in a very competitive industry, this strategic plan would assess the disadvantages and advantages of being part of the industry. II. VISION STATEMENT·     We aspire to introduce and promote healthy lifestyle that restores health and expresses beauty through continued education and learning. We envision establishing...

Words: 4884 - Pages: 20

Premium Essay

The Dixon Group

...Executive summary: This is report on the basis of the case study of the Dixon group, a market giant in the field of electronic and electric goods. This reports contain a brief analysis on the numerous part. And the answer was done on the basis personnel judgement and research. This report is done generally on the Dixon group’s member and the change happen by them to the whole Dixon group. The changing aspects on the company, stockholders and employees. The research methodology is personal research and on the data collection of the internet and websites. Further analysis was done to complete to give the shape of the report. Introduction: The Dixon group is giant company with its five members in the electronic industry of the England. Pc world, curry, master care and the link are the part of Dixon group. All the members are possessed by the Dixon Company in later. This company wanted to be the giant in the electronic and electrical product. To reach the goal it bought the other four company who are emerging stars of the field. Main motto of the Dixon group is to “make things work and keep them working”. For this reason it hired the master care to support the after sale services in the customer. And this group is establishing itself in the market every day. Task 1 1.1 Features of Dixon group showing continues improvement: From the above case study some clear ideas are generated about the company. This company group possesses electronic and electric goods and this goods......

Words: 2533 - Pages: 11