...The Broadway Cafe’ By: Alibian Eaddy Information System for Decision-Making –CIS 500 Dr. Edwin Otto January 29, 2012 Part 1 The Broadway Cafe’ was founded 1952. Recently the café’ has been passed along to keep the business going. Gaining and taking on this coffee shop has been a tremendous challenge. The café way of handling business is totally different from new 21st century. The way of handling the business was based on the tools and customers in 1952. Now this is the 21st century. Technology has grown. There are bigger threats, different products and customers. Challenge is to incorporate my grandfather legacy with a modern twist. Part 1: Porter’s Five-Force Analysis The coffee shop has a different variety of menus. It ranges from specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. In 1952 handling the bargaining power of suppliers is very different verses now. The café used local suppliers and he set pricing based on the needs of the business. The cafe knew the suppliers back then and focused on supporting each other to help keep the business going. Now Bargaining Power of Suppliers is based on concentrating and controlling the supply; and the more power it wields against the market. The café has a low Bargaining Power. A good strategy is to setup a web based search service. This will help purchasers locate the restaurant information on the web. The strategy is to focus on local business and farmers to help purchase;...
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...Running head: THE E-BUSINESS MODEL TO MOVE THE BROADWAY CAFÉ INTO THE 21ST CENTRY Strayer University CIS 500 Prof. Elmer L. Buard February 14, 2012 Table of Contents Abstract 3 Introduction ………………………………………. 4 Business Competitive Advantages 4 Technology Competitive Advantage 5 Key Challenges 5 Broadway Café Stategies 6 Conclusion.....……………………………………………………………………………………..7 References………………………………………………………………………………................8 Abstract This paper reviews the e-business competitive advantage strategies using the success at Intel. When key value chain partners, such as Dell Computers and Cisco Systems, started their B2B e-procurement systems, they pressured Intel to convert B2B activities online. Organizations today frequently integrate Internet technology to redesign processes in ways that strengthen their competitive advantages. Success breeds imitation and invites more entries (Information & Management 40 (2003) 581-590). This examines the ever changing technology that is available to companies now that wasn’t available years ago. With looking at the e-business model, all of the existing coffee shops, Broadway Café has to standout in order to survive in this competitive industry and obtaining new customers, keeping existing customers. Introduction: THE E-BUSINESS MODE TO MOVE THE BROADWAY CAFÉ E-business has received much attention from entrepreneurs, executives, investors, and industry observers using the internet...
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...Running head: THE E-BUSINESS MODEL TO MOVE THE BROADWAY CAFÉ INTO THE 21ST CENTRY Strayer University CIS 500 Prof. Elmer L. Buard February 14, 2012 Table of Contents Abstract 3 Introduction ………………………………………. 4 Business Competitive Advantages 4 Technology Competitive Advantage 5 Key Challenges 5 Broadway Café Stategies 6 Conclusion.....……………………………………………………………………………………..7 References………………………………………………………………………………................8 Abstract This paper reviews the e-business competitive advantage strategies using the success at Intel. When key value chain partners, such as Dell Computers and Cisco Systems, started their B2B e-procurement systems, they pressured Intel to convert B2B activities online. Organizations today frequently integrate Internet technology to redesign processes in ways that strengthen their competitive advantages. Success breeds imitation and invites more entries (Information & Management 40 (2003) 581-590). This examines the ever changing technology that is available to companies now that wasn’t available years ago. With looking at the e-business model, all of the existing coffee shops, Broadway Café has to standout in order to survive in this competitive industry and obtaining new customers, keeping existing customers. Introduction: THE E-BUSINESS MODE TO MOVE THE BROADWAY CAFÉ E-business has received much attention from entrepreneurs, executives, investors, and industry observers using the internet...
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...Final Project The Broadway Café Part I and II CIS 500 Strayer University Your Name ABSTRACT Here you will summarize the outcome of you paper in one or two paragraphs. PART I. COMPETITIVE ADVANTAGE PROJECT FOCUS: (DO NOT INCLUDE THIS SECTION IN YOUR PROJECT – THESE ARE JUST THE DETAILS OF THE PROJECT) • Perform a detailed Porter's Five Forces analysis for The Broadway Cafe. • Be sure to highlight entry barriers, switching costs, and substitute products. • Determine which of Porter's Three Generic strategies you will use as you rebuild The Broadway Cafe for the 21st century. A paragraph describing what is and why you are using Porter’s Five Forces and the value you hope to gain in your analysis would be helpful for the reader and a great way to start your paper. Each section below should fully detail the force and what you will do in the café to help increase or decrease its power. You need to provide details to ensure you understand the material and can justify your analysis. A simple sentence or paragraph will not be enough to gain credit. You need to demonstrate your understanding of the material so be sure to explain in detail your analysis. Buyer power Since The Broadway Café has been in business since 1952 and has never had a single competitor in the neighborhood, buyer power is low. However this may change as Starbucks is going to open a store few blocks away. These programs may vary in form but all of them will require...
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...CIS 500: Information Systems for Decision Making Candise O. Sandiford Strayer University Prof. Eve Yeates November 6, 2011 Cohesion Case Study for Broadway Cafe 2 Table of Contents Abstract............................................................................................................................................3 Part I: Porter’s Five - Force Analysis..............................................................................................4 Part II: Creating an e-business strategy...........................................................................................7 Part III: Consideration for M-Coupons...........................................................................................9 Part IV: Online Virtual Customer Relations...................................................................................11 Part V: Outsourcing.......................................................................................................................13 Conclusions......................................................................................................................................? References......................................................................................................................................?? 3 Abstract As Mom and Pop restaurants and cafes continue to be on the rise, many times they find themselves trying to stay competitive...
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...Running head: THE BROADWAY CAFE The Broadway Cafe Ursula Wallace Strayer University Information Systems for Decision Making CIS 500 Dr. Jim Dollens The Broadway Café Introduction The Broadway Café is a family inherited coffee shop located in Atlanta, Georgia. The business specializes in coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. It was once a hotspot for many years but for the past five years the business has been declining. Although Mr. Wallace had conducted a good business in his time, it appears as though new and improves methods needed to be in place to keep the business thriving. Mr. Wallace had acquired a wealth of knowledge about the coffee business and unfortunately before he passed way he was unable to share the information with us (his heir/successor). His system for record keeping consisted of a note pad that tracked inventory along with payroll and coupons. His advertising plan was by word-of-mouth only and since he had an exceptional memory, he never recorded any family recipes or made a client list. In order to bring the Café into the 21 Century, quite a few changes need to be made. The business needs to gain a competitive advantage though technology, deploy a wireless network for customers, use CRM to implement marketing campaigns and sales strategies, and develop project management activities for implementing solutions. Competitive Advantage A competitive...
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...Running head: THE BROADWAY CAFE The Broadway Cafe Ursula Wallace Strayer University Information Systems for Decision Making CIS 500 Dr. Jim Dollens The Broadway Café Introduction The Broadway Café is a family inherited coffee shop located in Atlanta, Georgia. The business specializes in coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. It was once a hotspot for many years but for the past five years the business has been declining. Although Mr. Wallace had conducted a good business in his time, it appears as though new and improves methods needed to be in place to keep the business thriving. Mr. Wallace had acquired a wealth of knowledge about the coffee business and unfortunately before he passed way he was unable to share the information with us (his heir/successor). His system for record keeping consisted of a note pad that tracked inventory along with payroll and coupons. His advertising plan was by word-of-mouth only and since he had an exceptional memory, he never recorded any family recipes or made a client list. In order to bring the Café into the 21 Century, quite a few changes need to be made. The business needs to gain a competitive advantage though technology, deploy a wireless network for customers, use CRM to implement marketing campaigns and sales strategies, and develop project management activities for implementing solutions. Competitive Advantage A competitive advantage is product or service that...
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...The Broadway Café Huey Dunomes Strayer University Information Systems for Decision Making CIS 500 The wireless technologies that underlie m-commerce may raise privacy issues. These include the increased ability to collect individualized and personal information, the ability to track visits to wireless websites, and the ability to collect locational information about consumers (ACCC, 2009). The café could benefit from collecting and tracking response rates of m-coupons seeing that it generates analysis information about the customer and the business. Analysis information that could be gathered would consist of cluster analysis, association detection, and statistical analysis (Baltzan & Phillips, 2009). The first analysis that is considered helpful is cluster analysis. A cluster analysis is a technique used to divide information set into mutually exclusive groups such that the members of each group are as close together as possible to one another and the different groups are as far apart as possible. Cluster analysis is used to segment customer information…to help identify customers with similar behavioral traits, such as clusters of best customer or one-time customers (Baltzan & Phillips, 2009). Custer analysis would be beneficial for m-coupons since it would market to regular customer’s items that they normally buy and one-time customer specials of the day. Second is association detection. Association detection reveals the degree to which variables are...
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...An Analysis of the Café Case Study CIS 500 May 1, 2011 Dr. Evangeline Jefferson, Ed.D. Strayer University Analysis of the Broadway Café Case Study The intensified use of Information and telecommunication in business operations has increasingly been adopted as the best tool to confront the rising competition in the hospitality industry. Just like any other business entity, though unique in nature, many hotel and restaurant operators will have to adopt and intensify the use of system and e-commerce techniques in boosting the overall competitiveness of business entities. The unique nature of these businesses has indeed formed the backbone incentive for choice of Broadway case study as the subject of this paper. This case study is aiming at improving the business knowledge of information technology adoption hand in hand with intangible concepts such as enterprise resource system, wireless network and SCM within the hotel industry. The subsequent literature in this text therefore examines in detail how the use of use of technology; E-Business strategy; Networks, Telecommunications, and Wireless Computing; Customer Relationship Management as well as Problem-solving Analysis are capable of delivering a competitive advantage to Broadway Café. Implication of technology to Broadway Café’s Competitive Advantage Competitive advantage is a hallmark of cumulative effective of successive profitability and strong market share that an organization achieves in the long term relative...
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...The Broadway Cafe Advantage Exercise One: The Broadway Café This exercise will develop a competitive Advantage for the Broadway Café. The café has been in business since 1952 and has never had a single competitor in the neighborhood. Now that the café may have a competition will affect the business. Therefore the café need to develop a new strategic direction to bring the café into the 21st century. • Describe your strategy for addressing your employees’ concerns, building loyalty among your customers, and remaining competitive in a changing market? Developing a strategy will help to communicate goals and priorities to employees. It would also improve manages and employees’ abilities to make the right decisions in their day to day work. Inform the employees of the upcoming challenges and let them know that the company values their opinions and concerns regardless of the economic. As owner of the Broadway café would have to have conversation with the customer will be essential to build their trust and loyalty, so that they continue to shop at café. The best way to keep the customers inform is to make sure that they are inform of all the changes in the café. To keep customers updated and engaged will had to get up-to-date with the technology by acquiring a computer get engage in the new social networks like Facebook and Twitter are essential to build a communication with the current and future customers. Update Facebook and Twitter on occasion asking...
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...| The Broadway Cafe | CIS 500 | Jaya Nanditha, Roslyn Hall, Fardaoussi Mohamed, Francis K. Dunor, | | 2/4/2012 | The purpose of this paper is to discuss business decisions and business strategies to gain competitive advantage based on Michael Porter’s Five Force Model and Porter’s Three Generic Strategies. The Five Force Model is buyer power, supplier power, threat of new entrants, threats of substitutes of products and services and rivalry among existing competitors. Further discussion includes determining which Porter’s Three Generic Strategies to use to rebuild a failing eatery located downtown called Broadway Café. The Three Generic Strategies are Cost Leadership Generic Strategy, Differential Generic Strategy and Focus Generic Strategy. We will also discuss how ebusiness can help the Broadway Café achieve a competitive advantage. Focus of ebusiness will be marketing, finance, accounting, sales, customer service and human resources. Final Project: Broadway Café - Part 1 & 2 | The Broadway Cafe This paper will discuss creating Competitive Advantage in business through business decisions using the Porter’s Five Forces Analysis and Porter’s Three Generic Strategies. In addition, this paper will discuss how ebusiness can be used in making business decisions to gain competitive advantage. A fictitious business, called the Broadway Café will be the model business in which these business practices will be applied. The Broadway Café is a business in the...
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...Networks, Telecommunications, and Wireless Computing Businesses around the world are moving to network infrastructure solutions that allow greater choice in how they go to market-solutions with global reach. (Baltzan & Phillips, 2009, p. 239) For the Broadway café to move into the 21st century it should include latest technologies in marketing and make significant efforts to include mobile marketing strategies. Companies worldwide are going mobile to increase productivity, speed delivery to market, and reduce operating costs. (Baltzan & Phillips, 2009) To gain the competitive advantage, more and more retailers are turning to mobile application to enhance worker productivity, operational efficiencies, and anytime, anywhere customer service (Baltzan & Phillips, 2009, pages 248,249) The newest channel for direct marketing is mobile direct marketing. It is a communication channel that provides marketers and consumers with opportunities for much greater interaction and individualization. (Kondo, Shen & Shahriar, 2008) The Mobile phone is a highly used and reachable medium; this makes it a potential channel to reach to the prospective consumers. Today everyone owns smartphones to 4G handsets. Broadway café plans to introduce M coupons to its customers. Mobile coupons are digital coupons sent to a mobile device such as a mobile phone, smart phone, or personal digital assistant. They can carry messages including text, pictures, audio, and, more recently, even videos. The...
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...Running head: THE BROADWAY CAFÉ The Broadway Cafe Information Systems for Decision Making CIS 500 by Penny Bailey Strayer University Professor Victor Williams November 4, 2011 Introduction: The Broadway Café is a family inherited business located in Greensboro, North Carolina, which has been in business for nearly 59 years. The coffee shop specializes in coffees, teas, homemade sandwiches, soups, salads, and equipped with a full size bakery. At one time the café was once a hot spot for many years but within the last five years business has been declining tremendously. My grandfather who once owned the café incorporated a great sense of business during his time but since then lots of things have changed over the years. These changes cause for many new and improve systems to take place in order to keep the business running successfully in today’s competitive society. My grandfather had such a terrific memory such as memorizing all of his customer’s names as well as family recipes for different soups and other foods. His record keeping system was simply kept on a notepad along with other important business information such as payroll and marketing coupons. My grandfather did not use advertisement for his business so word-of-mouth was how people knew of the café. As of today, the café still operate as it did back when my grandfather first opened it. In order to bring the café up to being competitive with other businesses in the 21st Century, it must be upgraded...
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...CIS 500: Information Systems for Decision Making Ryan Somma Strayer University Cyril Shepherd December 19, 2008 Cohesion Case Study for the Broadway Cafe 1 Table of Contents Abstract ........................................................................................................................... 3 Part 1: Porter’s Five-Force Analysis ................................................................................ 4 Part 2: Developing an E-Business Strategy ...................................................................... 7 Part 3: Telecommunications Considerations for M-Coupons............................................ 9 Part 4: Second Life for Customer Relationship Management ......................................... 12 Part 5: Aspects of Outsourcing Systems Development ................................................... 14 Conclusions ................................................................................................................... 16 Bibliography ................................................................................................................. 18 Part 1 ................................................................................................................. 18 Part 2 ................................................................................................................. 18 Part 3 ........................................................................................................
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...The Broadway Café CIS – 500 Abstract The Broadway Café has seen a decrease in all aspects of the business. Outdated business practices are still being used because the previous owner never saw the need to upgrade. New business practices such as the use of technology will be put in place to compete with competition in the area. Due to the fact marketing has never been used at The Broadway Café; different marketing strategies will be implemented so that the business should at least see a turnaround in profits very quickly. Management will also be an area that will be overhauled, therefore management and employees will become more efficient and effective. The Broadway Café The Broadway Café has been in the family for years, but as of recently the business has suffered due to very outdated business practices and old marketing strategies. To turn the family business around and start seeing a profit again the business as a whole needs to be revamped. The main objective is profit so we have to become more aggressive and get that advantage that my grandfather had back when first opened the café. Also we need to catch back up with the times of the 21st century and use these tools that are at our disposal. We need to first keep our current customers while attracting new customers. To organize such an effort we will implement a new frequency reward program. We will have the cards on display for pick up, the card we say something in the form of once you buy your fourth item...
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