Premium Essay

The Business and Practice of Coaching

In: Other Topics

Submitted By BiggMann360
Words 1990
Pages 8
The Business and Practice of Coaching
Charlie H Williams, III
Liberty University

This review examines Lynn Grodzki and Wendy Allen's book, The Business and Practice of Coaching. They use their expertise to guide the reader through what it takes to create and maintain a successful coaching business. The book unflinching look at the business side of coaching helps set the tone for the reader to help them understand that coaching is definitely a business. Throughout the book they give the reader pointers of what they have learned along the way that will help them become successful. They help the reader find their niche, how to successfully market themselves toward that target client base, and how the role of certification plays in the part of their overall credibility. They offer up their advice to new coaches for the sole purpose of helping them become great coaches as well as business owners. They advise the reader of what business pitfalls to look out for and stress the importance of adhering to legal and ethical standards. They also provide the reader with several different resources that they can have at their disposal for future reference.
Keywords: Grodzki, Allen, coaching, business, book review, business plan

The Business and Practice of Coaching
The book, The Business and Practice of Coaching, was intended for people who are new to the profession or for those who are looking to flex their entrepreneurial muscle and start their own business/practice. Lynn Grodzki and Wendy Allen gives the reader an in depth look into what it takes to successfully operate a business and while being a good coach. Grodzki and Allen split the book into four parts: positioning, differentiation, entrepreneurship, and profiles in coaching.
They begin the positioning section with a brief overview of the coaching profession...

Similar Documents

Premium Essay

Coaching Model

...Running head: COACHING MODEL COACHING MODEL Assignment 2 HRM-538 Performance Management Submitted by: TJ McPhail Submitted to: Dr. Karen Golaub, Instructor August 9, 2015 This paper evaluates the coaching model and team-based performance of an organization. Moreover, this paper describes the selected organizations approach of coaching for their employees to optimize the organizations performance management activities. For this paper, United States Office of Personnel Management (OPM), an independent agency of the United States government that manages the civil service of the federal government, is the organization I have chosen for this assignment. This paper also recommends practices or approaches of coaching to improve OPM’s current performance. At the same time, this paper constructs five best practices that aligns the organizations overall goals and vision that would maximize team-based performance at OPM. The selected organization’s approach to coaching as it relates to Stage 3: Proactive Coaching—Driven by a Business Need. Stage 3: Proactive Coaching— is driven by a business need as described in the text, Performance Management: Putting Research into Action, 1st Ed, Smither & London, this is the stage whereas organizations are at the third level of a continuum that typically uses coaching in an “organized, planful fashion to address a specific business issue or need, such as accelerating high potential development, on-boarding new leaders, driving...

Words: 2382 - Pages: 10

Premium Essay

Coaching and Mentoring

...Foundation Design: Coaching and Mentoring Introduction Organisations are increasingly evolving quicker due to globalisation and advances in industries and technology. These events have made market environments progressively more competitive and have changed the economic climate in which organisations operate. Unfortunately some organisations have had to implement restructures and reductions in workforce to ensure survival. Foundation Design are one of these organisations whose company size has gone from 1,513 employees to 780 employees. During the restructure of the organisation the Chief Executive Officer (CEO) identified that changes were required to its leadership profile and coaching and mentoring programmes. These changes were made to embed new skills and behaviours and support cultural change within the organisation. Why Coaching and Mentoring? Foundation Design are making steps to move towards a learning organisation, one that recognises the benefits in developing its employees, as individuals and teams. Learning is also seen as a step in the facilitation of behavioural change. The ‘Learning organisation’ was developed by Peter Senge (1990) and supported the need for learning and development of workforces, coaching is one way of making these developments. Coaching can support learning which is taking place through Leadership training and can assist in bridging the knowing-doing gap, by encouraging action to be taken. Coaching is ‘the facilitation of...

Words: 3515 - Pages: 15

Premium Essay

Leadership and Coaching

...Coaching is a profound leadership mindset, but you have to believe in it first. Andrew Wood explains the big picture as follows: "Leadership is not a right of passage, or at least it shouldn't be. Leadership is a state of mind. A philosophy. An attitude. Understanding this, you can recognize and develop the key traits that will enhance and improve your personal capacity for leadership." Great leaders touch the lives of their followers through coaching. The key to consistent business success is to understand that people come before spreadsheets. The personal growth and coaching of their employees is put on top of the priority list and soon the results on the spreadsheets will follow. When you hear the word "coach," what comes first into your mind? Do you picture a sports team with someone shouting out directions or perhaps a frowning manager pacing to and fro and calling out the names of the players? Coaching is no longer reserved for sports teams — it is now one of the key concepts in leadership and management. So why has coaching become so popular in the business world? Coaching levels the playing field. Coaching is one of the several emotional leadership styles. Moreover, it is a behaviour or role that leaders enforce in the context of situational leadership. As a leadership style, coaching is used when the members of a group or team are competent and motivated, but do not have an idea of the long-term goals of an organization. This involves two levels of coaching: team......

Words: 2072 - Pages: 9

Free Essay


...based in Nairobi, Kenya. A Pioneer Eileen is a rather pioneering woman, as she is the first Certified Professional Career Coach (CPCC) and the first Certified Professional Résumé Writer (CPRW) to open a career coaching practice in Kenya. Her business partner holds the Certified Employment Interview Professional (CPRW) Credential making the team at Intellect Career Centre quite comprehensive. Eileen is setting the stage, positioning herself as career coaching specialist in the Eastern Africa, professionalizing the whole career development landscape in the region which so far has been characterized by emergence of recruiting firms. She reckons that the later are easy to start, operate and make quick returns; career coaching is more complex to start, requires long-term commitment, accountability and also rigorous credentialing, meaning not everyone can become a coach. Eileen is introducing the "concept" of executive career coaching, providing a broad menu of unique services including coaching for excellence, executive résumé writing, coaching for interviews, job search strategies and working with organizations to adopt career coaching as a best practice in organizational development (OD) As social-economist, Eileen has worked in various capacities, mainly as a business development advisor across Eastern African region. She has worked for a renowned regional microfinance institution, international development organizations (NGOS), export promotion and SME development amongst......

Words: 1130 - Pages: 5

Premium Essay


...Factsheets > Coaching and mentoring Coaching and mentoring Revised September 2014 Related resources Factsheets Learning methods Induction In this factsheet What are coaching and mentoring? Developing a coaching culture Who delivers coaching in UK organisations? When is coaching the best development intervention? The role of HR and L&D in managing coaching activities CIPD viewpoint Useful contacts Further reading Guides Coaching and buying coaching services Developing resilience: an evidence-based guide for practitioners Survey reports The coaching climate Resourcing and talent planning 2013 Books Everyone Needs a Mentor Designing, Delivering and Evaluating L&D: Essentials for Practice What are coaching and mentoring? Coaching and mentoring are development techniques based on the use of one-to-one discussions to enhance an individual’s skills, knowledge or work performance. It is possible to draw distinctions between coaching and mentoring (as discussed below) although in practice the two terms are often used interchangeably. While the focus of this factsheet is on coaching, much of the analysis presented here is also applicable to mentoring. Training courses Value-added Learning and Development - Short courses - Training - CIPD Using Neuroscience to Develop Your Coaching Practice - Short Courses - Training - CIPD Conference details Social Media in HR Conference Social Media in HR Conference 2013 What is coaching? Coaching targets high......

Words: 2529 - Pages: 11

Free Essay

Performance Management

...their competencies, have an effective communication plan, and empower their employees with knowledge resulting in a highly motivated workforce. Several performance management strategies have been developed and implemented over the years; however effective and successful performance management systems continue to be a challenge. Over the past few years, organizations have adopted coaching strategies to help enhance their performance management system. With the adoption of successful coaching principles, organizations have seen higher performance outputs and overall job satisfaction. Loehr and Schwartz have described executive leaders as “corporate athletes” and suggested that to perform at high levels over lengthy periods of time they must train in the same systematic, multi-level way athletes do. (Loehr & Schwartz, 2001) The paper will discuss how business leaders, Lee Cockerell, former Executive Vice President of Operations at Walt Disney World® Resort, John Yokoyama, Owner of Pike Place Fish Market, and Pro Football Hall of Fame inductee, Vincent T. Lombardi, share similar leadership coaching philosophies to empower and motivate their followers. Background Cockrell lead a team of 40,000 Cast Members (Disney employees) for 10 years. During his tenure he instilled the principle, “It’s not the magic that makes it work; it’s the way we...

Words: 1679 - Pages: 7

Premium Essay

On the Job Training

...Introduction Many organizations across all countries have recognized training as strategic priority and it is great tool to give an organization a competitive advantage. Trainings are divided into two broad types; there are on-the-job trainings and the off-job trainings. Off-job training takes place outside worksite and there are varieties of techniques and that includes conferences, simulations, discussions, case studies, and laboratory trainings…etc. However, these programs are very costly. On-the-job training, on the other hand, is given at workplace as the name implies; employees are trained how to do the job assigned while at work. It is the oldest form of training prior to the advance of off-site trainings and still the predominant form in the United States. OJT can save money, and employees are immediately productive in their job role, building in the same time, a solid working relationship. Nonetheless, there are some disadvantages of it is that sometimes bad habits from the trainer could be passed and production might be decreased to get the trainee up to speed. Also some of OJT are done on ad-hoc manner with no formal procedure or content, and during the process, no specific goals or objectives are specified or developed. Not to mention trainers; those usually have no formal or training experience on training. That is what we can call informal on-the-job training. Lynch (1991) supported that a formal or structured OJT approach is more specific to achieve the......

Words: 4092 - Pages: 17

Premium Essay


... 82 Completing the cycle of coaching 85 5 Chapter 11. What is the effective execution? 90 "Dzhonsonvilskie sausage" 91 Chapter 12. Education and fun 95 Pleasure 98 Chapter 13. Motivation 100 Maslow and motivation 102 Chapter 14. Coaching to set goals 106 Chapter 15. Coaching to find meaning 108 Chapter 16. Coaching for Corporations 116 Coaching for a change of culture 119 Chapter 17. Feedback and Evaluation 123 Contact 123 Self-assessment 128 Chapter 18. The development team 132 High-performance team 132 Stages of Team Development 133 Chapter 19. Coaching for teams 138 The use of coaching the team 140 Chapter 20. Overcoming barriers to coaching 144 External barriers 146 Internal barriers 148 Chapter 21. Numerous advantages of coaching 151 Coaching which teaches 152 win Conclusion 155 Applications 157 References 161 6 From the Publisher To be continued ... For the first time the name of Sir John Whitmore was made in Russia in connection with the publication of the Russian translation of his book on coaching, "Coaching - a new style of management." This little book in a gray cover sold instantly, becoming a true revelation for those who want to understand what actually is coaching. I met with John Whitmore at the European Conference of coaching, where he was a key speaker. In his speech, it was about leadership and leaders of their subordinates about the crisis of leadership and resolve it with the help of coaching, which also able to provide......

Words: 1862 - Pages: 8

Free Essay

Discuss the Ways in Which Coaching Psychology Research Might Advance the Practise of Executive Coaching

...Discuss the ways in which coaching psychology research might advance the practise of executive coaching Coaching psychology as a practise is a relatively new phenomenon which encourages an individual to realise and ultimately develop their personal strengths and attributes. Although it is a new practice, psychologists as a whole are yet to determine an exact definition of the meaning coaching psychology. However one of the most applicable definitions to this subject matter is “Coaching maybe defined as a goal - directed multifaceted process for enhancing people, work and life and, as an industry, it has and still is experiencing rapid growth” (Brock, 2006). This essay will examine coaching psychology and how its research will benefit the development of executive coaching and how previous research can enhance this particular sector in psychology. Some of the main areas that will be explored are how positive psychological research has informed this particular area as a whole, the relationship between a coach and client, what qualities make for a good coach and how future research can improve our knowledge and the practice of executive coaching. Positive psychology despite, being considered an applied science it is an empirical science by virtue of scientific method and research. Positive psychology is imperative to the practice of executive coaching as it concentrates on utilising an executives/managers ability to improve an “individuals traits which manifest themselves......

Words: 1859 - Pages: 8

Premium Essay

Coaching Business

... and has run a viable business for the last two years, I can only say that I wish Aryanne had written her book sooner. While there are many business start-up texts, for the coach thinking of setting up on their own, this packs genuine, practical advice into every page and is likely to become a definitive reference. It will confront you with the truth about setting up on your own – and sometimes not pull any punches with that. It’s there to keep you focused, and is just as useful to read when you’re 12 months into your business as when you’re starting out.’ DAMIAN GRIFFITHS | Director VProfessional Former IT Director Addleshaw Goddard and Eversheds ‘This is a book that presents an often complex topic in a logical, easy to read and readily digestible way that is immediately useful to anyone busy setting up their business. In particular the clear, concise chapters and subsections allow the reader to easily identify and focus on a particular area of interest, without having necessarily to read the entire book in one go. It can therefore be used informally as a ‘‘user manual’’ or as a formal, technical book. If you are setting up – or are thinking about setting up – a coaching business, or for that matter any other small business, I recommend it – highly.’ ADRIAN OLSEN | Managing Director and Head of Global Project Finance Bank of Ireland Corporate Banking ‘I would readily recommend this book to anyone thinking of setting up their own business, whether or not it is ...

Words: 46840 - Pages: 188

Premium Essay

Human Resource Development

...Effect of coaching on employee performance and organizational performance Name: YUE YIN Student Number: YINYU1302 Course: MGT3HRD Tutor: Ajay Kumar Date: 17/12/2015 Table of Contents 1.0 Introduction 3 2.0 Coaching improve employee performance 3 3.0 Benefit to the organization 6 4.0 Barriers to coaching 8 5.0 Conclusion 8 References 10 1.0 Introduction The global competitive market place today has shifted the way modern organizations approach human resource within the organization. The flatter organizational structure coupled by job insecurity among workers and particularly new one find it difficult to adjust to the new changes. The newly promoted staffs are also finding it difficult to adjust to the progress and develop quickly as they gain new skills and responsibility. Coaching is one of the best strategies that can be used to help these workers to be more adaptable and increase their flexibility. Coaches can use different learning styles to support a range of employee who need specialized skills in order to increase their performance. Since individual needs are highly diverse, a one size fit for all is obviously inappropriate. Thus, organization needs to develop new strategies that support the organization to tailor individual needs (Ellinger, Ellinger & Keller, 2013). Coaching can be used by managers to provide a flexible responsive development approach which can support many workers with diverse needs compare to traditional form of......

Words: 2871 - Pages: 12

Premium Essay

Img - the Secret to There Global Expansion

...institutions and conferences in the country. With over 35 years in the business, IMG College offers a variety of different services including the production and distribution of radio and television programs, broadcast talent, coaches’ shows and endorsements, managing internet sites, specialized media, printing and publishing, game day events and hospitality, corporate partner programs, and brand management. Those services can be broken down into five categories: Internet, publishing, licensing, training, and academies. IMG College has been named to Training magazine’s 2011 list of the nation’s top 125 companies with the best employee training and development programs. Training magazine is a 43 -year-old professional development magazine that advocates training and workforce development as a business tool. The magazine explores management, which enhance bottom-line impact and development programs. The training top-125 ranking is based on myriad benchmarking statistics such as total training budget; percentage of payroll; number of training hours per employee program; goals, evaluation, measurement, and workplace surveys; hours of training per employee annually; and detailed formal programs. The ranking is determined by assessing a range of qualitative and quantitative factors, including financial investment in employee development, the scope development programs, and how closely such development efforts are linked to business goals and objectives. ("Training 2011 top 125,"......

Words: 2354 - Pages: 10

Premium Essay

Strategy Execution Heroes

...organisations. That’s what this book is all about: tips and tricks to get things done” Gérard Mestrallet | CEO | GDF SUEZ “This book absolutely nails the three things every manager needs to know about strategy – execution, execution, execution!” Bill Saubert | Regional Business Leader Australia/New Zealand | MasterCard Advisors “Strategy Execution Heroes is a wonderfully written and well-organised book with a clear commonsense approach to strategy implementation. It is a must-read for any manager regardless of position or years of experience” Michael Benavente | Managing Director Watches | Gucci “Organisations have become very aware that much great strategy is lost before it’s turned into performance, mainly as a result of poor execution skills. This book is a significant step towards addressing that gap: it takes strategy to the manager level, providing practical everyday recipes to make sure that the ‘big picture’ does not remain a boardroom abstraction” Bruno Lanvin | Executive Director, eLab | INSEAD “Strategy Execution Heroes provides leaders with a practical strategy execution how-to guide which includes a brilliant summary of Jeroen’s personal experiences combined with an extensive collection of best practices from leading experts in this field” Martin Jensen | Head of North America LTE Services | Nokia Siemens Networks “Strategy Execution Heroes is a refreshingly different approach to strategy implementation. In an extremely pragmatic and actionable way, it puts......

Words: 16684 - Pages: 67

Premium Essay

Mentoring at Coca Cola Foods

...Lecturer Graduate School Of Business Independent University Bangladesh Prepared by: Riaz Uddin Ahmed ID: 0620017 Naveed Ahmad ID: 0831059 Afroza Begum ID: 0620013 Jubair ahmed ID: 0421016 Date of Submission: 26.11.2012 Mentoring at Coca Cola foods Introduction Mentorship is considered as an important training & development tool as a formal programme in many renowned Companies of the world. It refers to a relationship between an experienced person and a less experienced person for the purpose of helping the one with less experienced one, known as “the protégé”. The protégé seeks the advice and support of the more experienced person. The mentor provides proper guidance and counselling so that the less experienced persons can advance in their lives, careers or education. According to Scandura, Tejeda, werther & Lankau (1996, p. 50), in the mentoring process, mentors speedup nurturing environments wherein protégés many grow faster and more professional than their peers and are therefore better prepared to compete in the organization and as leaders. Coca-Cola Foods, which is one of the world’s most recognized Company believes that Human Resource Department is a key to building competitive advantage through people and to the creation of a high performing organization and these resources play a vital role in Coca-cola’s strategic decision implementation. Coca-Cola practices mentoring program in their management practice like some......

Words: 2221 - Pages: 9

Premium Essay

Action Paper for Retail Uniform Shop

...U05a1: The Importance of Coaching MBA 6220: Appreciative Coaching Dr. Sara Orem Frenchie Smalls November 13, 2011 Coaching in this new era is a very critical leadership practice. There are so many changes and circumstances in today’s business world that has competitive pressures. In the twenty-first century stronger business can be built, with effective training and leadership skills. The success of our business world to day lies in the hands of our leaders. The key is the talent and know how of a leader and the dedication of its people. In order for business to prosper and survive in the twenty first century they must find individuals who want to lead people and those who can take up the reins of leadership for tomorrow. Today’s leaders must be able to manage themselves in a global environment. They must be capable of interacting with customers, employees, suppliers. Today’s leaders must understand their own reactions to change and transitions in order to coach others. Identifying your own personal flaws will help others in the process. To establish a good coaching relationship three things need to be established: commitment, rapport, and collaboration. Both coach and coachee must agree to the coaching process. Coaching addresses specific personal projects, business opportunities or general conditions in the coachee’s personal life or workplace. Coaching services includes value clarifications, strength analysis, brainstorming, creation of plans...

Words: 778 - Pages: 4