Free Essay

The Business Ethic of Kfc and Mcdonald

In: Business and Management

Submitted By ChrisStar
Words 1657
Pages 7
The Business ethic of KFC and McDonald

TABLE OF CONTENTS

The Business ethic of KFC and McDonald 1 Executive Summary 3 1 Introduction 3 2 Comparation of KFC and McDonald’s practices 4 3 Application of 4 relevant ethical theories 6 3.1 The utilitarian approach 6 3.2 The rights ethical approach 7 3.3 The Justice ethical approach 7 3.4 The virtue approach 8 Conclusion 8 References 9

Executive Summary

A company has its responsibilities to its consumers, its suppliers, its employees , its shareholders as well as the local community and society in general .This article I choose KFC and McDonald’s which both are Food and Beverage industry to analyse the business ethics base on ethical theories . Business ethics means the application of ethical standards to the business behaviors . Business ethics has become an increasingly important part of this global conscience .(Freyne, 2009 ;Gilmartin, 2008)

1 Introduction

Kentucky Fried Chicken ,as know as KFC, is the famous American chain fast food restaurant which was founded in 1952 by Colonel Harland Sanders .And He is also the logo of KFC . KFC is affiliated with Yum brands now and formed a strategic alliance with Pepsi , (some exceptions, such as South Korea, Japan sales Coca-Cola.) There were about 17000 stores by the end of 2012 . Like KFC ,McDonald’s Plaza is also the world famous chain fast food Corporation which founded in Oakbrook,Illinois 1954.It has thirty thousand stores approximately around the world .Its main products are humburgs, fried chicken, aerated water, salad and so on. It stand for a kind of American life style in many counties .

2 Comparation of KFC and McDonald’s practices

These two companies are the world's most influential brand of fast food . Because they are competitors to each other ,they formed different strategies and concepts . As one of Marketing mix strategy , McDonald’s pricing according to the consumer perception of consumer perceived value ;KFC pricing refers to competitors’ price , the purpose lies in the market competition .The operation principle of KFC is launch new products constantly or redesign old products for consumer’s new taste .To McDonald’s ,only 4 words: clean, fast, quality, service ,every word has its detailed explanation and rules. In terms of these two aspects , I'm more inclined to McDonald’s . But they also got some events violate consumer rights and interests which happened in recent years . For example:On July 4, 2010, US media reported that McDonald's chicken McNuggets, containing mud glue and chemical composition of oil or namely polydimethylsiloxane and TBHQ . In July 2011, the event of Kentucky Fried chicken used soybean milk powder to make soya-bean milk caused many dissatisfaction .

Table 1: [pic] Table 2 [pic]

Source:“2013 world most ethical companies” http://ethisphere.com/worlds-most-ethical/wme-honorees/

From the table 1 and 2 , We get know that KFC and McDonald’s did’t Included in the 2013 world most ethical companies .

3 Application of 4 relevant ethical theories

Analysis of these two corporations will use 4 relevant ethical theories , they are utilitarian approach , rights ethical approach, Justice ethical approach and virtue approach .

3.1 The utilitarian approach

Utilitarianism, namely the utilitarian is a theory of moral philosophy .Advocating the pursuit of "Maximum Happiness” .Main philosopher are John Stuart Mill (John Stuart Mill), Jeremy Bentham (Jeremy Bentham) and so on . The utilitarian approach means that promoting the most value of the whole while reducing the harm to fewest individual by using ethical actions .It is almost the oldest ethical theory . Different from general ethics, utilitarian don't consider the personal behavior motive and means, only consider a behavior of results on the influence of the maximum Happiness. It consider that happiness and pain can be conversion ,pain is the minus happiness. Organization can use it to ensure the maximum profit of stakeholders. In China ,McDonald’s has two times rise in price in recent years .The first time was in early 2012, McDonald's has announced that there will be a adjustment of McDonald's restaurants all over the country of the some food prices, the range of the price adjustment is in the 0.5 to 2 yuan , involving the staple food, beverage and sweets and so on since January 12, 2012. McDonald's said, "rise in price is because of the cost of the food and other structural continues to grow." The second time is On May 13, 2012 , It rised the price of Cheese and egg McMuffin package from 6 yuan to 7 yuan ,but over the past half a month,it can't find any statement in the price rising of McDonald's in open channel . The behavior of price rising can help McDonald’s get more profit ,maybe most of consumers even didn’t know about the price rising or what ever 6 yuan and 7yuan do not have any differences to them . But in my opinion , A company must have the corporation society responsibility , announce to customs is the significant thing which could stand for a rigorous and responsible to the enterprise.

3.2 The rights ethical approach

The rights ethical approach is based on the concept that everyone have the right in their life and should be teated with dignity and respect . Morals is the main part of this because treat people good or not mostly depend on the ethical behavior. Business ethics theories often use this approach by not imposing their products, missions, or systems on consumers. In this area , KFC and McDonald’s all doing good , they all have a gold standard named “customer first” or as a proverb in China :“The customer is god”. Their employees are also respected and paid attention. Employee can get formal approval because of good performance, extra effort, teamwork and customer service . These two companies are all allow citizens to enjoy the summer air conditioning in their stores, allow temporary homeless in the store for the night and also allow outsiders to use their toilet . Respect the customers and employees , protect their right are the conscience of a corporation , in my heart ,these simple behaviors are more noble than some corporation do the donations just for show. Especially in China, so many organizations did not know what is corporation society responsibility, moreover, they directly damage the interests of the individual and society like Sanlu milk powder. The challenge could not be more urgent. A substantial majority of people in China are dissatisfied with the social behavior of our corporations, say several recent news reports. Poor treatment of workers at home and abroad, products that don't perform as advertised, fake commodities, poor customer service, environmental pollution, to mention a few.

3.3 The Justice ethical approach

Justice is one of ethical approach which also known as the fairness ethics theories in business .It is where all humans are treated equally through society, regardless of position , creed, rank, class, or race base on liberalism.If people are not treated fairly , for example , one employee receiving higher compensation than another, there must have a justifiable reason ,such as he has the exclusiveness of a job position or higher technical skills . As I know, McDonald's has the most quantities of minorities and women's franchise in the service industry. McDonald's committed to eliminate the discrimination of ethnic minorities and women, sexual , promote the diversity and inclusiveness, make the openness and diversity education actively, promote diversity in the organization. McDonald's and the national economic association for the advancement of colored people, the organization of the chinese-american, people with disabilities and other organization formed a partnership . This kind of management mode is a way to show the justice ethics and it is easier to win people's favor.

3.4 The virtue approach

The virtue approach is a bit more difficult for businesses to implement, as its approach focuses on following ethical principles that should be evident in society. These principles or virtues seek to replace the current values if they do not bring about the most good or best development of humanity. Businesses can implement this approach, although it may run against the grain of society until the values take hold among the general public. According to the working experience in McDonald’s of me , I know that all the food have its resting period, for example, if fried chips put under the hot light over about 7mins , it will not suitable for sale .And both in McDonald’s and KFC ,They discarded the rest humburgs , fried chickens and so on every day if they were not sale out in the day. In fact ,these food were not expired ,but they want keep their best taste so just throw them .Absolutely, this kind of behavior is waste and not good for the corporation’s interest .In the other hand ,it has another advantage that is build a good impact in the consumers .

Conclusion

Probably the past experience of working in McDonald’s that make me prefer to McDonald’s ,but it is no doubt that no matter Food safety or public welfare undertakings (especially for kids by McDonald’s), McDonald’s doing better than KFC, I think that is why McDonald’s is the world biggest fast food corporation. All these behaviors will influence the brand image around the customers and society . The keys to running an ethical company are honesty, information transparency and accountability . At the same time we also noticed that they all did not be chosen as the world most ethical companies in 2013, and some scandals were reported by the media in very few stores, they still have a long way to go and learn .Maybe some organization legal but they are unethical, they will never win the respect of the consumers so far as to go into liquidation.

References

[1] http://www.doc88.com/p-790227987315.html
[2]Held,V.(2006).The Ethics of care. Oxford Scholarship Online
[3]http://doc.mbalib.com/view/cebe76aac671305277c67823e7c0c97c.html
[4]http://en.wikipedia.org/wiki/Utilitarianism
[5]Derek Cho-Kwan Law, Leo Liu He,Business Ethics , 2011
[6]http://www.businessdictionary.com/definition/reactive-strategy.html

-----------------------
1

Similar Documents

Premium Essay

Business Ethics

...This assignment is about the ethical aspects of the two organizations chosen by me which are McDonald and KFC. I have done some research about the definition of business ethics, the history of these both organization, evaluate and analyst the ethical and unethical business practices of one company compared to the other company within the same industry and also applied 4 relevant ethical theories to these both organizations and also how they use it. Table of Contents Executive Summary 1 Definition of Business Ethics 3 1.0 Introduction 4 1.1 KFC’s History 4 1.2 McDonald’s History 5 2.0 Evaluation and Comparison of Business Practices in the Ethical Aspects between McDonalds and KFC 6 2.1 Prices 6 2.2 Food Packaging and Environmental Recycle 7 2.3 Public Relationship 8 2.4 Working Condition 9 3.0 Application of 4 Relevant Ethical Theories is Analysis which is: 10 3.1 Communitarianism 10 3.2 Justice 11 3.3 Ethics of Care 12 3.4 Rights Theory 13 Conclusion 14 List of Referencing 15 Bibliography 15 Definition of Business Ethics Business ethics is the applied ethics discipline that addresses the moral features of commercial activity. In practice, however, a dizzying array of projects is pursued under its rubric. Programs of legal compliance, empirical studies into the moral beliefs and attitudes of business people, a panoply of best-practices claims, arguments for mandatory worker......

Words: 3166 - Pages: 13

Premium Essay

Ethics in Kfc

...Introduction of Kentucky Fried Chicken (KFC) Corporation 2 1.2 Objective of Ethical Audit Report. 2 2.0 Identification of KFC's Ethical Dilemmas 2 2.1 Trans fats 3 2.2 Animal cruelty 3 2.3 Environmental concerns 4 2.4 Wages and working condition 4 3.0 Ranking and evaluation of KFC's responses to its Ethical Dilemmas 6 3.1 Ranking of KFC's Ethical Dilemmas 6 3.2 Major Ethical Theories 7 3.2.1 Teleology 7 3.2.2 Deontology 8 3.2.3 Virtue Ethics 8 3.2.4 Marketing Ethics 9 3.3 Evaluation of KFC's Responses to its Ethical Dilemmas. 9 3.3.1 Trans Fats 9 3.3.2 Animal cruelty 10 4.0 Evaluation of KFC Best Practices 11 4.1 KFC Colonel's Scholar Program 11 4.2 World Hunger Relief, from Hunger to Hope 11 5.0 Recommendation 12 List of Reference 14 APPENDICES 16 Ethical Audit Report on KFC 1.0 Introduction 1.1 Introduction of Kentucky Fried Chicken (KFC) Corporation Kentucky Fried Chicken (KFC) Corporation is the world's most popular chicken restaurant chain, offering services to more than 12 million customers in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC began with Colonel Harland Sanders in 1952. Although Sanders died in 1980, Sanders remains an important part of the company's branding and advertisements, and "Colonel Sanders" or "The Colonel" is a metonym for the company itself. KFC has been serving customers......

Words: 3804 - Pages: 16

Free Essay

Business Ethics

...is about how ethically correct KFC and McDonald’s are in their business practices. They both are from the same industry which is food and beverage but still are two different companies. Basically Business ethics focuses on identifying the moral standards of right and wrong as they apply to behaviour within and across business institutions. In this report we evaluate and compare their business practices according to ethical aspects. Later on we discuss the 4 ethical theories for each of the company which are individualism, utilitarian, virtue ethics and Kantian theory and apply them to show how ethical the business practices of each company compared to the other company. We justify our report by giving authentic facts and figures for each company. Finally in the end giving a conclusion on the discussion done for both the companies. TABLE OF CONTENTS: * Background of the companies * Comparison between business practices according to ethical aspects * Constructive and commercial ethical aspects of both companies * Discussing and applying the ethical theories according to the practices of the companies * Conclusion * References A BRIEF DISCRIPTION ON THE BACKGROUND INFORMATION ABOUT KFC AND MCDONALD’S’: First we talk about KFC; it is one of the world's most popular fast food restaurant chains in the world founded by Colonel Harland Sanders in 1930. Every day, more than 12 million customers are served at KFC restaurants in 109 countries......

Words: 2888 - Pages: 12

Premium Essay

Mcd Success Tips

...Question 1: Discuss any FIVE (5) management actions that have contributed to the success of McDonalds. Every organization has their different objectives, missions and visions to achieve in order to ensure company’s growth. However, the skills of management in the company are relatively important in order to motivate and provide guidance to employees so that everyone is in the right path to the common target. According to Pearson Educations (2012), management carries a definition of a skill that involves coordinating and overseeing the work activities of other employees so that the activities are completed efficiently and effectively. Managers, are those people who have the responsibility to ensure that the management of company is running smoothly and flawless. In an organization, there are different management actions that the company should be concerned. In the case study of McDonalds, our team has found out five significant management actions that have contributed to McDonalds’ success. There are strategic management, democratic leadership skills, human resources management, ethics management and 1.1 Strategic Management One of the management actions that have contributed to the success of McDonalds will be their strategic plan which called ‘plan to win’. The idea of this plan not only for them to be the biggest fast food restaurant chain but to be the best fast food restaurant chain. McDonald implement this plan by analyzing the 4 P’s which are product, price,......

Words: 5535 - Pages: 23

Free Essay

Project Managemnt

...McDonald case analysis History and growth of McDonald across Globe : McDonald Corporation is the world's leading food service retailer with more than 31,000 restaurants in 120 countries serving more than 50 million customers each day. Origin of this US based company can be traced back in 1940 as a barbecue restaurant operated by the Richard and Maurice McDonald . Ray Kroc another business man joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers . McDonald's first filed for a U.S. trademark on the name "McDonald's" on May 4, 1961, with the description "Drive-In Restaurant Services,". In the same year, on September 13, 1961, the company filed a logo trademark on an overlapping, double arched "M" symbol. McDonald serves some of the world famous favourite food like French fries ,Big Mac, hamburgers, soft drinks ,desserts, shake etc . Mc Donald focus on global expansion strategies .McDonald’s first opened stores outside the United States in 1967 in British Columbia and Puerto Rico . Currently it has made its presence in 120 countries . McDonald Business model is based on Franchises . Almost 85% of its restaurant is based on franchise model only 15% is owned by company. In India, McDonald's is a joint-venture company managed by two Indians. While Amit Jatia, M.D. Hardcastle Restaurants Pvt. Ltd. owns and spearheads McDonalds in west & south India, McDonald’s restaurants in North & East India are owned...

Words: 2040 - Pages: 9

Premium Essay

Marketinh

...[pic] Introduction Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930's by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well known personality throughout thousands of KFC restaurants World wide. Quality, service and cleanliness (QSC)represents the most critical success factors to KFC's global success. Food, Fun & Festivity, this is what KFC is all about. Leading the market since its inception, KFC provides the ultimate chicken meals for the Chicken Loving Nation. Be it Colonel Sanders secret Original Recipe Chicken or the Hot & Spicy version, every bite brings a YUM on the face. At KFC we proudly say: KFC has more than 11,000 restaurants in more than 80 countries and territories around the World. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador) and Heublein management over quality control issues and restaurant KFC is part of Yum! Brands, Inc., however in the case of Pakistan KFC build the relation of Quality Service and clealiness for Customer KFC was acquired by PepsiCo in 1986, it had grown to approximately 6,600 units in 55 countries and territories. Due to strategic reasons, in 1997 PepsiCo spun off its restaurant businesses (Pizza Hut, Taco Bell and KFC) “We Do Chicken Right” ...

Words: 3990 - Pages: 16

Free Essay

Principles of Management

...separate external environments. 2. Organizations do not have ethics, because ethics is an individual’s personal beliefs about whether a behavior, action, or decision is right or wrong. 3. Arguments for Social Responsibility are business creates problems and should therefore help solve them, corporations are citizens in our society, business often has the resources necessary to solve problems, and business is a partner in our society, along with the government and the general population. Arguments against Social Responsibility are the purpose of business in U.S society is to generate profit for owners, involvement in social programs gives business too much power, there is potential for conflicts of interest, and business lacks the expertise to manage social programs. I feel like they both are compelling and don’t think that I could choose one way or the other. 4. There are four basic levels of international business they are importing or exporting, licensing, strategic alliances or joint ventures, and direct investment. Firms might use more than one level to increase their level of internationalization. 5. There are various barriers to international trade such as tariff, quota, and export restraints agreements. These barriers exist to help keep the price of goods down and far for the world market. Questions for Analysis 1. Subway is the third largest fast food chain in the world after Mcdonalds and KFC. Subway functions within a certain market......

Words: 637 - Pages: 3

Premium Essay

Mcdonald's Macro Environment

...industry. McDonald’s and other global competitors also face different scale of tax and revenue measurement in different countries. International currency fluctuations especially in global food distribution are also a factor. Social Factors: Current customers are much more health conscious than previous generations and thus are switching to healthier and greener food like salads. In addition, customers are trying to associate themselves with good organizations that they feel are concerned for the environment. Fast food shops are now trying to improve their brand image by portraying their concerns for the environment. Political Factors: Even in stable countries with no political unrest, political trends may have a significant impact on business (Jain, 2004).  Different governments may focus on separate laws and enforce them more than other countries. New legislation has also played a major role in the fast food industry. There are many laws and regulations in force for the food industry. The FDA continues to monitor food quality closely. Also, the fast food shops have to maintain a minimum level of hygiene, number of staff, customer service, payments to staffs, and storage of unused...

Words: 788 - Pages: 4

Premium Essay

Analysis of an International Organization:

...Analysis of an International Organization: Yum! Brands Inc. Kimberly A. Waters BUS310 Professor Dianna Anderson May 9, 2014 With over 40,000 locations in more than 125 countries that span across six continents, Yum! Brands Inc. is the world’s largest restaurant operator in terms of the number of locations it owns. Yum! Brands, based in Louisville, Kentucky is ranked #201 on the FORTUNE 500 list with revenues of more than $13 billion. It was named among 100 Best Corporate Citizens by Corporate Responsibility Magazine in 2013. The restaurant brands - KFC, Pizza Hut and Taco Bell are leaders of the chicken, pizza and Mexican-style food categories globally (Yum! Brands Inc., 2014). With this kind of credit and stature this company has, who would think Yum has any challenges within their company? Yum! has their fair share of common human resource challenges. They also have some uncommon challenges. These challenges include but probably are not limited to; low wages for employees, food safety issues, high turn-over, wage/hour violations and child labor rules. Challenges such as these have cost Yum! Brands thousands on top of thousands in fines, as well as bad media. Low wages is one of the biggest challenges in the fast food industry as a whole. Yum! Brands seems to have it worse than most. Reports show that a substantial amount of Yum’s domestic employees are paid very little and causes them to have to seek government or community assistance, just to feed their......

Words: 1913 - Pages: 8

Free Essay

Emploability Skills

...Employability Skills Unit Code: A/601/0992 Programme Name: HND in Business Submitted To Ludmila Musalova Submitted By Date of Submission: Table of Contents Introduction 3 1.1 Own Responsibilities and Performance Objectives 3 1.2 Effectiveness in Meeting the Performance Objectives 4 1.3 Recommendation for Improvement of Performance Objectives 4 1.4 Motivational Techniques to Improve Quality of Staff Performance 5 2.1 MEMO Writing to All Colleagues Outlining the Solutions to Work Problems 6 2.2 Types and Levels of Communication 7 2.3 Effective Time Management Strategies 8 3.1 Different Roles People Play in Team and Their Effectiveness 8 3.2 Analysis of Team Dynamics 10 3.3 Forwarding Alternatives Ways of Achieving the Assigned Task Set by Line Manager 11 4.1 Methods to Solve Work Based Problems 11 4.2 Appropriate Strategy for Solving Problems 12 4.3 Advantages and Disadvantages of Compromise and Collaboration 12 Conclusion 13 References 14 Introduction Before entering the job market it is required to sharpen employability skill. To develop employability skills, identifying and improving the understanding of the responsibilities and performance in the workplace. Interpersonal and transferable skills are inevitable in working with dynamic team. The manager shall also hone leadership and communication skills. Identification, analysis of problem, formulating appropriate strategy, executing the plan perfectly and evaluating the result with desired......

Words: 3276 - Pages: 14

Premium Essay

Mcdonalds Organizational Structure

...MG209: Individual Assignment McDonalds Business Portfolio Submission Deadline: 12/12/14 Word count: 3, 163 Contents Page Introduction Page 3&4 Theme 1 Page 5 * Remaining Market Leader while doing business overseas * (i) Position and Structure as a Transnational corporation Page 5 * (ii) Focus on the Brand and Strategic Targets Page 6 Theme 2 Page 7 McDonalds External Dependencies and Influences on Structure * (i) Relationship with suppliers Page7&8 * (ii) The Contextualizing Industry and the government as stakeholders Page 9 Theme 3 Page 10 McDonalds Organizational Culture * (i) Company Culture in relation to strategy and structure Page 10 * (ii) Post Bureaucratic Cultural Control Page 11 Conclusion Page 12 References Pages 13- 15 Portfolio Pages 13 – 24 Acknowledgement I confirm that the work undertaken for this assignment is entirely my own and that I have not made...

Words: 4218 - Pages: 17

Premium Essay

Mcdonalds

...McDonalds: Operating in the Best Interests of Society or its own Profits? Marc Nettekoven Florida Atlantic University Professor Brenda Richey MAN 6937 December 7, 2011 Table of Contents Introduction 3 Company Changes 3 Competition 7 Consumer Protection & Regulation 8 Corporate Social Responsibility 10 Conclusion 11 Appendix 12 References 13 McDonalds: Operating in the Best Interests of Society or its own Profits? Today, there are numerous other fast food chains and similar alternatives for consumers to choose from beyond the option of McDonalds. Due to increasing levels of competition, rising concerns of food quality and increasing concern of obesity; operating in today’s globalized fast food society can deem to be a difficult task. McDonalds needs to broaden its narrow-minded focus on generating profits (expanding its location base) and adding more locations. The company needs to increase market share while building a good reputation by operating in, and contributing to, the best interest of society. When referring to society, it includes all stakeholders in the company, ranging from customers to suppliers. To realign its strategy and focus on ethicality and its responsibility as a corporation, McDonalds must involve all levels within the company, from top management to suppliers to franchise employees. Although operating in such a manner would require large levels of capital, the benefits to society as a whole would inevitably bring......

Words: 3107 - Pages: 13

Premium Essay

This Is Blades Company

...COURSEWORK 1 – INDIVIDUAL |Year |TWO/2013 |MONTH |SEPT 2013 | |Subject |BUS 4023 BUSINESS ETHICS | |Weight |25% |Submission Date |WEEK 6 | REGULATIONS A. Late Submission • A 10% deduction per day of total coursework marks (excluding weekends and public holidays). • Late submission between 5 to 10 days, results in a 50% deduction of total coursework marks. • Late submission past 10 days results in an automatic 0% for coursework and the student will be barred from the final examination. B. Deliverables Students must submit all materials supporting their coursework listed in the deliverable section. ▪ The coursework must be done INDIVIDUALLY and must be entirely your own work. Please make sure that you are aware of the rules concerning plagiarism. If you are unclear about them, please consult your program coordinator/lecturer. ▪ The coursework should exhibit formal research skills i.e. with a table of content, proper citations, references, and appendixes. ▪ The coursework write up must be able to demonstrate critical analysis and application of both theory and practical issues to the companies that you......

Words: 708 - Pages: 3

Premium Essay

Mem 6110 Engineering Management 1

...Chapter Six, Problem # 1 The benefits of keeping the business as a sole proprietorship are that the revenue will only be taxed twice, that the proprietor will be in whole control of the business, and that there are less laws and guidelines shake sole proprietorships. The disadvantages of keeping the business as a sole proprietorship are that the owner will have full legal responsibility for any responsibilities the business incurs, that the owner cannot go to the open to raise assets via trade equity of business, and that if the owners dies, the business will finish to leaving. That is contrary to a Corporation the owner done have this liability issues as a sole proprietor, corporation safeguard this. Chapter Six, Problem # 2 Drucker’s 3 question are the following: 1. In what department or area required an excellence in order to achieve company’s goal. 2. In which department, when underperformed would endanger the results. 3. Different value important for the company. Business 1. The case of export Company where it has different division which involves of accounts, export, banking, HR, administration and marketing. Each and every division or areas is required to accomplish company’s goal because all divisions are dependent. Export division is the most significant division, because it needs synchronizing as well as compelling care of all forms. So any difficult in export division would make complications for the company. In Export Company, it is essential to......

Words: 1612 - Pages: 7

Premium Essay

Mcdonalds Case Analysis

...internal and external environments that it currently operates in. With a Competitive Profile, External and Internal Factor Matrixes, this paper examines the relative strengths, weaknesses opportunities, and threats in McDonald’s’ mass business operations. The paper also examines Corporate Social Responsibility (CSR) and business ethics, and the steps and initiatives McDonald’s takes in regards to consumer satisfaction. Lastly, the paper concludes that the strategy used by McDonald’s is a cost leadership approach, and provides methods in which the business strategy could be used to capitalize on the strengths and opportunities and eliminate the weaknesses and threats. McDonald’s- The Corporation McDonald's is the globes largest chain of fast-food restaurants, serving more than 58 million customers daily in over 119 countries. It first opened its doors in 1940 by brothers Richard and Maurice McDonald in San Bernardino, California, and their creation of the "Speedee Service System" in 1948 created the blueprint of the present day fast-food restaurant. In 1955, McDonald's Corporation credits its true founding to the opening and operations of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois. Kroc later purchased the McDonald brothers' equity in the company and led its global expansion with the Franchise Model. McDonald’s has expanded its operations to become a worldwide chain of over 35,000 restaurants, employing 1.7 million people around the world.......

Words: 2183 - Pages: 9