...Cause and Effect of Advertising for Blood Donation The Cause and Effect of Advertising for Blood Donations The major cause of advertisement for blood donations is to have regular donors and a plentiful supply of blood. The primary objective of advertising for blood donation is to get the word out. Advertising helps to raise your target demographics’ awareness of the need for blood donations. Advertising for blood donations is unlike advertising for and other product. Advertisement encourage people to voluntary donate blood. Over the past 30 years advertising for blood donations has been successful. The purpose and focus of advertising blood donations is to encourage unpaid volunteers to donate blood. The blood is used in millions of cases were a humans may need a blood transfusion and for many different reasons. Advertising is also good way to increase public awareness about how donating blood helps respond teams such as Red Cross, First Aid and Hospitals respond quickly to serious and developing human needs. After World War II, American Red Cross, , introduced the first nationwide civilian blood program that now supplies more than 40 percent of the blood and blood products in this country. During the 1990s, they engineered a massive modernization of our blood services operations to improve the safety of our blood products. The Red Cross also expanded our services into such fields as civil defense, CPR/AED training, HIV/AIDS education...
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...Blood Donations: The Causes and Effects of Advertising There are many people walking the face of the earth at this very moment because of the unselfish benevolence and caring of blood donors throughout the United States. This generosity, without a doubt, is responsible for saving an immeasurable amount of lives each and every year. Many individuals simply don’t know what is involved with donating blood, so they don’t or can’t bring themselves to do it. For the scores of people who can’t, they could volunteer in other areas, including making financial contributions that would help with advertising costs. Educating the general public on the pros and cons of blood donation should be at the top of the list when advertising. When the twin towers were attacked on September 11, 2001, a record number of Americans donated blood in support of the tragedy on that day. According to Korcok (2002): So much donated blood was wasted after last year's Sept. 11 terrorist attacks that US blood banks have struck a special task force to ensure that it doesn't happen again. More than 200,000 units of whole blood had to be thrown away after Americans donated 500,000 extra units in September and October. Donated blood is discarded if it remains unused after 42 days... fewer than 260 units were actually needed to treat victims of the attacks in New York and Washington. This special task force is responsible for developing consistent advertising campaigns which will focus on specific...
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...Dominique L. Larry English 115 Prof. Weir Causes and Effects The advertising for blood donations in the past 30 years has been very effective to the outcome of the drives. Advertising is a good thing because it lets the public know when, where, and why a blood drive is being held. Advertisements are done so they can entice people to voluntarily donate blood. The blood is used in millions of cases in which a person may need a blood transfusion for many different reasons. Mostly, advertisement is used to target a certain group or demographic who are potential donors. To have regular donors and a plentiful supply of blood is the major cause of advertisement. There are natural disasters such as hurricane Katrina and super storm Sandy that came through and destroyed cities and town. Thousands of people were hurt in both that lost blood and needed a transfusion. As I found stated on www.gobag.com “Keeping an adequate supply of blood on hand is a challenge on a daily basis. There are daily occurrences that constantly draw on supplies daily such as premature births, illness, traumatic accidents and research - just to name a few. Having an adequate supply of blood immediately after a major disaster is not likely. Many people will come together AFTER a disaster to donate. It takes days to process blood before it can be used, many victims of disaster often don’t have days to wait and their lives can be lost.” (www.gobag.com, 2013). This is where good advertisement would...
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...Advertising for Blood Donations Strayer University November 25, 2012 Instructor: Dr. Jeffrey Kersh Advertising for Blood Donations After doing careful research of blood donations, I will be addressing the causes and effects of advertising for blood donations for the past thirty years. The cause of advertising for blood donations is to generate more business for blood (plasma) donations from our community and from other parts of the U.S. The effects of advertising for blood donations is to save the community for which we live in, save more lives, and also brighten lives for those who are in need. By Dr. Sumaiya Khan Published: 3/10/2010 The major cause of advertising for blood donations is to inform the public about the necessity of donating blood. Without lifesaving blood transfusions about 4.5 million Americans would die each year (Khan, 2010). Blood donation is the act where a healthy person voluntarily has blood drawn from his or her body. It is also important that the person who is donating blood is in a healthy state, as any diseased state always affects the blood, which could make the condition more contagious. Every two seconds, someone in the United States needs blood. Only 5% of eligible donors across the U.S. donate blood, while the requirement for transfusions is increasing by 9% every year (Khan, 2010). Blood donation is an excellent way to reduce the amount of iron accumulating in our body. Iron is a necessary mineral, but excess...
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...Advertising for Blood Donations in the past 30 years Over the last 30 years, there have been many movements in order to promote blood donations. Donations have always been a charitable procedure. In the past, competitions, giveaways, oppositions and other plans were used by blood banks in order to increase donations. Many donors contribute to charity, but some were paid with incentives. The major purpose of advertising for blood donations is to obtain donors who can donate blood and blood products to be stored in blood banks. The Red Cross reports that the supply is accessible thru hospitals and blood is needed every two seconds, and more than 80,000 sickle-cell patients require blood transfusions ("Donating blood," 2013). Millions of people that detect certain ailments need blood during treatments. The media is a good outlet to make legislatures understand the distinctive role in making blood donation eye-catching. Our government obligation is to provide the necessary funds for donor staffing. The second cause of advertising for blood donations give people a reason to help others. Donating blood help save millions of lives. The advancement in surgeries and cancer treatment has narrowed the blood donation standards. Periodic shortages and ancient blood donor residents have played a significant role in increasing blood demands. The latest survey recorded in the United States shows that 1.1 million blood transfusions increased in 1997 to 2.7 in 2007 ("Blood donor incentives...
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...Blood donation behaviour Context and problem/opportunity The Australian Red Cross Blood Service is becoming increasingly concerned as the number of people donating blood is failing to meet the high demand of blood required. At some point, around 30% of the Australian population will require blood (Godin, Sheeran, Connor, & Germain , 2005). The underlying problem is that only 3% of the eligible population donate blood regularly (Godin, Sheeran, Connor, & Germain , 2005). In particular, Generation Y, who made 150,000 donations, present a problematic age group, as their retention rate is only 61% (Godin, Sheeran, Connor, & Germain , 2005). Young donors, aged below 25, make up the lowest generation for repeat donations. As a consultant to the RCBS, it is vital to understand why Australians choose to disengage with blood donation, in order to retain them as active donors. Literature Review Many scholars have undertaken research into the implications of blood donation and specifically, reasons as to why the retention rate is so low. One of the overarching issues discussed by academics is the effect of the gap between intention and behaviour. Research has found that a positive intention to give blood is not sufficient for an individual to actually perform the behaviour (Pomazal and Jaccard, 1976). Intentions represent a person’s motivation in the sense of his or hers conscious plan or decision to exert effort to enact the behaviour (Connor and Armitage, 1998)...
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...Care Market-Blood Donation Health Care Market- Blood Donation According to Wikipedia, blood is a specialized bodily fluid that delivers necessary substances to the body’s cells, such as nutrients and oxygen, and transports waste products away from those same cells (Wikipedia, 2011). There has been a high demand for blood, all types of blood. Statistically speaking someone in the United States needs blood every two seconds (Rare Blood Types, 2010). Due to the high need for blood, scarcity plays a role with blood donation. This paper will discuss how scarcity resources influence the market, and the choices stakeholders are forced to make. The essay will also relay the economic flows that may affect the health care market, the causes of change in supply and demand and the affects of equilibrium price and quantity, and the pricing decisions for blood donations with elasticity or inelasticity. A resource is considered scarce when its availability is not enough to meet its demand. Scarcity is based on the idea that oftentimes a limited supply of goods or services comes up against an ever increasing demand for it, and that ever effort must be made to ensure its proper utilization and distribution to avoid inefficiency (International Society for Complexity, Information, and Design, 2005). Blood is needed for many individuals, whether it is for someone that has trauma, needed surgery, needed blood transfusion, cancer patients, etc. More than 38,000 blood donations are needed...
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...diseases throughout our nation. Among those resources that are becoming scarce is blood. Blood donations have saved many lives and continue to be a vital part of lifesaving measures daily. Scarcity of Resources Influences this Market “New regulatory requirements for donor eligibility challenge blood centers to recruit and retain enough donors. This study evaluated correlations between overall satisfaction with the donation process and donor demographics and the effect of both on a donor’s intent to return (Nguyen, 2008).” Due to these regulatory changes the blood donations supply has began to dwindle down and jeopardizing the health and well being of many injured patients. Blood donations have always been on a volunteer basis with no incentive other than goodwill offered. Due to the shortage, the stakeholders, including patients, physicians and researchers and donation management teams, are being forced to other solutions or alternatives. The patients are being forced to either donate their own blood and keeping it stored at blood banks for future need or having family members donated as needed. Physicians are forced to try to use cell saver machinery to try to conserve the blood being lost during surgery, which is not always successful enough to save enough blood for life saving efforts and research teams are forced to use other synthetic blood products for research methods. The donation teams are also forced to offer incentives, such as gifts or...
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...the organization fulfill its mission 5. Personal views about the society A. The significance of the organization B. Importance to the society 6. Conclusion 7. A. summary of facts and arguments about the Leukemia society Leukemia Society Organization Introduction/ Disease Leukemia is a disease that is associated with the abnormal or immature white blood cells which are generally referred to as leukemia cells. These leukemia cells do not do the normal function of the white blood cells, which helps the organism to fight against body infections. Leukemia is also said to be the cancer of the body’s blood forming tissues such as the bone marrow and the lymphatic system. The deoxyribonucleic acid (DNA) of immature blood cells (white blood cells/leukocytes) becomes damaged in certain ways. Hence, these activities cause the blood cells grow and divide abnormally (Klosterman 26). In addition, abnormal blood cells do not die as easily as it is the custom within other healthy blood cells; they, therefore, accumulate and occupy more and more space than expected. This with time makes the faulty blood cells crowd the good cells together making the person affected to suffer a lot. There are four types of leukemia that mostly affect people; in this, we have chronic leukemia and acute leukemia, lymphocytic leukemia and myelogenous leukemia. These...
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...Upon hearing the term Factor Five Leiden, many question what is that? Factor V Leiden, or FVL for short, is when the clotting factor in your blood has been mutated. This mutation causes the person to be more likely to develop an abnormal blood clot in your veins. This leads to the question of what are the effects of FVL on a person? Factor V Leiden can affect someone physically, mentally/ emotionally, and socially. To begin, FVL can affect someone physically in many ways. It can affect someone by the loss of life. Some blood clots attributed to FVL can be deadly, depending on where they are in the body, and how soon it is brought to medical attention. Deep vein clots can cause swelling, redness, pain, and warmth. These symptoms can be disregarded...
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...things, we usually expect compensation. Just as the ‘do-gooder’ who donates to Goodwill expects to claim a tax deduction, the supporter who donates blood to the American Red Cross expects to receive free food and a T-shirt. Scientific research relies heavily on patient donations in order to gain insight into common health care strategies and to study disparate medical conditions; yet, a large amount of controversy exists regarding patient compensation. The most famous case regarding this controversy concerns Henrietta Lacks, a patient whose cancerous cells, taken without consent, became a worldwide tool for scientific research, and led way for Biotech companies to earn billions while Henrietta and her family received nothing. In The Immortal Life of Henrietta Lacks, the author Rebecca Skloot investigates Henrietta’s case, and includes asides of other research patients’ experiences regarding compensation. With consent now as convention, a relevant question arises in Skloot’s text: Should the research enterprise compensate patients who donate tissues for research, both in and outside of the course of medical care? This question demands reverent reflection, as the response will likely set a precedent for years to come. In order to examine whether patients in the course of medical care should receive compensation for tissue donations to research, we can turn to Skloot’s aside on John Moore. While undergoing treatment for spleen cancer, Moore’s physician found that his patient’s...
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...Organ Donation: Legalizing Human Kidney Sales The process of organ donation has existed for many years and throughout that time the system has endured controversies and changes. One of those changes occurred in the late 1960s when the development of immunosuppressive drugs made it possible for people to donate organs to patients who were not related to them (Fentiman 43). This discovery benefited many patients in need of a transplant, but also opened the door to controversies such as organ sales. The first proposal to sell organs came from Virginia physician Dr. H. Barry Jacobs in 1983. He suggested that whoever could afford to buy a kidney should be allowed to do so. As a result of Dr. Jacobs’s proposal, Congress banned the sale of organs in 1984, and that law still exists today (Meckler A.1). Another change in organ donation happened in 1968, when the Uniform Anatomical Gift Act was introduced. This tried to increase the donor pool and make donating a person’s organs at his or her time of death easier. The act, however, did not raise the donation pool enough to keep up with the organ transplant waiting list (Fentiman 43). The waiting list is the topic of another controversy that has been occurring for several years and still exists today. Currently, there are 98,010 people on the waiting list, and 74,260 of those people are waiting for a kidney transplant (Alexander A1; “Paying Donors . . . ” 8A). Chelsea Lopez is one of those patients hoping to receive that life-saving donation...
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...Canadian Blood Services | | Table of Contents Executive Summary 3 Problem Statement 4 Situation Analysis 4 Objectives, Background, and Forecast 4 SWOT Analysis 5 Market and Segmentation Analysis 6 Market Mix Analysis 7 Donor Behaviour Analysis 7 Financial Analysis 9 Key Questions 10 Alternatives 10 Alternative #1 10 Alternative #2 11 Alternative #3 11 Alternative Selection 11 Recommendations 12 Action Plan 12 Contingency Plan 13 References 14 Executive Summary As Canada’s main blood products supplier, Canadian Blood Services faces challenges in recruiting new blood donors and increasing donation collections to keep up with the demand. Based on the organization’s internal strengths and weaknesses, as well as the external opportunities and threats, we provided our analyses on market segmentation, market mix, and customer (donor) behaviours. Three alternatives have been presented in response to the needs of increasing donor base and new-donor retention. Social media promotion and community events are the two approaches recommended. We believe the personable promotion channels can help the organization maximize its potential. Detailed action plans are also provided in this report. Problem Statement 10 years after its creation, Canadian Blood Services (“CBS”) has regained the trust from Canadians as the organization provides safe and affordable blood and blood products. However, between 2005 and 2008, order fill rate has declined...
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...[pic] Organ Donation Research Organ Donor Information Nareg Tarinian Health Research Paper • Professor Lorch • June 5, 2014 [pic] [pic] Everyday about 6,100 people die, 82, 951 people are waiting for organs to be donated, and ach day 17 people die because they do not receive a transplant since there is not enough people giving to be a donor. There are 100,000 people in the U.S in need of organ transplants, but the wait list is so long, unfortunately. Organ transplants are a significant tool for medical treatment today and the use of them will increase by this much 50%, there are significant issues with organ donation such as finding a wrong match or the transplant taking too long, and specific solutions by having more and more people become donors, which will start a future for them. Organ donation is when a person who died, has previously declared themselves as an organ donor and allowed permission for their organs to be transplanted into someone who need’s their specific organs because of some medical condition, can’t survive without the specific needed organ. When a person dies, it is said that their heart, intestine, kidneys, liver, lung, pancreas, heart valves, bone, skin, corneas, veins, cartilage, and tendons can all be used for transplants. Deciding to donate organs is beneficial to everyone, morally the right thing to do when you pass on if it is not against your religion,and is also one of the most best ways for survival. Transplants date from the 9th century...
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...High Blood Pressure and Your Kidneys About 65 million Americans have high blood pressure, but as many as one third—or three in 10—don't even know it. There are usually no signs or symptoms that your blood pressure is too high. That is why it is important to have your blood pressure checked on a regular basis, especially if you have a family history of the disease or are at risk for other reasons. (See “What causes high blood pressure?” on page 3.) Do you know these facts about high blood pressure? I It is called a “silent killer” because you can have it for years without knowing it. It is a leading cause of heart attacks, strokes and chronic kidney disease. Controlling high blood pressure reduces the risk of these complications. High blood pressure can often be controlled by losing excess weight, exercising more, not smoking and cutting down on salt. I I I What is blood pressure? Blood pressure is measured with a blood pressure cuff that is wrapped around your upper arm. The person taking your blood pressure (you can learn to do it yourself) pumps air into the cuff and then slowly lets it out while listening for the sound of your pulse. The top number in your blood pressure reading is called the systolic pressure and the bottom number is called the diastolic pressure. Your reading might be 120/80, which is said as “120 over 80.” The top number is the pressure when your heart beats. The bottom number is the pressure when your heart rests between beats. ...
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