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The Cigarette Century Summary

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Brandt's The Cigarette Century reminded me of Prof. Colgrove's focus on advertising and soliciting of credible sources to endorse a product in the lectures last week on heart disease and risk factors and the pharmaceutical boom. The rhetoric surrounding cigarettes as a "healthy alternative" to eating fattening sweets to a current reader seems ridiculous given the widely known and accepted negative health consequences of smoking. Bernays, Freud's nephew and an advertiser, solicited expertise to promote cigarettes, such as the words of Physician Clarence Lieb who criticized the American trend of overeating. The aggressive marketing tactics used to recruit new smokers from all different demographics bring up serious questions regarding what kind

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