...According to the MissionStatements (2009), Coco Cola’s slogan is “Refreshing the world, one story at a time.” Coco Cola company wish to refresh the world; to encourage optimism and bring happiness to its customers and to create value for the world and to make world a better place. In the front page of Coco Cola’s Our Company session (Coco Cola, 2016), I first saw a bid photo with its title “CoCo” cola memorabilia. This photo is the most noticeable feature in the website, probably people will first open the link when they are in the front page of Our Company. When I click the link, however, the content is about how a memorabilia museum is built. It gives the viewer a first impression of the long history of Coco Cola company, but did not reflect its mission in anyway. In the Our Company page, there is one section named mission, vision and values. However, in the mission, vision and values website, I only saw the simplest description of Coco Cola’s mission, which I have already described in the last paragraph. Coco Cola company put large amount of content about the history of company, the development of company, the processes of entering different countries’ market by Coco Cola. Such contents are written in those most noticeable articles in the Our company page, such as Coco Cola journey and Coco Cola at a glance. Due to the most noticeable content of the website are devoted only into the significance and wild availability of Coco Cola products in different countries, it did...
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...Coca-Cola and Pepsi Co. for their stakeholders, like consumers, shareholders, managers, investors, and employees, creditors and lenders. The two soft-drink giants have been battling for bigger shares of the globe's thirst for more than a century. "Coke or Pepsi" has been debated endlessly, with ads such as the Pepsi Challenge campaign in the 1970s fueling the rivalry. And both sides in this epic consumer battle have had hits (Diet Coke and Pepsi One) and misses (New Coke and Crystal Pepsi) The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. It is assessed as the most valuable brand in the world that owns or licenses more than 400 brands, and its products are sold in more than 200 countries. However, PepsiCo, as one of Coca-Cola’s toughest competitors, is also very competitive in the nonalcoholic beverage market. It is the second-largest food and beverage company in the world. This is quite evident of PepsiCo’s gross profit margin of 57.5% and sales for 2010 of $43.23 billion in 2010, compared to Coco-cola’s gross profit margin of 68.4%.and sales of $30.99 billion. (Investing in Coco-cola or Pepsi for Stock Gains) Based on your analysis, determine which company is better able to pay current liabilities (debt). Explain your rationale. The current ratio measures the company’s ability to pay its short term obligations with its short term assets. Between Coca Cola and PepsiCo, Coco-Cola...
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...Price 7 3.1.4 Place 8 3.1.5 People 8 3.1.6 Process 8 3.1.7 Physical Environment 8 4. Market Feasibility (Ansoff’s Matrix applying) 9 4.1 Market Development (Opportunity) 9 4.2 Market Penetration 10 4.3 Diversity and Product development (threats) 10 Conclusion 11 Executive Summary The new product of Coco-Cola differs from the existing products diet coke. The opportunity of these products is it unique and sustainable market share. To different from both the existing products and competitors, the new product is low carioles and with diversity fruit flavour. The target market is the young and healthy generation. The diet coke already has the sustainable market with royal customers, so it is easy for this type of customers to accept the new product. The sparkling drinks takes the most percentage of the whole soft drink market in Coco-Cola Company’s report, so this may also attract the customers from other segmentation even from the competitors. Some people may care about the obesity and poor diet lifestyle in UK, so the new products may attracts new customers based on the concepts of the new product. For the product part, the new fruit diet Coca-Cola...
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...Speech 101 Informative Speech The Truth about Coco Cola Have you ever ate a delicious meal and washed it down with a cold refreshing Coke? Does it quench your thirst and drive you to drink more. The fizz bubbling in your mouth, the smooth taste running down your throat. The sensation it gives when it hits your stomach! Who cares if it’s filled with calories and makes you fat? Coke soda mesmerizes our health consciousness. Why worry about working out, and trying to get a six pack when you can purchase one at super value? According to The Coco Cola Company this drink has a rich history and it brings people together. The Company itself is good corporate citizen. From its inception it has always supported the community and people in need. The beverage is served in the comfort of our home, after dinner, at work after a business meeting, or even when we socialize with friends. Whatever the setting is , it brings a great feeling to everyone that puts their lips to a glass, bottle or can. However, Beyond the surface of this great invention are some shocking revelations. These Shocking Discoveries will change your whole outlook of The Coco Cola Beverage. The Basic Ingredients in a Coke soda includes : 3 grams of Coco Leaf Extract; Citric Acid, the Kola Nut ( which produces caffine a very addictive ingredient, sugar water; lime juice, vanilla and Caramel. The Story of this product began in 1885 with an alcoholic beverage called Pemberton’s French wine...
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...Coca Cola was one of the Leading brand during 1970’s, made to exit due to foreign policies. After re-entering a hiatus of 16 years, Coco Cola has reached to each and every corner of India. Being one of the largest beverage companies in India, Coca Cola is now available through length and breadth of India. An Introduction to Coca Cola India:- Coca cola is a well-known American beverage giant, which sells concentrated soft drink worldwide. The journey for Coca cola begins when Pharma Scientist John Pemberton first formulated Coco Cola recipe in 1886 in Columbus, Georgia. Later in 1889, Coca Cola formula and brand was sold to Asa Candler who then incorporated the company Coca Cola in 1892. Rest is a history as the world knows. Coca Cola is now currently offers more than 500 products over 200 countries. Coca Cola has first opened its bottling plant in New Delhi in 1950 and existed in the market till 1977. India was not the easiest place to conquer for Coca Cola during 1970’s. Domestic brands such as Limca, Thums up were dominating brands in India at that time. By the time Coca Cola exited Indian Market in 1977, it was one of the leading soft drink brand. In 1977, when Morarji desai led Janata Party came into power, new foreign trade act called Foreign Exchange Regulation Act (FERA) was implemented. Under this regulation act, foreign companies were made to dilute its equity stake to its Indian counterparts if they wish to remain in the country. However has refused to...
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...and there are certain factors that will affect its movement. “Kick’em Back” will begin in the market introduction stage of the product life cycle. Customers do not know about the product and are not looking for the drink. During this stage, Coca-Cola will likely lose money because they are investing in the product and receiving little sales. “Kick’em Back” should move quickly through this stage because Coca-Cola is a large, “well known” company, and they have many resources to advertise to the public. As “Kick’em Back” enters the second stage, market growth, sales will quickly rise. The company should move through the stage slowly because customers will be satisfied with the product and continue to buy it. As competitors begin to enter the market, they will try to copy the product or make it better (Cannon, McCarthy, & Perrault, 2009, p. 262). At the end market growth, sales and profits will decline for Coca-Cola. According to Cannon, McCarthy, and Perrault (2009, p. 263), market maturity occurs when industry sales level off and competition grow tougher. Some companies will drop out of the market because they are not efficient and cannot compete. The sports drink from Coca-Cola should move through this stage slowly. If Coca-Cola can effectively market the product and make it stand out from the competition, “Kick’em Back” should...
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...The Truth about Coco Cola Have you ever ate a delicious meal and washed it down with a cold refreshing Coke? Does it quench your thirst and drive you to drink more. The fizz bubbling in your mouth, the smooth taste running down your throat. The sensation it gives when it hits your stomach! Who cares if it’s filled with calories and makes you fat? Coke soda mesmerizes our health consciousness. Why worry about working out, and trying to get a six pack when you can purchase one at super value? According to The Coco Cola Company this drink has a rich history and it brings people together. The Company itself is good corporate citizen. From its inception it has always supported the community and people in need. The beverage is served in the comfort of our home, after dinner, at work after a business meeting, or even when we socialize with friends. Whatever the setting is , it brings a great feeling to everyone that puts their lips to a glass, bottle or can. However, Beyond the surface of this great invention are some shocking revelations. These Shocking Discoveries will change your whole outlook of The Coco Cola Beverage. The Basic Ingredients in a Coke soda includes : 3 grams of Coco Leaf Extract; Citric Acid, the Kola Nut ( which produces caffine a very addictive ingredient, sugar water; lime juice, vanilla and Caramel. The Story of this product began in 1885 with an alcoholic beverage called Pemberton’s French wine Coca. It was created...
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...Pepsi versus Coca Cola You Are an Investment Analyst Financial Accounting 577 Professor Bryan Womack Paul Fowler March 16, 2014 In our society today, there are so many ways that people can get their point across and even look into investing. This point can be convey in so many ways imagine. Also in our world today we can promote so many different things through social media sites, such as Face book, Twitter, and even Pintrest. Even with companies promoting we want to understand the financial aspect of a business as well. Through these social media sites small and large business are able to make things going viral. The word viral is so powerful that it can change the dynamics of an event. Viral is such a power key to the communication world that is can change things in a matter of seconds. The word viral has save lives and even causes wars. However, this word has a major relationship with social media and even marketing. Even through marketing and social media, one must look at the investment and the financial aspect of a company such as Pepsi or Coca-Cola. Without investment and the financial standing of a company there is no purpose for social media because a company would not stand. The purpose of this research is to analyze each company’s history product/service major customers. Major suppliers and provide leadership and provide a synopsis of each company. Evaluate the reasons Social Media Marketing has become...
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...governmental level will inevitably be impacted on by environmental factors. Organizations and firms involved in trading will experience that their marketing decisions are influenced by environmental factors domestically as well as internationally. This environmental paper will therefore, Focus on the Coco-Cola company as an organization whose domestic and global marketing decisions, are affected by environmental factors. In this paper specific areas such as the high level of domestic and global environmental factors that may impact the organization’s marketing decisions and the impact of technology also on the marketing decisions will be addressed. The paper concludes with the final section which will analyze the importance of social responsibility and ethics as related to Coco-Cola’s marketing offerings. A quick check on Coca-Cola’s website on an attractive home page, the slogan Welcome to the World of Coca-Cola greets a visitor. As an organization which has demonstrated its ability and capacity to trade successfully its products on the global market, the company has been able to satisfy its consumers on the domestic market while its global appeal has been soaring, thus making the coca-cola product the clear leader in the beverage industry. Some of the high level domestic and global environmental factors which could possibly impact on Coca-Cola’s marketing decisions are; economic influences, globalization, political climate, regulatory requirements, demographic environment, and direct...
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...NMIMS, Mumbai, India The project aims to decipher how effectively Coca Cola Company has leveraged consumer behaviour in India. We have considered the challenges that India poses for the marketing of globally produced FMCGs (fast moving consumer goods) followed by observation of how the marketing of Coca Cola has been tailored for the Indian context and on its relative successes. Cultural Factors: Culture is the fundamental determinant of a person’s wants and behaviour (Philip Kotler). India has always been known for its cultural diversity. With a variety of cultures in India, Coca Cola faced a challenge in how to target across the cultural lines. Initially, they made the mistake of focusing on the American way of life but they realized their mistake quickly and started researching the Indian market in detail. They found that the 3A’s of availability, affordability and acceptability needed to be employed. Also, affordability was the biggest driver for desirability. Culture: Coca Cola discovered that the values of kinship and togetherness were universal across all cultures in India. So they decided to market coke as a drink for family get-togethers and parties. To achieve this, Coca Cola came up with a marketing campaign that showed Aishwarya Rai solving a feud between her parents with a Coke singing “Pyar me kabhi kabhi aisa ho jata hai, saath me thanda ho settle ho jata hai…”. Recently, Coca Cola launched “Saath Khao Khushiyan Badhao” campaign which encouraged the younger...
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...There is no clear definition of CSR, but according to European commission, “It is a process to embrace responsibilities for company actions and encourage them to follow in positive way through activities like environment, consumer, employees and communities. In CSR, Human resources management plays a unique role. To raise the performance of the company, CSR must be followed effectively. Human resource management plays unique role in CSR, as they are responsible for recruiting staff, training the staff, giving compensations, maintaining health & safety, and labor relations. So if company follows the above apparatus consciously, they can create a safe environment for employees, contribute money to society and community, and gain good reputation which lead to higher profits. To maintain the reputation, companies are developing, implementing, and submitting CSR report in order to maintain transparency with the public and shareholders to gain their trust. Some companies took CSR report as strategy to raise profits. For example, General Electric (GE) CEO Jeffrey Emmett said they will double their profit by developing product with green technology “We plan to make money doing it” (R.Wayne Mondy & SPHR, 2008). This strategy made companies perform better than other companies, according to research based on business ethics of 100 best corporate citizen list. The companies are gaining profits by contributing money to charities and doing social services. On the other hand, contributing money...
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...Perusahaan analisis - analisis SWOT Coke Kekuatan Merek reputasi - Coke cola di antara dunia yang paling terkenal dan merek atas penjualan Perusahaan mengklaim itu adalah merek dagang yang diakui terbanyak di dunia. The Interbrand agency revealed Coca-Cola as the world's top brand name in 2002 and again in 2003 The original Coca-Cola Company was established in the USA back in 1886 and acquired the Sprite and Fanta brands in the early 1960s. Badan Interbrand menunjukkan Coca-Cola sebagai merek atas nama's dunia pada tahun 2002 dan sekali lagi pada tahun 2003 The Coca-Cola asli Perusahaan didirikan di Amerika Serikat kembali pada tahun 1886 dan memperoleh merek Sprite dan Fanta di awal 1960-an. The company remains the largest manufacturer in the world of soft drink concentrates and syrups and the group's turnover in the first half of its financial year, ending 30th June 2000, was $10.1 billion. Perusahaan tetap menjadi produsen terbesar di dunia konsentrat minuman ringan dan sirup dan omset kelompok pada semester pertama tahun keuangan, yang berakhir 30 Juni 2000, adalah $ 10100000000. In value terms, Coca-Cola remains the biggest single brand in the UK with estimated sales of over £600 million in 2000 in the off-trade, outselling brands like Walker's Crisps and Persil. Market - Coco-Cola has better marketing strategies and the representatives for their commercials and TV ads cost Dalam hal nilai, Coca-Cola tetap merupakan merek tunggal terbesar di Inggris dengan penjualan diperkirakan...
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...of them. Some of them are that they can be found everywhere like bars and restaurants. Also they made the drink for everyone and different types of people. Red Bull users are party goers, students and so on. Red Bull had the idea to connect with the younger consumers and it has made the company very successful than some of their competitors. Red Bull is one of the most powerful global brands in the U.S. and probably nationwide. During the past 15 years, the drink Red Bull has been copied by more than100 competitors but such companies as Coco Cola and Anheuser- Busch have been unable to take market share away from Red Bull. As the company Red Bull grew they added three more additional products and they are Red Bull Sugar free, Red Bull Energy Shots and Red Bull Cola. So with Red Bull coming out with all of these different types that are basically competing with other companies and their product. With the company Coco Cola they are losing some of their business to Red Bull because there is a Red Bull Cola and with this product it is also an energy drink. Same goes for the company Monster that is an energy drink and people are still buying the Red Bull because of all the flavors that the company are coming out with. At first people said that the Red Bull was...
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...Coca cola SWOT Swot Analysis of the Coca Cola Company Strengths The Coca Cola Company was found in 1886 in USA. It has been developed for over a hundred years. Its long history can really benefit its business since its brand name has been widely spread to the world. People over 200 countries can enjoy its products nowadays and more than 70% of income comes from outside the USA. The promotion strategy of the Coca Cola Company is excellent. Usually it employs the pop singers and movie stars to be its promoters. Thus wide ranges of people in different countries are being influenced to consume its products. Also, the Coco Cola Company creates lots of souvenirs for its customers. People who buy the drinks of the Company can also have the chances to obtain the souvenirs. Most of the souvenirs of Coca Cola are worth to be collected since the value of some of them may appreciate in the future. Moreover, the advertisements of Coca Cola are also appealing. The white bear of Coca Cola gives the customers a great impression of its Coke and innovative slogans are usually introduced. In 2000, the slogan is ¡§Coca Cola Enjoy¡¨. The taste of Coca Cola is unique and widely accepted by the customers. The company has a secret production formula of its Coke. Though many other competitors try to create a coke similar to that of the Coca Cola Company, all of them fail to provide the same taste of Coca Cola. So most of the consumers have a concept that only Coca Cola is the real coke in the...
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...increasing day by day a major cause of which is the advertising and marketing by fast food companies on television in schools. Today television advertising is filled with fast food i.e. soft drinks, burgers, pizzas etc. Fast food marketers have long known that children make attractive customers but attention to this group and to younger and younger members within it is increasing sharply. The pressure of advertising messages by the fast food companies reaches even the youngest child. 44% of the advertisements on the Saturday morning television are for foods with limited nutritional value. McDonalds, burger king and pizza hut account for 11% of these advertisements. (Cohen) To reach young children advertisers use a variety of methods, advertising on television and the Internet is just one of them. The amount of money spent on marketing directed to children and their parents rose from $6.9 billion in 1992 to $12.7 billion in 1997 (Nestle 179). Advertising must be controlled if we want to control the increasing overweight rates in the nation. Advertising is not only limited to television or the Internet its goes beyond them. Food companies such as McDonalds put their logos, symbols on toys games and other supplies. They also distribute coupons. McDonalds offers cups, toys and other labeled items and its does so in outlets throughout the world. Coco-cola puts its labels on various goods such as a coco-cola picnic Barbie doll. Toys like this convert children into soft-drink consumers as well...
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