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The Come Back of Disney Walt

In: Business and Management

Submitted By ashiquekundo
Words 3034
Pages 13
A Qualitative Study on two Case Studies I. Disney makes a Comeback II. The Downfall of Uptown

Letter of Transmittal

23 April, 2015
Ms. Rumana Ferdous
Course instructor,
Introduction to Business,
Green Business School,
Subject: Submission of Term Paper
Dear Ma’am,
With a great pleasure and interest here, we submit our report, which you have assigned us to prepare by today as a term paper.
This report is focused on “Marketing strategy of Disney and Uptown cigarettes and their impacts”. Here we analyzed marketing strategy of those companies according to what we’ve learned through the whole term. Though we are in learning curve, this report has enabled us to gain insight into the core fact of marketing factors. It has been a unique experience to carry out such a research work. The contents provided in this report are all our own, though some information and references have been taken from different sources to facilitate our report.
However, we will be glad to clarify any discrepancy that may arise.
Finally, we would love to express our gratitude for your supportive thoughts and kind consideration in and outside the class.
Yours Sincerely
Md. Abdullah Al Noman - 151006021
Md. Kamrul Hasan - 151006011
Jewel Rana - 151006007
Rubana Islam Piya - 151006094 Acknowledgement
We would like to use this opportunity to express our gratitude to everyone who supported us throughout the project of this BBA program. We are thankful for their aspiring guidance, invaluably constructive criticism and friendly advice during the project work. We are sincerely grateful to them for sharing their truthful and illuminating views on a number of issues related to the project.
We express our warm thanks to our course instructor Ms. Rumana Ferdous for her support and guidance inside and outside the...

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