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The Competitive Advantage of Heinz Company over Competitors

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The Competitive Advantage of Heinz Company over Competitors

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The Competitive Advantage of Heinz Company over Competitors

Heinz Company is the most global of all the American based food companies. It is famous for its iconic brands that it markets in six continents. The company offers nutritious, convenient, and delicious food for families across 200 nations in the world. In more than 50 of these countries, Heinz Company enjoys the market leadership position. Heinz Company was founded in 1869, which is an indication that it has long historical roots and a wealth of knowledge in the industry (Heinz, n.d).

Into the bargain, Heinz is well known for its ketchup product. The company sells more than 650 million bottles of Heinz ketchup every year to millions of households across the globe. In addition to ketchup, the company also markets an ever-expanding selection of other great tasting foods. Its main products include ketchup, meals, sauces, snacks, as well as infant nutrition. To this end, Heinz Company is committed to enriching all family’s eating experience, whether at home, on the move or dining out (Heinz, n.d).

More importantly, Heinz employees are highly skilled and innovative, which facilitate them to create new products, perfect fresh ideas, as well as develop nutritious and innovative foods for today’s families. Heinz Company is a trusted brand for customers, a valued partner in the community, as well as a great investment with incredible growth potential. To further strengthen its competitiveness, Heinz Company is pursuing growth and expansion through acquisitions and mergers. For instance, Heinz Company is pursuing a merger with Kraft. If this merger arrangement succeeds, the resulting company is anticipated to be the 5th largest food company across the world (Heinz, n.d).

Since 1869, Heinz Company has been committed to sustainable business practices. In this regard, the company works closely with its suppliers to improve efficiency, quality and protect the environment. Overall, these competitive advantages facilitate the company to remain in leadership positions in the food processing industry in the global market (Heinz, n.d).

References

Heinz. (n.d). About Us. Retrieved from http://www.heinz.com/our-company/about-heinz.aspx

Heinz. (n.d). Company Resources. Retrieved from http://www.heinz.com/

Heinz. (n.d). History. Retrieved from http://www.heinz.com/our-company/about- heinz/history.aspx

Heinz. (n.d). Sustainability at Heinz. Retrieved from http://www.heinz.com/sustainability.aspx

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