Table of contents

1.

Introduction ................................................................................................................................... 1 1.1. 1.2. 1.3. Structure of the report.............................................................................................................. 1 Mc Donald’s’ Business Model ................................................................................................ 1 Credit crunch ........................................................................................................................... 1

2.

Theoretical framework ................................................................................................................. 2 2.1. The credit crunch 2008 ............................................................................................................ 2 The deregulation of the financial markets ....................................................................... 2 The U.S. housing market ................................................................................................. 2 Consequences of the subprime mortgage crisis............................................................... 3 Impact on businesses and consumers in the U.S. ............................................................ 4

2.1.1. 2.1.2. 2.1.3. 2.1.4. 2.2. 2.3. 2.4. 3.

SWOT analysis ........................................................................................................................ 4 The profit pyramid................................................................................................................... 5 Porter’s generic strategies........................................................................................................ 5