...Crush- 1) INDUSRTY ANALYSIS: STRUCTURE INDUSTRY ECONOMICS BRAND CATEGORY BUYER (CONSUMER) BEHAVIOR- I. structure 3 TYPES OF PRODUCTION/ participants- concentrate producers, bottlers and retail outlets 40 concentrate producers who make the flavors of the syrup. Responsible for national consumer advertisement, national promotions , & marketing research. 100 bottlers who sell to retailers- in store displays, campaigning. Merchandising and sales. Key success factor, without them the concentrate producers cant get their product to the supermarkets. Owned by either the producers which is verticle integration or franchises. Retailer outlets- supermarket, fountain, convenience stores, small retail outlets (independent Grocery store) II. industry economics Concentrate producers should sell more regular because they have higher sales with regular over diet. Cost them less to produce as well. III. Brand & category Over 900 registered brands in the market. Top 10 brands make up 71.4% market share all sold by coke, Pepsi, dr. pepper, and none of them sell orange drinks. Growth share matrix- current product, current market (market penetration such as arm and hammer) & new product, current market (new product development) if you have current product in a different market you have new market expansion and new product new market then that is market diversification. Soft drink category- diet vs. regular, & flavors (lemon lime etc.) ...
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...CRASH Sonya Martinez University of Phoenix HUM/150 - Introduction to Film Studies Michelle Sanson July 5, 2011 CRASH The movie “Crash” is a powerful and complex movie that involves the lives of six families in today’s modern day dilemmas of racism, discrimination, drug abuse, and criminal actions and how they deal with it. The plot of this movie (for myself) is unclear. This movie has many scenes with different interactions with the characters and one must pay extra close attention to every scene to understand and follow along. This movie is all over the place, and it is not until close to the end that we can see how the characters have affected one other for better or worst. In this movie we have several different mise-en-scene. Most take place in the moment or as a flashback. In the opening scene we are outdoors at night in a car with what appears to be snow or rain coming down. The inside of the window is foggy; outside the car an accident has just taken place with flashing lights, police, and people all around. We also have bright daylight scenes, like when the police begin a car chase with what they believe to be a car-jacking suspect. We have several scenes in a police station, a mom and pop store, in a drug addict’s home and in Detective Waters bedroom. The entire movie involves dead, terrified, angry people who do not know what or how to feel. In the movie there is plenty of genuine emotions in the scenes, and this give the movie cause however;...
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...My First Crush Moya Morgan ENG 121 Lesa Hadley April 25, 2016 My First Crush Once, I saw this amazingly handsome guy at Eisenhower High School in my physical education class during my sophomore year. I did not know Miguel's name, and I was too shy to walk up to him and introduce myself. Over time, after noticing him in class and around campus, I got to witnessed more of his beauty, attributes, and how romantic he can be. It was my junior year when my best friend, Tamera, and I joined show choir. The moment I set foot in that choir room, I saw my crush, Miguel, and time slowed down. He was a beautiful person I have ever seen in my life; Miguel was the most attractive guy that I have ever seen. Tamera had already known him, so she introduced me to him. He is about 5'9, an inch taller than me and has an ivory bronze complexion. His hair is the color of ebony and wavier than an ocean on a stormy day. His exotic Salvadorian eyes are the color of milk chocolate with eyelashes so long they curl at the end. His nose is pointy, and his lips are lusciously rosy pink. He has a deep timber in his voice, and a smile that can make me feel like a million and one butterflies are racing in my tummy. His smile brightens up my day as the glorious sun does to a blooming sunflower. Miguel is a real gentleman. He is sweet, kind, caring, respectful, and trustworthy. A week before our homecoming dance, Miguel kindly asked me if he could walk with me...
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...1. Hi Crush ❤ @kiligtweet9h Today stats: 110 followers, 40 unfollowers via http://Unfollowers.me * Reply * Retweet * Favorite * More Expand 2. Lee Min Zo † @HiEnzow10 Nov RT FOR SHOUTOUT. ( FOLLOW MO AKO, FOLLOW DIN KITA. ) Retweeted by Hi Crush ❤ * Reply * Retweet * Favorite * More Expand 3. Hi Crush ❤ @kiligtweet10 Nov Today stats: 117 followers, 41 unfollowers via http://Unfollowers.me * Reply * Retweet * Favorite * More Expand 4. Hi Crush ❤ @kiligtweet9 Nov Every gising is a new Blessing. * Reply * Retweet * Favorite * More Expand 5. Hi Crush ❤ @kiligtweet9 Nov Today stats: 122 followers, 34 unfollowers via http://Unfollowers.me * Reply * Retweet * Favorite * More Expand 6. Hi Crush ❤ @kiligtweet8 Nov Happiest place on earth? Teka usog ka tabi tayo. * Reply * Retweet * Favorite * More Expand 7. Hi Crush ❤ @kiligtweet6 Nov Dear crush, fall in love with me. * Reply * Retweet * Favorite * More Expand 8. Hi Crush ❤ @kiligtweet5 Nov Ung feeling na MU kayo ni crush. * Reply * Retweet * Favorite * More Expand 9. Hi Crush ❤ @kiligtweet4 Nov Dear Crush, Lagi nalang bang ganito tayo ang magdedmahan? Pansinin mo naman ako pls. * Reply ...
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...Cadbury Crush Case StudyCadbury Schweppes is an important player in the American soft drink market where American consumers drink more soft drinks than tap water. In conjunction with population growth and rising per capita consumption there was an estimated $43 billion in retail sales in 1989. However, trend data suggests that sales of diet drinks accounted for a large portion of the overall growth of carbonated drink sales in the 1980’s with supermarket sales the key to successful soft drink marketing. Despite being the fourth largest soft drink marketer in the United States, 71.4% of the total market was produced by Coca Cola, PepsiCo or Dr. Pepper/7up. However, Cadbury has carved out a niche in the non-cola segment of the soft drink industry where their brands were often the market leader in their specific categories. With their acquisition of Crush in 1989, Cadbury controlled 22% of the orange category of the soft drink market through Crush and Sunkist. The orange category has the third largest share of the market, with a market share of 3.9%. For families with/without children, Crush is an all natural orange flavored carbonated beverage, which blends all natural ingredients that create an exclusive zesty formula because only Crush is filled with natural vitamins. Ultimately, Crush is better for your health than colas. After purchasing Crush, Cadbury executives needed to restructure the Crush brand to gain a higher market share while neither contradicting its current brand...
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...SUMMARY Introduction p.2 I- The carbonated soft drink industry in the US - Industry structure p.4 - Industry economics p.5 - Brands & Products p.6 - Consumption behavior p.7 II- Changes in the orange category during the period 1985-1989 - Orange category p.8 - Relation between market share & market coverage p.11 - Relation between market share & advertising share p.13 - Brands positioning p.15 III- Cadbury competitive position in the US - Swot analysis p.16 IV- Crush Positioning p.18 V- Crush advertising & promotion program - Objectives & strategies p.18 - Advertising budget p.19 - Crush advertising budget p.20 VI- Crush Pro forma Income statement p.20 VII- Conclusion p.21 Sides p.22 INTRODUCTION Cadbury Beverages, Inc. is a beverages-manufacturing division of Cadbury Schweppes PLC. It was created in 1969 by a merger of Schweppes PLC (1783, London, the first world’s soft drink maker) and Cadbury (1830, Birmingham, a major British confectionery manufacturer). In 1989, the Cadbury Schweppes PLC was one of the world’s largest multinational companies and the world’s third largest soft drink marketer (behind Coca-Cola and PepsiCo), with worldwide sales of $4.6 billion, performed in 110 countries. Beverages accounted for 60 percent of company sales and 53 percent of its...
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...Do you remember your first childhood crush? It’s a safe bet that you do. Who could possibly forget the butterflies and silent awe that come along with being attracted to somebody for the first time. It’s also a safe bet that your first crush came in the form of a television personality. Think back. You’re five years old and sitting on your living room floor, playing with your trucks or your dolls while your mother watches television. You glance upwards, intending to return to your playing in just a couple of seconds, but something catches your eye and your life changes forever. There on the screen is the single most beautiful human being you’ve ever seen in your life. Your first childhood crush. That’s pretty much how it happened for all...
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...SUMMARY Introduction p.2 I- The carbonated soft drink industry in the US - Industry structure p.4 - Industry economics p.5 - Brands & Products p.6 - Consumption behavior p.7 II- Changes in the orange category during the period 1985-1989 - Orange category p.8 - Relation between market share & market coverage p.11 - Relation between market share & advertising share p.13 - Brands positioning p.15 III- Cadbury competitive position in the US - Swot analysis p.16 IV- Crush Positioning p.18 V- Crush advertising & promotion program - Objectives & strategies p.18 - Advertising budget p.19 - Crush advertising budget p.20 VI- Crush Pro forma Income statement p.20 VII- Conclusion p.21 Sides p.22 INTRODUCTION Cadbury Beverages, Inc. is a beverages-manufacturing division of Cadbury Schweppes PLC. It was created in 1969 by a merger of Schweppes PLC (1783, London, the first world’s soft drink maker) and Cadbury (1830, Birmingham, a major British confectionery manufacturer). In 1989, the Cadbury Schweppes PLC was one of the world’s largest multinational companies and the world’s third largest soft drink marketer (behind Coca-Cola and PepsiCo), with worldwide sales of $4.6 billion, performed in 110 countries. Beverages accounted for 60 percent of company sales and 53 percent of its operating income...
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...Candy Crush Soda Saga Level 212 find 2 Bears in 40 moves Do not focus only on the bears in order to complete Candy Crush Soda Saga Level 212 and also try and find the pink fishes. Finding the pink fishes in Candy Crush Soda Saga Level 212 will be very helpful especially if you manage to find the large pink fish in the middle of the playing area. However, try to clear whatever frozen tile you can in Candy Crush Soda Saga Level 212. Finding the pink fish will help you to clear frozen tiles that you were not able to in the first place. This will be due to the fact you have forced the jelly fishes that are released from the pink fish. These jelly fishes are the ones that are used to clear these frozen tiles. Candy Crush Soda Saga Level 212 requires you to try and match candies as low and often as you can on the playing area because candies in the playing area move from the top to the bottom. Large amount of candies will be shifted in Candy Crush Soda Saga Level 212 creating opportunities to come up with special candies and hopefully matching some automatically. This will help you to clear Candy Crush Soda Saga Level 212 in the least moves possible. Do not forget about the rest of the playing area in Candy Crush Soda Saga Level 212 as you concentrate on the bottom part of the playing area. It is very easy to forget to create special candies in the top part of the playing area. Glance at the rest of the playing area after every move that you make as you play Candy Crush Soda...
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...As John Keats said, “Poetry should surprise by a fine excess and not by singularity, it should strike the reader as a wording of his own highest thoughts, and appear almost a remembrance.” The beauty of poetry is that everyone can have their own interpretation. The poem Girl Crush by Liz Rose and Lori McKenna has had two main interpretations from the audience. An envious girl who has lost her man to another girl describes her feelings so others who have been through the same thing can relate. The authors develops a resentful tone and a theme of jealousy through the diction and use of repetition. The diction found in the poem Girl Crush has a double effect on the reader. At first she uses “girl crush”, and “heart rush” to describe her feelings towards a girl, which makes the reader think she is referring to a girl lover. Then she continues with using other phrases such as, “I wanna taste her lips, yeah, ‘cause they taste like you” (5) and “…maybe then you’d want me just as much” (8). At this point in the poem the reader can realize it is not about a girl lover but an obsession of wanting to be like the girl that her loved man is with. Also, the phrase “Yeah, ‘cause maybe then you’d love me just as much” (8) helps set a tone of resent the speaker has toward the man because she wishes she could be like the girl he is with....
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...Running head: Cadbury Beverages, Inc.: Crush® Brand Cadbury Beverages, Inc.: Crush® Brand Shih Ming Chang Grand Canyon University MKT 450 July 24, 2011 1.) Three main participate in manufacturing and distribution of carbonated soft drinks in the United States: concentrated producers, bottlers, and retailers. The concentrated producers’ and bottlers’ responsibilities differ for regular and diet drinks. Bottlers are responsible of serving retail outlets, such as placing in-store displays, local advertising, and restocking, whereas concentrated producers are responsible of developing new products, national consumer advertising, promotion programs, and marketing research. There are approximately 40 concentrated producers in United States, but only top three (Coca-Cola, PepsiCo, and Dr. Pepper/7Up) account for 82% of industry sales. Whereas approximate 1000 bottlers in United States and they are either owned by concentrated manufactures or franchised. Franchised bottlers are usually given the exclusively rights for a certain territory, but they cannot sell a directly competitive brand. As far as retailers concerned, the main retail channels are supermarkets, vending machines, and fountain services. In fact, over 40% of the soft drink sales are sold in supermarkets which are claimed to be crucial in the company’s distribution net. 2.) During the period of 1985 to 1989, the total sales in the orange carbonated rinks’ category increased by 23.5%, from 102 million cases to...
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...What is tax haven? Why are all tycoons so crush on them? In January 9, 2015, Cheung Kong Holdings Limited announced the restructuring arrangement of combining Cheung Kong Holdings and Hutchison Whampoa to form a new listed company: “CK Hutchison Holdings Limited”. This newly established company is incorporated at Cayman Islands (SCMP, 2015) which has been commonly known as “tax haven”. As the name implies, tax haven is a place where levy taxes at a very low rate or even not at all to companies registered there. It has been an interesting phenomenon that most of the largest corporations in the world, they are not registered at the place where they operate their major business or make most of the profits. Indeed, how is this mechanism works? How could the multi-national corporations in the world transfer their profits made all over the world to these tax havens to avoid tax? Advantages of tax havens If we look at the figures provided by HKEX in 2013, 724 out of 1602 companies listed in Hong Kong Stock Exchange market are incorporated in Cayman Islands (881903, 2015). This has indicated that it has already been a common practice for listed companies to be registered in these offshore financial centre. Take Cayman Islands as an example, being one of the most popular tax havens in the world, not only it has a no profit tax levied, but also it comes with much looser company law and other financial regulations. For the investors who want to register a company in Cayman Islands...
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...which was a cocoa making business started in England in the 1830s. Year | Acquisition | 1986 | Canada Dry soft drink brands | 1989 | Certain soft drink brands and purchased Gini brand of Belgium. | 1989 | Crush brand from Procter & Gamble for $220 million. | Cadbury Beverages, Inc., a beverage division of Cadbury Schweppes PLC acquired the Procter & Gamble brands namely Crush, Hires and Sun-drop in the year 1989. They had to re launch those brands into the market because those products were paced out by their competitors. This case especially deals with the Crush brand(an orange drink). Kim Feil who joined the division in 1989 as a Senior Product Manager for managing the re launch of Crush soft drink brand. There had been a lot of discussions regarding the crush brand. After making a thorough industry review, competitors positioning and the image which Crush has on its customers mind the senior marketing executives at Cadbury Beverages, Inc decided to focus initial attention on the Crush Brand(fruit flavoured carbonated beverage). PROBLEM DEFINITION: After acquiring the soft drink brands from Procter & Gamble in October 1989 Cadbury beverages Inc. was not able to compete with its competitors Pepsi and Coke. So it had to relaunch its Crush brand. The brands positioning was not good...
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...starts fishing. The narrator in “Lessons of Love” bribed her brother with treats to drink milk so she could go to the supermarket where her crush worked. Both narrators didn’t end up with their crushes, in “The Bass, The River, And Sheila Mant” the crush leaves with another person and in “Lessons of Love”, it is revealed that the crush had no interest in the narrator after he had kissed her. In both stories the narrators take every chance they can to see their crush. The crushes in the stories are very popular and the narrators aren’t as popular. The narrators are also very different from their crushes. In “The Bass, The River, and Sheila...
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...The two narrators in the stories, “The Bass, the River and Sheila Mant” and “Lessons of Love” have many comparisons and contrasts with each others story. Some of the similarities that these two stories have are that they both want their crush to notice them. For example, in “The Bass, the River, and Sheila Mant”, the narrator tries to get Sheila (his crush) to notice him by swimming laps while she sun bathed. Conversely, in “Lessons of Love” the narrator tried to get her crush to notice her by walking in front of him on her way to her classes and by walking around inside the store that he works at. Another similarity is that the narrator's thought of their crushes as if they were the only meaning of their life and why they do the things they...
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