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The Detailed Search on Disney Land

In: Business and Management

Submitted By aleenamaham
Words 2271
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INTRODUCTION OF COMPANY
Disney land is an American theme park in California owned and operated by the Walt Disney Parks and Resorts division of The Walt Disney Company. It opened on July 17, 1955 in ceremonies led by Walt Disney. The company was initially a jointly owned venture by Walt Disney Productions, Western Publishing, Walt Disney and the American Broadcasting Company to manage and built the Disneyland theme park. As a provision for the joint ownership, Walt Disney Productions had the option to repurchase the share within 7 years.
In 1960, Walt Disney Productions completed the repurchase of all the share of the company and the theme park became a fully owned part of Walt Disney Productions. Currently the park has been visited by more than 515 million guests since it opened, including presidents, royalty and other heads of state.
In 1998, the theme park was re-branded Disneyland Park to distinguish it from the larger Disneyland Resort complex. It’s a great Theme Park for all families. They can meet all their favorite characters there including all the princesses, villains, dwarfs, Mickey Mouse, other Disney characters and can enjoy lots of rides.
How Disneyland differentiated from other places was that it had 'Walt Disney', the brain that totally changed the lives of people by adding magic to their lives.
Walt Disney summarized his creativity in one word: Imagineering. The term “Imagineering” combines the words imagination and engineering. Imagineering enabled him to transform the dreams, fantasies and wishes of his imagination into concrete reality.
Disney’s thinking strategy involved exploring something using three different perceptual positions. An insight into these positions comes from the comment made by one of his animators that:
“…there were actually three different Walts: the dreamer, the realist, and the spoiler (critic). You never knew

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