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The Development of Pr in Indonesia

In: Historical Events

Submitted By neebila
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THE DEVELOPMENT OF PUBLIC RELATIONS IN INDONESIA
By: Nabila (1406546866)

A survey was conducted by the U.S. Department of Labor in Fortune Magazine and U.S. News and World Report said that public relation is one of the fastest growing professions. A public relations is a profession that is needed by all the organization, business, and other sectors.

Many common people said that public relations practitioners are only depend on the how well they speak. However, the job that public relations practitioners should do pretty much tough. Not only talking, they have to be able to do many things like giving an advice to the CEO, solving of the organization problem, and evaluating the organizational programs, etc.

More definitions on public relations have been determined. These are several definitions of public relations from some experts as follow:
Otis Baskin, et.al stated that “Public relations is a management function that helps achieve organizational objective, defines philosophy, and facilitate organizational change. Public relations practitioners communicate with all relevant internal and external publics to develop positive relationships and to create consistency between organizational goals and social expectation.”. While Cuplit in Ihut Murni Aritonang, et.al defined that “Public Relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.” Another definition defined by Fraser P. Seitel in Ihut Murni Aritonang, “The goal of effective public relations is to harmonize internal and external relationships so that an organization can enjoy not only the goodwill of its public, but also stability and long life.”
From definitions above, we can conclude that public relations is a management function that communicate vision, mission, values and

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