...presence of the naturally occurring stimulus. The most common names given to the two following elements are known as the conditioned stimulus and the conditioned responses. Classical conditioning came to life through the hard work and dedication from the well world renowned investigations of Psychologist Ivan Pavlov. Pavlov Born September 14, 1849 in Russia knew from very early he loved the study of psychology and worked hard on focusing on the Classical Conditioning theory “Operant and classical conditioning are two different ways in which organisms come to reflect the order of the environment around them” ( Charles, 2014). Using an example regarding a Dog in purposes such as to sit or training my partner to clean the house is perfect especially when trying to demonstrate classical conditioning and its theories “Dogs likely were the first animals to be domesticated and as such have shared a common environment with humans for over ten thousand...
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...To: Professor Mark Swain From: Ariel Lasher Date: April 5, 2014 Subject: Marketing (BUS141B) Table of Contents Executive Summary 2 Introduction 2 Answer Questions/Assignment/Analysis 2 Conclusions and Recommendations 3 References 3 Executive Summary Philadelphia Phillies Inc. is a privately owned business that serves the public with the sport of baseball. David Montgomery is the chief executive officer (CEO) of the company, David Buck is the Phillies’s vice president of marketing, and Bonnie Clark is the vice president of communications. As part of the marketing strategy, the Phillies moved into the Citizens Bank Park in 2004 and Montgomery said, “Bring everyone in closer… Our challenge is to appeal to all segments in that audience.” The reason for marketing in this company is because the fans cannot be promised a win every game. There are several different types of fans, so the marketing team must find a way to make each and every fan feel welcome and comfortable, and to enjoy the entertainment that baseball provides. The Phillies also hosts charity fundraisers for several organizations. Introduction The Phillies family - from the players, coaches and their wives to the alumni, Ballgirls and front office staff - take great pride in giving back to the community. The entire Phillies organization teams up annually to host a variety of special events and fundraisers, prepare and serve holiday dinners to feed the homeless, clothing drives...
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...Marketing Plan of “Fast & Fresh - 24 hours – Hot Dog” Vending Machines in Barcelona Introduction and Overview: A normal vending machine only offers cold snacks or beverages, which is nothing outstanding. In contrast the “Fast and Fresh 24 h Hot Dog” uses a State-of-the-art microprocessor technology to control all function, as a result the vending machine automatically cooks a fresh hot dog in less than 1 minutes. This service will be provided 24 h 7 days per week in the central of Barcelona in areas where human traffic is constant. The Hot dog Gourmet will be best suited next to night clubs, as restaurant and other places are closed during the night and there are always hungry people. Brand identity: The used logo easy identifies the strategy; “24 h” recognize every customer that hot dogs are always available. The words “fast & fresh” describe the short waiting times and the high standard of quality. The buns and sausages come from well known and established food manufactures in Spain. The logos of these manufactures are also found on the vending machines to create trust. Business model: Cost of machine (one-off payment) ( low fix cost ( niche strategy ( Benefits ( Revenue ( Profit Swot analysis: According to Evans, N. et al, 2003 we analysed the Strengths, Weakness, Opportunities and Threats: |INTERNAL |STRENGTHS |WEAKNESS | | |- Strategic location...
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...definition of classical condition can be abbreviated into the idea of involuntary behavior. The example of Pavlov’s dog illustrates this as the dog came to associate the sound of a bell with food, causing a reflexive action of salivating, resulting in salivation even when the bell was not paired with food. Personal experience with classical conditioning My boyfriend has two dogs whom he loves very dearly and spends much time playing with. They are both extremely affectionate and smother people with kisses. However, their over¬zealous behavior often leads to fighting between the two of them, especially over attention from any new corner to the house. They also have two different personalities: one is passive and one is very nervous, and sometimes has a problem with uncontrollable urination when very excited. On one occasion when I was at my boyfriend’s house, I was sitting with the passive dog in my lap, watching television when I saw the other dog approaching. Thinking nothing of it, I remained seated, stroking the fur of the dog on my lap. The other dog, watching this, suddenly ran towards me and jumped in my lap. Immediately after this I felt a warm sensation spreading on my lap and realized the dog had urinated on me. The feeling of discomfort immediately took hold and I jumped up, desperately wanting to shed the clothes I was in and take a bath. The dog ran around me in circles and I was scared it would urinate again on my feet so I ran from her as fast as I could into...
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...Case Study Analysis: Philadelphia Phillies Question- assessing the competitive environment the Phillies participate in and suggest ways for them to manage their product and highlight their brand accordingly. Philadelphia Phillies are a major league baseball team. They are the oldest continuous, one name, one city franchise in all of professional American sports. Philadelphia Phillies had participated in so many activities such as the Phillies baseball academy for boys and girls ages 6-14. Offers campers unforgettable baseball and softball experiences they will treasure for a lifetime. Many of us are familiar with a close relationship in which all parties’ benefits from relationship. A common example of mutualism relationship is between a dog and human. Dog supply protection and companionship and the human provide shelter and food for the dog. However nature is not the only place that mutualism relationship can occur. In facts they can occur in business, particularly in the form of sports sponsorship. The relationship between sponsors and sports events, sports organization is not different than the human and dog relationship they have. All relationships operate based on some essential characteristics that can be illustrated in the relationship management theory. “The most important supported elements of mutualism are trust commitment, satisfaction, and control relationship. “ As I have discuss in a previous paragraph, trust between organizations...
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...Mark Haddon’s 2003 mystery novel ‘The Curious Incident of the Dog in the Night-Time,’ examines how diverse perspectives are presented through numerous language and stylistic techniques. Predominant techniques used to convey these perspectives include the first-person narrative perspective of Christopher, the narrative conversion through letters from mother, and Christopher’s interactions with society. These techniques contribute to the development and exploration of perspectives throughout the novel. Haddon’s use of first-person narration enables the reader to experience Christopher’s perception of the world and his terminal struggle with human interaction and fundamental concepts. This technique provides an understanding of living with Asperger’s...
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...IM for Lovelock & Wirtz, Services Marketing 6/e Teaching Notes for Cases - Section 5 45 CASE 6 AUSSIE POOCH MOBILE OVERVIEW After creating a mobile service that washes dogs outside their owners’ homes, a young entrepreneur has successfully franchised the concept. Her firm now has more than 100 franchisees in many parts of Australia, as well as a few in other countries. In early 2002, she and her management team were debating how best to plan future expansion. STUDY QUESTIONS How did Christine Taylor succeed in evolving the local dog-washing service she developed as a teenager into an international franchise business? ________________________________________________________________________ Note: All financial data are in Australian dollars (AUD), whose exchange value in 2003 at the time of the case was USD 0.57 = EUR 0.58 = GBP 0.41. [More recent exchange rates reflect a sharp drop in the value of the U.S. dollar against the Australian dollar, euro (EUR), and pound sterling (GBP). By late 2006, AUD 1.00 = USD 0.76 = EUR 0.60 = GBP 0.40). These changes in exchange rates would not affect decisions by APM on expansion within Australia but could have an impact on the relative attractiveness of future investments in, say, the UK versus the U.S.] 1. © 2004, 2007 Christopher H. Lovelock 2. Compare and contrast the tasks involved in recruiting new customers and recruiting new franchisees. From a franchisee’s perspective, what are the key benefits of belonging...
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...IM for Lovelock & Wirtz, Services Marketing 6/e Teaching Notes for Cases - Section 5 45 CASE 6 AUSSIE POOCH MOBILE OVERVIEW After creating a mobile service that washes dogs outside their owners’ homes, a young entrepreneur has successfully franchised the concept. Her firm now has more than 100 franchisees in many parts of Australia, as well as a few in other countries. In early 2002, she and her management team were debating how best to plan future expansion. STUDY QUESTIONS How did Christine Taylor succeed in evolving the local dog-washing service she developed as a teenager into an international franchise business? ________________________________________________________________________ Note: All financial data are in Australian dollars (AUD), whose exchange value in 2003 at the time of the case was USD 0.57 = EUR 0.58 = GBP 0.41. [More recent exchange rates reflect a sharp drop in the value of the U.S. dollar against the Australian dollar, euro (EUR), and pound sterling (GBP). By late 2006, AUD 1.00 = USD 0.76 = EUR 0.60 = GBP 0.40). These changes in exchange rates would not affect decisions by APM on expansion within Australia but could have an impact on the relative attractiveness of future investments in, say, the UK versus the U.S.] 1. © 2004, 2007 Christopher H. Lovelock 2. Compare and contrast the tasks involved in recruiting new customers and recruiting new franchisees. From a franchisee’s perspective, what are the key benefits of belonging...
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...[Chapter 6]: Review Questions Question 1: What is object-oriented analysis, and what are some advantages of using this technique? O-O (Object-Oriented) analysis describes an information system by identifying things called objects that combine data and processes with the use of various O-O diagrams depicting system actors, methods and messages. Advantages: Integrates easily with O-O programming languages.Code is modular and reusable, which can reduce costs and development times.Easy to maintain and expand as new objects can be cloned using inherited properties.Disadvantages: Somewhat newer method might be less familiar to development team members.Interaction of objects and classes can be complex in larger systems. Question 2: Define an object and give an example. An object represents a real person, place, event or transaction and possesses characteristics called properties (which the object either possesses on it's own or inherits from it's class) and attributes (which are the characteristics that describe the object). For example: When a patient makes an appointment to see a doctor, the patient is an object, the doctor is an object and the appointment is an object. Question 3: Define an attribute and give an example. An attribute is a single characteristic or fact about an entity. An attribute, or field, is the smallestpiece of data that has meaning within an information system. In an O-O analysis, an attribute is part of a class diagram that describes the characteristics of...
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...This paper aims to make an analysis of the short story entitled, “The Vendetta”, written by Guy de Maupassant. “Vendetta”, which means “revenge” in the English language, is the core of this short story, and the concept from which the main character depends upon in order to survive. The story revolved around the revenge of the Widow Saverini because of the death of her son Antoine Saverini. Antoine was killed by a man named, Nicolas Ravolati, who was the object of revenge of Antoine’s mother. The death of her son, and her plot for revenge made her restless and sleepless at nights, thus, motivating her to avenge the death of Antoine. The development of the story involves the important role played by Semillante, the dog of Antoine, which the Widow used in order to get on with her revenge. The plan of the widow is to starve the dog for two days, and using a scarecrow made of straw, she trained the dog to attack it by using a smoking sausage she tied to the neck of the straw man. She trained the dog for several months, and when she believed that both of them were ready to execute her plans, she went to the town with the dog to look for Nicolas Ravolati. Her plan was a success, as she already avenged the death of Antoine, thus, giving her peace after returning home. This short story was a simple story, with a simple plot and theme, which depicts what really happens in real life. Three important points can be recognized in this particular story, namely...
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...Running head: Vietnamese and English idioms related to the word “Dog”: Vietnamese and English idioms related to the word “Dog”: A contrastive Analysis Student: Nguyen Le Hoang Yen Class: 4A08 Ho Chi Minh City University of Pedagogy Contrastive Analysis Instructor: Mr. Nguyen Ngoc Vu December 31, 2011 Abstract One problem which makes a lot of people have difficulty in communicating with one another is to use idiomatic expressions. As far as you know, idiomatic expressions make English become colorful and full of vitality, so they are often used very much in the native speakers’ speech and in the writing such as news, songs, movies, etc. on the television. However, these idioms are sometimes are not easy to understand and study their meanings, so I decide to study them by studying Vietnamese and English idioms containing the word ‘dog’ and one another reason for this topic to study is that I really like lovely dogs. In my studying this topic, there are two parts such as theoretical background and Vietnamese and English idioms related to the word ‘dog’ which is the main part of my topic. Theoretical background Idioms versus proverbs Idioms and proverbs are frequently used in the daily speech, so we can not find the differences between them clearly. However, we can distinguish idioms and proverbs by basing on some criteria. Idioms * It is a fixed group of words. e.g. the idiom ‘chó chui gầm chạn’ has the same meaning of the word ‘hèn hạ’ (disgraced)....
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...We will study the black-tailed prairie dog population in a study area of greater than 100 miles in the Great Plans region of north-central Kansas for 20 years. The locations of the will contain approximately 50 prairie dog coteries and fabricated burrows. These burrow sizes will be similar to what would be found in nature. The depth of a burrow found in nature can ranges from about 1.0 to 1.5 meters below the ground surface (Hoogland 1995). The length of all the tunnels combined is around 9.0 to 12.0 meters in nature (Hoogland 1995). The total study area is 1,300,000 km2 of flat land covered in prairie, steppe, and grassland. The Great Plains lie west of the Mississippi River and east of the Rocky Mountains from the United States to Canada (Rouse Jr 1974). Within this study area, we will account for the genders of each individual as well as breeding and non-breeding individuals. We will conduct the experiment as part of a long-term study of the reproductive success within the populations. These fabricated burrows will serve as a home for the 25 coteries placed in each one. The other 25 prairie dog coteries will serve as the control to ensure movement into our manufactured burrow did not change the behavior affects. We will capture several different coteries...
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...Section One: Title Page “They’re cute, there cuddly are you thinking about a dog to add to your family?" November 24, 2014 Section Two: Executive Summary: We all want a family dog whether we are single or have a full size family but are we all really ready for all that it takes. Dogs are beautiful creatures who show you unconditional love even when you don’t want it, they can make you smile, and they can relax you when you are down and stressed Most dog’s become your protector, a part of your family, unconditional companionship. Dogs are great but if you are not prepared for the commitment of one, then maybe you aren’t ready. A dog has to be fed at least twice a day, sometimes special food depending on the breed of dog you get. They must have access to water 24 hours a day which sometimes can be difficult when you have small children. They take obedience, they take 10-15 years of your life of taking them out to use the restroom, expenses for food, grooming &vet visits. You must play with them, exercise them and accept their companionship. Dogs are not tiny humans who grow up to be self-sufficient, they will always rely on you and want you to take care of them and have their best interest at heart. They are not furniture that you can buy and when you decide that you just don’t have the time or space for such a demanding animal that you could just take them back. Dogs have emotions, and have senses when something is not right they feel when you feel...
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...since 137 years with John Tuld as the Chief Executive Officer. The leader of trading operation is Sam Rogers. He is in the company since 34 years. First of all, there is the layoff of Eric Dale, the financial analyst. We can see a comparison with Lehman Brothers when bankers leave the company with a case under arms and the telephone line were cut instantaneously. While Dale is being escorted out, he gives Peter a USB memory stick with a project he had been working on, telling him to "be careful" just as he boards the elevator. During the night, Sullivan finishes Dale's project and discovers that current volatility in the firm's portfolio of Mortgage Backed Securities (MBS) will soon exceed the historical volatility levels of the positions. Because of excessive leverage, if the firm's assets decrease by 25% in value, the firm will suffer a loss greater than its market capitalization. He also discovers that, given the normal length of time that the firm holds such securities, this loss must occur. Sullivan alerts Emerson, who calls floor head Sam Rogers. The employees remain at the firm for a series of meetings with progressively more senior executives, including division head, Jared Cohen, the chief risk management officer, and finally CEO John Tuld. Cohen's plan is for the firm to quickly sell all of the toxic assets before the market learns of their worthlessness, thereby limiting the firm's exposure, a course favored by Tuld over Rogers's strong objection… Les personnages ...
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...Breeder’s Own Pet Food Inc. Case Analysis CJ Class:Marketing Strategy September 06, 2014 Breeder’s Own Pet Foods, Inc. Case Analysis Case Recap Breeder’s Own Pet Foods, Inc. proposes to adopt a market penetration strategy due to having identified a growth opportunity in the dog food market, for its nutritionally balanced, high quality dog food brand, Breeder’s Mix. This premium product has been sold traditionally, to the show dog kennel market, but company executives are now convinced it can be repackaged and offered as a frozen premium product, to picky pet owners via general retail distribution channels. Since the product is considered premium, it should fetch premium prices because of its ingredients and its claimed benefits to animals: it consists of 85% fresh meat, 15% high quality fortified cereal with no additives or preservatives and will dramatically improve the coats of animals. (Kerin and Peterson, 2013). One of the major challenges for Breeder’s Own is convincing customers that frozen dog food is the wave of the future. Based on positive feedback from food brokers, the company believes it can carve out a substantial market share with this product. The initial plan involves test marketing in the Boston area and if successful quickly ramping up production to make it available nationally (Kerin and Peterson, 2013). Problem Identification Traditionally, dog food is produced as dried, canned, or treats; since this new product is intended to be frozen, one of the...
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