...Not All Companies Are Viewed as Equal Strayer University: BUS309 Business Ethics Week 4 Assignment Not All Companies Are Viewed as Equal Speaking on the side of the consumer, I believe the consumer is responsible for him or herself. If you decide to partake in alcoholic beverages, you have a responsibility to yourself and those around you. We have all heard about drinking and driving. It affects everyone that it touches: the victim, the person responsible and each of the families. If both individuals involved are not killed they could be seriously injured. I support the consumer who decide to drink. It is their choice whether or not to partake in alcohol. As an individual, no other person can force you to drink. You are your own person and like the ad goes, you should do so responsibly. Alcohol can affect us, personality wise, in different ways. For example, some of us may react violently while others may become happier. However, it affects the body itself, the same. “Alcohol is absorbed through the stomach and travels straight to the bloodstream” (www.drugfreeworld.org). It only takes a few minutes to reach your brain. Hence, it affects your brain and slows a person’s actions/ reaction time. With that being said, you have to educate yourself about being responsible when it comes to drinking alcohol. Alcohol education it is good to know the facts, but there is so much more that you need to know. “There is the risk of disease, early death, and...
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...largest threat which Apple is facing is how to develop itself after the Steve Jobs era. Facing this challenge, the best practice for Apple is realizing the pressure and keeping in step with the times. People generally believe that Steve Jobs is the foundation and the driving force of Apple's innovation culture. It is Jobs who bring Apple from the brink of collapse to a global industry leader and one of the most respected brands. From Apple's perspective, we believe that the company's future product blueprint has been basically established within the following two or three years. So the death of Steve Jobs will not affect short-term operations. The main longer-term challenge for Apple depends on whether it can continue to foster the same culture of innovation and the policy of consumer-oriented development approach. Culture is one of the buzzwords of business school, although it cannot be measured, designed or institutionalized. However, we all know that a strong culture always plays a huge role to the company's success and brand recognition. Over the years, Steve Jobs created the apple culture. Therefore, his departure marks the end of an era to the company. Apple needs to rebuild this invisible driving force in order to create the next "breakthrough product" and continue to lead the industry. Mac computers, iPod, iPhone and IPAD can defeat Google, Microsoft and other companies competing products and become one of the world's most valuable company in...
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...to behave as they do In marketing context: Internal drive that influences consumer to seek out, evaluate and purchase goods and services General: Degree to which an object or idea is centrally related to the value system of an individual In marketing context: person’s perceived relevance of the object based on his/her inherent needs, values, and interests State of excitement that can be pleasant or unpleasant and is experienced more or less consciously Beliefs that one condition is preferable to its opposite Involvement Emotion Value 1. Motivation → To understand motivation is to understand WHY consumers do what they do Can be described in terms of … … its strength, or the pull it exerts on the consumer and … its direction, or the particular way the consumer attempts to reduce it. The Motivation Process o Once a need is aroused, a state of tension exists that drives the consumer to attempt to reduce or eliminate it. o The desired end state of motivation is the consumer’s goal, thus motivation can be described as goal-oriented. Types of Motivational Conflicts o Approach-approach motivational conflict is when consumers must choose between two attractive alternatives o Approach-avoidance motivational conflict is described as a consumer facing a purchase choice with both positive and a negative consequence o Avoidance-Avoidance motivational conflict is when a consumer makes a choice involving only undesirable outcomes Maslow’s Hierarchy of Needs o All humans...
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...1) Target Corporation Overview a) History of Target George D. Dayton founded Target in Minneapolis in 1902. The original name for the company was Dayton Dry Goods. In 1911, Dayton Dry Goods was renamed to Dayton’s Department Store. In 1916, the Dayton Company became a founding member of the Retail Research Association and was once again renamed to Associated Merchandising Corporation. In 1960, Dayton started planning to enter into discount retailing and had its first retail location of Target open on May 1st of 1962 in Roseville, Minnesota. Target also created their famous bull’s-eye icon as the trademark symbol for the company when the first store was opened. In 1966, Target opened its first stores outside of Minnesota in Denver, Colorado; later opening more stores in locations such as St. Louis, Dallas, and Houston in 1968. Target revamped their bull’s-eye icon; this change happened to show what Target stands for and offers to its customers. In 1969 Target opened its first distribution center in Fridley, Minnesota and later became Dayton Hudson Corporation’s highest revenue producers in 1975. In 1979, Target had reached $1 billion in annual sales. With this achievement Target held a billion dollar sale as a way of saying thanks to its guest for visiting the 74 stores in the 11 states that they were located at the time. Today, Target is open in all of the states except Vermont. In 2013, Target expanded its company even further when they opened 124 stores in Canada (Target...
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...is determined by our limited choices of resources. Consumers make rational and irrational choices. Our decisions are directed by our social, emotional, psychological factors and level of income also affects our decisions. The market gives us choices by the production of goods and services they produce. To produce the consumable goods businesses have to sell and buy raw materials, labor, plant & equipment. The market and government a force behind what is presented for consumption. The government is a direct force of these goods and services. Government tries to create a balance of economic determinates by imposing taxes to raise revenues and establishing rates at which the private sector can borrow money to consume. Government tries to create a stable economy where the amount produced equals the amount consumed. There are many parts of our economy and each plays an important role in economic efficiency. Consumer spending accounts for the biggest portion of our nations GDP at 70%. Businesses are 17% of GDP they are important because they create the jobs, good and services for the consumer. Governments roll in overall GDP is 19%. Net exports and imports create the remainder of our GDP. The GDP is the ratio by which we measure the total spending, total costs of goods sold that equals our total income. Spending is increased when the level of credit issued is increased. This increased credit increases production as more consumers are demanding more goods and...
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...Alibaba Taobao Introduction Founded by Alibaba Group on May 10, 2003, Taobao Marketplace facilitates consumer-to-consumer (C2C) retail by providing a platform for small businesses and individual entrepreneurs to open online stores that mainly cater to consumers in Chinese-speaking regions (Mainland China, Hong Kong, Macau and Taiwan) and also abroad. Taobao Marketplace (formerly "Taobao") was launched in May 2003 by Alibaba after eBay acquired Eachnet, China’s online auction leader at the time, for USD 180 million and became a major player in the Chinese consumer e-commerce market. To counter eBay’s expansion, Taobao offered free listings to sellers and introduced website features designed to act in local consumers' best interests, such as instant messaging for facilitating buyer-seller communication and an escrow-based payment tool, Alipay. As a result, Taobao became mainland China's undisputed market leader within two years. Its market share surged from 8% to 59% between 2003 and 2005, while eBay China plunged from 79% to 36%. EBay shut down its China site in 2006. Asees the attractiveness of the e-commerce insdustry. In many ways, China seems suited for the rapid development of e-commerce. Driving forces that make e-commerce attractive includes the explosion of Internet use and the government's interest in developing e-commerce. Along with growth in Internet users has come increased e-commerce revenues. There were over 200 e-commerce web sites in China, employing...
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...* What is medicalisation? and why is professional and public concern about medicalisation on the increase? (Conrad 2005)? Professional concern as power is more and more being handed over to consumers. Public concern-loss of power to deal with day to day problems. Medicalization can be defined as the way in which human problems become defined and treated as medical problems (Sadler, Jotterand et al. 2009). Medicalization is often viewed as a ‘bad’ thing, however Peter Conrad argues that it is a neutral term (Parens 2011). However today the term medicalization is usually used in criticism of medicalization, perhaps over-medicalization would be more appropriate, and the term medicalization kept neutral, simply humans problems being treated as medical ones, whether beneficial or not. In the early days of the examination of medicalization it became clear that some of the main powers driving and facilitating this phenomenon were medical professionals and pharmaceutical companies. The power and authority of the medical professionals was an important force of medicalization (Conrad 2005). Their influence can be seen in the treatment of menopause, childbirth and child abuse (Conrad 2005). Writings by Ivan Illich, Michelle Foucault and R.D Laing raised awareness and concern about medical concepts, procedures and power; they highlighted medicalization as a bad thing for our society and suggested that a change was needed in order to regain power in regards to our lives and human...
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...Strategic Choices and Evaluation Christel McCrory STR/581 April 23, 2012 Professor Frank C. Bearden Strategic Choices and Evaluation Target Stores Strategic Choice and Evaluation The first Target Store was opened in 1962 by the Dayton Company. Though there were other discount chains in the US at that point of time, many of them do not exist today. Target was able to adapt itself to the changing environment and by 2002; it was the second largest discount retailer in the US (Target.com, 2012) http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR164.htm] In June 2002, Target Corporation (Target) had 1,330 retail stores in 47 states of the United States. Even though it only had a fifth of the sales and profits of Wal-Mart, it had a loyal customer base that was looking for a trendy, yet, affordable range of merchandise (Hays, 2002 pg. 2). Target's customers, whom it referred to as 'Guests', were younger and more affluent than that of its rival Wal-Mart | | An early strategic choice to build a brand around the Target name fostered the company's steady growth. From the very beginning, George Dayton's strategy was to position Target as an upscale discount chain at which the prices would be just above the lowest prices. To achieve this upscale image, it offered trendy and stylish goods in an environment that was bright and attractive, unlike other discount stores of the time (HBS Working Knowledge, 2004 para 2). Once a generic strategy is selected...
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...The most recent changes in health care reform have been the controversial passing of the Affordable Care Act, signed into law by President Obama on March 23, 2010. The Affordable Care Act puts consumers back in charge of their health care. Under the law, a new “Patient’s Bill of Rights” gives the American people the stability and flexibility they need to make informed choices about their health. The three staple of the law works to improve the care, cost, and coverage of health care; Some of its key features include; ending pre-existing condition exclusions for children, ends the arbitrary withdrawal of insurance coverage, assisting individuals to receive the most for their premium dollars, and coverage of preventive care at no cost ("Key Features of the Affordable Care Act By Year | HHS.gov," n.d.)....
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...Hang Up: It’s Not Just Your Life Brad Gardner Michael Hunter ENG215 November 4, 2014 Hang up: It's not just your life Although it appears to be a common sense notion, the differences in laws and regulations regarding the use of mobile devices while driving are not the same from state to state. No one person is a better-distracted driver than the next and because of this, all states should have standardized policies regarding the use of mobile devices while driving. Every day we can make a change; make better choices, to make a difference in our lives and the lives of others. We can make a simple choice to hang up our cell phone before getting in our car and driving. We can choose not to accidently run over a young child walking across the street on their way to school due to the distraction of a cell phone. It sounds simple enough to do; yet, every second, someone decides to take that child's life. They decide that it is more important to answer their phone or reply to a text while driving over the wellbeing of others. Distracted driving and its repercussions have been a growing concern since the first-day drivers began using mobile devices. The first cellular phones became available for consumer use in the mid-80s. Widespread use was not marked for almost another decade. In the early 90s, less than 4.5 million people used cell phones. Over the last 15 or so years the population of cell phone users has spiked to over 230 million, according to statistics from the Insurance Information...
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...(Storsul,Fagerjord (2008). Strosul and Fagerjord believe that “blurring the border between media does not have to mean convergence. There is also development toward stronger differentiation of media in which elements from earlier separate media and sectors are combined in new ways.” In communication, there are three forms of interpersonal, intrapersonal and mass. It is important to understand the difference between interpersonal, intrapersonal and mass communications. These types of communications are vital to the personal and professional society. Your social interactions reflect on how you communicate in person through media and social media. The internet may have opened up new communications choices for...
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...decision regarding which motorcycle to concentrate marketing money. The simulation’s purpose is to let Cruiser Thorr Incorporated know which to choose. In addition, the discussion’s focus includes the situation in the simulation, recommended solutions, and the result of the simulation. Further, the paper compares the relationship between differentiation and repositioning of products, if the repositioning conclusions in the simulation were as expected, and the effect on the product life cycle had on marketing and if product life cycle had effect on the product in the simulation. As one can see choosing which product to market is as important as the product itself. The perceptual map proved informative regarding what a consumer preferred before and what consumers prefer today. The Thorr motorcycle in its day was a stylish, powerful, and well built machine. In the past, customer’s preferred prestige and the older generation showed more interest in the Thorr. However, today’s motorcycle consumer’s interest includes low price and the target market of a younger generation. The decision here lies about whether repositioning...
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...Outback Steakhouse Case Analysis Module 4 Contents 1. Introduction 3 2. External analysis: a. Five force Analysis 3 b. Key Driving Forces 4 c. Attractiveness of Industry 5 d. Strategic Group Map 6 3. Internal Situation Analysis: a. Strategy of the company 7 b. SWOT analysis 8 c. Company’s performance 9 4. Major Issues or Problem the Company Must Address 9 5. Alternative courses of Action and Final Recommendations 10 Introduction In 1987 three friends came up with a new Australian themed restaurant venture. Over cocktails they all agreed on the name “Outback” and before the first restaurant opened they had a fourth join the team. The first restaurant opened in 1998. The original business plan was for four restaurants, one for each. But the “No Rules, Just Right” service took off with great success. By 2004 they had hundreds of restaurants all over the world. Company-owned restaurants consisted of restaurants owned by partnerships (with the company as the general partner) and joint ventures (with the company as one of the two members.) In 1993 the company decided to expand and diversify its restaurant portfolio to capitalize on the growing popularity of casual dining. This was done mainly through joint venture partnerships. The industry had been growing very strong but that changed in 2004. Due...
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...as capital and labor) are to be allocated. Economics revolves around methods and possibilities of solving the economic problem. Economic problem arises mainly due to two reasons- (i) human wants are unlimited (ii) means to satisfy human wants are scarce. Contents [hide] * 1 Overview * 1.1 Opportunity cost and Production Possibility Frontier or Production Possibility Curve. * 1.2 Needs * 1.3 Wants * 1.4 Choice * 2 See also ------------------------------------------------- Overview[edit source | editbeta] The economic problem is most simply explained by the question "how do we satisfy unlimited wants with limited resources?" The premise of the economic problem model is that wants are constant and infinite due to constantly changing demands (often closely related to changing demographics of the population). However, resources in the world to satisfy human wants are always limited to the amount of natural or human resources available. The economic problem, and methods to curb it, revolve around the idea of choice in prioritizing which wants can be fulfilled and how do we know what to produce for the economy. Opportunity cost and...
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...Managerial Economics For test purpose only The economic problem is most simply explained by the question "how do we satisfy unlimited wants with limited resources?" The premise of the economic problem model is that wants are constant and infinite due to constantly changing demands (often closely related to changing demographics of the population). However, resources in the world to satisfy human wants are always limited to the amount of natural or human resources available. The economic problem, and methods to curb it, revolve around the idea of choice in prioritizing which wants can be fulfilled and how do we know what to produce for the economy. Opportunity cost and Production Possibility Frontier or Production Possibility Curve. The main theory to decipher what and how to prioritise these wants and needs is to look at the opportunity cost (looks at what good must be prioritised first according to needs and how efficiently that the good can satisfy infinite wants). A good way to look at this is the production possibility frontier (PPF) or PPC, this isolates two goods in an economy produced at any one given time to show the effect of what would happen if one changed according to the other and also the effects of new technology and new resources. For example, say that we have isolated two goods, food and clothing, and we look at what would happen if there was increased production of food (there is an opportunity cost of clothes so clothes would go down as food goes up), this...
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