Premium Essay

The E-Commerce Website of Jd.Com

In: Business and Management

Submitted By melissaxiong
Words 3111
Pages 13
Executive Summary
This report will deeply discuss the e-commerce website of JD.com, Inc. so as to find whether it is effective. The author will analyze the development and management of the website and the marketing of the website, as well as the weakness of the website.
Contents
Introduction 2
1- The layout of the website of JD.com, Inc. 2
1.1 A brief introduction of JD.com, Inc. 2
1.2 The overall layout of the website of JD.com 3
2- The features and management of the website of JD.com, Inc. 7
2.1 The features of the website 7
2.2 The management of the website 8
3- The marketing of the website of JD.com, Inc. 8
3.1 The outdoor advertising and promotion strategies 8
3.2 The cooperation with brand shops and famous payment systems 9
4- The shortcomings of the website of JD.com 9
5- Conclusions and Recommendations 10
Reference 12

Introduction
As one of the important patterns of electronic commerce, B2C e-commerce has a great impact on the development of the macro-economic and the life of the enterprises and consumers (Ayo et al, 2011). JD.com is a big online professional platform for 3C products in China’s B2C market, and it is one of the most popular and influential e-commerce websites in China. In the first quarter of 2012, JD.com ranked first in the independent B2C websites of China with a market share of 50.1%. How does the e-commerce website go so will? And why do consumers like to purchase on the website of JD.com? This report will first describe the distribution and development of the website, and then illustrate the management and the features of the website, next discuss the marketing of JD.com, and last indicate the disadvantages of the website, as well as drawing some conclusions and recommendations from the whole discussion.

1- The layout of the website of JD.com, Inc.
1.1 A brief introduction of JD.com, Inc.
The...

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