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The Effect of Celebrity Advertising in the Philippines (Topic Proposal)

In: Business and Management

Submitted By CelineJimenez1
Words 280
Pages 2
Celine Rose S. Jimenez Hum 3 X
2010-19195/CEAT February 19, 2013

TOPIC PROPOSAL FOR HUM 3

Proposed title: The Effect of Celebrity Advertising in the Philippines
Thesis Statement: Philippine Celebrities are very important factors in advertising nowadays because they serve as a very effective means in marketing.
Problem (Background of the Proposal): A celebrity can be an actor or an actress who are usually seen in the television programs. Nowadays, many celebrities are now also commercial models and this phenomenon constitutes to the so-called “Celebrity Advertising”. Celebrities are now making a huge impact in advertisement in the Philippines. According to studies, consumers usually buy a product because of the celebrity endorser without knowing the factual effect of that certain commercial product.
Specifications:
• Must be able to clearly define Celebrity Advertising.
• Must be able to show the effect of Celebrity Endorsing or Advertising in the Philippine commercial industry marketing.
• Must be to give the different celebrity attributes on how to advertise a commercial product effectively.
• Must be able to give the effect of being an endorser of a celebrity (celebrity income in a commercial).
• Must be to relate brands, celebrities and consumers in the Philippines
• Must be able to identify the risks involved and the celebrity arguments against celebrity advertising in the Philippines
• Must be able to distinguish the impact of the brand endorsement by a celebrity on consumer behavior in the Philippines.

References:
• (2010, 12). Celebrity Endorsement. StudyMode.com. Retrieved 12, 2010, from http://www.studymode.com/essays/Celebrity-Endorsement-528003.html
• http://www.studymode.com/subjects/impact-of-celebrity-endorsers-in-the-philippines-local-studies-page2.html
•…...

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