Free Essay

The Experience of a Lifetime

In:

Submitted By kmhamrick
Words 2523
Pages 11
THE EXPERIENCE OF A LIFETIME
KATRINA HAMRICK
SOUTH UNIVERSITY

MY FIRST HATCHLING EXPERIENCE “Beep! Beep! Beep!” went the alarm clock in a fury to wake me up. For the first time in my life, I barrel out of my bed and immediately into the next bedroom. Almost falling on the cold, hard-wood floor I pounce on Mollie’s bed, somewhat like a cheetah. She rises up out of her cozy bed and says “Really? Is it already 6:00 am?” “Yes!” I screech like a thirteen-year old cheerleader when her team is scoring points. “Get up! It’s almost time to leave!” I say. The day has finally come for us to go to Oak Island, NC and aid in the hatching of baby sea turtles. “Alright, give me ten minutes” Mollie replies. I run quickly down the stairs, bursting open the refrigerator. “Hmm…what should we eat?” Anxiously scanning the refrigerator and freezer, my eyes stop at Pillsbury toaster strudels. Not just any toaster strudels, but with strawberry and blueberry flavoring. “Sounds good to me!”, so I pop a few in the toaster to let them cook. After a minute and a half, I hear “Ping!” and the food is ready. I yell at Mollie to come downstairs and eat before we head out. Mollie, like a snail, slowly maneuvers her way down the stairs. “Good morning sunshine!” I yell, she smirks at me and sits down. We both decide to get one of each flavor of toaster strudels. They are so yummy! Delicious and sweet, berry-flavor explosions. “So what’s the schedule for today?” asks Mollie. Ecstatic and filling with joy, I reply “When we first arrive, we will check into the motel, then we will meet at the Town Hall with the other group members at 1:00 pm, and finally to the beach for the hatching!” Mollie, finally waking up, says “This is such an exciting experience, and on your birthday! This is the best present you could have got yourself!” I smile really big, and respond “I know this the best birthday present, period!” Smiling to myself I realize that I almost forgot about it being my 18th birthday. How crazy? Honestly, I could care less about going out and having a party, I just want to get on the road to Oak Island and meet up with the members of the Turtle Watch Program. What better of a start to your 18th birthday then to help out animals (in this case, sea turtles), who are endangered due to the fact of what we humans are doing to the environment. Mollie and I gather all of our heavy, bulky bags to take with us for the weekend, and load it all in my 1990, two-door, maroon-color, Chevrolet Cavalier. We pack everything but the kitchen sink, it all fits, and we have no worries. “Alright, do you have everything?” I ask. Mollie says “Yes, I’m ready to roll!” So we pull out of the tulip and daisy- lined driveway, and head out on Highway 68 towards the bustling Interstate 40. It was a sizzling, breezy May morning. We have all the windows down, letting the wind blow through our hair. Mollie’s jet black aviators and my cheetah-spotted, rainbow-color sunglasses are on, and we are ready for our exciting, new adventure to the most beautiful beach on the North Carolina coast, Oak Island, NC. After four anticipating, drawn-out hours we see the old-fashion bait shop, Clem’s Seafood. I beam at Mollie with excitement, and she looks back and gives me a genuine, warm smile. We are almost there! Fifteen minutes passes by, seeming like a dog’s age, and we arrive at the quaint, tidy, and peaceful Oceancrest Motel. I put my maroon rider in park, jump out and start dancing! “What are you doing?” Mollie asks. With wild laughter in my voice I respond “Nothing, just dancing”. Mollie looks at me, laughs and we both then open up the car doors to get out the heavy, burdensome bags. After checking in at the office, which smells of pina-coladas and happiness, we get our antique-like, gold keys to our room. Carrying the bags into the room, or dragging rather, we unpack all of our extensive belongings. We put all of our things in their specific places, and out the door we go like a flash of lightning. On our way to Town Hall, Mollie asks me “Why is this so important to YOU, and why are YOU so excited?” I fearlessly reply “Mollie, sea turtles are my very favorite animal. These creatures are so beautiful and play such an important role in marine life in the oceans. My excitement comes from being able to help these creatures from becoming even more endangered than they already are. And I get to help them on a very special day for me, what more could I want?” Mollie looks at me like I have just won a Nobel Prize for saving sea turtles. I just grin from ear to ear and then take a slow right turn into Town Hall at just a hair before 1:00 pm. “Katrina!” I peer around the parking lot looking for the origin of the voice. While still looking around, I stop, my eyes getting big and I yell out “Nancy!” Nancy is a wonderful, beach-raised, southern woman who was born and raised in Cherry Grove Beach, SC (beside N. Myrtle Beach, SC), the mother of an old friend. “Nancy!” I yell again, and skip over to her. “How have you been doing Miss Katrina?” Nancy asks. “Very Well Nancy, how are you? And what are you doing down here?” I say. Nancy replies “Katrina, did you not know that I am one of the founding members of the Oak Island Turtle Watch Program (OKITWP)?” Picking my jaw up off the ground, I immediately start asking her questions, trying to get a more wise insight to how long she’s being doing this, and inquire about her personal experience along the way. I then introduce her to my shy, stay-to-herself friend Mollie. She finally says to us “Are you two ready to begin your membership with the Oak Island Turtle Watch Program?” We both nod our heads quickly and with jubilance. As we enter the doors of the Oak Island Town Hall, we make our way into the warm, neutral-toned, meeting room. This room has big, cozy couches and chairs, a table with finger foods that seems to go for miles, and the founders of the OKITWP are arranging at a table to the side. Mollie and I have mostly the same foods on our plates. Green cucumber sandwiches, cheddar cheese cubes, blaze orange carrots, with homemade ranch dipping sauce, and some plain, rigid potato chips. The food is delightful, and a good, light snack. After Mollie and I choose a beige, micro-suede couch to sit on, the OKITWP presentation begins. The first order of business is to introduce ourselves. Giving our name, age, and the reason we have come and joined the program. There were about 20 to 25 people excluding the founders, and it finally got around to my turn. “Hi there everyone! My name is Katrina Hamrick, and I have made the decision to join the program because of my love for turtles. Ever since I can remember they have always been my favorite animal, and what I love dearly. Up until I was about 14 years old, I did not know of the great dangers, and daily trials that these beautiful marine creatures go through. This it why I’m here today, to do my part in taking care of these endangered animals.” After my presentation, the founders give me warm, standing ovation. Not expecting this at all, I smile sweetly, and sit back down in my cozy couch spot. Nancy then stands up and says “Thank you everyone for coming and helping these turtles beat the odds. We appreciate you all being here. I would now like to announce, on behalf of my fellow founders, that Katrina Hamrick will be the team captain for today’s hatching”. My face turns to a shade of ruby red and I smile. I am overflowing with excitement, but at the same time extremely nervous. I have never done anything like this before! How can I be a team captain? “We choose Katrina because she is the one of the most passionate members in this group, and seems to have strong leadership qualities. Is everyone okay with this decision?” The 25 fellow turtle-lovers all clap their hands and smile at me. This gives me a huge boost of confidence, and then I know that I did not have to impress anyone, but to do everything I can to aid in the baby sea turtles hatching tonight. This is my turning point. I begin to see that this is not just a fun adventure, but an act of pure, nurturing love. After the presentations and the appointing of my new “team captain position”, I fill with motivation and am ready for action. The founders then present to us the Sea Turtle Safety video. This active, informational video is a wonderful training tool in teaching us how to care and handle these precious creatures. This video gives us an excellent step-by-step guide on how to help mother turtles and their hatchlings get to the ocean safely. They explain thoroughly about the gear that we use to effectively and quickly handle the turtles. Luckily, there is nothing on the video too extensive to understand. However, the founders are very helpful in showing us with mock, stuffed turtles the proper way to carry-out the procedures on the safety video. Mollie and I glance at each other, thinking the same thing, that we are so happy to be a part of this program Following the rigorous safety portion of the OKITWP meeting, the founders give us the definitive itinerary which includes a map. This itinerary is unlike any I’ve ever seen, but in an accessible, conducive way. There are 2 long columns on a white sheet of laminated cardstock. The label for column 1 is Mother Turtle and column 2 is Hatchling, eliminating all petty confusion on what you do for each turtle or hatchling. A black, bold, bullet list is at the bottom listing safety procedures. Turning over the paper there is a large, beach map of the specific nests. There are 4 nests tonight, meaning that 5 people are responsible for each nest. My specific position of the “team captain” requires, as Nancy explains, for me to go around to each of the 4 nests and make sure safety procedures are being followed humanely and accurately, and to help in any way; for example helping out the mother turtle, while the team is caring for the newborn hatchlings. When the itinerary portion is finished, Nancy and the fellow founders dismiss us until 6:00 pm that evening. This way we could have a serene, motivational, re-charging break so we could be alert in the evening, and into the darkness of night. We are to meet at the Oceancrest Pier’s parking lot, which luckily in our case connects directly to the Oceancrest Motel! Convenience at it’s finest! After dismissal, Mollie and I go to a few charming little shops, and go eat in Southport for supper that sunny, beach afternoon at Provisions Seafood Restaurant. We hustle our way back to the lovely Oceancrest Pier for a night of new, beautiful experiences and first encounters. At 5:55 pm, Mollie and I scurry out of our quaint motel room with excitement, walking across the boardwalk dock to the Oceancrest Pier’s parking lot. After dressing and prepping, Mollie, I, and the other members are ready for our sea turtle adventure. Nancy and the founders hand each one of us a hunter green backpack with an ironed-on turtle patch. Our backpacks include concise gear that will be a great necessity to follow our rigorous safety procedures and other things such as; the itinerary, a flashlight, rubber gloves, Aquafina water bottles, snacks, and an OKITWP booklet with information about different types of turtles, how to take care of them , their hatchlings, and so much more. They have everything we need to be successful and effective during the nesting. Nancy briefly explains what each item in the bag is for and she also explains that the snacks are only to be eaten before the hatchings, during "down time" hours. This way the sea turtles get the attention that they need, and we get to keep our positions in the OKITWP. Gently we all tread down to the beach at about 6:30 pm. We “set up shop” by getting our materials out and getting familiar with the nests, and the mother turtle. The very first thing we do is put on our white-latex, rubber gloves. This way we can touch and caress the mother turtle without getting our bacteria on her shell or skin. After I became familiar with the specific mother turtle that I, Mollie, and 3 others were caring for, I begin to make my rounds and inspect proper treatment of the mother turtles. The mother turtles are all greenish-brown, very large, and laying atop their nests. For about another three and a half hours, the mother turtles are nesting. We are all just waiting and watching the mothers get ready for their babies to hatch. A beautiful aspect of this process, as I am thinking to myself, is that these turtles really need me. There are so many dangerous things out here that could prevent them from hatching, making it to the water, or just to stay on the living side of life. Like a breeze of the wind, the moment I have been waiting to experience for a short, but lengthy lifetime is getting ready to begin! Suddenly, the wet sand begins to quiver, looking like quick sand. For a few minutes this continues, and then I see a wet, sandy, little flipper push through. A tiny part of a baby sea turtle hatchling! Keeping very quiet, as anticipation flutters through my stomach, hatchlings begin to rapidly emerge from the sand. The tiny, brown hatchlings begin to completely uncover from the soft, but wet sand, and make a dash for the big, blue sea. Inside me, filled with butterflies, I wonder to myself…how do they know where exactly they should go? It must be an instinct inside them to go straight toward the wavy, blue-gray water. I search for Mollie’s eyes in the darkness. I find them, and we both look at each other with watery, teary eyes. Thinking about how beautiful and precious this experience is for us. My love for sea turtles is unconditional and vast, but the most breath-taking part of this whole journey was watching a riveting creation of life that seems so simple to us, but is an enormous chapter in a sea turtle’s life.

Similar Documents

Free Essay

Icebreaker

...teacher should draw a table of at least 5x5 with some clues on each. These could be describing “color of eyes”, “an experience of a foreign journey” or “a dangerous experience” and etc. Distributing the papers among students, they are requested to move around, asking each other questions which hovers around the topics in each box. If the information in the box matches the person, they write down the name of the person. The game takes about 10 minutes and the first pupil who completes the table in across, down or cross is the winner. At the end, each student talks about his or her classmates and the information gathered. If no one achieves the BINGO!, students sit back and tell the class about the tips they jotted down. Students should be fostered to use a variety of tenses and vocabulary which evaluates both grammar and lexical resources. Clue 1Name | … | … | … | Clue 21Name | Clue 2Name | … | … | … | Clue 22Name | Clue 3Name | … | … | … | Clue 23Name | Clue 4Name | … | … | … | Clue 24Name | Clue 5Name | … | … | … | Clue 25Name | Table 1: BINGO! sample table Variations: * Evaluate students by asking questions from the facts shared. For instance, “Who is the only child?” * Students are asked to write a paragraph describing their classmates based on the facts shared using suitable cohesion devices, tenses and etc. 2. Lifetime Lifetime is also another get-to-know icebreaker. In this game all the students are requested to draw a diagram with peaks and...

Words: 486 - Pages: 2

Premium Essay

Value

...non-contractual setting. Customer management strategies are aimed at addressing the needs of every customer and by developing a one-on-one relationship with them Companies’ outlook can be broadly categorized into two types namely, Product-centric and Customer-centric. Product-centric firms concentrate more on their product line and therefore on increasing the product line for customers. In marketing, the economic value of a customer during the life of the customer's association with a business. An estimate of customer lifetime value allows a business to determine the amount of money that can be spent on acquiring and retaining a customer .The shareholder value and the customer lifetime value approach are conceptually and methodically analogous. Both concepts calculate the value of a particular decision unit by discounting the forecasted net cash flows by the risk-adjusted cost of capital at first we have to know comprehensive calculation method for estimating both the individual Lifetime value of a customer and the customer equity. Concept Customer Life time value is defined as: “The net value of all net payments from the moment the marketing efforts start towards a potential customer and until the...

Words: 5033 - Pages: 21

Premium Essay

The Sacrament of Waiting (Reflection)

...“Anyone who has loved knows how much waiting goes into it – how much waiting is important for love to grow, to flourish through a lifetime.” The homily of Fr. James Donelan is over all a piece about the beauty of waiting. It explains not only about waiting on the simple things in life such as waiting for the meals to be served or waiting for our first job, but it also expounds about waiting as a bigger aspect such as waiting for your true love or waiting to say goodbye. He first explained that everyday is filled with little moments of waiting. Then, he tells us about current philosophies about seizing the day for life is short that would actually have us forget the need for patience and the need for waiting. That kind of philosophy may apply to other people, but he explains that if we never learn to wait, we people will never learn to love any other person other than ourselves. He then connects his homily about waiting to the aspect about love. He showed us the beauty and what we can benefit and what we can lose if we wait for whom we love. He tells us how to find out if someone is worth waiting for through our gut feel. Also, he tells us the difference between “hoping” and expecting” – that hoping means you’re open to whichever side and to whatever happens & that expecting means you’re definitely waiting for something to happen. Lastly, he ended his homily with 2 things: what you can rely on with waiting – your own gut feel, your heart, and your mind & questions to ask yourself...

Words: 855 - Pages: 4

Premium Essay

Letter of Application

... Please consider me for this position. My education background and work experience uniquely qualify me for this position. Throughout high school, I made a point of constantly being active within my school community. I belonged to the school’s drill team for three years and became a football manager. While involved with extracurricular activities, I also sought out to maintain a 3.7/4.0 GPA. During my years on drill team, I gained experience in working as a team through intense dance competitions, football and basketball seasons, and summer camps. Belonging to the drill team also involved multiple volunteer opportunities such as diabetes walks, cure for cancer fundraisers, and toys for tots drives. After I graduated high school in the top 25% of my class, 114 out of 460, with a 3.7/4.0 GPA, I won a four year scholarship from the University of North Texas. I have motivation to succeed and enthusiastic energy that will fit well with your company’s needs. Though education has always come first, I learned how to balance education, extracurricular activities, and a job at an early age. During the time I worked at Lifetime Fitness, I started out in the café department but expanded my abilities to work in the children’s department and operations department. Once I expanded my areas of expertise, Lifetime Fitness could effectively use my skills wherever it was necessary. After a year of working for Lifetime Fitness, I was a birthday party coordinator, children’s dance teacher, operations...

Words: 392 - Pages: 2

Premium Essay

Marketing

...safety  social needs for belonging and affection  individual needs for knowledge and self-expression wants: form of human needs take as shaped by culture and individual personality demands: human wants that are backed by buying power Market Offerings—Products, Services, and Experiences – – market offerings: some combination of products, services, information, or experiences offered to a market to satisfy a need or want  include products and services  includes other entities, such as people, places, organizations, information, and ideas marketing myopia: mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products  failure by management to properly define their business in terms of customers’ needs and wants  the tendency of management to view its business too narrowly by focusing on the product it produces  they are so taken by the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by these products  they forget that a product is only a tool to solve a consumer problem Exchange – act of obtaining desired object from someone by offering something in return Market – the set of all actual...

Words: 582 - Pages: 3

Free Essay

Level 7 Pdsm

...LESSON ONE (1) Evaluate the benefits of self-managed learning to the individual and organization Self Managed Learning or SML as its normally called is more about taking responsibility for decisions like; • What to Learn • How to Learn • When to Learn • Where to Learn. The most fundamental questions that stimulate the above mentioned question is "Why Learn", this is where a link between personal development and organizational development could be established. So what does SML do for Individuals and what does it do for Organizations. Benefits of self-managed learning to the individual Starting with the individual, SML creates value for learning among individuals, • self actualisation • Learning brings a constant feeling of development among individuals and that is directly linked to being able to advance in career (job promotions) • increased job satisfaction • help them take on board their weaknesses, and how they can get over them, • it help achieve increased level of self-confidence among participants due to the ability to acquire new skills, • help creates ability to work more effectively with the colleagues. • its a place where individuals could be more open about their issues and achieve a constructive feedback and most importantly • individuals set their targets assessing their own shortcomings. Benefits of self-managed learning to the Organisation What does SML has to offer the...

Words: 4087 - Pages: 17

Free Essay

Abdul Wahab Panjsheri

...Delprøve 2. A - 19. maj 2011 Introduction and thesis statement: “Save as many as you ruin´’ Every single human through their lifetime comes to collect both good and bad memories, positive and negative experiences, but somehow these memories stays within us for a long time, we can choose between to forget and ruin them or keep them within us so that we can learn from our mistakes and to use them as an inspiration for the next step we take, Each of us has a lifetime story to tell but will we leave a family legacy or will those personal memoirs and family memories fade over time and be lost? In the story “Save as many as you ruin”, reader are presented for the protagonist named Gerard, who has experienced a lot through his lifetime, and still keep memories with him. Even though he has ruined most of his experiences in life the memories still remain within him. Gerard, does not seem to be in contact with his emotions. He has only loved one woman in his life although he has slept with many. The reason for him sleeping with so many women could be him being promiscuous. When he finds a woman whom he actually falls in love with he still feels an urge to sleep with other women, “Gerard vaguely remembers the feeling of being in love with Laurel and the desire to have sex with Issy.” (p. 5 l. 123-124). Even though he loves Laurel he can not remain faithful. His urge to follow his sexual instinct overpowers him and he is not able to control it - it controls him. The...

Words: 806 - Pages: 4

Premium Essay

Life Full of Love

...LIFE FULL OF LOVE Love is one of the most wonderful feelings that a person can ever experience. Love knows no boundaries and discriminations. This world is a beautiful creation of the almighty and with love we can fill the best of the colours making it more vibrant and lively. Love is all around us. All it takes is the right perception. As soon as a young baby is born, he is endowed with parental love. Parents struggle day and night to bring him up and provide him the best this world can offer. They perspire in the day and then awake at night looking after their cherub. When the baby grows a little younger, he gets the love of his peers. With his growing age the circle of love also widens. Friends are the important milestones in one's life. And we all love our true friends who stood by us in thick and thin of life. Then, come the most crucial phase of life. The search for the life partner begins. True love is experienced and defined at this stage of life only. It is the basic human instinct to reproduce and continue the chain of life. To do so, all of us search for the most compatible person. With whom we want to share all the rights and wrongs of life. Love paves the way for the future life and generations. A new cycle begins at this stage of life. But this is the usual course of love and not necessarily the compulsory one. Love is beyond any restrictions and rules. To love someone is like to be the best person of his life. Love has the extreme powers and can make anything...

Words: 1213 - Pages: 5

Premium Essay

Rosewood Report

...ROSEWOOD REPORT 1. REVIEW KEY FACTS. Rosewood Hotels and Resorts (Rosewood) is a private hotel management company. Brand Rosewood is only known among hotel professionals. Rosewood differs from its completion by giving uniqueness to its hotels. Rosewood hotels carry their own brand. Rosewood hotels are unique, each hotel is one of its kinds, and they are creative and flexible. Each hotel’s interior, exterior and menu reflect the local culture and define the local philosophy. Rosewood growth strategy: 1. Re-launch and re-position an existing luxury hotel which has a strong brand name by providing professional management 2. Help developers build luxury hotel and create brand equity in the property. Brand Rosewood is never marketed, and is not popular in market. Many customers don’t know the name rosewood some knew through the travel agent. Individual property was stressed not the brand name. Rosewood always marketed the hotel by the property name. Rosewood’s management has been considering new branding strategy. Instead of branding hotels locally, rosewood is considering to go with corporate branding with all its hotels. From the data analysis 40% of the customers enjoyed return visit but only 5% stayed in more than one of Rosewood’s properties. By branding Rosewood ought to improve cross property usage and build a strong brand name among customers. 2. DEFINE THE BRANDING OPTIONS AND DISCUSS THE NONFINANCIAL PROS/CONS OF EACH. ADDRESS THE PROS AND CONS AND...

Words: 633 - Pages: 3

Premium Essay

Comm 131 Chapter 1 Notes

...Chapter 1: Creating and Capturing Customer Value Marketing: creating value for customers and building strong relationships to capture from customers in return - All about managing profitable customer relationships (satisfying customer needs) Core Customer and Marketplace Concepts 1. Needs wants and demands * Needs: states of felt deprivation * Wants: the form human needs take as shaped by culture and individual personality * Demands: human wants that are backed by buying power 2. Market offerings – products, services, info or experiences offered to satisfy a market need * Marketing myopia: mistake of paying more attention to the products itself than to the benefits and experiences produced by these products (brand experience) 3. Value and satisfaction – must set smart and realistic product expectations for customers 4. Exchanges and relationships – the act of obtaining a desired object from someone by offering something in return 5. Markets – the set of all actual and potential buyers of a product or service Marketing Process 1. Understand the marketplace and customer needs and wants 2. Design a customer-driven marketing strategy 3. Construct an integrated marketing program that delivers superior value 4. Build profitable relationships and create customer delight 5. Capture value from customers to create profits and customer equity Marketing Management: choosing target markets and building relationships with them ...

Words: 523 - Pages: 3

Premium Essay

Should Us Supreme Court Justices Continue to Be Appointed for Life?

...The issue of U.S. justices serving in the Supreme Court for life has been debated for years. While our forefathers who crafted the constitution had reasons for the lifetime service, Americans have had varying positions regarding the issue. This essay discusses the two sides of the lifetime tenure of American justices serving in the Supreme Court, seeking to gain ground on whether the term should be retained or amended. The U.S. President is constitutionally allowed to appoint justices to serve in the country’s Supreme Court. However, he or she does not do this independently, but seeks the assent and counsel of the Senate before the justices are appointed. From history, most presidents give preference to judges who appear to rhyme with them in terms of ideological views. However, this does not rule out the fact that serving justices may have opposing opinions to those shared by the president. Importantly, there are no qualifications for justices defined by the constitution, leaving room for the president to make his appointments, which are confirmed by the Senate (Patterson, 2010). Nevertheless, the confirmation process has always drawn significant attention, with lobby groups pushing for the rejection of some candidates with questionable track records. In rare cases, the president is allowed to withdraw the names of some candidates, especially when he is convinced beyond reasonable doubt that the names are likely to be rejected by the Senate. In recent years, the approval...

Words: 1572 - Pages: 7

Free Essay

Mktg101

...does not need to elaborate on who they are as their logo is a representative of them. “Price is the amount of money consumers must pay to obtain the product” (Kotler et al. 2013); this is where a negotiation can be put into place or discounts offered as this factors in the buyer’s perception of the product the company is selling. Companies also need to consider that a product is only worth what the customer is prepared to pay for it as well as the price having an impact on the positioning of the company in the marketplace. Apple understands that from losing a customer, it isn’t simply just a loss of a single purchase but in actual fact, an entire stream of purchases that the customer would make in their lifetime. Thus leading companies like Apple heavily focusing on customer lifetime value (Kotler et al. 2013). Place denotes where a...

Words: 966 - Pages: 4

Premium Essay

Rosewood

...Memorandum To: From: Cory Castle Date: September 27, 2015 Re: Rosewood Hotels and Resorts CEO John Scott’s recommendation to Rosewood Hotels & Resorts (Rosewood) board of directors is to adopt the corporate branding strategy to boost company growth through increased cross-selling rates across its line of luxury hotels around the world. The Customer Lifetime Value (CLTV) for the next 6 years as referenced in the “Rosewood Hotels & Resorts: Customer Lifetime Value (CLTV) Analysis”, Rosewood is projected to see an increase in revenue of approximately $29.6 Million with a corporate brand strategy. The result was derived from $82.60 per customer CLTV in increased marketing costs, times the number of projected repeat customers (115,000), which was $9,498,542 in increased profit. This profit divided by 32% gross margin which resulted in $29,682,943 of increased revenue over a 6 year time period. This projected increase in revenue substantiates Scott’s initiatives. Currently, Rosewood is operating under an individual hotel branding concept, building on its one-of-a-kind, luxury hotel concept of “A Sense of Place”. Rosewood has become known for its ability to foster an environment detailed to the individual consumer. The change to the Rosewood corporate brand is projected to help customers associate the suite of luxury hotels under the Rosewood name and encourage them to stay at other hotels worldwide within the conglomerate. Of the 40% of customers who had...

Words: 898 - Pages: 4

Free Essay

The Microeconomics of Customer Relationships

...The Microeconomics of Customer Relationships MBA 6008-Global Economic Environment Capella University Theresa Patterson November 27, 2011 Holding on to the customers that are the most profitable is just plain good business. The retaining of current customers is less expensive than acquiring new ones. Current customers represent the path for growth, only if you know how to expand a relationship with them. Jeffery R. Immelt chairman and CEO of General Electric Company recently announced an extraordinary goal to increase the organic rate of G E from 5% a year to 8%. This 60% increase would be tremendous for a company of this magnitude, who already has the ninth largest revenue in the world. The strategy for reaching this target encourages many of G E divisions to apply a simply customer-relationship metric known as “net-promoter score.” The idea of the NPS is relatively simply. A company begins by asking its customers just one question, “How likely is it you would recommend us to a friend or colleague?” The Company then proceeds to score the results on a zero-to-10 scale with 10 representing “extremely likely” and zero representing “not likely.” The Customers responses are then clustered in groups of threes. These groups are associated with a set of behaviors. One group is of customers who gave the company a rating of nine or ten. This group is known as “promoters” for they behave as if they were joined to the company’s sale team. Their...

Words: 1303 - Pages: 6

Premium Essay

Benefits Of Going To College Essay

...with higher salaries and lifetime earnings. A study by Georgetown’s Center on Education and the Workforce came to the result that people with...

Words: 868 - Pages: 4