...MASTER OF BUSINESS ADMINISTRATION MARKETING MANAGEMENT ASSIGNMENT ((( | | |TOPIC: | |SWOT ANALYSIS OF | |BURGER KING VIETNAM | | | | | | | | | | | | ...
Words: 3240 - Pages: 13
...external environmental analysis of McDonalds. The next section analyses the fast food industry through Porter's five forces model as well as the competitor analysis that consist of Burger King and KFC. Subsequently, market analysis is conducted to indentify the market trend and also the market size and growth. Next is the analysis of the buyer analysis. The analysis is being analyzed base on the psychological factors, personal and social factors. Then followed on are the internal analysis and core competencies. This analysis is to analyzed McDonald's strengths and also its weaknesses The next segment will discuss the market segmentation, targeting and positioning of McDonalds in Malaysia market. The marketing program of McDonalds will then be evaluated as well as its financial performance. Lastly, the issues and problems are brought up and recommendations are given to improve the situation. 1.0 Company Overview McDonalds was founded by two brothers, Richard and Maurice McDonald in 1937 in California. This largest global fast food chained arrived in Malaysia 43 years later in December 1980. McDonald Corp. gave their license to Golden Arches Sdn Bhd to open McDonald's Restaurant in Malaysia. After twenty six years they now have 185 franchise outlets nationwide. McDonalds have created over 7000 job opportunity ever since they arrive in Malaysia over the years. Their vision is “to be our customers' favorite place and way to eat”. 1.1 Opportunity The fast food trend in Malaysia...
Words: 5729 - Pages: 23
...Pick any industry you are familiar with (examples: fast food industry, automotive industry, Personal Computer industry, financial services industry, etc. other than the Casino Industry). Provide brief answers to the following about this industry. Industry: ________fast food industry__________________ 1. Industry Driving Forces/PEST Analysis: Identify four to five emerging factors in the environment that could have a significant impact on the industry in the future. Driving Force | Potential Influence on the Industry | globalization | More and more people from other countries are adopting American culture so there might be opportunities for fast food companies to open new markets. | health | They might get less consumers in the future because recently more and more people are concerned about their health. | Life style | The pace of life is increasing; people who work in large cities and do not have time to have something big may choose to consume fast food. | technology | With the development of online ordering and 24 hours home delivery, it is much easier for people to consume fast food so it provides opportunities for the industry. | | | 2. Conduct a brief analysis of the Industry Structure using Porter’s Five Forces Framework. Identify and describe each force as it applies to the industry you chose above. What is your conclusion about the industry? Which of the five forces had the most influence on the conclusion? Force | Description | Strong/weak...
Words: 510 - Pages: 3
...food industry Loblaws are willing to cooperate with HLG · Threat: · Plenty of indirect competitor · Economy recession · Need 2 years for CFIA inspection Strength: · Long shelf life · Patented product, and has exclusive right to resell in Canada · High nutrition value 99.7% · Strong relationship with Loblaws · History of success in selling this product · Tasteless as an ingredient, so it can increase the nutrition value without affecting the taste · Exploit: The company should emphasize that nutrifusion contains natural ingredients that can increase the nutritional value of its food, create a healthy lifestyle The company should consider implementing nutrifusion into different retailed food since nutrifusion has a long shelf life and is tasteless. That way, HLG can also exploit her father’s connections in the retailed food industry. Weakness: · luxury food · New product to customers, so demand for this product is unknown There are a lot of indirect substitution that provide similar nutritional value(vitamin supplement) · Avoid: The company should use a price strategy that emphasizes on building brand image Critical Issues In order to determine whether Healthy Life Group should launch Nutrifusion so they could either begin the process of incorporating the business or proceed to the new company, they need to address the following: - How to evaluate the product’s financial...
Words: 2065 - Pages: 9
...Managing the Product Portfolio As we have seen every product has a life cycle, that is a period of time for which it appeals to the consumer. Within this life cycle there are five stages. Introduction. Growth. Maturity. Saturation Decline. High Market Share - Slow Market Growth—Cash Cows. Here we have a mature market which is growing slowly, new competitors are few and far between. Cash Cows are very profitable products, expenditure on such things as advertising is relatively low, customers know and understand the product, brand value has been established. It is also likely that development costs have already been recouped, increasing profitability further. Firms should aim to have successful products in mature market places, these products are known as cash cows. Examples of such products would be Ford Transit Vans, Kellogg's Corn Flakes, Coca Cola. A More recent example would be the Wii, which has established itself as the games consol for non gamers. It is very unlikely that companies market a single product, it is much more probable that firms market a range or a number of ranges of products. This means that managing the product portfolio can be a complex task. There are three main tools that can be used in managing the product mix .These are; Product Portfolio (Life Cycle) Analysis. The Boston Matrix. The Ansoff Matrix. High Market Share—Fast Market Growth—Stars The market is immature, with new customers being ...
Words: 1488 - Pages: 6
...All such food is categorized as fast food which can be prepared and served quickly. Restaurants and kiosks provide fast food with precooked or preheated ingredients and usually served at a packaged form (Pollan, 2009). In the beginning, American hamburger and fries was considered as the traditional fast food but now the field has been widely diversified and food like pizzas, fish and chips, burgers from McDonalds and Kentucky Fried Chicken etc. are all considered fast food. Fast food market has shown an enormous and steady growth. In 2006 alone the market has reached to $102.4 billion with an annual growth rate of 4.8% (Adams, 2007). Fast food chains like McDonalds operate in more than 126 countries in six continents having more than 31,000 restaurants globally (Arndt, 2007). Burger King, another worldwide fast food chain, has operations in more than 65 countries of the world; KFC restaurants located over 25 countries, Subways is present in 90 countries with total 39,129 restaurants and so and so forth (Buthrie, Lin & Frazao, 2002). However, according to most of researches, fast food is not at all fit for health and can cause serious problems. According to Marion Nestle, Chair of New York University’s Department of Nutrition, Food Studies, and Public Health, “the increased calories in American diets come from eating more food in general, but especially more of foods high in fat (meat, dairy, fried foods, grain dishes with added fat), sugar (soft drinks, juice drinks, desserts)...
Words: 1965 - Pages: 8
...Term Paper on The Problem of Employee Motivation in the Fast Food outlets in Dhaka and Strategies to Improve the Problems Submitted To Professor Md. Abdul Hannan Mia, Department Of MIS University of Dhaka B.Com(Hons), M.Com, PGD, MSc,MBA, FCMA,Ph.D. Submitted By Imran Ali ID: 61424-17-043 Department of MIS Date of Submission: August 17, 2013 Abstract Motivation increases the level of performances of employees and also increases their commitment in the workplace. This implies that motivating workers is very important. Among these workers the fast food workers are unique and have their individual needs, potentials, values and goals. Job satisfaction leads to job motivation. Therefore, when workers are satisfied, they tend to be motivated to work. The study points out the strategies that could be used to improve the level of motivation of the fast food workers and also discusses the causes of low employee motivation within the organization. This will also assist the management of the fast food industries in improving the performances of their employees. A case study approach was used for the survey because only the fast food industries were involved. Information was obtained from the operational workers, administration, cashiers and the managers orally. The respondents have given answer which approximately gave a good response rate. Research proved that the rate of personal growth of the employee’s in their workplace was not satisfactory within majority respondents...
Words: 5679 - Pages: 23
...PRODUCT DESIGN Product Decision / Analysis / product Development Product Design 1) Product is anything that is capable of satisfying a felt need. A new product is the one which is truly innovative and is significantly different from other products. 2) Product Design specifies which materials are to be used, determines dimensions and tolerances define appearances of the product and sets standards of the performance. 3) Service Design specifies what physical items, sensual benefits and psychological benefits the customer is to receive from the service. Design has a tremendous impact on the quality of product or service. An Effective Design Process 1) Matches the product or service characteristics with customers requirement 2) Ensures customers requirements are met in simplest and least costly manner 3) Reduces the time required to design a new product or services 4) Minimize the revisions necessary to make a design workable. Product Design and Development 1) New Product Design 2) Improvement in the design of existing product due to life cycle of a product Product Decision: 1) the selection, definition and design of the products. The existing of the organization depends upon how well it provides goods and services to society. Since every product has life cycle the old product live for some time and die and hence new product are required for society this is due to changing societies, habits, tastes, liking etc. Thus operation...
Words: 3814 - Pages: 16
...Case Analysis – Strategic Management – Apple, Inc. Introduction The purpose of this paper is to explain the definition of Strategic Management and why it is critical to the success of an organization in meeting its goals and mission. The analysis will The paper will include a brief analysis of the situation and pending decision problem, as presented in the case and in relevance to the answer. In addition, the major issues will be surrounding the organization or individuals involved with the organization. Included will be alternate courses of action to address the issues identified. Next, will be the decision or recommendation for action, with the appropriate supporting arguments if any. Statement of the Problem(s): Thousands of people were laid off at Apple, Inc. It does not look like Apple, Inc. spent much time working on its management and marketing strategies from the beginning. It was not until better marketers such as Jobs and Sculley came into the picture, before the company started to expand to better markets with acquisitions and joint ventures. The problem was not changing their strategy sooner. The jobs are what contribute to a company’s effectiveness (Mello, 2011, p. 115) and if they kept their employees it might have contributed to earlier success. It is human capital that helps companies to strive. For Apple, Inc. to lay off employees to help their financial statement for stakeholders may have been part of the cause of the problem (Yoffie...
Words: 1470 - Pages: 6
...environment market research (Assignment 1) decide on a strategy for the segmentation of your selected target market/s as well as a positioning of the business in respect to previously identified SWOT analysis elements and competitors strengths and weaknesses. Following that, you will decide on a number of marketing activities (describe in details what these are) designed to launch (remember that this is a new business) and further promote your business. The budget available to you, for the chosen activities, is $60,000 and you will present these in a table format with clear indication of type, starting date, duration and cost for each of these (pricing of activities should be researched with real figures inserted in your table).The following sections are expected: Title page Executive summary Table of contents 1.Introduction 2.Description and location of the business (from Assignment 1) 3.Environmental analysis (micro and macro) 4.SWOT table followed by a SWOT analysis with key elements listed and explained 5.Market segmentation strategy 6.Target market selection (with rationale of the decision explained) 7.Business positioning in respect to competitors analysis (from Assignment 1) 8.Description of marketing activities (these should be based on your SWOT and target market/s analysis) 9.Budget presented as a table of chosen marketing activities 10.Conclusion Reference listYour report should be written in Arial font size...
Words: 1931 - Pages: 8
...EXECUTIVE SUMMARY 2 2.0 INDUSTRY FORECAST: OUTLOOK AND TRENDS IN DATA 2 3.0 PORTER'S FIVE FORCES ANALYSIS 3 COMPETITION IN THE MP3 PLAYER INDUSTRY 3 3.1. Rivalry Among Competing Sellers of MP3 Players 4 3.2 Threat of Potential New Entrants into the Manufacturer of MP3 Players 5 3.3 Firms in Other Industries Offering Substitute Products for MP3 Players 6 3.4 Suppliers of Materials, Parts, Components, or Other Resource Inputs for MP3 Players 7 3.5 Buyers of MP3 Players 7 4.0 DOMINANT ECONOMIC FEATURES 8 5.0 COMPETITOR ANALYSIS 9 Differentiation, price and innovation 9 Profitability 10 Other competitors 10 Conclusion 10 6.0 FORCES DRIVING INDUSTRY CHANGE 10 APPENDIX A 12 Figure 5.0 THE FIVE-FORCE MODEL OF COMPETITION 12 APPENDIX B 13 Hard drive based players 14 Table 5.1a 14 Table 5.1b 15 Flash based players 16 Table 5.2a 16 Table 5.2b 17 Table 5.3 18 Strategic Group Map 19 Ranking of MP3 players for 2005 19 APPENDIX C 20 SWOT Analysis - Apple versus the competition 20 Apple’s competitors 20 BIBLIOGRAPHY 21 1.0 EXECUTIVE SUMMARY 2.0 INDUSTRY FORECAST: OUTLOOK AND TRENDS IN DATA The macro environment in which the MP3 player industry operated during 2005 was by large shaped by the individual MP3 companies recognizing and responding to unmet needs of a trend that was largely boosted by Apple: Their innovative response to creating a solution for music lovers and their busy lives. This sequence of events within the MP3 industry was the...
Words: 3949 - Pages: 16
...Introduction Before introducing the history, mission, and vision, I am enterprising a fast food company, Subway® restaurants in Malaysia. Subway® restaurants are the world's biggest submarine sandwich chain working more units in the US, Canada and Australia than McDonald's does (Dec 16, 2009). Today, there are more Subway restaurants in the world than other restaurant chain, 42996 restaurants in 108 countries, and there are 177 restaurants in Malaysia. “Subway, eat fresh”. (Nov27, 2013) History The founder of Subway, Fred Deluca. In 1965, he had just graduated from high school in Bridgeport, Connecticut, USA. He had dreams of attending college and he was a hard-working, competent and dependable young man, however, the $1.25-per-hour he earned working at the local hardware store would not be enough to finance his education. Discouraged, he decided ask an old friend, Dr. Peter Buck for advice and he gave Fred an idea to open a submarine sandwich shop that he would change his life and lives of people around the world. Dr. Buck explained how the shop could finance his future education. After that, they formed a partnership that would lead to the first SUBWAY® restaurant. The company continued to grow from first day. From that day, they had a goal of opening 32 submarine sandwich shops within 10 years. As Fred and Dr. Buck searched for approaches to develop the business, they settled on a choice that franchising was the way to obtain their objective. So Fred met with his...
Words: 2248 - Pages: 9
...Exploring Consumer Behavior in the Context of Fast Food Industry in Dhaka City Nadia Farhana* and Shohana Islam** People in the Indian subcontinent have long been known for the delicious foodstuffs they prepare, serve, and eat. Times gone by suggest that they have used up a lot of their time, energy, and wealth to arrange their meals. But with the turn of the century, and changes in the socio-economic shape of the country, the scenario has changed; and people in Bangladesh, particularly busy city dwellers, now a day don’t seem to be having that much time, and energy, if not wealth, available to devote them for such passion for eating. A number of eating out facilities particularly fast food chains came up to cater to this lucrative market. Assuming from the cultural background of people being keen on eating; in this research we have explored the overall consumers’ behavior towards fast food restaurants in Dhaka city. More particularly, our findings reveal that we have found out the relationship of customers’ attributes related perception, quality and value related perception and convenience related perception with income, age and overall customer service for fast food restaurants. Quality and value related perception is influenced by income. There is a relationship of attributes related perception and quality and value related perception with overall customer service. Moreover people are loyal to have their food in their favorite fast food restaurants in terms of price and they...
Words: 6137 - Pages: 25
...Domino’s Pizza Executive summary: Domino’s Pizza is a most important pizza shop in UK and in the world serving one of the best quality pizzas while establishing and maintaining the health standards by using freshly made dough and other products. The plan was to make Domino’s Pizza a well-known brand and to be the first choice for pizza lovers. Domino’s Pizza aim is to produce different multiplicity of pizza and allow customers to customise their own choice of pizzas by offering them variety of toppings. While making their own selection of pizzas with a reasonable price and making important offers attracting in new customers. Domino’s quickly became the premium pizza takeaway, serving locals and focusing on all categories of people (student, family, alone person ...). An exciting menu of 14 different pizzas with an option of having four diverse range of dough. The main aim of Domino’s pizza is to make best quality pizzas and offer best value for the customer, so their values are summed up: “Sell more pizza, have more fun!” Mission: The mission of Domino’s Pizza is to be the best pizza delivery company in the world. Domino’s offers the finest customer services. So, Domino’s pizza has a passion to serve delicious pizzas. Vision: Domino’s Pizza wants to be the pizza first choice in the world that is says to detain half of pizza’s market. They aim to open 50 new stores each year. So today, they are working towards their goal of opening 1,000 stores by 2017. Objectives:...
Words: 6499 - Pages: 26
...Order Code RS22814 February 21, 2008 FDA Fast Track and Priority Review Programs Susan Thaul Specialist in Drug Safety and Effectiveness Domestic Social Policy Division Summary By statutory requirements and by regulation, guidance, and practice, the Food and Drug Administration (FDA) works with several overlapping yet distinct programs to get to market quickly new drug and biological products that address unmet needs. FDA most frequently uses three mechanisms for that purpose: Accelerated Approval, Fast Track, and Priority Review. The first two affect the development process before a sponsor submits a marketing application. Accelerated Approval allows surrogate endpoints in trials to demonstrate effectiveness and is relevant in fewer situations than the others. The Fast Track program encourages a sponsor to consult with FDA while developing a product. Unlike the others, Priority Review involves no discussions of study design or procedure; it relates only to an application’s place in the review queue. Analysis of total approval time for approved applications under the Fast Track and Priority Review programs shows that for seven of the past nine years, Fast Track products have shorter median approval times than do all those applications assigned to Priority Review. It takes an average of 15 years from the moment a manufacturer first approaches the Food and Drug Administration (FDA) with an idea for a new drug to its final approval for marketing.1 Steps...
Words: 2951 - Pages: 12
