...Twheel Marketing Plan Juan Carlos Vargas March 30, 2011 Keller Graduate School of Management MM522 Marketing Management Zach Yabs 1.0 Executive Summary The Twheel is an innovation on the pneumatic tire that uses an internal structure of spokes instead of air pressure to hold a tire together. The Twheel will provide value to customers via increases in performance, safety, and durability, as well as decreasing maintenance times, and environmental and personal costs. There are issues to contend with such excessive vibration and safety concerns that must be corrected. The Twheel will be introduced to the U.S. market in a three phase roll-out. The Twheel will gain acceptance in the market through an initial deployment into auto-racing, which will showcase the effectiveness of technology to the masses. Coinciding with the auto-racing deployment will be heavy advertising and promotions budgets, as well as celebrity endorsements that will establish the brand image. The roll-out will then proceed to the luxury car segment at premium pricing, and then conclude with mass retailers and most car manufacturers at reduced prices. The time frame of the initial roll-out will be approximately 5 years. Future targets will include military, construction, and specialty personal transportation vehicles. 2.0 Situational Analysis 2.1 Market Summary The tire industry is well developed, yet the emerging Twheel will have its own industry...
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...the problem and the corrective procedures that are needed to allow her to deal with any member. The stages of group development include Forming, Storming, Norming, Performing and Adjourning. The Forming Stage, this is where individual forming an initial impression of the other members. They are busy finding their place in the team, sizing each other up, and asking a lot of questions. The challenge of this group stage is to create team identity and make the teams important to the group members. Each member was quickly realized; we saw that each member had their own role/identify. Diane was the quiet but very good at producing super ideas, Steve was the businessman always ready for action, Janet was the over-achiever while Mike played the role of the joker and in this case also the loafer. At this stage the group requires definitions of their roles and goals, the group’s agenda, deadlines, etc. The leader should be the structure and become the emotional center of the team. I think Christine fail at this, since should allow Mike to overrule the group decision to meet each day before class to discuss the case. If Christine had an understanding of the stages of group development, she would have known that as the leader she has to listen carefully, be visible, and maintain open communication and feedback channels for the team. While still offering support and reassurance and keep group members accountable for day-to-day results. It was quite clear that the group had master the first...
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...The Forgotten Group Member Group Development Working in a group to achieve a high quality group project can be one of people’s most difficult school experiences. Working in a group is tough because there is often someone who does not pull their own weight. “There are five stages to group development, adjourning, forming, storming, performing, and norming” (John & Wiley pg 166). Christine’s group from the Case Study the Forgotten Group Member is in between the Storming and Norming Stages. The Storming Stage “is dealing with tensions and defining group tasks,” while the Norming Stage is dealing with high emotionality and tension among the group members” (John & Wiley pg. 166). Christine and her group could have had better success in creating a solid group paper if she would have focused more on the forming stage at the beginning of their relationship. The forming stage happens “in the initial entry into the group,” during this stage individuals ask a number of questions as they begin to identify with other group members and with the team itself” (John & Wiley pg 166). Group member Mike was the black sheep of the group. He did not complete his assigned tasks and missed group meetings because of work and personal issues. Christine became frusterated because of his absences and his incomplete work. In the beginning meetings of the group, Christine and other groups members could have asked the questions during the forming stage like “What are the potential barriers...
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...Running head : THE FORGOTTEN GROUP MEMBER The Forgotten Group Member Name School Professor Course The Forgotten Group Member 1 . How could an understanding of the stages of group development assist Christine in leadership situations such as this one ? A group is defined as “a collection of people who interact with one another , accept rights and obligations as members and who share a common identity (Neill , 2007 , “Group Dynamics , Processes Development .In the case of Christine and her group which is composed of her classmates in accounting , their goal is to generate a well-written analysis in reviewing a 7-page case . This 5-member group is a dynamic bunch because of the mix of different personalities . Since there is diversity within the group , it cannot be prevented that a variety of perceptions and work attitudes affect the group processes and development . This is where the “understanding of the stages of group development ‘ can help Christine as a team coordinator to keep the group united and productive as well . In the first place , Christine was not aware of the “stages of group development ‘ which if she knew could have gave her a clue on how to handle the different circumstances of her team mates . Through “orientation (forming , dissatisfaction (storming ,resolution (norming , production (performing ) and termination (adjourning ‘ Christine can help in re-assimilating Mike back into the group to make positive contributions as a group member in an effort to produce...
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...Case Study wk 3” The Forgotten Group Member” Well after reading “The Forgotten Group Member” I think this has some very good examples for group development and the stages that go with it. I would say it would start with forming storming norming, and performing then adjourning. The forming concept begins as a group is brought together thru some formal selection and initially they talk and get to know one another. They select a leader who gives some direction and have tasks that are assigned for collecting data .There maybe some differences that have to be sorted out and perhaps some sub grouping, but by keeping a set of rules and keeping it simple as to avoid any problems and controversy .Even if there is conflict if it is simple can be resolved efficiently. The key here is to assign tasks and get them done efficiently as possible to avoid any issues and conflicts this can be accomplished if everyone becomes well orientated and works together defining tasks ,how to get it done and grow as a team to accomplish that goal. In Storming this is where the group begins to get ideas for the task defining and organizing getting into a group process. Coming up with ideas .Within the group ideas are tossed back and forth and sometimes so is conflict this is where organizing and setting some ground rules to put the effort into motion has to be set. In the Norming stage the interpersonalizations of a group are characterized by cohesion. In this process members contribute ideas and try...
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...The Forgotten Group Member Name: Institution: Instructor: Date of submission: Introduction There are five main stages in group development. These are formation, storming, norming, the performing stage and the adjourning stage (Hellriegel & Slocum, 2007). It is necessary for each of these stages to be undertaken by every group; clearly knowing when on stage ends and another begins. Failures to do so, problems occur, that may culminate to poor performance or not completing the assignment at all. An analysis on a research carried out in the University of Ontario, school of business. Students were asked to carry out a group assignment. This paper discusses Problems, causes and possible solutions of the problems in this group. a) The Issue. In Christine’s group, there are a number of issues that stir concern. Mike does not take his part of the assignment seriously. He comes to meetings poorly prepared and enjoys talking about unimportant issues during discussions and misses others. Janet, although hardworking, misses meeting sessions without apology. Christine, as the group leader, does not manage to unite the group members so as to achieve the best results. This does not comply with the mission statement and job description they had earlier signed in the exhibits. Janet’s plan to leave the group and work alone is an indication of the failure of the group to stick together. The major issue in this organization is leadership incompetence...
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...| The Forgotten Group Member | Mohammad Nai | | Devry University | | The Forgotten Group Member Identifying stages of group development: Based on the text "the five stages of team development are forming, storming, norming, performing and adjourning" (Text), so the first stage here is the forming. At this stage each individual would wonder If he would be accepted, and usually teams would discuss how to arrange and coordinate together based on the similarities and differences of their routines, and the leader is supposed to direct the team based on their characters and also their daily life routines, and this is important to avoid conflict and this stage that is known of lower productivity. At this stage, it is important for the leader to discuss each person's responsibilities and duties to ensure the work would be organized. * Professor Sandra Thiel had elected Christine to become a “Team Coordinator”, and the first group meeting at the group meeting. This happened when the team coordinator suggested meeting up before 8:30, and mike reaction was funny but showed rejection when he started joking about it by saying he will miss "Happy Harry". The second stage as mentioned above, is the storming stage, and its where the" team development is a period of high emotionality and tension among the group members"(Text). At this stage, team would address issues and challenges, such as what problems they must solve and how they will function together as a...
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...MGMT 591 LEADERSHIP AND ORGANIZATIONAL BEHAVIOR THE FORGOTTEN GROUP MEMBER CASE STUDY PROFESSOR: JACCI CHRISTOPHER JUSTIN AKUFFO SEPTEMBER 25TH 2012 IDENTIFY AND SUMMARIZE THE STAGES OF GROUP DEVELOPMENT Forming Stage- The member in this stage will formally interview each other or ask questions about one another so they can be comfortable. It can range from anything personal to professional. They might want to know what I can offer to the group or what can I benefit from the group. He or he at this level is also learning someone’s behavior and they can be stereotyped as well during the process. This is where Christine was elected to be the Team Coordinator. Storming Stage- At this stage the members seem to be emotional and experience some sort of conflict. For example; Diane seeming not as open as the other members. She was able to suggest some great ideas but only when asked directly. Mike on the other hand had an issue with the meeting because of his television show. Steve seemed serious and wanted an agenda for a meeting they held. Christine was a perfectionist; she gave her all and strived to do the best. These are some examples of the storming stage. Norming Stage-During this stage they seem more together or cohesive and it looks like they are at some agreement. The only person who is not working is Mike; even though Christine set a time that would work for everyone. Performing Stage-This stage demonstrates everyone being more organized and motivated...
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...Case Study “The Forgotten Group Member” According to Tuckerman’s 5 stages of a team there is forming, storming, norming, performing and in 1976 he added the 5th adjourning. The Team lead by Christine Spencer for her Organizational development course is in the storming stage of development. We are told of how they were brought together and a short summary of their individual characteristics at the start of the team. The basic characteristics of the storming stage is vying for positions both formal and informal on the team, identifying communication plans and learning to solve problems together. This stage isn’t considered completed until the team becomes accepting of one another and starts working together towards their common goal. Christine was unable to pull Mike into the team in an effective way. According to the study, he specifically did not make it to several meetings, he was accusatory when he felt he had been left out of a meeting and he did not turn in his tasks as assigned. Since the next stage of norming consists of a team giving up individual ideas for the success of the team and that all team members take responsibility for the end result; the lack of Mikes participation led me to the conclusion that Christine’s team never made it out of the storming stage of development. One of the primary areas the team failed in immediately is Christine identifying each of the teams attributes and generalizing Mike as the “class clown” biased her working with him forward...
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...The Forgotten Group Member Darrin Chatman dachatman08@yahoo.com GM591-Leadership and Organizational Behavior November 13, 2011 Professor Jack Murphy The Forgotten Group Member Part I: Group Development The group is in the performing stage of their class project in Organizational Behavior. Moreover, the team can be characterized as an immature team due to team loyalty, cohesion, communications, and use of member’s resources. On the other hand, Christine could have addressed the stages of team development at the beginning of the creation of the group. Furthermore, she could have incorporated the stages during each week of the course. For example, as the “Team Coordinator,” Christine should have begun with forming the group to get to know one another whereby storming to define the groups tasks. Nonetheless, the stage of norming would have contributed to completing the performing stage with minimal conflict. Part II: Problem Identification My opinion the primary problem is the lack of communication within the group. Christine made a suggestion on what time to meet to discuss the project and an agreement was never made. Also, every time she suggested a team meeting there were roadblocks due to other member’s commitment to work and other personal conflicts. Furthermore, the secondary problem within the group is loyalty and cohesion. The group could never perform on the same accord which caused a lack of cohesion. On the other hand, the group lost loyalty when...
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...CASE STUDY- The Forgotten Team Member The case presented in The Forgotten Team member is a great example of team development as well as developing leadership skills. Christine is faced with a group member whose personality fits well with the teams but because of time commitments, does not feel included in the overall team atmosphere. This causes him to not contribute as much to the team, which would be extremely beneficial to the team as a whole. During the weeks that the group was together for this class project, Christine was aware of the distancing of Mike from the rest of the group. Each week provided different cases of this distancing, from Mike unable to meet with the group due to other commitments to his reaction to not joining the group when he saw them all together. Yet, even though Christine was aware of this issue, she did not address it. If Christine had known of the stages of group development, she would have realized that most of the team had already past the norming stage, and moved onto the Performing stage, however Mike had not successfully made it through the norming stage He was unable to build relationships or work together with the team and the team did not make any effort to try and make sure he caught up with the group in their group development. By knowing the stages, Christine could have made the group aware of the issue, and try and get them to accommodate their schedules to try and include Mike more. She could have also addressed the issue with...
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...THE FORGOTTEN GROUP MEMBER The given case clearly describes possible problems that we (students) can face during group work. Disunity, misunderstanding, lack of time, failure of given tasks and arguments are the points that can be met during the work in the group. Mr. Rasmussen’s approach of teaching isn’t innovative but it is very effective. And it needs a lot of effort as from the instructor’s side and as from the students’ side. In this case we can see how group members communicate with each other, which problems occur in the process of group development and also we can see how it is important to pass through the stated stages (forming, norming, storming and performing) accurately and coherently. While reading this case I brought a few issues, I would divide them into 3 groups according to the source of its origin: I. Janet a. Janet had a lack of time b. She didn’t range her priorities c. She didn’t always inform the group that she would be absent d. She didn’t even try to improve her relations with the group mates e. Without fixing problems with the group mates she went straightly to Mr. Rasmussen II. Christine f. Christine didn’t pay a lot of attention to the group cohesion g. After recognizing that the environment in the group is kind of stressful she just stated it and didn’t try to fix h. She skipped the first stage of group development (establish relationship) III. Group members (Diane, Mike...
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...Presentation 4: case study-The forgotten group member 1. Identify the five group development stages (forming, storming, norming, performing, adjourning) in the case. Forming -organize group and make relationship between group members. Professor Sandra Thiel had divided the class into groups of five people and had given them a major group assignment worth 30 percent of the final grade. Christine was elected “Team Coordinator” at the first group meeting. The other members of the group were Diane, Janet, Steve, and Mike. Storming - Showing each others’ characters and facing conflict because of different characters. - Diane was quiet and never volunteered suggestions, but when directly asked, she would come up with high quality ideas. - Mike was the clown. - Christine saw herself as meticulous and organized and as a person who tried to give her best in whatever she said. - Steve was the business-like individual, always wanting to ensure that group meetings were guided by an agenda and noting the tangible results achieved or not achieved at the end of every meeting. - Janet was the reliable one who would always have more for the group than was expected of her. Norming - Beginning of teamwork. They actually start to work, and find the differences among members. Actual problems are happened. - Christine had called everyone to arrange a meeting for a time that would suit them all but seemed to be running...
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... The Forgotten Group Member case study shows the reader how teams fall apart due to a lack of communication. This case proves that knowing how to lead a team is just as important as being a part of the team. It is important to realize that not only does a leader have responsibility to a team but the members have to be involved in order for a project to be completed accurately and effectively. I would consider the team to be in the norming stage still. It seems as if they’re all working effectively on their individual parts except for Mike. This is where Christine is trying to get Mike to sort of add his “creative flowing juices” as well. In the norming stage, the team has their dynamics worked out. Everyone knows their part and place on the team, but not necessarily what to do. This is where the leader comes in. The team is sort of in a state of limbo and they need guidance. If the leader takes over and goes into Director mode, he/she can actually throw the group back into the Storming stage. As a third party, one can see the many problems that were associated with the information provided from the case. The main primary problem is the lack of communication between the leaders of the group. I would say everyone is doing their part and everyone is providing information. As a team member leadership abilities could benefit by having the knowledge of the stages of group development. Everyone needs to know that the team's success will only be possible when every member contributes...
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...|Keller Graduate School of Management | |The Forgotten Team Member | |Case Study | | | |MGMT 591 | |Leadership & Org Behavior | |Professor: Michael Carr | |Kasheika Wilkins | |5/24/2013 | | | Part 1: Group Development ...
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