Free Essay

The Fresh Market

In: Business and Management

Submitted By thabeezneez
Words 646
Pages 3
For “The Business Model” Slide:
· The Fresh Markets financial results show a tangible manifestation (outward or perceptible indication) of a retail strategy that has worked over the past several years to appeal to a shopper looking for a specialty experience and specialty products.
· Although The Fresh Market is often compared to Whole Foods, this comparison is only valid based upon the customer demographic shopping within the store. o Whole Foods is a more mature retailer that has achieved higher rates of saturation (the level beyond which demand for a product/service is not expected to increase) in its markets. o Both retailers are in a strong position.
For the “Strategy” Slide:
· The company has taken the following actions aimed at improving profitability & future growth prospects for the Company: o The company has announced that it will close 4 stores in FY 2014; 3 in Sacramento, CA and one in Houston, TX.
· Deployed new analytics & forecasting methods designed to improve site selection process & enhance accuracy of sales forecasting. o Company’s real estate plan will place greater emphasis on existing market expansion; while slowing the pace of openings in frontier markets in the near- to medium-term.
· The company has identified a # of opportunities to better manage costs & improve efficiencies. o These savings should eliminate redundant or overlapping general & administration expenses, reduce non-merchandise procurement spending & keep fiscal 2014 pre-opening expenses at the same level as fiscal 2013.
For the “Core Competencies” Slide:
· There are 8 key competencies that The Fresh Market utilizes. o Building and Maintaining Relationships § Developing trusting relationships inside & outside company o Directing & Developing People § Manages work flow processes & improves employee capability & engagement o Confronting & Managing Conflict § Promptly & effectively addresses performance concerns, interpersonal conflict b/w employees or w/ others, & customer concerns. o Being Organized § Implements processes or routines for accomplishing work, ensures employees have the resources & info needed to do jobs, & orders & prioritizes tasks at hand o Action Oriented § Takes action on & ownership for decisions, engages in business & urgently responds to critical issues, maximizes productivity & persists amidst unexpected challenges. o Self-Management § Takes initiative to solicit performance feedback from others & intentionally develops opportunity areas, conducts oneself in a professional manner at all times. o Decision Quality § Identifies core issues when analyzing concerns, draws accurate conclusions based on data, & anticipates potential concerns & consequences. o Technical Skill § TFM places strong focus on technical skills & abilities.
For the “ROIC & WACC” slide:
· The industry average ROIC is 10.75%.
· Whole Foods most recent ROIC is 12.57%. Therefore they are also adding value because their WACC is 8.75% which equals (12.57-8.75) 3.82%.
· TFM is actually adding value at a better pace than WFM because its value added is higher than WFM. o Both companies have a competitive advantage
· Kroger’s ROIC is 9.53% and their WACC is 8.38% which means that its value equals (9.53-8.38) 1.15%.
· The Fresh Market is placed in Quadrant 2 because while they do have a competitive advantage their strategy appears to not be working. Their strategy has worked in the past but recently they have seen a decline in ROIC indicating that their strategy may not be working.

Random points v There are 3 reasons shoppers go to The Fresh Market. (said by Craig Carlock, CEO) o Food quality with its focus on “health, fresh, local, regional” o Superior customer service o Neighbor grocery atmosphere v Whole foods Market appears to be more differentiated than The Fresh Market which is representative in the stores (WFM) higher prices. The Fresh Market has a more differentiated strategy than Kroger but slightly less than Whole Foods. While TFM charges premium prices their prices are cheaper than WFM but less than that of Kroger. Kroger has more of a “low cost” strategy than either of these two stores. TFM and WFM maintain a differentiated strategy.

Similar Documents

Premium Essay

Ipo for Fresh Market

...The Fresh Market provides comprehensive support to its stores that includes employee training and scheduling, store design and layout, merchandising...

Words: 989 - Pages: 4

Premium Essay

Fresh Food Market Management

...In Italy, with 3200 employees, Parmalat is the national leader in milk UHT (36 % market share), cream (46 % m.s.), beschamel sauce (70 % m.s.), juices (33 %...

Words: 1999 - Pages: 8

Free Essay

Fresh Market Mgt Memo

...| Fresh Market | Memo To: Bernie Malonson, VP of HR From: Section 5 : Group 7 Date: 15-12-2 Re: Case 1 Submission: 1a) JOB CHARACTERISTICS THEORY Characteristic | Meaning | Job Example | High/Low | Variety | Having various projects/assignments instead of working on the same thing day after day and requiring various skills | Assembly Line Worker | Low | Identity | A completion of a job from the beginning to the end where the work can be identified as whole | Graphic Designer | High | Significance | The importance of a job or responsibility where it results in a large impact | Intern | Low | Autonomy | The independence given to make a decision or handle a situation. | Receptionist | Low | Feedback | An evaluation where one can clearly see the degree of success on any given assignment/projects | Author | High | 1b) Three Psychological States 1. Meaningful of Work * Variety job may require a list of different skill sets from an employee in order to complete a task * Identity job identity then plays a role in allowing the employee to view the outcome of their efforts as whole and completed by hand * Significance gives an employee a strong sense of positive contribution to the firm’s success. 2. Responsibility for Work * Autonomy instills the feeling of trust in an employee to carry out a job freely along with effectiveness and the right to make the appropriate decisions for the benefit of the firm. 3....

Words: 605 - Pages: 3

Free Essay

Meafsdfgasdfsd

...River Road High School Lunch Menu 2016 Monday 1 2 Cheese Enchiladas/Tort Chips Ranch Style Beans Market Fresh Deli Wildcat Grill - Pizzeria Fresh Fruit, Veggies & Juice Choice of Milk 8 Tuesday Wednesday 3 Country Pot Pie Mashed Potatoes/Beans Market Fresh Deli Wildcat Grill - Pizzeria Fresh Fruit, Veggies & Juice Choice of Milk Thursday 4 Shredded BBQ Pork Sand. Rosemary & Garlic Potatoes Market Fresh Deli Wildcat Grill - Pizzeria Fresh Fruit, Veggies & Juice Choice of Milk Friday 5 Chili Cheese Dogs Tator Tots Market Fresh Deli Wildcat Grill - Pizzeria Fresh Fruit, Veggies & Juice Choice of Milk Crispy Beef Tacos / Salsa Spanish Rice / Corn Market Fresh Deli Wildcat Grill - Pizzeria Fresh Fruit, Veggies & Juice Choice of Milk 12 Seafood Basket Creamy Coleslaw Market Fresh Deli Wildcat Grill - Pizzeria Fresh Fruit, Veggies & Juice Choice of Milk 19 Beef Tamales / Cheese Sauce Span. Rice / Refried Beans Market Fresh Deli Wildcat Grill - Pizzeria Fresh Fruit, Veggies & Juice Choice of Milk 26 Nachos Grande Seasoned Corn Market Fresh Deli Wildcat Grill - Pizzeria Fresh Fruit, Veggies & Juice Choice of Milk 9 10 11 Grilled Cheese/Tomatoes Soup Beefy Queso / Chips Spag. w/Meat Sauce/Gar....

Words: 530 - Pages: 3

Premium Essay

Ice Cream Vendor

...Symptoms: Low market share, wherein, Arce Dairy Ice Cream belongs to the remaining 10% of the ice cream market. Cause: Poor promotional and distribution strategies IV. STATEMENT OF OBJECTIVES: Must Objective: To increase in one month’s time the company’s market share by 5%. Want: To gain favorable market control in the succeeding years. V. AREAS OF CONSIDERATIONS A. Internal Environment Strengths: 1. Arce Dairy Ice Cream is made of fresh carabao’s milk (“all natural”); 2. The finished product is tastier and richer (more flavorful); 3. They have variety of ice cream flavors; 4. They use fresh ingredients like whole seasonal fruits and other natural products; 5. Arce Dairy Ice Cream has distinct taste and high quality (the firm rejects delivery of ingredients that do not pass high quality standards, no matter how inexpensive); 6. They have hundred heads of milking carabaos in the Arce dairy farm; and 7. Their ice cream product has been in the business for years (although Selecta, their former name is now being carried by a competitor, RFM Corporation). Weaknesses: 1. Poor marketing efforts which resulted to local market share (since they seems to be contented catering to their existing customers only); 2. Low promotional and distribution strategies; 3. Limited outlet/branch; and 4. They have sold their former name “Selecta” which have already gained brand equity. B....

Words: 13105 - Pages: 53

Free Essay

Docx

...STRATEGIC PLANNING AND IMPLEMENTATION ASSIGNMENT BY Muhammad Zeeshan Presented to Archana Karki London College Of Accountancy And Management Table of contents Introduction.....................................................................................................4 Vision Of Fresh Direct.......................................................................................4 Mission Of Fresh Direct....................................................................................4 Goals/Objectives...............................................................................................5 External Analysis of Fresh Direct..................................................................5 Marco Enviroment.............................................................................................5 Industry Analysis...............................................................................................7 Industry Life Cycle............................................................................................7 Competitors.......................................................................................................7 Critical Success Factor.....................................................................................8 Opportunities & Threats....................................................................................9 Internal......

Words: 5301 - Pages: 22

Premium Essay

Reliance

...Index: y y y y y y y y y y y y y Company profile Vision, mission and objectives Marketing strategies plans and tactics Product range Market segmentation Target market Positioning SWOT analysis PEST analysis 4 P¶s of marketing CRM and CPM at Reliance fresh Innovative approaches and new age marketing Recommendations and suggestions I have been given an assignment to develop various marketing aspects of a company on my own which is not more than 5 yrs old therefore the company I have selected is Reliance Fresh which was incorporated on 30th Oct 2006 Reliance fresh Company overview: Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India which is headed by Mukesh Ambani. Reliance plans to invest in excess of Rs 25000 crores in the next 4 years in their retail division. The company already has in excess of 560 reliance fresh outlets across the country. These stores sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products. A typical Reliance Fresh store is approximately 3000-4000 square feet and caters to a catchment area of 2±3 km. Reliance Fresh was the first foray into retailing by the $25 billion behemoth known as Reliance Industries Limited....

Words: 5619 - Pages: 23

Premium Essay

Mcdonald’s Expands Globally While Adjusting Its Local Recipe

...The international trade of strawberries, fresh and processed, has grown in recent years with global sales of 1,533,000 tonnes in 2013, a 29% increase from 2006 according to data from Trade Map. This following report focuses on the ability of California’s strawberries to compete in the Chicago, Paris and Tokyo markets and the logistical details of their distribution to each market. CALIFORNIA STRAWBERRY PRODUCTION The following data comes from the California Strawberry Commission. California is the largest strawberry producing state in the US, which is the largest strawberry producing country in the world. In 2014, more than 2.3 billion pounds, equivalent to more than 1 million metric tons, of strawberries were harvested. This accounts for 88% of the nation’s strawberry production. Despite recent shrinking strawberry acreage, California continues as the leading strawberry producing region in the world and is expected to supply over 79% of the volume consumed in the U.S in 2016. Due to its coastal climate, moderate temperature and rich soil, California is capable of producing strawberries year-round with peak crop harvest availability between April and July. It should be noted that California’s ability to maintain its current production volume, competitive prices and market share is threatened by an ongoing 4 year drought, lacking labour force and shrinking acreage due to increasing production prices and regulatory restrictions....

Words: 2012 - Pages: 9

Premium Essay

Management Research Project

...* We would like to thank the people in market who provided us required information. We would like to thank all people who helped us in this project, especially our Parents, Class Fellows and whole Faculty, whom unlimited efforts are there in our personality grooming. FLSBM, UVAS 5 Outfall Road Lahore MrAttique-ur-Rehman/ Mr M Bilal Malik Supervisor/Client FLSBM, UVAS Outfall Road Lahore Dear Sirs First of all we would like to thank to Faculty and Client for giving us a great opportunity to practically implement research methodology to prepare marketing plan of fresh packed milk and financial feasibility for “FSK...

Words: 8813 - Pages: 36

Premium Essay

“Marketing Plan of Fresh Vegetable and Fruit Juices”

...Spring 2014 Spring2014 Spring2014 “Marketing Plan of Fresh Vegetable and Fruit Juices” ------------------------------------------------- ------------------------------------------------- United International University Term Paper on: “Marketing Plan of Fresh vegetable & Fruit Juices” Course Title: Strategic Marketing Course Code: (MKT-4204) Submitted To Dr. Md. Shariful Alam (MDSA) Assistant Professor School of Business and Economics United International University Submitted By Serial No | Name | ID | 01 | Md. Fakrul Islam | 111101095 | 02 | Bithika Saha | 111101134 | 03 | Khan Mohammad Nahian | 111103118 | 04 | Kazi Nazmul Alam | 111102045 | 05 | Tunjee Binte Sultana | 111111095 | 06 | Zinnatara Zaman | 111093017 | Section-A Date of Submission: 07-05-2014 Letter of Transmittal May 7, 2014 Dr. Md. Shariful Alam (MDSA) Assistant Professor School of Business and Economics United International University Subject: Letter of transmittal for term paper. Sir, With due honor, we are wishing to inform you that it was a matter of great pleasure as well as learning to prepare term paper on “Marketing Plan Of Fresh Vegetable and Fruit Juice” under the course of “Strategic Marketing”. To prepare the paper, we collected and studied materials in due time and analyzed these and eventually finalize the term paper. Actually we have enjoyed more in preparing this term paper....

Words: 5162 - Pages: 21

Free Essay

Fresh Direct Case Study

...Case Study Report COMPANY NAME/WEBSITE/INDUSTRY Fresh Direct / FreshDirect.com / Online Grocery Store BACKGROUND/HISTORY Fresh Direct is an online grocery store in Long Island City, Queens New York. The company was started in 1999 by Joseph Fedele and Jason Ackerman. Joseph Fedele has been in the grocery business since 1993 and Jason Ackerman was an investment banker when they decided to create Fresh Direct. Joseph was the CEO until 2004 when Jason succeeded him, but he only stayed at this position for seven months....

Words: 1096 - Pages: 5

Premium Essay

Auspork - Marketing

...Increase in Australian pork exports to Singapore from 1998 to 2001 3 2.1 Opportunities arise for Australia 3 2.2 Market oriented strategy 3 2.3 Actions taken by CAPE 4 3. Advertising campaign in May 2001 for Airpork 5 4. Branding Auspork for the future 7 4.1 rMarket-bases asset concept to be adopted for Airpork 7 4.2 Strategies to increase sales for the future 7 5. Conclusion 8 Reference 8 Executive summary This report explores in depth of Airpork’s success in Singaporean market after a spread of ‘Nipah’ virus caused by Malaysian imported pig. As the need for replacement pork supplier rises, Australian pork demands in Singapore naturally rise. Opportunity was well taken by Australia and by analysing Singaporean’s preference of fresh and quality pork, Australian Pork Industry Quality (APIQ) program was established to ensure high quality pork was produced by Australian farmers. Cold-chain logistic system was also established to ensure freshness of the pork and also to meet the Singaporean Agrifood and Veterinary Authority (AVA)’s freshness criteria. This was accompanied by Australian Pork Limited (APL) employing market orientation approach and creating Airpork brand and building brand image of fresh pork....

Words: 2031 - Pages: 9

Premium Essay

Mkt 500 Assignment 2 Part B – Your Marketing Plan

...MKT 500 ASSIGNMENT 2 PART B – YOUR MARKETING PLAN To purchase this, Click here http://www.activitymode.com/product/mkt-500-assignment-2-part-b-your-marketing-plan/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 500 ASSIGNMENT 2 PART B (YOUR MARKETING PLAN) Assignment 2: Part B: Your Marketing Plan Company’s Mission Statement and Company Introduction Company Introduction The name of the hypothetical company is Fresh Drinks Company. The core business of the company is to prepare and serve fresh drinks to a variety of customers across America and the international market. The idea to start the company can be attributed to the changes in health life styles in the recent world (Ferrell, 2014). Carbonated drinks such as Coke are decreasing in popularity. Many of the soft drinks consumers are now conscious of their health, and on the effects of the carbonated soft drinks. This led to the creation of the company to take advantage of the growing market for the non-carbonated drinks. The headquarters of the company is in Orlando, Florida. Since its inception, the company has witnessed substantial growth in its market share and expansion into the global soft drink market. The long-term plan of the company is to expand into the international market. On the other hand, the short-term plan is to increase its daily capacity to meet the ever in ......

Words: 1136 - Pages: 5

Premium Essay

Electrical Engineer

...Market Volume Page-03 3. Market Share Page-03 4. Market Type Page-05 5. Company Portfolio Page-06 6. Company Products Page-07 7. Factors affect Supply. Page-07 8. Factors affect Demad. Page 07 9. Sales trend Page-08 10. Supply, Demand and Elasticity Page-08 11. Conclusion Page-08 12. References Page-08 ? Introduction: This Paper is a presentation for a real company economic analysis in regard with the market and the company portfolio as well as the factors affecting both of supply and demand product quantities. Also, in this presentation we will go through cases of elasticity in the relations between all of product price, supply and demand quantities. The subject company in this presentation is Almarai Company that produces Dairy liquid, Yoghurts & Desserts, Foods, Juices, Bakery Poultry and Infant Formula. Almarai Company is based in KSA; however it is considered one of the biggest companies in that field in the areas of GCC and Middle East. ? Market Volume Total sales value of the company through Year 2012 was 9, 883 Million SAR by an increase of 24.3% comparing with the value of the previous year, and operational cash flow of 2,384.4...

Words: 1658 - Pages: 7

Free Essay

Marketing Asm

...The Hot Fresh Fries Vending machine provides convenience for consumers as people can easily access to hot chips. A SWOT analysis (appendix 1) has revealed both the potential and weaknesses of this new innovative machine. However, there are some environmental factors that can also affect the business’s operation. Macro environment factors: Demographic forces make up the market segments therefore it is an important factor to a business. It includes age, gender, ethnicity, location, lifestyle and other statistics. Social and cultural factors: The changes in social trends, consumers’ values and beliefs can impact on the demand of a company’s products. For example, there is a growing consumer awareness of healthy eating (IBISWorld, 2015), which could affect The Hot Fresh Fries Company. Micro environment factors: Customers has a huge impact on the business directly as they are the people who purchase the goods. Therefore knowing their needs and wants are critical. The Hot Fresh Fries is a B2C business which means the company needs to market to the consumers. Competitors are those who sell similar products in the market, such as McDonalds and Hungry Jacks. In order for a company to gain a decent position in the market, the company needs to analyze their competitors’ products, prices and strategies and offer better benefits or products to the consumers. II....

Words: 2371 - Pages: 10