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The Future of E Commerce

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THE FUTURE OF E COMMERCE.

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INTRODUCTION. E Commerce is a fast, cheaper and convenient method for any type of business to transact with other businesses as well as customers. It entails the use of internet as a way of trading. Ecommerce today is used in areas such as business to business exchange of information, products and services through the internet, customers buy goods and receive services online which is convenient with applications such as OLX and Jumia that enable customers to locate the items they desire and are able to compare prices with other business sites and make an economical choice, marketers market products and brands online, research and surveys to gather information is easily carried out online without the limits of place or time( Gefen,2000). This paper will explore the future of e commerce. Ecommerce is of high advantage. To consumers for example, provision of fast customer support on enquiries and quicker delivery of products is a highly welcomed advantage and information that is relevant to consumers is available conveniently and with ease. Businesses on the other hand enjoy the reduced number of paper works, improved brand image among others. Due to the increasing trend of e commerce being embraced as a tool of trade, businesses have to keep themselves abreast of new developments in the world of technology (Chaffey, 2007) In the near future, businesses have to keep up with developments of new software that really helps them showcase their brand and at the same time ensure that they are cost effective. The world is changing and technology keeps evolving(Mahadevan, 2000). . Business will have to adapt to more mobile applications as compared to computer applications since mobile phones are easily accessed by customers as compared to computers. Increased competition between businesses

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