Premium Essay

The Future of Sporting Goods

In: Business and Management

Submitted By kbones
Words 625
Pages 3
What will the sports and fitness industry look like in five years?

The sports and fitness industry has come a long way and will continue to grow in the next five years. We will see the gap between the manufacturer and the customer shrink to the benefit of both parties. Also, manufacturers will continue to capitalize on breakthroughs in data collection technologies in order to fulfill the demands of their data hungry customers. With these new analytical tools, we will continue to see more and more innovative solutions to problems that were previously unknown or undefinable.

Another opportunity for the industry to grow is by the acceptance that our bodies, our actions, our sports, and our lives are not perfectly symmetrical. Increasingly, companies are braving the extra effort and manufacturing challenges to make their products asymmetrical to more accurately fit the real world needs of the user.

I suppose the first ever example would have occurred a few thousand years ago when cobblers began making left and right-footed shoes. It was not until just a few years ago that the same concept was successfully applied to socks! Nike Elite socks exploded on the scene with great success despite a high price point. This is one example of many across the world of sports and fitness. While Nike was fortunate to grab this low hanging fruit, it is safe to say that future innovations will require a more technical approach.

In closing, if a company wants to thrive in this competitive industry in the next five years, I believe they must follow three main tenants. First, the company must capitalize on breakthroughs in analytical technology. Secondly, the company must admit the world is not symmetrical and then cater to the user, not the factory. Finally and most importantly, the company must be more in tune with the user experience than ever before.

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