...PIONEER INSTITUTE OF PROFESSIONAL STUDIES SWOT ANALYSIS REPORT OF ARCHIES LIMITED Submitted To - Submitted By : Prof. NIHIT JAISWAL LALIT ASNANI MBA 3rd Sem. PHASE 1 Contents:- • Business and Company • Promoters • Vision and Mission • Product mix • Mergers, acquisions, take overs and alliances • Top management • Locations • Touch points Business and Company Archies Limited (BSE: 532212|NSE: ARCHIES) (earlier called Archies Greetings and Gifts Ltd.) is an Indian company based in New Delhi. It was started in 1979 by Anil Moolchandani. Initially it sold song books, posters and leather patches. The company's main product, greeting cards, was introduced in 1980. Cards were introduced for major Indian festivals such as Holi, Diwali and Rakhi, apart from the usual new year, birthday and anniversary occasions. The company went public in 1995. In 1998, it was listed on the National Stock Exchange of India and Bombay Stock Exchange. Archies Limited is in the business of manufacturing and selling greeting cards and other social expression products such as gifts and posters. Archies has a market share of about 50% of India's greeting...
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...also fine with me, because Proverbs 22:1 says, “A good name is to be chosen rather than great riches, and favor is better than silver or gold.” Ron Greene was the first guest speaker that we had the opportunity to hear speak in class. He is a very well known and accomplished non-profit executive with an extensive record in helping children grow into what they aspire to be. He provides leadership, management and direction to boys and girls club organizations in completing its tasks of developing children into positive, productive, open-minded, and responsible adult citizens. Ron Greene’s overall goal if nothing else is to impact lives of people positively and that is also the goal I have set forth for myself in pursuing this career. As long as I am able to impact lives positively through my coaching, that will make it all worthwhile. I interviewed Morris Brandon who is my former AAU coach, who is now an assistant coach at Virginia Union University. He has coached many basketball teams, on all different levels, starting from Boys and Girls Clubs all the way up to the college level. He enjoys this job to the fullest because it allows him to impact lives positively, and he also gets to be around the game that he loves. Although there are great advantages to his career, Coach Brandon also experiences some disadvantages. These disadvantages include: not being able to please everyone, and not being able to “call the shots” completely because he is not the head coach of a program...
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...Throughout her journey in life, she has worn many faces. Oprah’s life story has encouraged so many. She was the child who felt abandoned, and unloved. She was the child who was sexually molested, the teen mother, the mother who lost her child, and the child who was raised in poverty. At some points in the home, they had no electrical power or water. Oprah was also the person who weathered those storms and made something out of herself. Oprah is known as one of the world’s “100 Most Influential People of the 20th Century”. She experienced a lot of the same issues that millions have experienced in life and yet she still succeeds. She managed to stay humble throughout her accomplishments as well. Oprah gives back in the form of grants, gifts, schooling, scholarship’s, organizations, networks and more. She set the platform for popular TV Doctor’s like Dr. Phil and Dr. Oz. Here are some obstacles that Oprah overcame to achieve success. Oprah was born in 1954 to parents Venita Lee and Vernon Winfrey in Mississippi. Both were very young at the time. Oprah’s grandmother, Hattie Mae Lee raised her until she turned six. Ms. Lee became sick so she sent Oprah to live with her mom and sister Patricia in Wisconsin. Oprah’s mom worked hours on end as a housemaid unknowingly leaving...
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...In the novel The Girl Who Played With Fire, the reoccurring theme that the author portrays is that looks and appearances are often deceiving; one can only know the true nature of another’s character if they personally get to know that person. Consequently, if one judges another by observing just their appearance, or by taking into account what others have said, he or she may present a false interpretation of them that may form and lead to various assumptions that may tarnish one’s reputation. Within the novel Stieg Larsson uses this theme throughout the book to describe the predicament that Lisbeth Slander, a very distant and misunderstood girl, finds her-self in. As people dig into her past, the reports that the investigators discover present a negative and inaccurate view of Lisbeth; this leads to them judging her based on what others have said and her different and dark appearance. However, the only people who know the true and unique nature of Lisbeth are her close friends. The events that take place in the book and the discrimination that Lisbeth faces directly relates back to the theme about first appearances and how they may not be as reliable as some may think along with believing what others have said....
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...How to use this book… C ongratulations! You now hold the best tool for planning the wedding of your dreams. The BridesClub Wedding Planner was prepared specifically for you, the very busy and well-informed bride-to-be. The articles and worksheets were created by experienced wedding professionals, and were designed to help you plan a memorable wedding— one step at a time. We invite you to make the most of your planner by visiting our website www.bridesclub.com. The website offers more in-depth articles, and builds community ties. Feel free to print any information you find useful and insert it into your convenient 3-ring binder. We hope that you and your planner become inseparable over the coming weeks and months. Carry your planner with you as you meet with vendors and inspect locations. Feel free to photocopy worksheets as necessary for estimating and comparing your many options. There are handy pockets in the back for pamphlets, business cards, menus, etc. We trust that you will find the BridesClub.com Wedding Planner to be indispensable in planning your wedding! Use this in conjunction with Wedding Expo, the Magazine! or Hawaii Bridal Expo, the Magazine! to find the right vendors for you. Our vendors want to provide you with high quality products and services to help make your wedding day memorable. Best of Luck! The Buckles Group 2 Find more information at www.BridesClub.com Photo by Sri Maiava-Rusden Photography Table of Contents What you need… Bridal...
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...display a remarkable similarity in their lives. Each has written about her experiences growing up in the rural South, Ms. Walker through her essays and Ms. Angelou in her autobiographies. Though they share similar backgrounds, each has a unique style which gives to us, the readers, the gift of their exquisite humanity, with all of its frailties and strengths, joys and sorrows. Tragedy struck both of these women at the age of eight. Ms. Walker lost her sight in one eye. Ms. Angelou was raped. Each described the incident as part of a larger work. Ms. Walker related her experience in the body of an essay published in her book, In Search of Our Mothers' Gardens. Ms. Angelou told her story as a chapter in her autobiography, I Know Why the Caged Bird Sings. Although both wrote about their traumatic experience, the way each depicted the incident was distinct and seemed to be told for very different purposes. Alice Walker reports the facts to the reader with short sentences written in the present tense. She chooses words which elicit a forceful emotional response from her audience. For example, in telling how her brothers were given BB guns and she was not, Ms. Walker writes, "Because I am a girl, I do not get a gun. Instantly, I am relegated to the position of Indian." The word "relegated" causes the reader to be irate and indignant. Most people do not like being "relegated" to anything. Another illustration of Ms. Walker's use of dynamic words can be found in her description...
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...• listen effectively in a variety of situations for a variety of purposes • practise the behaviours of effective, active listeners • assess strengths in listening and set goals for future growth • o Recall and summarize main points and supporting detail o Relate what was heard to personal experience or needs o Analyze and evaluate what was heard o Draw conclusions based on evidence presented o Consider and respect ideas from speaker's point of view o Seek additional information from other sources as needed or desired After • Recall and summarize main points and supporting detail • Relate what was heard to personal experience or needs • Analyze and evaluate what was heard and the techniques that were used (*) • Draw conclusions about speaker's values after listening • Consider and respect ideas from speaker's point of view • Compare own values with those identified in speaker's message (*) • Identify biases, stereotypes, and propaganda in the speaker's message (*) • Analyze speaker's viewpoint and arguments for validity and supporting evidence (*) • Seek additional information from other sources as needed or desired Honesty.... The Parable (Short Story) Once upon a time, there was a Selfish Man. He liked everything to be his own. He could not share his belongings with anyone, not even his friends or the poor. One day, the man lost thirty gold coins...
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...The Illiad Book 1 People to Remember: * Chryses – Priest to Apollo * Chryseis – Chryses Daughter * Agamemnon – Leader of Greek Forces * Apollo (Sminthesus) – God of Mice * Achilles – Warrior of Greeks * Chalcas – Camp Prophet * Briseis – Daughter of Achilles * Athena – Wife of Achilles, Goddess of Warriors * Nestor – From City of Pylos * Thetis – Achilles’ Mother, Sea God, Sea Nymph * Zeus * Hera – Wife of Zeus * Hephaestus – Son of Hera and Zeus, Sun God * Aphrodite – Sex Goddess of flower, candy * Aeneas – Hero of Troy * Ares – War God Summary: 1. The story is the Anger of Achilles and how it brings consequences to the Greeks. 2. Agamemnon abducts Chryseis. Chryses prays to Apollo. Apollo sends plague to Greeks. Achilles calls a meeting. 3. Chalcas tells everyone what is going on so everyone tells Agamemnon to give back Chryseis but he says okay if I do I get to choose whomever I want and he chooses Briseis. 4. Achilles is angered and tries to fight Agamemnon but his wife stops him from killing him because she knows he will regret it. 5. Nestor tells everyone to calm down. Thetis goes to Zeus for help. Zeus tries to sneak behind his wife but gets caught and Hephaestus says no fighting. Says what the Illiad is about. Not about Trojan War, talks about an event that happens in the 9th year of the war. The anger of Achilles. Death because of anger. Achilles vs. Agamemnon...
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...BOOK REPORT * TWILIGHT * By: Stephenie Meyer * * * Kathrina I. Batac IV – Perseverance ENGLISH IV * * * * I. INTRODUCTION * 1. OVERVIEW * Bella Swan moves from Phoenix, Arizona to live with her father in Washington to * * allow her mother to travel with her new husband, a minor league baseball player. After * * moving to Forks, Bella finds herself involuntarily drawn to a mysterious, handsome * * boy, Edward Cullen. She eventually learns that he is a member of a vampire family who * * drinks animal blood rather than human blood. Edward and Bella fall in love, while * * James, a sadistic vampire from another coven, is drawn to hunt down Bella. Edward * * and the other Cullens defend Bella. She escapes to Phoenix, Arizona, where she is * * tricked into confronting James, who tries to kill her. She is seriously wounded, but * * Edward rescues her and they return to Forks. * * 1.1 SETTING or CONTEXT * * Most of the story takes place in Forks, Washington, and its surrounding areas. * * According to Bella, Forks claims the highest rainfall per year in the United States. To put * * it bluntly, it's dreary and gray 99% of the time. The cloudy, rainy climate is one of the * * reasons the Cullens have chosen to live in Forks – because it's rarely sunny, they can * ...
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... . . . . . . . 26 Friendship Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Health and Fitness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58 Organization and Leadership Development . . . . . . . . . . . . 64 Nature Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 Outdoor Living . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68 Lifestyle Enrichment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80 OBJECTIVES Develop leadership potential Provide a climate for fellowship and acceptance Choose a Christian lifestyle Learn to evaluate life and its meaning from the Christian Perspective AIM The Advent Message to All the World in My Generation. MOTTO "The love of Christ constrains me." PLEDGE By the grace of God, I will be pure and kind and true. I will keep the Pathfinder Law. I will be a servant of God and a friend to man. PATHFINDER LAW The Pathfinder Law is for me to: 1. Keep the morning watch. 2. Do my honest part. 3. Care for my body. 4. Keep a level eye. 5. Be courteous and obedient. 6. Walk softly in the sanctuary. 7. Keep a song in my heart. 8. Go on God's errands. How to Use the Instruction Plans To assist class...
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...Chapter 1: Loser Me! In this book I am expressly only dwelling upon only those emotions that are needed to inspire you, my reader. Let me state here I was never the brightest, the most intelligent or the most beautiful in any phase of my life. I have always been cherubic plump since childhood giving other kids a lot of opportunity for creative name calling. I have never topped or scored above average. My upbringing was conservative middleclass with all its cultural limitations of a girl child growing up in India in the 90s. My curfew was 6 pm. I was always home by 4pm. I had many friends in school but after school had no social life. In those days girls rarely ventured out anyway. And I was a home body. Happily involved in one or other of my creative pursuits. My father had bought me a small desk and chair. He always said if you want to do something important you need a place to think. It really made me feel important and grounded to have my own desk. As I spent my entire day after school at my desk drawing, writing gibberish poems and letters. At the age of five my father taught me how to write letters. It literally changed my life. Writing letters to my uncle in navy, attempting newspaper quizzes, letters to the editors about...
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...07 08 09 10 11 12 13 14 Topics Acknowledgement Introduction History of the Case S.W.O.T. Analysis Strategic Marketing Goals Consumer Behavior Strategy Targeting Strategy Position Strategy Product Strategy Pricing Strategy Channel Strategy Promotion Strategy Recommendations Annexure Page Number 2 3 4 6 9 10 11 12 13 15 16 17 18 19 1 Acknowledgement I would like to show my gratitude towards our course instructor Mr. Ahmed Butt for teaching and making us capable enough to work on this report and providing me information about Disney, its history and SWOT analysis. Without his complete guidance and support I would not have been able to complete this endeavor. This Case Analysis contains all the relevant material required as per instruction & it provides detailed information on the Topic. I hope this report meets his expectations. 2 Introduction I am appointed by World Disney as a consultant to recommend marketing strategies for the year 2005. In this report I have discussed the History of the organization, SWOT analysis, strategic marketing goals, consumer behavior, targeting, positioning, product, pricing, channel, and promotional strategies followed by the recommendations. 3 History of the case Walt Disney was established in early 1920s by two brothers Walt and Roy Disney. Disney created its first character Mickey Mouse in 1923. Walt wanted to call his creation Mortimer but his wife suggested that Mickey Mouse was better. In 1937 Disney made...
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...The emergence of the Child Sex Market: The market for children prostitutes has been created by a number of factors. During the 1970"s pedophiles from Western countries were attracted to Thailand because of its lenient laws against prostitution and the high currency exchange rate (Jubilee, p. 3). The supply of customers caused pimps to acquire children through sale and through kidnapping to meet their demand. Widespread rural poverty and the low socioeconomic status of children caused the influx of a large supply of rural children that could be acquired relatively cheep. To prevent the interference of the government Thai officials were bribed or in some cases offered a portion of the profits of the trade. When the AIDS epidemic severely hit the sex industry during the 1980"s many sex tourist began to engage in child sex tourism because children were seen as a safe alternative to adults. Child prostitutes were seen as being less risky due to their young age. Contrary to this notion sex with child prostitutes actually increases the likelihood of the transmission of AIDS due to the immature bodies of children (Jubilee, p. 4). In the past decade the media, most specifically the travel industry, has developed a taste for women with "girly" qualities. The result of this trend is a steadily increasing demand for underage prostitutes as well as the continual decline in the desired age for child prostitutes. Due to these unfortunate circumstances the child sex trade has steadily grown...
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...Marriage and Commercialism News ------------------------------------------------- Top of Form Bottom of Form * ------------------------------------------------- Home * ------------------------------------------------- News * ------------------------------------------------- Features * ------------------------------------------------- Network * ------------------------------------------------- Events * ------------------------------------------------- Education * ------------------------------------------------- Cities * ------------------------------------------------- Job Board * ------------------------------------------------- Life * ------------------------------------------------- Awards * ------------------------------------------------- More * ------------------------------------------------- General | Technology | Enterprise | Startups | Finance | Business | Career | Movie reviews | Life | US Indian | Gadgets Most Popular ( 1-4 of 16 ) Indian American Tribute to Rajesh Khanna 10 Tips for Newly Salaried Professionals Brand-New Dual Core Smartphones in India Celebrity Wives And Their Businesses Marriages fit for kings - for Sahara tycoon's sons Monday, 09 February 2004, 12:30 IST inShare | | Print | | Email | Lucknow, Over 10,000 guests, an orchestra from London and an award-winning filmmaker as videographer are some of the dazzling highlights of...
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...------------------------------------------------- Table of Contents 1. Executive Summary 3 2. Company Description 4 2.1. Company Overview: 4 2.2. Vision: 4 2.3. Mission: 5 2.4. Competitive Advantage 5 2.5. Challenges 5 3. Services Overview 6 3.1. Services: 6 3.2. Benefits and Features: 6 4. Marketing Plan 8 4.1. Market Analysis: 8 4.1.1. Market Description 8 4.1.2. Market Size 8 4.1.3. Market Growth: 10 4.1.4. Market Gap: 11 4.1.5. Target Market 11 4.1.6. Regulations: 12 4.1.7. Porters Five Analysis: 13 4.1.8. Competitive Analysis: 15 4.1.9. SWOT Analysis: 18 4.2. Marketing Strategy 21 4.2.1 Value Proposition 21 4.2.2 Branding 21 4.2.3 Marketing Strategies 22 4.2.4 Business Strategy 22 4.3. Marketing Mix: 22 4.3.1 Product Strategy: 22 4.3.2 Pricing Strategy: 23 4.3.3 Place Strategy 24 4.3.4 Promotion Strategy: 24 4.3.5 Marketing Strategy Summary: 28 5. Operational Plan 29 5.1. Personnel Plan 29 5.2. Organizational Hierarchy 30 5.3. Management Strength 31 ------------------------------------------------- List of Tables and figures Table 1: Target Market 11 Table 2: Competitive Analysis 14 Table 3: Personnel Plan 28 Figure 1: Market share of US Apparel Market 2007 9 Figure 2: Growth of Children Clothing Market in US ($ bn) 10 Figure 3: Potential Growth of US Children Clothing Market ($ bn) 10 Figure 4: Value Proposition 20 Figure 5: Organizational Hierarchy...
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