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The Impact of Celebrity Endorsement on Brand Image

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THE IMPACT OF CELEBRITY ENDORSEMENT ON BRAND IMAGE IN MALAYSIA

BY
ELHAG SIDDIG ELHAG ELHUSSEIN

BBA113AQ570

SUPERVISED BY:

PROF.HAJ.DR. S N YASSIN ALHEETY

FACULTY OF FINANCE & ADMINISTRATIVE SCIENCES
AL-MADINAH INTERNATIONAL UNIVERSITY
SEPT 2014/1436H

THE IMPACT OF CELEBRITY ENDORSEMENT ON BRAND IMAGE IN MALAYSIA

By

ELHAG SIDDIG ELHAG ELHUSSEIN

REF NO: BBA113AQ570

Supervised by:

PROF.HAJ.DR. S N YASSIN ALHEETY

Project Paper Submitted to the Department of Economics and Administrative Sciences of
Faculty of Finance & Administrative Sciences
Al-Madinah International University
In Partial Fulfillment of the Requirements for the Degree of
Bachelor of Business Administration

CERTIFICATION OF PROJECT PAPER WORK

Name of Student | ELHAG SIDDIG ELHAG ELHUSSEIN | Name of Supervisor | PROF.HAJ.DR. S N YASSIN ALHEETY | Faculty | Faculty of Finance & Administrative Sciences | Program | Bachelor of Business Administration (Hons) |

I have seen and read the final draft of the above student’s project paper and, in accordance with the requirement of the faculty guidelines certify that: I am satisfied that this thesis, prima facie, is worthy of examination both in terms of its content and its technical presentation relative to the standards specified in the academic program rules for the degree.

_______________________________________________________________________
__________________________

DECLARATION I hereby declare that, this dissertation is the result of my own investigation, except where otherwise stated.
I declare that my thesis consists of (11,810) words. ELHAG SIDDIG ELHAG ELHUSSEIN
Signature ………………………..
Date: ……………………..

PERMISSION TO USE In presenting this project paper in fulfillment of the requirements for a postgraduate degree from Al-Madinah International University, I agree that the

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