...……9 6.6. Data Analysis………………………………………………9 7. Logistical and ethical consideration……………………9 8. Proposed Outcomes……………………………………...10 9. Planned timetable for completing dissertation……….....10 10. References ……………………………………………….11 11. Appendix…………………………………………………12 1. Title: Advertisement and its impacts on consumer buying behaviour; In case of Dominos Pizza Company. 2. Introductions: Advertisement plays a vital role in the business of any organisation. This is simply the medium of communication and delivering paid message from an organisation to customers regarding their products. Also, it is the strategy of a company for the promotion of product by gaining the attention of consumers towards itself and sometimes recalling the product in customer’s mind. Today, most of the products come with the advertisement and many of them come with the celebrity endorsement which acts as a credible means of spending money for consumers. Advertisement makes such kinds of perception in the consumer’s mind that, sometimes having that product becomes their social status. People want to have right choice of their products when they are using or buying. Studying the behaviour of consumers, if a consumer observes messages...
Words: 2576 - Pages: 11
...of Allah, the most beneficent & the Merciful. Firstly, we all likely to thank mighty Allah who provides us knowledge, energy & skills to get opportunities & to increase our knowledge & experience by completing this project. Secondly, we especially thank to our instructor Ms. RAHEELA ZULFIQAR who guides us at every step & every aspect of this report, so that’s competed successfully. Finally, thanking management of KFC, for providing us with helpful knowledge needed. After that we are able to complete this report with hard working & cooperation. EXECUTIVE SUMMARY In September 2007, Ms. RAHEELA ZULFIQAR assigned us a project. We are asked to explain how our chosen product is being marketed, and how environmental factors, buying behavior, market segmentation, demographic trends, target market, positioning strategies, marketing mix, market planning & brands are relevant to their particular product. Following a massive report, recommendations were completed & submitted on 5th of November, 2007. The information used in the analysis of KFC came from variety of resources, including the internet & different KFC’c outlets. The combination of these resources provides the basic for a valid current analysis of KFC. The...
Words: 5333 - Pages: 22
...Acknowledgement In the name of Allah, the most beneficent & the Merciful.Firstly, we all likely to thank mighty Allah who provides us knowledge, energy & skillsto get opportunities & to increase our knowledge & experience by completing this project.Secondly, we especially thank to our instructor Ms. RAHEELA ZULFIQAR who guidesus at every step & every aspect of this report, so that’s competed successfully.Finally, thanking management of KFC, for providing us with helpful knowledge needed.After that we are able to complete this report with hard working & cooperation. EXECUTIVE SUMMARY In September 2007, Ms. RAHEELA ZULFIQAR assigned us a project. We are asked toexplain how our chosen product is being marketed, and how environmental factors, buying behavior, market segmentation, demographic trends, target market, positioningstrategies, marketing mix, market planning & brands are relevant to their particular product. Following a massive report, recommendations were completed & submitted on5 th of November, 2007.The information used in the analysis of KFC came from variety of resources, includingthe internet & different KFC’c outlets. The combination of these resources provides the basic for a valid current analysis of KFC.The major findings of KFC are as under KFC...
Words: 4938 - Pages: 20
...PROJECT REPORT ON “TO STUDY AND ANALYZE THE CONSUMER BUYING BEHAVIOR WHILE EATING OUT AT KFC AND TO STUDY THE MARKETING STRATEGIES OF KFC FROM THE PERSPECTIVE OF STRATEGIC MARKETING” PROJECT SUPERVISOR SUBMITTED BY:- Amity School Of Business (ASB) Sector 125, Noida, Uttar Pradesh Phones: 0120 244 5252 Website: www.amizone.net CERTIFICATE This is to certify that Mr.___________, Roll No.________, has completed his research project and has submitted this project report entitled “To study and analyze the consumer buying behavior while eating out at KFC and To study the marketing strategies of KFC from the perspective of Strategic Marketing” towards part fulfillment of the requirements for...
Words: 8895 - Pages: 36
...influence on people’s behavior. Nowadays one very hot and disputed issue is the advertisement effect on the consumers’ buying behavior. Well prepared campaign can influence consumer decisions and make them buy certain product. The modern world is a world of overproduction. We are surrounded by all kinds of goods- some urgent and some not so much. Certain goods are sold quickly while others remain on the shelves. Every company seeks to put on the market such a product that will grab the consumers’ attention, and make them feel incomplete if they do not have it. But among the abundance of goods, a product may remain unnoticed. That is why corporations rely heavily on advertising to sell their production. They have realized that not the quality of the product, but the advertising sells it. Advertising companies strive to convince the consumers that the product is extremely urgent and without it a person’s would be less happy than others who have it. There are different strategies that companies use in order to touch the consumers’ subconsciousness- they play with customers’ emotions, they rely on celebrities to advertise the goods, and they target the deceivable children. Advertising is the most powerful medium for creating artificial wants and desires. It is not the consumer who motivates/rules the industrial system rather it is the company that decides what should be produced and then create the wants into the consumer’s mind. The thesis that consumer wants what he is advertised...
Words: 2619 - Pages: 11
...world. Most people can relate to this feeling. According to George Zinkhan, as a society, we are no longer involved on what we need but what products we want to have. (2) Everyone is familiar with the saying “money can’t buy happiness” well advertisements lead you to believe otherwise. Buying into a brand gives you a sense of belonging and a misinformed judgment. For example it creates the illusion you are like the woman in the poster and your life is perfect, fueling the fire of materialism. (1) Advertising Does Not Promote Materialistic Values Although some people would agree advertising promotes materialistic values, others would say all the commotion over advertising is because of the social aspect. (2) Throughout advertising history, a focus has been given to selling products with a promise of social acceptance, because not being accepted socially is a major individual fear for most people. (3) For example, Axe body spray ads. These advertisements insinuate the social acceptance from women to men. If a guy uses this body spray, women will want to be around him. 2. Advertising Contributes to Socially Unacceptable Behavior (sex, drinking, disrespect) In my opinion advertising may have a small impact on unacceptable behavior, especially for...
Words: 1221 - Pages: 5
...BUSINESS RESEARCH METHODOLOGY THE EFFECTS OF FAST FOOD ADVERTISEMENTS ON YOUNG CHILDREN’S EATING HABITS – AN EXPERIMENTAL AT KINDERGARTEN STUDENTS OF SUPERKIDS SCHOOL MEDAN IN ACADEMIC YEAR 2014/2015 Name : Jennifer Tandratama ID : 130010056 Class : Lyon THE EFFECTS OF FAST FOOD ADVERTISEMENTS ON YOUNG CHILDREN’S EATING HABITS – AN EXPERIMENTAL AT KINDERGARTEN STUDENTS OF SUPERKIDS SCHOOL MEDAN IN ACADEMIC YEAR 2014/2015 1.1 Background of Study Over the last three decades, the fast foods industry has infiltrated every nook and cranny of the Indonesian society. An industry that began with a handful of modest hot dog and hamburger stands in Medan, Jakarta, Bandung, and other cities has spread to every corner of the nation, selling a broad range of foods wherever paying customers could be found. Erik Schlosser (American investigative journalist) states that: “Fast food is now served at restaurants and drive-throughs, airports, zoos, high schools, elementary schools and universities, on cruise ships, trains and airplanes, K-marts, gas stations and even hospital cafeterias.” This trend is sustained by the innovative ways in which marketers target the ever growing sector of the food market. Twenty five years ago, only a handful of Indonesian companies directed their marketing at children. Today children are being targeted by phone companies, clothing stores and restaurant chains as well. The growth in children’s advertising has been driven by efforts to increase not...
Words: 1210 - Pages: 5
...Task 01 KFC SRI LANKA [pic] KFC has a long tradition of great food, a warm culture and some of the best hospitality among catering teams the world over. IT’S A FACT – Each year KFC serves over 1.7 million people in Sri Lanka 1.1 COMPANY PROFILE a) Company- KFC Sri Lanka b) History - KFC, Sri Lanka was launched in 1995 and since then opened 18 outlets island wide. Cargills has successfully infused an International brand with Sri Lankan tastes by developing a host of new dishes to suit local palates - like the Buriyani and Kotthu - along with the signature KFC meals. c) Products- Burgers Fried chicken Wraps French fries Soft drinks Salads Desserts Breakfast Specialties- Lunch Dinner Coffee Drinks d) Services- 08 Services e) Services names – Takes Reservations Walk-Ins Welcome Good For Groups Good For Kids Take Out Delivery Catering Outdoor Seating 1.2 Marketing Environmental frame work The marketing firm operates within a complex & dynamic external environment. It is the task of the marketing-oriented organization to link the resources of the organization to the requirements of customers. This is done within the framework of opportunities & threats in the external environment. ...
Words: 3118 - Pages: 13
...To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands. 2013 PRITHVI NATH THAKUR St. KABIR INSTITUTE OF PROFESSIONAL STUDIED 12/31/2013 EXECUTIVE SUMMERY The Project and research works are integral part of academic curriculum. During the process I get an opportunity to study the market scenario and set the practical aspect of theory which makes the concept clear. This is an outcome of the research work and study of market that undertaken on the subject related to “To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands.” of the cosmetic items. The study and research is also to understand the value of sales and advertisement promotion so also the perception of cosmetic users. DECLARATION I Prithvi Nath Thakur student of PGDM at St. Kabir Institute of Professional Studies Ahmedabad, 2012-14 batch, hereby declare that the Project Report Titled “To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands.” is the outcome of my work and same has not submitted by any institute for the award of any degree or any professional diploma. ACKNOWLEDGEMENT I owe a great many thanks to a great people, ...
Words: 6387 - Pages: 26
...Micro Environment Political The operations of Spur Steak Ranches are highly influences by the laws and policies in traduces and enforced by the government of South Africa. Regarding restaurants in South Africa, health legislations are enforced to ensure that the premises and equipment of restaurants are of the correct health and hygiene standards. In the case of restaurants in South Africa, a license from the local health department is commonly required to operate and proceed in such a venture. The government of South Africa controls the license given for the opening and operating of food restaurants and other businesses. A good relationship with the governing body is vital and a must in ensuring that the business succeeds in the South African market. Physical there are many requirements regarding the physical location of a business operating in the food industry. Regarding a food premises such as Spur Steak Ranches, the location is pivotal to...
Words: 1953 - Pages: 8
...Identifying the factors that affecting the customer hospitality A Report On Identifying the factors that affecting the customer hospitality Submitted to Mr. Asraf Harrun Lecturer in Marketing Department School of Business Submitted By BBA, 24th Intake Sec-06 BUBT Bangladesh University of Business and Technology Serial No. | Name | Id | 1 | Taha Kabir (Group Leader) | 10112101244 | 2 | Anika Zinnat Joya | 10112101250 | 3 | Rifatul Hassan Sagar | 10112101248 | 4 | Md. Nasir Uddin | 10112101243 | 5 | Roktim Hossan | 10112101229 | Bangladesh University of Business & Technology (BUBT) 05/01/12 Letter of Transmittal 9th, May, 2001 To Mr. Md Asraf Harun Lecturer in Marketing Department School of Business BUBT Subject: Submission a report Dear Sir/Madam, It is really a matter of immense pleasure for us to submit the report on “Identifying the factors that affecting the customer hospitality”. This report enriches our knowledge. We will be highly encouraged if your kind to receive this report. We put our best effort to include all the applicable information, which we have collected from both primary and secondary sources and also from our personal observation. If you need any further clarification therein, we will be your instant service and I am always available for any queries. We would be grateful to you if you accept this report and give our assessment on it. Faithfully yours Taha Kabir (Group Leader) ...
Words: 5216 - Pages: 21
...Research Methods Project Report Ethical Concerns of Marketing towards Children Submitted to: Fatima Saman Qaisar Date: 30th November, 2013 FAST School of Business National University of Computer & Emerging Sciences Acknowledgements Thanks to Allah-The Almighty who helped us in completing this tremendous task. Then we would like to offer our very special thanks to our respected instructor, Miss Fatima Saman Qaisar, whose constant and untiring support helped us at every stage of the project. Without her devoted and sincere assistance, we would never have been able to complete this project in an organized way. Last but not the least, we would also like to offer our thanks to our parents and our friends who supported us at every stage of completion of this task. TABLE OF CONTENTS List of Tables iv Executive summary 1 Introduction 2 Background 2 Consequences 2 Research Problem 3 Significance of the study to practice and to the wider academic world 4 Research Objectives 4 Research Questions 4 Literature Review 5 Theoretical Framework and Research Objective 23 Purpose of study 23 Research questions 23 Research Hypothesis 24 Theoretical Framework 24 Research Methodology & Methods 26 Research Methodology 26 Research approach and research method 26 Findings 28 Project Management 52 Project Charter 52 Analysis of key findings 54 Conclusion 57 Recommendations 58 Bibliography...
Words: 16802 - Pages: 68
...Far Eastern University IABF - Makati Campus Business Administration Department MARKETING STRATEGIES OF DAIRY QUEEN AFFECTING CONSUMER BUYING DECISIONS OF FEU MAKATI STUDENTS (S.Y 2015-2016) Antonio. Carla Celine P. Bascos, Princess Stephanie P. De Guia, Angely Marie P. Española, Changmi Jeoung Magboo, Mark Christian C. Margas, Ferlen Grace D. Reyes, John Lemuel Solis, Franziesca Fatima Solis 3 October 2015 Table of Contents Chapter 1 Background of the study ………………………………………………….…………………. 1 Scope and Limitations ………………………………………………………….……..…....... 2 Research Problem……………………………………………….………..…….…...….…… 2 Research Objectives ………………………………………………………………………... 2 Research Question…………………………………………………………..…………….… 3 Hypothesis…………………………………………………………………….…................... 3 Definition of Terms……………………………………………………………...................... 4 Current Marketing Situation Positioning………….………………………………………………….…………..… 5 Industry Analysis……………………………………………………….……......... 6-7 SWOT Analysis…………………………………………………………………........ 8 Competitive Profile Matrix…………………………………………….……….... 9-12 Chapter 2 Research Design………………………………………………………………………..……. 13 Sampling Design……………………………………………………………………………… 13 Research Methodology…………………………………………………………………... 13-15 Chapter 3 Research Analysis………………………………………………………………………... 16-36 Chi – Square Analysis………………………………………………………….……............ 37 Chapter 4 Conclusion…………………………………………………………………………………..… 38 Recommendation…………………………………………………………………………...
Words: 6743 - Pages: 27
...Consumer Behavior Outline of the Study The first chapter of the study covers the introduction about the company (Iceland Frozen Foods) and consumer behavior and follows with the scope and significance of the study. The second chapter of the study will represent several literature reviews on research relating to the previous studies carried out by various authors. The third chapter of the study will conduct the methodology chapter, which will indicate the research methods and designs. The analysis and finding for the research study will be in the fourth chapter. The final and fifth chapter will conclude the study and provide useful and justified recommendations for the further research (Welford, 2007, 52–62). Observing consumer behavior while they are shopping gathers a wide variety of information about their behavior in choosing products and services. The consumer behavior is observed upon number of observable phenomenon like physical actions, such as the actual shopping pattern of consumers (in store or through online interface); verbal behavior, such as sales conversation between buyer and the seller or communication of buyer with other buyers in the store; expressive behavior, such as facial expressions and tone of voice or behavior while interacting with product features they are buying; and temporal patterns, such as amount of time spent by consumers while making their purchase decision (Zikmund, pp. 239-240). The marketing activity of Starbucks can be made more effective...
Words: 2155 - Pages: 9
...stereotypes in food advertisements Introduction I was online watching an episode of vampire diaries when an advertisement aired. The advertisement was about a man telling his mum that he was getting married. The mum naturally asked who he was getting married to, and the man shocked me with his response when he said that, “it’s not a girl, it’s bacon.” I was shocked because when he said he was getting married I didn’t expect it to be a food commercial. This advertisement got me thinking what message it was sending, and who it was targeting. It got me thinking how advertising influences our culture. We watch movies, TV show and read magazines that portray different gender stereotypes that get through us. As we consume these media, our behavior in society is constantly changing because of the impact they have has in our lives. Since we have been discussing the role of advertising in society, I decided to look at how gender stereotypes are used in food advertisements and how it affects us as consumers. This paper will look at how food advertisements portray: men, women and relationships. This paper will also analyze what accounts for these gender stereotypes. Men in food advertisements are usually portrayed as strong and cannot eat “women food”. The kinds of food that men are supposed to eat are fast foods like burgers and pizzas. One of the advertisements that I found from my research has a man and woman sitting in a restaurant. They are served a small portion of food when the man...
Words: 2115 - Pages: 9
