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The Impact of Corporate Social Responsibility on Organizational Performance

In: Business and Management

Submitted By dinoathome
Words 2216
Pages 9
Abstract This article examines the relationship between corporate social responsibility (CSR) on organizational performance. The objective of this study is to determine the relationship between corporate social responsibility and organizational performance. Base on the literature reviews, the studies support that there is a positive relationship between corporate social responsibility and organizational performance in terms of financial or management.

Keywords: Corporate social responsibility, organizational performance,

1.0 – Introduction The concept of corporate social responsibility (CSR) is being discuss and debate over the decade. The discussion of CSR started since 1950s and it continued to grow in importance and significance. In spite of the seeming endless discussion about it, it has seen a lot of development in both academic and practitioner communities all over the world (Carroll and Shabana, 2010). According to Nolan et. al (2009), CSR is use to build up good rapport with the public. Corporates always use it as a strategy to save their skin from unforeseen risks and corporate scandals, brand differentiation, governmental rules and regulations, possible environmental accidents, protect eye-catching profits, and better relationship with employees based on volunteerism terms. Corporation like Gardenia, Nestle and YTL corporation always publish their CSR activities on their websites, sustainability reports and their advertising campaigns in order to get attention and build awareness of the to public, and the main objective behind this is to get sympathy of the customer. Nowadays, ethical behavior issue is getting more and more attention by both public and government. Thus, corporates are encouraged to incorporate CSR as part of their business strategies, mission statement and values in multiple domains,

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