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The Implementation of Effective Organisational Change: Apple Inc.

In: Business and Management

Submitted By sikaruku
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The Implementation of Effective Organisational Change: Apple Inc.
Simon Karuku
Freelancing

Table of contents
Introduction…………………………………………………………………………………..4
SWOT Analysis ……………………………………...…………………………………… 5
i) Internal environment: Strengths……………………………………………………………..5
Ii) Internal Analysis: Weakness………………………………………………………………..5 iii) External Environment: Opportunities……………………………………………………....6 iv) External Environment: Threats……………………………………………………………..6
PESTL Analysis………………………………………………………………………………...7 i) Political factor analysis……………………………………………………………..7 ii) Economic factor analysis……………………………………………………………8 iii) Social factor analysis………………………………………………………………...8 iv) Technological factor analysis………………………………………………………..9 v) Environmental factor analysis………………………………………………………..9 vi) Legal factor analysis…………………………………………………………………10
Strategies used by Apple…………………………………………………………………………10 i) Diversification…..……………………………………………………………………10 ii) Research and Development…………………………………………………………..11 1. Brand positioning strategy………………………………………………………12 2. Product positioning strategy……………………………………………………..13 3. Pricing strategy…………………………………………………………………..14
Key Principles of Change Management needed by an organization……………………………14 1. Effective leadership……………………………………………………………..15 2. Effective Management…………………………………………………………..15 3. Stakeholder, Ethics and Governance…………………………………………….16
References……………………………………………………………………………18
List of Figures
Model of Integrated Change Management………………………………………………………15
Model of the Leadership Process………………………………………..……………………….16

Introduction
Apple Inc. is an American multinational company that is located in California and that which designs, develops and also sells computer software, online services, consumer electronics and personal computers. It’s best known hardware is mainly,...

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