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The Importance of Marketing

In: Business and Management

Submitted By ibangelkay
Words 258
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Importance of Marketing

How the consumer perceives a product or business attributes to the downfall or the success of that business. Developing a solid business and marketing plan ensures the success of the business. The Edwards regal cinema business is a small but reputable organization. When introducing a new product to the consumer following the four P’s of marketing has to be put into play. Product, place, price, and promotion are the areas to be addressed by the marketing team. Introducing the dining experience as an addition to going to the theater to see a movie is a good idea, especially for families. The regal theaters have prime locations, which is important. The accessibility of the theaters will ensure that sells will increase. Prices are always negotiable because prices set can always be off set with coupons for families to eat a meal and enjoy a movie for a discounted price. By offering coupons the consumer will feel better about spending his or her hard- earned money. Affordable entertainment is important with the economy as it is. Discounts and coupons will draw people to the Regal Theaters even more than the competitive theaters. Flooding the market with introductory coupons upon opening the new feature will ensure a good return starting off, and using television commercials, radio, Internet, and flyers will also. The most important aspect of a good marketing plan is to get information to the consumer about the product or service that is offered. To do that good planning and implementation is the key to...

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