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The Importance Of Social Media

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In the current modern world, Social Media channels are commonly used in order to connect people together throughout the world using the Internet. People now can have a conversation online which also called as interactive dialogue whether it is through social networks, blogs, forums, or media sharing websites with anyone and on any subject, allowing them to share their experiences and valuable information (Celina, 2012).Social media has provided us with a world with no boundaries and has allowed small companies to dream to reach global market (Lin, 2012). As of now, there is no single renowned definition of social media. However, of the many definitions that exist, According to the (Peter & Mike, 2011), social media is the set of web-based broadcast …show more content…
Organizations have made good use of various mass media to initiate, maintain and develop interact with their suppliers, customers, distributors and other organizations. Organizations make use of a wide variety of social media such as Facebook, Twitter, Youtube, and so on. Currently, the development of the internet and increased usage of mobile devices such as smart phones, tablets, and laptops have contributed significantly to the availability of various content online, the content that previously used to be available only on the mainstream media outlets such as newspaper, radio and television. Besides, they used these various media to boost their marketing campaigns, advertising, PR campaign, sales promotion and so forth. All in the bid to achieve their marketing goals and objectives. Consumers are exposed to thousands of commercials, sales and promotional messages through these media. This in turn has resulted in a growing trend in social media influencing consumers (Bagaturia & Johnson, …show more content…
There are 2 ways to perform social media marketing campaign. The first way is free and has to do with building followers, fans, or connections by sharing useful content, running contests and generally engaging with users. The second way is through paid advertising using Facebook ads, google, or twitter promoted accounts to advertise products on services on them. There are many advantages of using social media for promoting both online and offline products and services (Franco-Lozada, 2013). One advantage is that it is a fast way to spread the word. If you have a big fan base, you can tweet or post on Facebook and your messages will instantly go to thousands of users around the world. Social media is a trend one cannot ignore if one wants to stay close to customers and be in synch with the latest development in

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