...Alcohol consumption poses a threat for many public health harms. Impaired driving is one of the largest contributors to motor vehicle crashes (Burris, Grunwald, Anderson, &ump; Filippoli, 2011). In the United States each year roughly 13,400 people die and an additional 255,500 are injured in motor vehicle crashes involving an alcohol-impaired driver according to Burris et al., 2011. In 2006, these crashes accounted for almost a third of all U.S. traffic-related deaths (Burris et al., 2011). Alcohol is the most commonly abused substance in the United States according to Pandrea, Happel, Amedee, Bagby, &ump; Nelson, 2010, and studies show that reducing alcohol consumption can lead to public health improvements such as decreased incidence of “liver cirrhosis, delirium tremens, male suicide, criminality, hospitalizations, alcohol-related disease mortality, workplace injuries, STDs, IPV, rape, robbery, and severe violence towards children” (Jernigan). Public heath deals with many other issues that cause burdens to individuals and society alike such as obesity and gun use. Over the past several months, headlines in the news have been echoing “Chocolate Milk Removed from School Lunches,” and “Senate Considers Federal Tax on Soda.” While the removal of chocolate milk from school menus has actually happened in certain school districts across the country, federal tax on sodas has only been a proposal at this point. However, both echoes resounding through the news originated from escalating...
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...Background Created in 1886 by Dr. John Pemberton, Coca-Cola has gone through many changes, some good and some bad, but in the end has become the worldwide leader in its industry (Graham, 2011). The company boasts a lineup of approximately 500 different drinks, including soft drinks, teas, coffees, juices, and waters. Soft drinks are their “cash cow” with around two billion cans and bottles sold each day (Graham, 2011). The syrup originally was designed as a "cure-all tonic" and contained coca leaves (Davis, 2004). Two years after creating the mixture, and just before he died, Dr. Pemberton sold the rights to the beverage to Asa Candler. Due to increasing demand Joseph Biedenharn started bottling Coca-Cola and bottled distribution of the soda began; within five years large scale bottling operations became available. Throughout the company's history, and even today, it has faced and overcame many challenges. Coca-Cola was, until recently, the world’s most valuable brand (Elliott, 2013), but is still the worldwide leader in the beverage industry. Through all the successes, Coca-Cola has encountered some challenges along the way. Coca-Cola has been criticized for discrimination against minority employees, poor working conditions of migrant workers, and even assassinations of trade union leaders and union-affiliated workers that provoked protests (Raman, 2007). Another emerging issue the company is facing is criticism that their products are contributing to health issues such as...
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...benefits that they can derive from the results of the study. Part Four, Definition of Terms, lists alphabetically technical terms used in this study. These terms are defined conceptually and operationally. Part Five, Delimitation of the Study, identifies the scopes and limitations encountered during the conduct of the study. It identifies the variables, the subjects, research designs and statistical analysis procedures used in the study. Likewise, it specifies the location and time of the conduct of the study. Background and Theoretical Framework of the Study Soft drinks and sodas could damage a person. Every person must remember and know that it has a lot of ways to inflict one’s body, physically or mentally. There are certain attitudes that push humans to drink carbonated or caffeinated beverages without knowing their harmful effects. Carbonated soft drink consumption is linked with a disease which is called adenocarcinoma in the esophagus which is stated in the...
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...(See Exhibit 4) a. CP should come to bottler’s aide with financial assistance, concentrate price breaks or increased marketing to preserve industry structure b. Bottlers will have to upgrade their technology to handle expanded product lines (See Exhibit 2) c. Bottlers should consider diversifying into snack food distribution through alliances or CP acquisitions like Pepsi’s Frito-Lay division B. Implications on performance of cola industry 1. CSDs made up a substantial share of 2000 US Liquid Consumption (See Exhibit 4), but this doesn’t make them immune to risk a. Declining stock prices show a corrected over-valuation of companies (See Exhibit 4) b. Declining growth rates for carbonated soft drinks and increasing non- carbonated beverage growth rates further threaten industry performance (See Exhibit 4) 2. International markets are an important source of revenue (See Exhibit 3), and improvements in world economies are forecasted 3. Growing health concerns for caffeine and sugar consumption threatens industry performance a. Alternative sweetener research and development b. Center for Science in the...
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...more soft drinks than tap water. In conjunction with population growth and rising per capita consumption there was an estimated $43 billion in retail sales in 1989. However, trend data suggests that sales of diet drinks accounted for a large portion of the overall growth of carbonated drink sales in the 1980’s with supermarket sales the key to successful soft drink marketing. Despite being the fourth largest soft drink marketer in the United States, 71.4% of the total market was produced by Coca Cola, PepsiCo or Dr. Pepper/7up. However, Cadbury has carved out a niche in the non-cola segment of the soft drink industry where their brands were often the market leader in their specific categories. With their acquisition of Crush in 1989, Cadbury controlled 22% of the orange category of the soft drink market through Crush and Sunkist. The orange category has the third largest share of the market, with a market share of 3.9%. For families with/without children, Crush is an all natural orange flavored carbonated beverage, which blends all natural ingredients that create an exclusive zesty formula because only Crush is filled with natural vitamins. Ultimately, Crush is better for your health than colas. After purchasing Crush, Cadbury executives needed to restructure the Crush brand to gain a higher market share while neither contradicting its current brand image nor cannibalizing Sunkist soda sales. Restructuring is to occur through revitalizing the bottling network, developing a brand...
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...Marketing Plan [pic] Table of Contents |Executive Summary……………………………………………………………………...... |4 | | | | |Detailed List of Assumptions……………………………………………………………... | | | | | |Situational Analysis……………..…………………………………………………………. | | |Company Performance.…………………………………………………………………. | | |Three Years of History as a Continuing Business..…………………………………….. | | |Market Demand…………………………………………………………………….. | | |Customer Analysis………………………………………………………………….. | | |Competition and Industry…………………………………………………. | | |Market...
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...lives that matter most, like what foods we put into our body. Each and every one of us has a unique body that requires a vast amount of nutrients which many of us are not getting each day. “In a study completed at the University of Illinois it was discovered that many American adults are not getting enough vitamin A, vitamin C, vitamin D, calcium, and iron [in their daily diet]. Americans have a tendency to eat far more saturated fat, cholesterol, and sodium than is normal or recommended” (Bushak). Things like fast food, soda, and sugar-based foods are replacing highly nutritious foods like fruits and vegetables in people’s diets. This is why it is important to be conscious of what food you put into your body alongside the benefits of good nutrition. Making sure to eat fruits and vegetables every day is extremely important because they offer lots of beneficial nutrients for our bodies to run properly. According to Webber, “It is recommended by the United States Department of Agriculture (USDA) to average 2 cups of fruit and 2½ cups of vegetables of fruits daily, with slight variations due to age and sex. This is not that hard to achieve, “however, it is found that most people are consuming less than half of what the USDA recommends” (Hellmich). Avoiding fruits and vegetables altogether might lead to a vitamin or mineral deficiency so people should never leave these out of their daily diets. “Minerals in...
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...Royce Echarry Assignment 3 The Coca Cola Company is a global business that operates on a local scale, in every community where the company do business. There able to create a global reach with local focus because of the strength of Coca Cola System which comprises company and more than 250 bottling partners. The Coca Cola is not a single entity from legal or managerial perspective and the company does not own or control all of our bottling partners, while many view the company as simply Coca Cola the system operates through multiple local channels. The company manufactures and sells concentrates beverages bases and syrups to bottling operations, owns the brands and it’s responsible for consumers brand marketing initiative. A transnational corporation is any enterprise that undertakes foreign direct investment owns or controls income gathering assets in more than one country, produces goods or services outside its country of origin or engages in international production. For example Coca-Cola Company is a transnational corporation because they have proven successful in their international operations and are one of the most recognized brands in the world. Coca-Cola has used each of the six strategies. Coca-Cola Company was very successful in implementing strategies regardless of the country. The company has 6 keys of strategies necessary for firms to be successful when expanding globally. Differentiation strategy is defined as a marketing technique used by a manufacturer to...
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...One out of three children under the age of 18 are considered overweight or obese. This number is expected to grow until something drastic is done to slow or stop childhood obesity. Even worse, the number of obese adults are even higher than children. This proves eating healthy and exercise is not part of the family values anymore. Since a child spends the majority of his or her day in school, it is the schools responsibility more than the parents to give each student the daily amount of exercise, healthy meals choices for breakfast and lunch, and to educate students to eat nutritionally well. The movie, Supersize Me, is a documentary film where the experimenter, Morgan Spurlock ate nothing but McDonald’s food for 30 days straight for breakfast, lunch, and dinner. Besides eating just fast food, Spurlock and his team also did several investigations on contributing factors to obesity such as what is in the food that people eat, and the amount that a person can get at one time. In the movie, Spurlock spent time connecting obesity, fast food, and children. Spurlock went to three different schools and analyzed how the schools foods contributed to childhood obesity. The first school in Naperville, Illinois shows how school staff turns a blind eye towards what students buy and eat. Even when a student buys nothing but candy or chips, the staff believes they brought a sack lunch with healthier foods, this is realistically never happens. This particular school food is serviced by...
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...Industry Overview The Indian liquor industry is a highly competitive industry with strong brands, diversified portfolios and large operations to achieve market leadership positions. The key success factors for the leading players are the need to have operations across various states and also brand salience. While whiskey demand has been gradually declining in the western markets, the demand is rising in India and Asian countries. As per preliminary estimates from International Wine and Spirits Record, the sale of premium whisky has grown to 19.5% in 2010, beating the overall growth of the domestic liquor market by over 3%. This coupled with rising disposable income in the region has made India and other Asian countries an attractive market for MNCs with strong whiskey brands, leading to stiff competition between domestic companies like United Spirits, Radico Khaitan and Allied Blenders & Distillers and foreign manufacturers Diageo, Pernod Ricard and Bacardi for the top position. Royal Stag: Introduction Royal Stag is an Indian-made foreign liquor. It is a blended whisky and is a blend of imported Scotch Malts and selected Indian Grain Sprits. Seagram’s markets it in India. It is produced in several distilleries, some are company-owned and others bottler-owned. One of the key reasons for the brand’s success is its quality that is always same. Seagram has launched this brand especially for Indian market and it’s a big hit. Royal Stag is the leading whisky in the Indian...
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...4400% , which is comparable to its closest competitor Coca-Cola’s (Ticker : KO) growth of 4500% in the same time period. Pepsico’s current Market Cap is approximately 98.83B with a P/E ratio of 15.90. A high P/E ratio suggests investor's confidence in the future growth prospects of the company and Pepsico has the highest P/E ratio as compared to its major competitors in the sparkling soda industry including Coca-Cola and Dr. Pepper. Even though it can be interpreted that PEP has lagged behind Coca-Cola over the years in US market but it is very important to understand that the majority of PepsiCo's revenues do not come from carbonated soft drinks.In fact, beverages account for less than 50% of total revenue. Additionally, over 60% of PepsiCo's beverage sales come from its key non-carbonated brands like Gatorade and Tropicana. PepsiCo is also the largest snack and non-alcoholic drink producer in the United States, with 39% and 25% of the respective market shares. The below pie-chart shows PEP’s revenue among its product portfolio. PEP’s main rivalry has always been with Coca-Cola in the sparkling soda industry, which is Pepsi’s main product. Diet Coke surpassed Pepsi in 2010 in U.S. sales among...
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...Starbucks – Delivering Customer Service 1) What factors accounted for the extraordinary success of Starbucks in the early 1990s? What brand image did Starbucks develop during this period? A: One of the most important sources for Starbucks success was its brand strategy and the elements that composed it. The brand strategy of Starbucks was best captured by its “live coffee” mantra. This phrase reflected the importance of the company attached to keeping the national coffee culture alive. They wanted to create an “experience” around coffee consumption. The three main components of this brand strategy were: * The coffee itself.- Starbucks was proud of offering what it believed to be the highest-quality coffee in the world. In fact, Starbucks controlled as much of the supply chain as possible. * Service (“customer intimacy”).- This element consists in the intentions of the company to make of the experience and customer attention something memorable, from recognizing the customers and knowing their drinks to drink customization. * Atmosphere.- According to Christine Day, Starbuck’s senior vice president of administration in North America, the ambience is what makes people want to stay. Founder and chairman Howard Schultz says that Starbucks has built something that has “universal appeal”, based on a sense of community and the need of people of gathering and being together. Also, an important driver of the company is product innovation. The company’s...
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...of the Powerpoint presentation in the workplace project is to raise awareness for health care workers in regards to the increasing rate of obese Latino children in the United States. In the past several decades and according to the State of Obesity “38.9 % of children ages 2-19 are obese in the Latino culture.” The rates of severe obesity are higher amongst these children compared to the White American children. Nearly one of four Hispanic households are considered to have food insecurity, meaning the amount of income they depend on is limited and not enough, therefore making it impossible for these families to obtain the adequate healthy food necessary for the proper nutrition of their children. There has been an enormous link between income of Latino families and the choices of food they make. "In 2000 thru 2004 two out of every three food Latino children consumed included pizza, desserts, chips, burgers, soda and or juice."(State of Obesity, 2014) Disparities in health and disease between the Hispanic populations have become a significant focus of public health. We need to be aware of how diet and nutrition amongst the Hispanic families and their children contribute to many health issues. According to the Healthy 2020, the goal is to “Promote health and reduce chronic disease risk through the consumption of healthful diets and achievement and maintenance of healthy body weights.” “Given that food is etiologically linked to many health conditions, one consequence of diet-related...
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...The Coca Cola Company Market Audit. Table of Contents. Executive summary | 1 | Table of Contents | 2 | Introduction | 3 | 1-History of the company | 5 | 2- SWOT analysis | 7 | 2-1-Strengths | 8 | 2-2 Weaknesses | 9 | 2-3Opportunities | 10 | 2-4Threats | 10 | 3-Corporate Social Responsibility | 11 | 4- PESTEL Analysis | 14 | 4-1 Political analysis | 14 | 4-1-1 Coca Cola Company is an American symbol of imperialism | 15 | 4-1-2 Coca Cola in MENA Region | 15 | 4-2Economic analysis | 16 | 4-3 Social analysis | 19 | 4-4 Environmental analysis | 19 | 4-5 Legal analysis | 19 | 5- marketing mix | 19 | 5-1 product line and range | 19 | 5-2 pricing | 19 | 5-3 promotion | 19 | 5-4 place | 21 | 6 – the bottling company | 21 | 7 - conclusion | 22 | Executive Summary Coca cola company market audit should be wider than the range of this report. With a pioneer company holding the biggest market share in its industry, there are lots of parameters to analyze and study to find out the secrets and factors of this huge success. A SWOT analysis was done, explaining strengths, weaknesses, opportunities and threats facing the company. And that is followed by a SELPET Analysis explaining Social, Economical, Legal, Political, Environmental and Technological factors. In the sustainability report, the current CEO Muhtar Kent announced a company expansion target of the double by 2020, and the ways to reach their. He explained the main areas which...
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...JANUARY 27, 2004 DAVID B. YOFFIE Cola Wars Continue: Coke and Pepsi in the Twenty-First Century For over a century, Coca-Cola and Pepsi-Cola vied for “throat share” of the world’s beverage market. The most intense battles of the cola wars were fought over the $60-billion industry in the United States, where the average American consumed 53 gallons of carbonated soft drinks (CSD) per year. In a “carefully waged competitive struggle,” from 1975 to 1995 both Coke and Pepsi achieved average annual growth of around 10% as both U.S. and worldwide CSD consumption consistently rose. According to Roger Enrico, former CEO of Pepsi-Cola: The warfare must be perceived as a continuing battle without blood. Without Coke, Pepsi would have a tough time being an original and lively competitor. The more successful they are, the sharper we have to be. If the Coca-Cola company didn’t exist, we’d pray for someone to invent them. And on the other side of the fence, I’m sure the folks at Coke would say that nothing contributes as much to the present-day success of the Coca-Cola company than . . . Pepsi.1 This cozy relationship was threatened in the late 1990s, however, when U.S. CSD consumption dropped for two consecutive years and worldwide shipments slowed for both Coke and Pepsi. In response, both firms began to modify their bottling, pricing, and brand strategies. They also looked to emerging international markets to fuel growth and broadened their brand portfolios to include ...
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