...Dan A Parallel Message Analysis of Ecovia’s Don’t Speed Speeding plays a role in over one third of all fatal car crashes. If this amount of people speeding could be cut in half, thousands of innocent lives could be saved. Driving too fast has become an issue ever since cars were put on the road but society feels it is time to put an end to this. There are many advertisements and commercials on the television and on billboards, but they don’t seem to be doing the job to stop the speeding. Ecovia, a transit company, is trying to get the message across in a different way. They are tying the message of “don’t speed” in with a very popular issue, of violence against women. Is speeding just as serious as violence against women? That is the question this image is trying to get humanity to think about. The use of text, color, shadows and contrast make this image prove that driving too fast is equally as appalling as domestic abuse. This ad portrays an image of what seems to be a man’s fist striking the jaw of a woman. Right above the man’s arm there is a text box with the words “STOP THE VIOLENCE DON’T SPEED.” The words “DON’T SPEED” are written in the color red. On the man’s hand there is a painting of a red truck. On the woman’s face there is a painting of a yellow SUV. The red truck makes the red writing really stand out. It also draws the message of don’t speed to the red truck to make it seem as if the driver of the red truck is the guilty party in the crash...
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...Throughout that year my mother taught me the importance of driving. She gave me all the extra rules and regulations. One of the most important rules was to watch my speed. Well every time she would say anything about speeding I would say,” OK mom I'm not going to get a speeding ticket” in a annoyed manner. Well one day we were coming back from my cousin birthday party at a bowling alley. My mother let me drive home because she was really tired. It was about 12 o'clock at night before we pulled off my mother said," no speeding it's late and I'm tired so you need to be careful and pay close attention". I replied OK mom it's no police out around this time of night anyway. My mother told me I don't know everything and police are always out. She...
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...EFFECTIVNESS OF ADVERTISMENT FOR SPEEDING BEHAVIOURS A Review of the Effectiveness of Advertisement Campaign as a countermeasure for preventing Speeding Behaviours in Drivers Name: Mylinh Huynh Student number: n8910481 Unit Name: Traffic Psychology Word Count: 3488 Abstract This essay discusses about the theoretical and empirical evidence relating to the effectiveness of advertisement as a countermeasure for speeding. The results of the review highlight the mixed and inconsistent findings that have been reported in the literature. While fear arousal appears important for attracting attention, its contribution to behaviour change appears less critical than other factors, such as perceptions of vulnerability and effective coping strategies. Furthermore, physical threat appeals such as death or portraying physical harm is less effective for males then females. Consequently, further research is required to determine the optimum way to utilise advertisement as a countermeasure for speeding. A Review of the Effectiveness of Advertisement Campaign as a countermeasure for preventing Speeding Behaviours in Drivers Most traffic accidents are caused by dangerous driving habits attained and carried out by drivers. Risky driver behaviours such as speeding and drink driving represent one of the leading causes to road trauma (Boyle, 1984). One of the most prevalent factors contributing to Australia's road death accidents is speeding. According to New South Wales statistical...
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...A STUDY OF THE PSYCHOLOGICAL FACTORS THAT INFLUENCE THE RULE VIOLATION BEHAVIOUR OF DRIVERS Mohammed Najeeb. P. M Motor Vehicle Department, Ministry of Transport, Kerala, India. Mob +91 9447679841 najeeb.blossom@gmail.com Abstract An analysis of traffic accidents indicates that human factors are a sole or a contributory factor in approximately 90% of road traffic accidents. The present study examined the extent to which Type A behaviour pattern , Sensation Seeking behaviour, propensity to aggression, Hostility, Attitude to Speeding and demographic variables including Age, Experience And Education have an effect on violation behaviour of drivers. The Data was obtained from 500 drivers on standardized instruments such as Violation of Basic Traffic Rules scale, Hostility scale (MMPI), Propensity to Aggression Scale, Sensation Seeking Scale (Zukerman) Type A behaviour Scale and Attitude to Speeding Scale. The Result presented in this study revealed that there was an effect of age, experience and education and significant influence of personality traits and attitude on violation behaviour of drivers. Key Words: Violation of Basic Traffic Rules, Type A behavior, Sensation Seeking, propensity to aggression Hostility and attitude 1. Introduction The National Crime Record Bureau Reported that, in India the number of road accidents, deaths due to road accidents and injuries due to road accidents is very high and increasing every year. During the year 2010; 4, 30,600...
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...punishable with up to one year in jail. Most states followed suit and enacted laws regarding texting and cell phone use in general while driving. A primary law is an offence that can be enforced by itself. For example, speeding would be a primary offence. Once pulled over for speeding if the officer notices that the driver or passengers do not have seatbelts on, he may also give traffic citations for that, as it is a secondary offence. Many states now hold texting and driving as a primary offence, however there are still several states that do not have a texting and driving ban at...
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...percentage of global death with Sub Sahara Africa reporting between 82000 and 200000 deaths per year from road accident. In Kenya, public service vehicle (PSVs) plays an important role in meeting their transport need of citizens and in the economy. They are responsible for ferrying 12M commuters to and from work every day. The sector contributes Kshs 41billion to Kenya’s economy annually which amounts to 4.5% of the Gross Domestic Product (GDP).However, the road safety situation has been a major problem. Its estimated at 3000 persons and tens of thousands of injuries occur on these roads every year(ibid).The cost of such roads on the economy is estimated to be ksh 14billion per year(Republic Of Kenya 2005).The PSVs have been accused of over speeding, reckless and careless driving and driving unroad-worthy vehicles among others(Khayes 2004).The problem has not been due to lack of road safety regulation but their poor enforcement (Odero et al 2003,Chitore and kibua 2004).There is a traffic Act which provide legislature framework to guide the standards required to ensure safety on Kenyan roads(Law of Kenya, chapters 403,404,405 and 406). However, there has been a lack of strong political will, corruption concern and priority to address the problem of road accidents. The year 2004 turned to be year of ‘change’ in public sector (PSVs) due to implementation of strict road safety regulation for public transport. The regulation were gazette by the government in October 2003 and came into...
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...and field operations sectors to improve innovation, quality, cost, and speed * Convert the culture and migrate core business competencies from product and service management to customer solution management and logistics and information management * OTISLINE Customer Service Center * Centralize customer service system to improve service delivery, response time, and cumulative product issues in the field * Improveperformance visibility of the elevator service business to management * Reduce callbacks, improve product reliability resulting in improved customer satisfaction, thereby, reducing maintenance contract cancellations * Restructuring the company, eliminating several layers of management and speeding communication between field mechanics, customers, and company management * REM elevator monitoring * Enables a microprocessor-based elevator to monitor its control system and log performance statistics directly to a database * Service mechanics can make adjustments to elevators to improve performance and problem-solve before customers are aware of any glitches * e*Logistics information transformation project * Ensures the business processes changes are sustained,...
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...Note: the following case is copyrighted and may be copied and used only by current users and owners of the textbook, BUSINESS ETHICS: CONCEPTS AND CASES by Manuel Velasquez. Domino’s Delivers In May 1993 Domino’s paid $2.8 million to settle a lawsuit brought by the family of 41-year-old Susan Wauchop who was killed when her van was struck by a Domino’s delivery truck being driven on a highway in rainy weather.1 The family alleged that the 19-year-old driver was speeding to meet Domino’s guarantee to deliver a pizza within 30 minutes. Domino’s argued that weather and road conditions were the real cause of the accident and refused to change its 30-minute guarantee. Not only was the guarantee popular with its customers, it also set Domino’s apart from its numerous rivals in a highly competitive and crowded business.2 Domino’s Pizza was founded in 1960 when two brothers, Tom and Jim Monaghan purchased a pizza store in Ypsilanti, Michigan. A year later Jim traded his half of the business to his brother for a Volkswagen Beetle and Tom Monaghan became sole owner. By 1983, the company had expanded to 1000 restaurants. Ten years later the company was well on its way to owning over 4000 outlets within the United States, and over 500 outside the United States. In addition, over 1000 Domino’s Pizza restaurants were owned by others as franchise operations. Domino’s had become the fastest growing pizza company in the world. Analysts felt that the key to Domino’s rapid expansion was a promotion...
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...with the assessment of research based on statistical analysis involves the determination of whether a true cause and effect connection between variables exists, or is it just a statistical relationship known as correlation. While there may be correlation between variables, there is not a causal relationship unless the variation in the independent variable or variables actually causes the variation in the dependent variable. Often correlation is misinterpreted as causation, as is the case in the examples presented in this essay. The first example is from a journal article that says watching TV increases a persons risk of heart disease and non-cancer related deaths. The second two examples are related to transportation, one saying that speeding causes car crashes and the other saying population in a traffic analysis zone (TAZ) causes trips produced. Although correlation is necessary it is not sufficient, it is important that a true causal relation exists before making conclusions. Body (Example A) The first study is presented in the journal, Circulation-Journal of the American Heart Association with the title, Television Viewing time and Mortality: The Australian Diabetes, Obesity and Lifestyle Study (AusDiab). The baseline data for the study was gathered between the years of 1999 and 2000. The locations for data collection were chosen based on Census Collector Districts in each of the Australian states and in the Northern Territory of Australia. In all 28,033 houses...
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...be based not only in knowledge but also on such factors as the ability to work with others, willingness to deal with new situations and a set of communication behaviors that contributes to maintain a good and productive climate in the group. The importance of these skills can be clearly seen in the following situation where the implementation of a new surgical procedure was required in two different hospitals.[i] The Chelsea hospital which had a renowned cardiac surgeon with a lot of experience with the new technology, but despite that apparent advantage, his team learned the new procedure more slowly than the team of the Mountain Medical Center, which team leader had limited experience in the new procedure but succeed learning with his team, and implemented the new technology more quickly. Because the members of the team were highly motivated to learn by adopting the new procedure as an organisational challenge, rather than a technical one, also the leader created an environment where they felt they could contribute and expressed their ideas, trough creating new ways of working together over simply acquiring new individual skills. ----------------------- [i] Amy Edmondson, Richard Bohmer and Gary Pisano.2001, Speeding up team learning. COMM5001...
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...Traffic in the City of Kelsey Vernon Colbourne ACC 574 George Holbrook June 22, 2015 The City of Kelsey’s mayor has identified a need to increase funding for the city highways. The reason for this request is the traffic issues the city has seen in the past couple of years. Those traffic issues are road congestion and traffic accidents. This change ultimately affects the City of Kelsey current budget fiscal cycle. The mayor deemed it appropriate to get the city’s budget director involved. The focus of the fiscal budget should be on how additional funds can be added to the fiscal year budget. The most likely revenue source for additional funding will come from the increase in gas taxes. The budget director will have to focus their attention on how well the citizens will respond to the tax increase. The budget director needs to set goals for the budget. Once the goals are set, the city’s budget director meets with the City of Kelsey officials to discuss current and future city policies (Apollo Group, Inc, 2011). Gas Tax Increase The city’s gas tax is at a current rate of 5 cents per gallon (Apollo Group, Inc, 2011). If the proposed budget is approved, the current gas tax will increase to a staggering 20 cents. The budget director understands this will be a hard one for citizens to swallow. Therefore, other areas of the budget may be compromised as well. One option is requesting a lower tax increase because the...
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...Michelle Andrews, editorial of The New Rules of the Road demonstrates the importance states involvement in the placement of restrictions for teenage drivers to prevent fatalities and accidents. Ages from sixth-teen through nineteen the number one cause of death is automobile accidents. Michelle Andrews demonstrates the District of Columbia maintains a lower percentage of fatalities of teenage drivers by acquiring rigorous laws to prevent auto vehicle accidents of teenage drivers. Meanwhile, the state of North Dakota and South Dakota assembles a higher percentage of auto vehicle accidents within teenage drivers and obtains more lenient laws in the Nation for teenage drivers. Nevertheless, cellar devices are becoming an issue for not only to teenage drivers the issue expands also to ages under thirty. Although, the purpose of the article The New Rules of the Road introduction commencement with a story of an accident involved two teenagers; one as the passage the other as the driver. Allows the audience to associate the situation with personal experiences or become aware of the possibilities occur to...
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...also. The program is highly interactive and multimedia rich to provide an engaging experience for the user. About The Course This innovative program gets parents involved in training their teens to drive safely and responsibly by: 1. Encouraging parent/teen partnership throughout the entire process, from learning to drive through independent driving. 2. Offering practical solutions so parents can take responsibility to reduce the unique risks and hazards teen drivers face. 3. Helping parents understand teens' need for defensive driver training. 4. Examining how to approach Driver Licensing Laws, in addition to those related to safety belts, speeding, and alcohol and drugs. 5. Providing a recommended example of an effective Parent/Teen Driver Contract, and discussing the importance of how parents and teens can use it to manage their driving experience. 6. The Resources page provides printable information found in the course that can be retained for future reference. Links to other safety organizations and government sites are also available for additional information. We welcome your comments. Should you have any questions or concerns about the said PROGRAM, please contact us: DRIVING POLITE.COM V-18, 2nd Floor, Green Park Extension, New Delhi – 110 016 Email : drivingpolite@gmail.com M =...
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...The text of the 14th amendment is long, but what it essentially means that no person can be deprived of life, liberty or property without due process of law. The amendment also guarantees everyone's right to equal protection under the law. The amendment embodies the Due Process of Law and Equal Protection Clauses of the United States Constitution. The U.S. Supreme Court has ruled many times that the amendments serves as a limitation on both federal and state government action. Our freedom is protected by the constitution and it is in our hands and no one should take that away from us. The fourteenth amendment is important because it makes everyone born in the u.s a citizen and it makes sure that no state can make or enforce a law that takes...
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...THE ROLE OF MEDIA IN OUR SOCIETY One of the earliest proverbs we learn at school is “The pen is mightier than the sword”. This signifies the importance and power of literature, which has the ability to influence people more than any war or conquest. The written material is the source and fundamental part of media. With the advent of modern technology, the media has diversified into many other forms, such as radio, television and the Internet. Together, these play a very important role in shaping up the views and opinions of the society. The earliest records of media playing a role in the society are believed to have been originated in ancient Greece. It started out as a sort of pamphlet which informed people about the government orders and was posted at public places. During the Middle Ages, drummers used to be dispatched to villages to inform th people about the king’s directives. Towards the beginning of the 18th century, newspapers in their present form started becoming more common, as printing presses became cheap and available throughout the world. The onset of the 20th century saw the invention of radio and then the television, opening up new vistas of opportunities for the media to expand itself. Gradually, major world events came to be broadcast by these modern tools, thus laying the foundation of a symbiotic relationship between the news and the medium. The invention of the Internet took the world by storm and quickly became the most preferred tool of media broadcasting...
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