...THE TRAVEL INDUSTRY ------------------------------------------------------------------------------------------- INTRODUCTION A brief introduction to the topic, describing the travel industry in the past and the influence by the media on this industry in the present. The increase in profit of the travel world due to the promotion by various media. The thesis will present the topic from the aspects of advertising as well as public relations. The challenges and complications faced in this industry due to media. Presenting the arguments of various expert analysts of the travel and the media industry. Evaluation and assessment of the increase in success of this industry due the media. Comparing the india and other countries in relation to this industry. Objectives A. To study the importance of media in the industry of travel and tourism. • Importance of print media • Importance of visual media • Importance of electronic media B. How media has helped in the promotion of the industry C. Change in the industry since the media started to play a role D. New avenues created in the tourism industry due to the interference of the media E. The long range influence created by the media on the travel n tourism industry Sources Internet:- websites of travel agencies...
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...Assignment On Marketing in travel and tourism Name: Date: Course title: Task 1 1.1 Core concept of marketing for the travel and tourism sector Travel and tourism are interconnected; there are little differences between the two terms. However, Houge Mackenzie & Kerr (2013) describes tourism as “activities of a person or persons staying in a place outside their homes or their environment for the purpose of leisure, business and other purposes”. Marketing for tourism and travel industry requires excellent marketing strategies and plans in order to attract and prompt different kinds of tourist. However, the perception behind marketing for travel and tourism sectors collaborates of consumers’ needs and wants, as well as meeting the demands of customers. Therefore, Customers’ needs are of utmost necessity which sustains their lives, for instance, water and food. While customers’ wants are goods and services that give consumers fulfilment and desires case in point a car etc. Furthermore, wants are boundless and never ending. As a result, marketing can have a great impact on consumer’s judgment to desire things that wouldn’t look attractive in the first instance. Consequently, Expectations on a whole is how consumers look at certain items or things that they fancy. Based on this, the greater the want, the greater the expectation will be of a particular good and service. Therefore, Thomson holiday must ensure that goods or services meets and satisfies the standard...
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...Generated Content for customer satisfaction in accommodation aggregator sites? 34.125 STUs max. Now 25111 + 1600 (2 charts) Introduction and problem formulation: The Internet has grown to be one of the most effective means for tourists to seek information in the planning process of their vacation. Tourists find themselves navigating through an immense amount of information that could be relevant for the planning, which can be experienced as being overwhelming for prospect travellers (Pan and Fesenmaier 2006). In this scenario, aggregator sites enable users to search for content specific for their area of interest, gathering the information needed under a single roof and functioning as an intermediary between prospect travellers and the travel industry. Because of the low barriers of entry, the proliferation of information aggregator sites has created a strong competitive environment, where sites are competing for the attention of customers on the online space. Online customers are characterized as having a short attention span, seeking information on multiple sites, and having a low barrier to switching to alternative sites (Chaffey, 2009). User satisfaction is then essential for the success of an aggregator site, in order to retain customers and to encourage repeated visits to the sites. It is the aim of this paper (mini-project?) to explore the critical success factors for customer satisfaction of accommodation aggregator sites. Accommodation aggregator sites are popular...
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...questionnaire study was conducted among 1803 Dutch respondents in May 2001. Results revealed that especially fervent car users dislike public transport. For them, the car outperforms public transport not only because of its instrumental function, but also because the car represents cultural and psychological values, e.g. the car is a symbol of freedom and independence, a status symbol and driving is pleasurable. So, for fervent car users, car use is connected with various important values in modern society. Infrequent car users judge less positively about the car and less negatively about public transport. Consequently, they may be open to use public transport more regularly. In contrast, many efforts are needed to stimulate fervent car use to travel by public transport, because in their view, public transport cannot compete with their private car. In this case, policies should be aimed at reducing the functional, psychological and cultural values of private cars, as well as at increasing the performances of public transport and other (more) environmentally sound modes of transport on these aspects. An overview of possible policy strategies is given. Key words: public transport; car; attractiveness; psychological factors; policies Can public transport compete with the car 3 1....
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...koly | F21321111126 | Amena sultana adar | F21321111111 | Musratjahan | F21321111119 | Jarin khan | F21321111107 | SUBJECT – IMPORTANCE OF ENGLISG IN TOURISM The history of tourism The tourism industry is fast becoming an important revenue gene rator for Malaysia. It was another record breaking year as Malaysia registered 17.54 million visitors (17,546,863) in 2006, slight ly surpassing the target of 17.5 million. This is an overall increase of 6.8% compared to the previous year. Thototal tourist receipts for 2006 was RM36.2 billion, an increase of about 13% compared to 2005. This is, however, RM1.4billion less than the targeted figure of RM37.6 billion(Tourism Malaysia, 2007). 2007has been designated by the Malaysian governmentas Visit Malaysia Year with the theme“Celebrating 50 Years of nationhood”. The Prime Minister of Malaysia, YAB Dato' SeriAbdullah Haji Ahmad Badawi officially launched the Visit Malaysia Year (VMY) 2007at 8pm on 6 January 2007, during a grand ceremony in Taman Tasik Titiwangsa, KualaLumpur. The country is expectedto attract more than 20 millions visitors and to earnabout 50 billion Ringgitfrom tourism related activities (Tourism Malaysia, 2006) thisyear. Name of tourism Air Travel Bridges and Tunnels Bus Travel Car Rentals Continents and Regions Countries, States, and Cities Cruises and Ocean Liners...
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...economic growth by garnering economic means for consumers to travel. The development and contribution of air travel as a means of transporting tourists to different locations is an important contribution of technology to the tourism and travel industry. The significant development of low cost carriers is another means of successful technological applications to the tourism and travel industry (Stipanuk 1993). The tourism industry is often defined as the sectored system of innovation and production. This sectored system in tourism is extremely complex; given the fact that the tourism products and actors changes due to changes in the external forces. The evolvement and progress of information technology has therefore had a tremendous impact in tourism (Aldebert, Dang & Longhi 2011). The travel and tourism industry suffered a setback post 9/11 terrorist attack. Airlines were forced to change their marketing strategies and give more emphasis to ecommerce. Most airlines started including special applications like content management, personalization software and business intelligence paraphernalia. Internet technology gained importance as it became the major force to work safely and effectively. This technology also helped airlines to reduce costs and get closer to the customers. Let us find out some of the major features which gained momentum due to the information technology revolution (Kelemen 2003). The travel and tourism industry suffered a setback post 9/11 terrorist attack...
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...UNIT 34: HERITAGE AND CULTURAL TOURISM MANAGEMENT Get assignment help for this unit at assignmenthelpuk@yahoo.com LO1 Understand the growth and development of the heritage and cultural industry within travel and tourism Heritage: definitions of heritage; analysis of its importance and interest Attractions: different types of attractions; sites and venues; accessibility and sustainability of transport; up-skilling and re-training staff; changing staff profiles Natural: aspects of heritage including landscape, coastlines, national parks, forests, woodlands, wildlife, other habitats; impact of the travel and tourism sector on the conservation and sustainability of such sites Constructed: built heritage environment eg museums, historic buildings, artefacts, archaeological sites, transport, industrial heritage, sport-related heritage sites, themed sites, public art, sculpture and monuments Cultural heritage: role of heritage industry in shaping and sustaining cultural identity; regional and national costume eg song, dance, myth, legend, folklore, language and food; impact of issues Conflicts of interest: access versus conservation eg erosion, impact of visitors on sites and their immediate environments, presentation of heritage and culture to visitors, planning and land use, brown field sites versus green field sites, conservation threats imposed by further growth; potential role and impact of new technologies eg virtual reality and interactive software; access to the new technologies...
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...THE IMPACT OF COUNTRY ATTRIBUTES ON STUDY ABROAD PROGRAM AND TOURISM DESTINATION PURCHASING DECISIONS ABSTRACT Place branding has become a very competitive arena. Despite the interest of researchers and practitioners, the segment of study abroad programs has received limited attention in the literature review. According to the 2008 Global Directions in Language Travel report, in 2008, in the language studies abroad travel market, more than 1.3 million students studied languages abroad. This limited attention is surprising, given that more and more students are studying abroad. Thus, the objective of this study is to investigate which country attributes are considered relevant when students choose a place for study. In addition, the study investigates whether these attributes are similar to or different from those contemplated when a country is considered as a tourist destination. The results of this study will provide educators and university administrators with some direction for developing more attractive study abroad program offers. In addition, place marketers and governments can benefit from these results with their efforts to attract more visitors to their countries since the market segment of youth pursuing an education aboard has seen steady growth in recent years. KEYWORDS: Image, Destination, Country, Attributes, Study Abroad 1. INTRODUCTION The tourism industry has experienced robust growth over the last decades. As a result, competition in the global tourism market...
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...future direction of China’s tourism industry. These four trends include: technology and infrastructure applications increased for tourism; Chinese travelers demand more personalized; Asia Pacific travel barriers between countries diminishing and exit procedures more streamlined; high-end and low-end tourism market quick growth. The report noted that technological innovation is the driving factor in the four major trends. Commenting on the report, Amadeus Executive Officer of China, Bart Tompkins said: “The report researches the Chinese tourism market current and future development. In the rapidly changing market, the tourism industry must adapt to these changes and propose appropriate technical solutions, which are the tourism practitioners’ key to success in this fierce competition. Amadeus will work together with the Chinese tourism industry, with innovative technology, to find solutions to deal with these changes, and jointly promote Chinese tourism market with healthy and rapid development. “ CORE TREND ONE: LEAPFROG DEVELOPMENT The first trend to observe is this huge development of Chinese tourists as you can see on the graph below: The leapfrog development of Chinese outbound tourism Studies show that although most Chinese travelers still rely on travel agents to arrange travel, in the future there will be more and more travelers who use Internet and mobile devices to make a reservation. In the future, there will be 70% of Chinese travelers using the Internet, which...
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...UNIT 1: THE CONTEMPORARY HOSPITALITY INDUSTRY Introduction Travel and tourism industry is growing at a rapid phase and contributing a significant part of the GDP for several developed as well as developing countries. Trends in travel and tourism industry are changing at a fast pace due to which industry players involved in travel & tourism industry are tracking these changes so as to remain in the business. There are several issues faced in the travel and tourism industry from time to time and these issues need considerable attention from the host country government as well as industry players. These issues are currently driving the entire travel & tourism segment. Further there are changes happening in the external environment and travel & tourism segment need to respond to these changes in order to remain in line with the changing trends in the external market. The present paper would analyze the issues faced in the travel and tourism sector in South Africa and there would be three learning objectives which would be accomplished through present paper and can be given as under: LO1 Understand current issues in travel and tourism sector LO3 Understand how the travel and tourism sector respond to change LO4 Understand the impacts of change on travel and tourism sector These three learning objectives would be attained through present paper for discussion of the contemporary issues in travel and tourism industry with specific reference to South Africa. LO1 Understand current...
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...The Evolution of International Tourism Trace the course of tourism history from the 18th century Grand Tour to the present day. Discuss and evaluate the importance of broad economic and social developments, e.g. industrialisation, urbanisation, modernisation, in the growth of mass tourism and consider to what extent tourism in the 21st century, with its emphasis on ‘individual experience’, represents a ‘postmodern’ return to the pre-modernity of the Grand Tour. THE EVOLUTION OF INTERTNAIONAL TOURISM With economies growing on a daily basis across the world, an element to every economy, the word tourism receives a growing definition too. This can be interpreted as a leisure activity or a use of leisure time, with the exchange of the ordinary for the extraordinary, such an individual or group seeking this can be identified as tourists (lecture notes). Such interpretations have evolved over time from previous definitions to help represent the concept as successfully as it can. I will trace the course of tourism history from the 18th century Grand Tour to the present day. Discussing and evaluating the importance of broad economic and social developments, e.g. industrialisation, urbanisation, modernisation, in the growth of mass tourism and considering to what extent tourism in the 21st century, with its emphasis on ‘individual experience’, representing a ‘postmodern’ return to the pre-modernity of the Grand Tour with understanding of the historical and chronological evolution...
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...Office of Curriculum & Instruction SY: 2016-2017 Thematic Lesson Plan Theme: Land, Sea, Space, Air I Can Travel Everywhere! (Transportation)Rationale: The unit on transportation helps the students to know the importance of different kinds of transportation because it is part of their everyday lives. The students have experienced at this point of age ridding a school bus, driven to school by car, travel on a vacation on a plane or a boat. At this point of age the students learn through play and providing hands-on activities will draw them in to play and learn.Grade Level:1 Subject: English Language Arts/ Social Studies | Language Component The teacher will explain and discuss the importance of different kinds of mode of transport. While explaining the importance the teacher talks about cars, truck, bus, and airplanes how it is useful in their daily lives. We will be reading about the different mode of transport and see how people depend on transportation to help them do their jobs and get around the community, state, country, and world. Also, visuals will be provided so that students can differentiate the different modes. Explain to students that people use different forms of transportation (such as a car, bus, ferry, or airplane) to get from place to place. People also depend on transportation to help them do their jobs. Discuss different examples together. Firefighters use fire engines, emergency medical technicians use ambulances, and letter carriers use mail trucks...
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...Assignment 1: Case Study European Airline Industry Strategic Management Contents |Main Body |4-10 | |1 Introduction |4-5 | |2 Summary of macro-environment analysis |5-7 | |3 Summary of industry environment analysis |7-8 | |4 Other critical factors for the airline industry |8-9 | |5 Future directions/recommendations |9-10 | | | | |Appendices |11-26 | |1 Macro-environment analysis |11-16 | |2 Industry environment analysis |17-26 | Reference List 27 Main Body 1. Introduction The European airline industry is a vigorous industry with changing trends that relate to the overall European economy. Traditionally, the European airline industry was mainly comprised of full-service carriers, such as Lufthansa and British Airways. Nevertheless, this situation changed quite swiftly (Datta & Chakravarty n.d.). Government deregulations freed European airline markets from restrictions...
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...In researching SCANS, I found a bit of interesting information in the O*NET Resource Center. You can select different career exploration tools such as: ability profiler, computerized interest profiler, career exploration tool, work importance locator and Interest Profiler. O*NET is the nation’s primary source of occupational information. I liked that this database contains hundreds of standardized and occupation-specific descriptors. It is perfect for me because I am looking to change careers and while I have an idea of the career direction I want to go, I don’t have a specific job title in mind. This search database will open the door to descriptions of numerous and different travel occupations even some I never heard of. The Interest Profiler helps you discover different types of work activities and occupations that you might like and find exciting. The other career tool I found to be very useful was the Work Importance Profiler, which helps you determine what is important to you in a job. One area, I looked into was Event Planning and found some interesting job titles and descriptions. If you are called an Event Planner, the requirements depend on the experience level and a bachelor degree is strongly preferred, but not necessary if the experience is there. The higher the job level such as Assistant Director, Director, Executive Event Planner the higher the experience and education level needed; some require a masters’ degree in addition to the work experience. For...
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...perspective of the domestic market with the goal of examining the efficacy of the destination appeal enhancers. Data was collected using semi-structured questionnaires and analysed using mainly descriptive statistics. The study found out that while majority of Kenyans considered taking a holiday as being important to them, a significant majority of them were not be aware of most of the country’s touristic attractions and hence, frequented only a few of the country’s attractions, mainly the coastal beaches. Further, the study found out that the most important sources of travel information available to Kenyans were personal experience and information from significant others; travel marketers were considered as being the least significant source of information. The study thus, concluded that the limited scope of tourist activities available within most of Kenya’s attractions, coupled with the limited sources of travel information may actually be leading causes of the lack of awareness and popularity of most Kenya’s tourist attractions. This study thus, recommends a...
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