...Hindu Practices and Rituals Hindus prescribe to certain traditional practices in accomplishing the basic goals of their faith. The basic spiritual ideal is to be unworldly but some worldly goals are also respected. These values are kama (pleasure), artha (power and security), and dharma (religious and social duty). Hindus consider Moksha the highest goal. Moksha is liberation or complete freedom. Yoga is a technique, which Hindus use to accomplish these goals. Yoga is a method or path oriented to the work of a person’s place in society or the work required by his or her caste. These differing paths have created different forms of Yoga. One type of yoga is Jnana Yoga (wisdom yoga) acquired by studying Hindu doctrine and teachings from the enlightened. Karma Yoga (right action yoga) is based on the idea that all purposeful work is done selflessly as a path to perfection. Bhakti Yoga (love and devotion yoga) involves loving devotion to saints or gods. Also, Raja Yoga (meditation yoga) is practiced by inward thought, sitting quietly, and calming one’s thoughts (Molloy 2010). This method conducted regularly in short periods brings peace and lessens stress; practiced for longer durations, it can initiate new states of awareness. Hindus in their practice of worship seek awareness of God. This can involve pursuing a Deva’s blessing. Worship can either be done at home by creating a shrine with various icons of gods of their choosing or in a temple where there is usually one main...
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...1) Using the full spectrum of segmentation variables, describe how Sports England has segmented the sports market? In order to understand the British people’s attitudes and motivations about sports, Sport England has built 19 sporting segments all around the United Kingdom to target its customers in the sports market. In the segmentation process Sport England worked closely with Experian Business Strategies consulting group. Sport England along with the help of the Experian Group analysed data of the English people aged 18 and older. They collected and collated information about specific sports involvement; desire to do sports and the obstacles they faced in doing sports. The analysis further included the collection of data on media consumption and communication channels, social capital, health indicators, and involvement in wider cultural activities. Sport England completed this survey with the collaboration of Action People Survey. This was one of the largest ever sports survey conducted and carried out in Europe by the company. The survey provided Sport England with the levels of participation of people in different groups in the community specifically. The company had designed the questionnaire to find out and analyze the broad range of demographic information, such as people’s genders, social classes, ethnicity, household structures, ages and disabilities. Their survey also included how involved people in each segment were in other recreational activities....
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...than the practice of yoga in America. What used to be/still is a common religious practice in the Hindu community, has simply been stolen by westerners, modified slightly, and coined as America’s own. The class reading describing how yoga is a religious Hindu practice didn’t quite give me the history I was looking for, because this reading was the first time I had ever learned that Yoga was a Hindu practice before it came to America. In an online article in the Huffington Post titled “Yoga...
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...Introduction The history behind yoga is rooted in its physical and also the emotional importance it has on the people who happen to practice it. Just like any other form of exercises, pursuing yoga also comes with a lot of advantages accrued to it. The following are some of the benefits one can derive as a result of pursuing yoga Relieves depression and anxiety The practice of yoga is very beneficial in relieving depression in people. Through acquiring skills like breathing and relaxing, it ensures that there is comfort of the body for normal body functions (Woodyard, 2011). It will be important to also note that the art of yoga ensures that one focuses on acquiring these skills which are very vital in the relief of anxiety and depression. It is also with no doubt that one can only get focused in doing something in condition that the body is comfortable and free from depression and anxiety and therefore yoga becomes a beneficial practice. Maintaining weight Yoga comes with intense practice which greatly poses an impact in the body’s balance and maintenance of weight. In this way one can be able to handle strenuous activities that otherwise could make one be overwhelmed when carrying the out (Woodyard, 2011). Also important to note is that the art also tends to bring people together in practice and thus individuals can form supportive groups which would otherwise sensitize on using the art to maintain weight. Those who at any time may feel intimidated due to their weight...
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...together and respects the cultural diversities. The tool helps to understand heritage assessment of a person according to how deeply he answered the question. Interview of Three Different Families Knowledge about traditional culture makes people aware about their health maintenance, protection and restoration of the health. The main purpose of this study is to compare the differences of Indian, Hispanic and Kenyan heritage and health tradition. While comparing the differences in health tradition between three families, we can see there were some differences and similarities in each culture. For example I am from India it belongs to Asian culture; India is a land of diverse culture. In the case of treatment we used to give more importance to Ayurveda, yoga, Unani, Siddha, and homeopathy. Allopathic were very rare in our tradition. Curanderismo is a...
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...Spirituality is about the concept of soul that deals with issues of inner beliefs and feelings. It included a belief in a power operating in the universe that is greater than oneself and an awareness of the purpose and meaning of life and the development of personal plus absolute values. In another word, it is the way you find hope, comfort, meaning and inner peace in your life. Some examples of the characteristics of spirituality would be the acts of compassion and selflessness, altruism, and the experience of inner peace. (Spirituality, n.d.) Religion is defined as the human quest for, experience of, and response to the holy and sacred. In religion, the religious expressions are in thought – the intellectual expression, in action – the practical expression, and in fellowship – the communal expression. These are also known as the ways that universal human activity expresses itself. (What is religion?, n.d.) Secularism is a wider view to the world that assures the independence in connection with all its strengths, qualities, values and behavior towards all sects, religion and other spiritual actions. Apparently, there are 3 different historical types of secularism - secularism that is against, secularism that is compliance too, and secularism that is bias towards religion. (What is secularism, n.d.) Although spirituality and religion have their own definition, but the truth is both of them are actually closely associated with each other. However, we often heard people said...
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...of him, but Tirumalai Krishnamacharya influenced or perhaps even invented your yoga. By Fernando Pagés Ruiz Whether you practice the dynamic series of Pattabhi Jois, the refined alignments of B.K.S. Iyengar, the classical postures of Indra Devi, or the customized vinyasa of Viniyoga, your practice stems from one source: a five-foot, two-inch Brahmin born more than one hundred years ago in a small South Indian village. He never crossed an ocean, but Krishnamacharya's yoga has spread through Europe, Asia, and the Americas. Today it's difficult to find an asana tradition he hasn't influenced. Even if you learned from a yogi now outside the traditions associated with Krishnamacharya, there's a good chance your teacher trained in the Iyengar, Ashtanga, or Viniyoga lineages before developing another style. Rodney Yee, for instance, who appears in many popular videos, studied with Iyengar. Richard Hittleman, a wellknown TV yogi of the 1970s, trained with Devi. Other teachers have borrowed from several Krishnamacharya-based styles, creating unique approaches such as Ganga White's White Lotus Yoga and Manny Finger's ISHTA Yoga. Most teachers, even from styles not directly linked to Krishnamacharya—Sivananda Yoga and Bikram Yoga, for example—have been influenced by some aspect of Krishnamacharya's teachings. Many of his contributions have been so thoroughly integrated into the fabric of yoga that their source has been forgotten. It's been said that he's responsible for...
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...Informative exploration essay on yoga can help provide better health Introduction Although yoga has only become popular in recent years it has a rich and long history that is not less than five thousand years old. Even then it still remains unknown when exactly the practice began. A review of various literature insinuates that in ancient times people’s desire for health, need for self understanding and long life gave birth to yoga, a mental and physical exercise which has ever since spread to many parts of the world. What Yoga is The word ‘yoga’ essentially means to yoke or join together’ and thus the exercise is meant to harmonize the functions of the mind and body and result to an individual’s general well being and wellness (Monro, 1997, 215-21). The yoga system is built and supported by meditation, simple postural exercises, relaxation and breathing practices. Yoga exercises are designed and developed to appropriately put pressure or strain on the body’s glandular systems consequently increasing their efficiency and an individual’s total health. The body on the other hand is perceived as the primary instrument that allows people to evolve and work and therefore the yoga student is required to treat it with immense respect and care. The breathing techniques are supported by the assertion that breath is unarguably the source and basis of life for the human body. Therefore breathing practices...
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...Press released HK Fitness celebrates opening ceremony for new fitness centre in Causeway Bay (Hong Kong – 18 December 2014) HK Fitness has today held a ceremony to officiate the opening of its newest and most extraordinary fitness centre located at 30/F, IDC Building, Causeway Bay from 2 pm to 4 pm. HK Fitness expands the importance of fitness through the fitness centre in bustling city. During the ceremony, Joyce Ng, the CEO of HK Fitness, and Betty Tang, the celebrity guest, held the section of ribbon cutting followed by the speech spoken by CEO of HK Fitness. After the HK Fitness staffs guided the tours of the facilities politely, the experienced yoga tutors were available to provide free classes for guests to take a try in yoga lessons. The new centre in Causeway Bay has a total floor area of 1000 square meters and provides advanced electronic fitness equipments, which opens 24 hours a day no matter weekday or weekend. The area for personal training and yoga classes has been dedicated for customer needs. “We are proud and excited about the opening of the new fitness centre in Causeway Bay since HK Fitness is a place for salaried men to release their strain after working,” said Joyce Ng, the CEO of HK Fitness. “The new centre provides a comfortable and cozy area for customers to strengthen their body.” HK Fitness was established in April, 2010, which has 10 conveniently located centres in Hong Kong. The slogan of the company is ‘Get Fit Faster and Stay Fit Longer’ that...
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...generally accepted medical methods does not have a scientific explanation for it's effectiveness. Despite the fact that many of alternative treatments lack medical explanations, some have become widely accepted and practised. Commonly cited examples of alternative medicine are herbalism, homeopathy, acupuncture, and yoga. A point to take into account here is that alternative medicine covers more than just these 4 examples. But I chose them as I assumed you are more or less already familiar with them. The form of alternative medicine which has the longest tradition is herbalism. Herbalism can be also refered to as botanical medicine. It is based on the use of plants and plant extracts. These include aromatic substances that are useful to the maintenance of health in humans. Another branch of alternative medicine is acupuncture. Acupuncture is the practice of inserting thin needles into specific body points to improve health and well-being. There are different types of acupuncture such as Classical Chinese, Japanese, and they are all practiced and taught throughout the world. A form of altrenative medicine which is gaining more and more supporters each day is yoga. Yoga is a a set of mental and physical exercises that concentrate on breathing in order to achieve spiritual enlightenment. It is not only a way to relieve stress but also a way to improve your overall physical stregth. And last but not least form...
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...-Day came in at the end of a recession and needed to build a billion dollar company despite many challenges. Especially with new professionals coming in and not making relationships with other employees hurt the company there were more issues than she had thought there would be. -mismanagement of the real estate strategy had resulted in high-cost locations in many of the new U.S. markets with little to no demand. Moreover, poorly supervised construction at many sites caused escalating costs and quality concerns. -struggled with new inventory systems with demands of expanding marketplace -less teamwork causing organization to slow down Chapter 2: History Chip Wilson, founder began taking yoga and discovered ill-produced material made for sweaty power yoga of cotton and sought to fill that need. -Investors loved the vertical, top down integration and wanted lulu to keep their little cult culture while giving them more infrastructure. -Risk of going into the states did lulu have capability to go into the states -Former Reebok CEO (Bob) came to go into the US market with high success 3. Value Prop -The company has developed a unique approach to selling athletic apparel, downplaying its role as retailer and defining its mission as creating “components for people to live longer, healthier, more fun lives.” In fact, company officials say that the job of store employees is actually not to sell clothes. -Groove pants most popular 4. Culture -importna to include...
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...Executive Summary/Proposal – Our motto and our mission is "Health for Life." Menon’s Yoga Centre, LLC intends to fulfill the mission through the opening of multiple Yoga centers. Initially our first centre will be used as model on which to base additional franchised studios. Yoga is growing trend in health and fitness industry and Menon’s Yoga centre will teach both traditional and unique styles of Yoga classes. This blend of styles draws more customers than typical studios attract. By capitalizing on this strength, we are in unique position to create nationally recognized style of teaching and recognized brand. The primary objective is to open a flagship centre that will draw clients from other local studios. Franchise additional studios under the Menon’s Yoga Centre brand, will establish our unique system of yoga training as branded system. The objective to open our first local studio, train teachers in our methodology create branded retail products then expand our unique yoga fitness system into recognizable market culture. The second step is to train teachers and staff. The Mission Statement Menon’s Yoga Centre, LLC, is dedicated to promoting healthier living and reduced stress through yoga and meditation classes and massage therapy. Classes are offered morning afternoon and evening seven days week to accommodate all of our clients' schedules. The Centre will be open daily from 8 a.m. to 8 p.m. Massage therapy meditation classes and private classes will be offered...
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...The Origins of Hinduism 1 What features of geography might have contributed to Hindu religious sensibilities? The river Ganges 2 Explain one of the analogies the author uses to understand Hinduism (a great river or a palace added to over centuries). Both convey the idea that nothing is ever lost in Hinduism. The religious life of India is something like the river Ganges. It has flowed along for thousands of years, swirling from its own power but also from the power of new streams that have added to its force. (Molloy 78) But the limitations of Hinduism may also be its strengths. It is like a palace that began as a two-room cottage. Over the centuries, wings have been built on to it, and now it has countless rooms, stairs, corridors, statues, fountains, and gardens. (Molloy 78) 3 What features have enabled Hinduism to develop freely in many directions? Many influences—early indigenous religion and influences from later immigrants—have added to its inherent momentum. It has no one identifiable founder, no strong organizational structure to defend it and spread its influence, nor any creed to define and stabilize its beliefs; and in a way that seems to defy reason, Hinduism unites the worship of many gods with a belief in a single divine reality. (Molloy 78) Molloy, Michael. Experiencing the World's Religions, 5th Edition. McGraw-Hill Learning Solutions, 2010. VitalBook file. The Earliest Stage of Indian Religion ...
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...0 Lululemon Marketing Strategy Introduction Marketing plays an important role in a company delivering high quality goods to target consumers. The marketing strategy of a company contributes to the quality management of a product, customer satisfaction, and company profitability. An example of a company with a strong and unique marketing strategy is Lululemon Athletic, focused on yoga-inspired athletic wear for women, founded by Chip Wilson in 1998. It has since expanded the Brand to sell merchandise for men and most recently female youth which is categorized as a separate brand, Ivivva, which operates as a separate entity with its own retail stores (Soni, 2014). Although Lululemon continues to grow profitably through its marketing strategy developed over the years, there are some changes that could be implemented to sustain and gain market share. Lululemon’s Current State Marketing goals and objectives When Wilson first created Lululemon Athletica, the objective was to create a community hub to promote people to live, longer, healthier, fun lives. Their goal was to train people on the retail floor so they could positively influence their families, communities and the people walking into the stores. Lululemon’s marketing strategy focused on the value delivering system, the entire experience the customer will have from obtaining and using the product (Keller and Kotler, 2016). To create a positive buying experience with sales people...
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...MKT 302A Final Project – Lululemon Yoga Pants Marketing Analysis University of Phoenix School of Business March 29, 2013 Table of Contents Executive Summary 3 Introduction 3 Objectives 3 Target Markets 5 Situational Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Positioning 9 Marketing Mix 9 Product 9 Pricing 11 Place (distribution) 12 Promotion 12 Conclusion 13 Appendix 14 Appendix A 14 Appendix B 15 Comparisons 15 Appendix C 15 Appendix D 16 Appendix E 16 Executive Summary/Introduction Lululemon is a successful company that produces, markets, and sells high end yoga, running and athletic casual wear for women and men. Lululemon was founded in 1998 by a yoga enthusiast, Chip Wilson, who saw a need for high end yoga apparel. Mr. Wilson had prior surf, skate, and snowboard marketing and lifestyle experience. At the time Wilson began experimenting with yoga wear, most patrons of the practice worn cotton clothing that did not remove sweat or allow for maximum flexibility (Lululemon, 2014). Wilson’s first store was in the beach city of Vancouver, BC in 2000. The store doubled as a yoga studio at night. One of the early product promotion and research ideas was to offer free yoga wear to instructors for their feedback. With this Lululemon was born. Lululemon has a brief but effective mission statement: Creating component for people to live longer, healthier, fun lives (Lululemon, 2014). Gaining popularity through...
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