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The Importance of Internet in International Business

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The Impact of the Internet on International Business

Internet is a computer network interconnected globally and it offers inexpensive tools for business and marketing activities of organizations such as advertising, receiving and placing the orders, promoting the products and services the most important advantage is communicating with their customers all over the world. Some of these Internet tools are: e-mail, mailing list, newsgroup and World Wide Web (WWW).
When analyzing the Internet's effect on the global market, it is important to remember that the Internet carries information as well as commerce. The effects of instant information can be as powerful as the ability to reach a worldwide audience. But small business still needs to carefully examine the effects of the Internet on international markets to understand whether or not an online presence is the right move.
Internet is a valuable tool to reach global marketplace for an international marketing goal. If a company has website it is a success key to achieve the international market
Some companies are using the Internet to make direct connections with their customers for the first time. Others are using secure Internet connections to intensify relations with some of their trading partners, and using the Internet’s reach and ubiquity to request quotes or sell off perishable stocks of goods or services by auction. Entirely new companies and business models are emerging in industries ranging from chemicals to road haulage to bring together buyers and sellers in super-efficient new electronic marketplaces.
The Internet is helping companies to lower costs dramatically across their supply and demand chains, take their customer service into a different league, enter new markets, create additional revenue streams and redefine their business relationships. What Mr Grove was really saying was that if in

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