...Task 1: Describe the influence of two contrasting economic environments on business activities within a selected organisation. In this assignment I am going to describe the influence of two contrasting economic environments on business activities within Apple Inc. I will then compare the challenges to Apple’s business activities with the organisation in two different countries, China and Britain. Apple is affected by the contrasting economic environments of both China and Britain as Apple carries out their business activities in both of these countries, which may influence on the business. The influences that affect Apple for operating their business in Britain and China include GDP, inflation, and employment. GDP means gross domestic products. This means the ‘total market value for all final goods and services produced in a country in a given year equal to total consumer, investment and government spending, plus the value of exports, minus the value of imports ‘ http://www.investorwords.com/2153/GDP.html/23/03/12 In the 4th quarter of 2011 China had GDP growth with 8.9%; the sales of Apple in this country seem to have affected its GDP increase. According to this article that was written by Rick Martin last October, the sales of Apple’s products in China have risen from 12% to 16%. As a result Apple distributed more electronic goods such as iPhone and iPad in some areas in China. It will then enable this company to expand further and earn more revenue. On the other hand...
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...P1 – Describe the type of business, purpose and ownership of two contrasting businesses The first Business I have chosen is British Airways, because of my interest in travelling. Also, I thought it’d be a very interesting and different company to choose and base my research on. British Airways, often shortened to BA, is the flag carrier airline of the United Kingdom and it is the largest airline in the United Kingdom based on fleet size. When measured by passengers carried, it is second-largest in United Kingdom, behind EasyJet. The airline is based in Waterside near its main hub at London Heathrow Airport. A British Airways Board was established by the United Kingdom government in 1972 to manage the two nationalized airline corporations, British Overseas Airways Corporation and British European Airways, and two smaller, regional airlines, Cambrian Airways, from Cardiff, and Northeast Airlines, from Newcastle upon Tyne. On 31 March 1974, all four companies were merged to form British Airways. After almost 13 years as a state company, British Airways was privatized in February 1987 as part of a wider privatization plan by the Conservative government. The carrier soon expanded with the acquisition of British Caledonian in 1987, followed by Dan-Air in 1992 and British Midland International in 2012. British Airways is a founding member of the Oneworld airline alliance, along with American Airlines, Cathay Pacific, Qantas, and the now defunct Canadian Airlines. The alliance has...
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...organizations…………. Conclusion………………………………………………………………………………… References………………………………………………………………………………. Introduction Organizational behavior is a field study of human behavior in organization, is a multi-discipline study. It investigates the behavior of individual, group and organization itself. In this report I will use Apple and Google to talking about : 1. Different approaches of management and leadership in Apple Inc. and Google Inc. 2. Discuss the motivation theories and evaluate the using of motivational theories in organizations. 3. Explaining mechanisms for developing effective teamwork in organization. 1.Examine different approaches to management and leadership Management and Leadership Shackleton (1995, p. 2) suggests that 'leadership is the process in which an individual influence other group members towards the attainment of group or organizational goals'. Leadership is a process that including a group and attaining a goal. Google Inc.’s Management approach Google has a lots of Management approaches, the main approach is Scientific approach and Human behavior approach. In scientific approach, the company focus on improve economic efficiency, especially labor productivity. In human behavior approach, company understands human relationships and focus on greater productivity through motivation and good human relation. Google is not only focus on team work but also individual, their belief is ‘You can be serious without a suit’.(Google,2008)...
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...published literature must be studied and analyzed to see if there is consensus among the authors on different areas on the subject. The first aspect of this apparently ambiguous subject that will be investigated and analyzed are the different definitions that authors have used to describe organizational culture. Authors also have a difference of opinion on where the organization’s culture comes from and how it originates. Naturally the ambiguousness in defining and recognizing its origin have created different opinions on how important and useful culture is to an organization. The final section of this paper will also look at the ability for culture to change in an organization; change appears to be necessary because the current business environment is constantly changing. What is Corporate Culture? The concept of organizational culture is still vague because there are many different definitions, and the concept lacks clarity. There also appears to be a debate of the methods to assess organizational culture (Bellot, 2011). The fact that the concept is...
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...Powerpoint [pic][pic] Marketing Teacher: Home / The Marketing Environment The Marketing Environment [pic][pic][pic][pic][pic][pic][pic][pic] [pic][pic][pic][pic]The Marketing Environment What is the marketing environment? The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'. [pic][pic][pic][pic][pic] The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. The macro-environment This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute products and new entrants. The wider environment is also ever changing, and the marketer needs to compensate...
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...fit together) in two organisations. Use the same two organisations that you have been looking at for your assignment work so far on this unit, and draw charts and diagrams which show their functional activities. Explain in detail what each of the functions involves. Show how the functions fit together, e.g. the relationship between marketing and customer service, or how the call centre fits into the overall structure of the organisation. Draw a clear and well-labelled diagram of your organisation. Use lines and arrows to join up the various positions in the company. Then describe clearly what each of the functions involves and how they fit together. Merit m 2 To gain a merit you will need to compare the factors which influenced the development of the internal structures and functional activities of these organisations. Why do they have different structures? How does the structure relate to the particular sector (private/public/voluntary or charity) that the organisation is in? You may want to evaluate how effective the organisational structure is (does it work well or could it be improved?). If the organisations do not already provide organisational charts themselves you could construct one of your own from research about the organisation on its website and in documents. Perhaps you could write to the organisation asking them for a copy of an organisational chart. 1 .4 Impact of external factors in the business environment on organisations ...
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...essay will discuss Porter’s concept of the Diamond and the factors that contribute to the development of national competitive advantage. This paper will begin with a theoretical approach followed by the reception of different authors and schools of thoughts who disagreed with his management thinking, and then goes on to consider empirical issues which have arisen subsequently, followed by a conclusion.” Theoretical Discussions (explain the 'main theory' [such as 'Late/Early industrialization', 'Managerial enterprise', 'Weber's theory about impacts of culture'] in this question) - “Porter’s theory of national competitive advantage is based upon a study of the characteristics of the national environment which identifies four sets of variables, and an additional two, which influences a company’s ability to establish and maintain competitive advantage within international markets. These interacting determinants are: factor conditions; demand conditions; related and supporting industries; and firm strategy, structure and rivalry and form what Porter refers to as the “national diamond.” The four main determinants can also be understood as the availability of resources to various industries, the information used in deciding which opportunities to pursue for the company, the goals of individuals in companies, and the innovation and...
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...INTERNATIONAL BUSINESS ENVIRONMENT Question 4: Compare and contrast the activities of two companies of your choice in the same industrial sector in developing new technology to try to maintain competitive advantage. CONTENTS INTRODUCTION 3 TECHNOLOGICAL DEVELOPMENT 4 (i)PRINCIPAL STAGES OF TECH DEVELOPMENT 4 (ii)BASIC INDEXES OF TECHNOLOGY 4 ROLE OF R&D 5 TECHNOLOGICAL INNOVATION 7 ANALYSIS 10 (i)SAMSUNG 10 (ii)APPLE 12 PORTER’S 5 FORCE MODEL COMPARISON 15 SWOT ANALYSIS 17 CONCLUSION & RECOMMENDATION 19 REFERENCES 21 INTRODUCTION This paper seeks to compare core and enabling technologies of two organizations in the consumer electronics industry. Apple is currently first in the brand value while Samsung is sitting in the second position. Whereas Samsung has the maximum market share in the mobile industry. Apple leads the line in the tablet segment. Both the companies compete fiercely in almost all the segments such as Laptops, mobiles. Apple’s is preparing the next innovative product called the Apple Tv. Apple and Samsung both generate huge profits but it is the latter which returns huge revenues each year and Apple is slightly losing its charm since Samsung is coming up with innovative and high tech products every year.. This paper further analyzes contrasting strategies of core and enabling technologies between two organizations...
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...Image of Apple Inc. [pic] BSc in Business and Management Studies [Marketing] TABLE OF CONTENTS[pic] Page ACKNOWLEDGEMENT Executive Summary [pic] Chapter 1: Introduction 1.1 Industry Summary 6 1.2 Company Profile 6 1.3 Brand Personality and Strategy 7 1.4 Line of Flagship Products 8 [pic] Chapter 2: Literature Review and Theoretical Framework 2.1 Literature Review 9 2.2 Corporate Marketing v/s Product Marketing 2.2.1 Corporate Marketing 11 2.2.2 Product Marketing 13 2.3 Definition and Importance of Corporate Image, Reputation & Brand 2.3.1 Corporate Image 14 2.3.2 Corporate Brand 15 2.3.3 Corporate Reputation 15 2.4 Impact of Exogenous Factors on Corporate Image 2.4.1 Effect of Country-of-origin (COO) on Corporate Image 16 2.4.2 Cultural and social influences to Country-of-origin (COO) 17 2.5 Importance of Corporate Communication 2.5.1 Total Corporate Communication Mix 18 2.5.2 Corporate Communication Wheel 19 2.6 Consumer Behavior 2.6.1 Maslow’s Hierarchy of needs 20 2.6.2 Consumer Buying Decision Process 21 2.6.3 Influence of Reference Groups 22 2.6.4 Family Influence on Consumer Behavior 23 2.6.5 Cultural Influence on Consumer...
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...are: •Distinguish between the major forms of business ownership and compare the advantages and disadvantages of each. •Define entrepreneurship and the nature and importance in the U.S. economy of small businesses. •Describe the basic accounting process and the financial statements used in business. •Explain the role of financial management, human resource management, and information management in a business. •Identify the basic components of the marketing process (product, promotion, pricing, and distribution). •Use technology and information resources to research issues in business. •Write clearly and concisely about business issues using proper writing mechanics 1. Describe the role of business in the economy. A business is an economic system that provides goods and services in an effort to earn a profit. Possibility of earning a profit provides a powerful incentive for people to launch their own enterprise. Businesses are the growth engines of the most successful economy. They do not only create wealth for their owners, but also...
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...CHAP TER Rhetorical Modes 1. NARRATION L E A R N I N G O B J E C T I V E S 10 1. Identify the purpose and structure of narrative writing. 2. Recognize how to write a narrative essay. Rhetorical modes simply mean the ways in which we can effectively communicate through language. This chapter covers nine common rhetorical modes. As you read about these nine modes, keep in mind that the rhetorical mode a writer chooses depends on his or her purpose for writing. Sometimes writers incorporate a variety of modes in one essay. In covering the nine rhetorical modes, this chapter also emphasizes these as a set of tools that will allow you greater flexibility and effectiveness in communicating with your audience and expressing your ideas. rhetorical modes The ways in which we effectively communicate through language. 1.1 The Purpose of Narrative Writing Narration means the art of storytelling, and the purpose of narrative writing is to tell stories. Any time you tell a story to a friend or family member about an event or incident in your day, you engage in a form of narration. In addition, a narrative can be factual or fictional. A factual story is one that is based on, and tries to be faithful to, actual events as they unfolded in real life. A fictional story is a made-up, or imagined, story; the writer of a fictional story can create characters and events as he or she sees fit. However, the big distinction between factual and fictional narratives is based on a writer’s purpose...
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...Version 2 General Certificate of Education (A-level) June 2011 Geography GEOG1 (Specification 2030) Unit 1: Physical and Human Geography Post-Standardisation Mark Scheme Mark schemes are prepared by the Principal Examiner and considered, together with the relevant questions, by a panel of subject teachers. This mark scheme includes any amendments made at the standardisation events which all examiners participate in and is the scheme which was used by them in this examination. The standardisation process ensures that the mark scheme covers the candidates’ responses to questions and that every examiner understands and applies it in the same correct way. As preparation for standardisation each examiner analyses a number of candidates’ scripts: alternative answers not already covered by the mark scheme are discussed and legislated for. If, after the standardisation process, examiners encounter unusual answers which have not been raised they are required to refer these to the Principal Examiner. It must be stressed that a mark scheme is a working document, in many cases further developed and expanded on the basis of candidates’ reactions to a particular paper. Assumptions about future mark schemes on the basis of one year’s document should be avoided; whilst the guiding principles of assessment remain constant, details will change, depending on the content of a particular examination paper. Further copies of this Mark Scheme are available from:...
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...1) The cultural environment of a country is best defined by which characteristics? C) attitudes, beliefs, and values 2) Suppose you have a friend from India who is a lifelong vegetarian and who does not like McDonald's because the company sells hamburgers in many countries. Which of the following describes your friend? A) "vegetarianism" represents a value, "dislike McDonald's" represents an attitude 3) There is nothing inherently "good" or "bad" about any color of the spectrum and all associations and perceptions regarding color arise from culture. Which of the following statements is not true: D) Red color is highly preferred in some African countries. 4) Cultural influences are also quite apparent in food preparation and consumption patterns and habits. Domino's Pizza, the world's largest pizza-delivery company, pulled out of Italy because: C) Italians perceived its products to be "too American." 5) While some food preferences remain deeply embedded in culture, there is plenty of evidence that global dietary preferences are converging. Examples of such a change can be predicted from: C) the growing number of McDonald's restaurants globally. 6) American Nancy McKinstry recently became the new CEO at Dutch publisher Wolters Kluwer. As Ms. McKinstry noted, she had to drop the word "aggressive" in describing her strategic plan to company managers. She said, "I learned that the word has a negative connotation to a lot of Europeans. I was coming...
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...marketing planning process forces us to assess what is going on in your marketplace and how it affects our business. Based on the above analysis we are going to identify and analyze marketing plan to our new product “ The Sonic 1000” through its information. [pic] I. EXECUTIVE SUMMARY According to the latest industry research, the sells of personal digital assistants (PDAs) are growing as well as turning out to be more popular among educated people. Consequently, Sonic, a hypothetical start-up business is preparing to launch “The Sonic 1000 PDA product” with exclusive features at a value-added price for consumer and business market in order to compete with the existing PDA makers such as PalmOne, Samsung, Nokia, HP, Sony, Apple...and so on. II. SITUATION ANALYSIS Sonic is entering in a mature market such as USA, Sonic 1000 will face many challenges which come from the competitors, development of technology, industry consolidation, and pricing pressure as well. However, Sonic 1000 offers a unique combination of exclusive features and functionality at a value...
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...PowerPoint Charts & Diagrams CEO Pack ©Presentation-Process.com 750+ POWERPOINT CHARTS & DIAGRAMS CEO PACK Press Ctrl + F to find a particular term, and locate the folder and file name where you can find the specific diagram. A screenshot of all the diagrams are included to help you locate just what you need easily and quickly. Browsing through this set of creative diagrams can also inspire new ideas! CONTENTS (793 SLIDES + 156 ICONS = 949 ITEMS) Folder: Cause Effect diagram (38) ........................................................................................................................... 2 Folder: Circle diagram (21)...................................................................................................................................... 4 Folder: Consulting diagrams (83) ............................................................................................................................ 6 Folder: Extreme custom animation (15) ................................................................................................................ 10 Folder: PowerPoint 3D (51)................................................................................................................................... 11 Folder: PowerPoint charts (51) ............................................................................................................................. 14 Folder: PowerPoint concepts (84) ........................................
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