...The Brand Change of “The Beatles” Summary This topic is written on the brand change of The Beatles. A brand encompasses the bands genre, image, music, public perception and many other aspects which will be explored in this paper. It begins with the early days of The Beatles starting out as a new pop/rock band and the promising career of four young musicians. It then moves on to their more serious music approach and international branding. The band then transfers to their drug and hallucinogens brand. Shortly after it focuses on the public perception of the brand as they broke up and started their separate careers. Finally it will explain how the brand is known in the present age. Then the paper will move into some of the concepts discussed in the readings which include the genres and subgenres the band created. The end of the paper will move into a critical argument about how the brand of The Beatles has drastically changed over the years. Throughout The Beatles life their image, public persona and genre have all changed from their early pop/rock brand to one of the most influential rock bands in the world. Introduction The Beatles were an English rock band that consisted of four musicians. The first musician John Lennon was the main singer/song writer of the band. The second musician Paul McCartney was also a singer/song writer and played many different instruments. The next musician, George Harrison was the lead guitarist. The final musician Ringo Starr was the drummer...
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...Melbhen Uadan, Shiela Pandongan, Jeasabel Sumile, Pacifico Sta. Maria, Ingersoll BBTE-IT 2-1 Introduction A child's life is like a piece of paper on which every person leaves a mark. (Chinese Proverb) We have decided to write this thesis about the Beatles. We want to demonstrate how the Beatles can help with teaching listening. They were and still are the most influential pop music group in the world. We realized that students are not very interested in listening topics that are in pupils’ students’ books. Listening in English can be difficult for a lot of young learners and also adults. For this reason we have chosen the Beatles to help students with listening. Their songs are easy to understand and provide a wide range of topics suitable for high school learners. Firstly, the aim of our thesis is to introduce the basic principles of teaching listening. Secondly, there would be a practical part using the Beatles lyrics as well as activities connected with listening and the Beatles. It will present a survey that we did with the students and three lesson plans based on it. Since the whole practical part I based on the Beatles songs, the introductory part provides the summary of the most important events from the foundation to break-up of the Beatles band. By no means, can it...
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...Music and American Youth in the 1960s Richard Whaley COMP/155 December 6, 2013 University of Phoenix Music and American Youth in the 1960s When defined, how music influenced and shaped American Youth in the 60s and changes that it created. Music combines different aspects of American social and cultural identity, through economic status, race, gender, religious beliefs, and sexuality. There are many different types of music listened to. Religious, race and economic status is just a few. Economic status is the wealthier people tend to listen and attend symphony concerts while the middle class and poor listen to folk music, country, pop, and rock again are just a few of them. New styles of music come our way about as often as a new generation comes of age. The American youth culture of the 1960s saw many changes and was very complex. A number of factors attributed to this. This generation was the largest by number of this age group ever in history. American culture up until that time was stereotyped so to speak, there were many set ideas youth were expected to follow. Upon graduation from high school you either went to college or got a job, got married and settled down to raise a family. The youth of that time had different ideas; they wanted to experience most everything that they could. They wanted the freedom to express themselves...
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...generation, maybe because The Beatles music helped me learn English or perhaps that I was pretending to be an eighteen-year-old in 1964 and breathlessly awaiting the arrival of The Beatles onto the stage like those thousands to teenagers watching The Ed Sullivan Show. My husband and I arrived somewhat early and as we were walking into this magnificent venue, I wasn’t really sure what to expect. I made up a very creative story to convince my husband to come along with me, so we were there inside The Hilbert Circle Theatre admiring its infrastructure and trying to figure out if we were the only ones wearing jeans and where our seats were. We grabbed one of the programs and began to read about The Indianapolis Symphony Orchestra, which quite honestly I have heard before but never even attempt to listen as we were getting ready to enjoy. As I read on page 51 of our class book “Music Listening Today” by Charles Hoffer, ‘the concertmaster is the last player to enter before the conductor,’… and he points to the various sections of the orchestra, as they play the long tone to tune their instruments to the standard pitch of A440. Well these random sounds were really loud, and somewhat confusing, who would’ve thought that they could play so beautifully. The concert began with a melodious 10 minute medley featuring wonderful musicians and the conductor Jack Everly, who is an experienced veteran in the symphony arts, as they concluded their introduction the audience rose as one to give...
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...Music Notes: Midterm One Introduction Studying Rock: * Fan mentality: reject other forms of music * Gold Records: 500,000 copies * Platinum Records: 1 million copies Themes: * Social, political, and cultural issues * Issues of race, class, and gender * The development of the music business * The development of technology The Popularity Arc: * Mainstream popularity is the ‘peak’ * Genres tend to develop underground and aren’t written about historically during these years (subcultures) Musical Form: * The way different sections in a song are organized Rhythm: the way music sounds are organized in time; beat is the pulse Meter: organization of rhythm and beats into music * Simple; one & two & three (2 parts) * Compound; one & uh two & uh three (3 parts) * Duple (2 beats per measure) * Triple (3 beats per measure) * Quadruple (4 beats per measure) Timbre (colour): voice is: warm, smooth, rich * Chest voice, falsetto, crooner (male who sings with background jazz music) The 1920’s, 30’s and 40’s * Upheaval in politics, reflected in music * Baby boomers Chapter 1: Roots to 1955 Before Rock and Roll (Main stream music, rhythm and blues, country & western) Part 1: The World of Mainstream Pop Leading up to 1955 National vs. Regional Changes * Emergence of technology took music from a regional scope to a national level * Radio (1920’s) directed at white middle class ...
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...History of Rock ‘n Roll, one would think that the course would cover almost every major artist who participated in or influenced the rise of the genre. However, due to time constraints and personal preferences, every artist cannot be given the credit they deserve in the proper way—at least not all in one semester! That is okay, though. In this paper I plan on introducing an artist whose career and influence on the creation of the rock n’ roll era both was tremendous in his own right. Sam Cooke was a revolutionary artist who in some instances set the precedent for many artists and movements that followed. His music, singing, and performance helped solidify Cooke as one of the all-time greats. As a Rock and Roll Hall of Fame charter member, the need for his presence on the syllabus and in this class is irrefutable. Born in Chicago, Illinois, on January 22, 1931, to the Reverend and Mrs. Charles Cook, Sr., Sam Cooke was one of eight Cook children. This son of a Baptist preacher and sibling to four brothers and three sisters was born into a lifestyle conducive to a musical career. The large family and church background provided for the perfect set-up for a gospel family group. That’s just what they did—together forming “The Singing Children”. (Wolff). Cooke’s musical talents and interests continued to thrive in the ensuing years as he moved from one musical group to another, working to make a name for himself and for the African-American community in music. His music often...
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...The 1960s was a decade filled with change. It started out with optimism among America’s youth that was unprecedented in history. Before too long headlines of civil rights, university reform, pacifist movement against the Vietnam War, women’s rights, and sexual liberation were made and the “Camelot” vision was quickly shattered. America’s youth began to revolt against the establishment and the foregone conclusion that they would adopt the lifestyle of their parents. In ten short years societal norms were turned completely around. Never before had change happened so quickly or been driven by the same group. This rapid change is breathtaking, considering most young people are generally naïve and disinterested in events outside their immediate scope. I have therefore decided to investigate what role the media played in the youth revolutions of the 1960s. This paper will identify media’s influence in driving change and analyze relationships between media, specific historical events, and the reaction of America’s youth. This will be achieved by looking at both primary and secondary sources to determine how much influence the media played in manipulating America’s youth via songs, marketing, and select writings. The media industry’s reaction to the social and technological upheavals of the twentieth century was to encapsulate the mantra “youth as fun” and sell it to America’s teens. . It was the social exposure that the media promoted that resulted in the heightening...
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... Page Chapter-1 Introduction pgs 1-2 Chapter-2 History and changes of EMI pgs 2-4 Chapter-3 History of Music Industry pgs 4-6 Chapter-4 Negative effects on Music Industry (past and present) pgs 6-8 Chapter-5 Conclusion pg 8 References pg 9 1 In recent years and in the past there have been constant changes in the selling of music cds by corporations within the industry. Over the years many different situations have caused music corporations abroad to be faced with negative results and now just as before new problems exist which must be analyzed and corrected or the industry will suffer. In the nineties events such as mega retailers undercutting prices of the industry contributed to what was considered as the major music selling problems them. Within the last several years until now, factors such as file sharing and lower value ratings on music have caused today’s situation to reach levels of disaster far worst then in the past. (Music Cd Industry) To have an interpretation...
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...The Independent Record Labels of the 1950’s and 1960’s History of Music Production Eric Eller Throughout the 1950’s and 1960’s, a wave of new musical movements by independent record labels and new artists emerged in the United States. This movement is captured in the stories of those label creators and owners, and in the turbulent journey through their successes and failures. The first emergence was fueled by multiple factors: competitive economic circumstances, up-and-coming local musical talent in conjunction with the independent labels and studio owners, and the commercially viable musical interest and curiosity of consumers in these local artists. An article poses another causative factor that makes sense: when rock and roll was a new genre, major labels such as Columbia, Capitol, and RCA were “reluctant to sign these acts; thus, sprung forth the independent label” (Jacobs). Grassroots production and engineering enthusiasts were given an in-road into the music industry and were able to gain their own clients in independent local artists. Independent label owners in connection with this local talent generate publicity and profit. One such example is found with the duo of Polish immigrant brothers named Leonard and Phil Chess, also known as the Blues Brothers. The Chess brothers bought sole ownership of Aristocrat Records in 1950, and change its name to Chess Records. Leonard specialized as the hands-on producer for the label, while Phil focused...
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...History of Rock and Roll Who invented rock and roll? Well, the answer is nobody. Rock music is the innovation and evolution of many different types of music from a wide variety of groups of people. No one planned rock and roll, and it took over a great deal of American culture and revolutionized popular music. Rock and roll was influenced by African American music as well as white American styles. Since the introduction of minstrel shows in America in 1840, people have created and developed many other kinds of music. Mostly originated from African Americans, swing, blues, and jazz music was an early beginning to rock music. Many musical qualities were brought with African slaves into America. Some of the qualities include improvisation, “call and response” singing, and a dynamic rhythm. They created spiritual music and blues, which later evolved into what we know today as gospel music and “rhythm and blues.” White American music is based on of folk-style songs, mostly ballads in small bands of musical instruments. At the start of the 20th century, these folk style songs became referred to as hillbilly music. The transition to country-western music began with singers like Jimmie Rodgers and Gene Autry. After World War II, soldiers returning home wanted to feel at home again. This started the era of playing music on the radio, with programs such as Grand Ole Opry, which still runs today. This genre of music used guitars, Hawaiian guitar and drums on occasion to create a new...
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...I. Introduction A. “During one long, hot, rainy weekend in August of 1969, what happened on a dairy farm in upstate New York changed the course of rock music, and stamped an image on American culture” B. On August 15, 1969 in Bethel, New York, the Woodstock Music and Art Fair was three day festival that was all about peace, love, understanding, music, and serious partying. C. It was a historic event that changed many peoples outlook on life and was a big part of what is known as the hippie movement. D. The Woodstock festival of 1969 is widely regarded as one of the greatest and most pivotal moments in popular music history and was listed among Rolling Stone's 50 Moments That Changed the History of Rock and Roll. II. Planning and Preparation A. Four men named Michael Lang, Artie Kornfield, John Roberts, and Joel Rosenman originally established Woodstock. 1. Their original idea was to create a recording studio in Woodstock, New York, which is where top artists of the time such as Bob Dylan were living. a. Their idea then turned into having a concert where the proceeds would go towards the building of this recording studio. B. They were not allowed to have the concert in Woodstock, because the town didn’t have an appropriate site to host the event. C. The next site was in Wallkill, NY and they paid $10,000 to secure the...
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...Introduction The 1960s Counterculture was an agitation for better governance and a restoration of the dreams of the founding fathers of democracy. It was a movement that was both political and social as the people that found it appealing were disgusted by the hypocrisy of the ruling class and social challenges such as racism and poverty. The 1960s counterculture appealed to many young people, who were also its primary proponents. This essay examines why the younger generation took the lead in demanding for political and social changes during this era. “The Port Huron Statement” The “Port Huron Statement” was made by the Students for a Democratic Society movement in 1962. The statement was made by the students’ group to express the dissatisfaction...
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...Artists took bits and pieces from multiple styles of music from Germanys past. The name Krautrock originated as a joke against the music and Germany’s culture because people were not approving of it. The term went through phases of approval and dislike. At one point artists were ashamed to be labeled a Krautrock group. The styles that characterize the Krautrock movement are very eclectic; it is described as rock, and electronic, and psychedelic, the list goes on. The history of the movement is just as colorful as the music itself. The lyrics of the songs became so influenced by current happening in Europe and around the world, from the nuclear crisis to protests across the continent. Krautrock is a staple of German music history and will remain that for near foreseeable future. Germany is regarded as a nation with an extremely diverse music culture that spans centuries and all music types and styles. There are countless forms of German-Language music. This includes Neue Deutsche Welle, german for New German Wave, Hamburger Schule, or Hamburg School, Volksmusic, Classical, German Hip Hop, Neue Deutsche Harte, a form of German metal, and possibly one of the most influential, Krautrock. (“German…) Krautrock is the name for the very avant-garde wave of music that exploded through Germany in the late 1960’s. It gained popularity throughout the 70’s especially after it spread to Great Britain. The spread of this neuvo music style was credited to a disc jockey from the British...
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...proposes that all folklore, including folk music, is the expression of an entire people and that the whole ethnic group is the creator of each item of folklore (Nettl p. 23). The concept of folk music has been a crucial part of cultures in the past and is still predominant today, as people of all nationalities use it as a form of entertainment and expression. Folk music, in the strict sense of the definition, is passed on by ear and performed by memory than by the written or printed musical score (List 363). Whether it is a professional group or just friends gathered around with a few guitars, forms of folk music are still a large part of our culture. However, people today seem to lack knowledge of what folk music is and the importance if it. When did people start to think like this? It is through the evolution of folk music that the answer to this question can be answered. The idea of folk music has existed for at least 200 years, and throughout this time, it has faced the same stereotype; folk songs, they thought, could only be found only among an agrarian, illiterate peasantry; literacy, urbanization, and modernization were thought to work against folk tradition (Titon 167). This makes it seem as if folk music is an artifact, only to be imitated without chance of actual creation. However the idea of “process” in folk music has been becoming more acceptable as performance and context are being used more regularity to define what folk music is, broadening its definition to fit today’s...
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...The Influence of the Electric Guitar on The Evolution of Music In the history of civilization, music has had a profound impact on cultural development. Over the course of human history, human creativity has produced a plethora of different instruments and musical styles. But amidst the vast expanse of musical expression, the guitar has emerged as a versatile instrument that has revolutionized music. Although its definite origins are uncertain, the first six-string guitar is said to have originated during the 1700s (Heck). Structurally influenced by the lute, the first guitar was rudimentary compared to what would follow. As is the case with any development, the invention of the modern day electric guitar took time. In the 19th century, steel...
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