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The Jaguar Land Rover Background

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2. JAGUAR LAND ROVER BACKGROUND
Jaguar and Land Rover are two of the most iconic British brands.
Jaguar Cars, founded in 1922, is one of the world’s premier manufacturers of luxury saloons and sports cars. Land Rover has been manufacturing 4x4s since 1948. Its products have defined the segments in which they operate, being known for extraordinary strength and durability.
Ford Motor Company acquired Jaguar in 1989 and Land Rover in 2000. In 2008, Tata Motors buys the two brands after ten months of negotiation for £1.15bi and merge then into one. (1)
Tata Motors is the largest automobile manufacturer in India and is among the top five commercial vehicles in the world. It is part of Tata Group, a conglomerate of over one hundred companies and £50bi revenue in seven business sectors: engineering, communications and information technology, energy, materials, services, consumer products and chemicals. Tata Group employs over 540.000 people in more the 100 countries. Tata Group owns Tata Steel, one of the ten biggest steelmakers in the world and a big supplier for the car industry. (2) The acquisition of Jaguar Land Rover gave Tata Motors entry into the luxury and provided it a foothold in the European and U.S. markets. (3)
As cultural factors, Tata Motors decided to leave the existing management structure intact and leave the national British managers. All the key personnel retained their positions. (5)
Jaguar Land Rover employs 26.000 people globally, 19.000 only in UK. Also they support more than 190.000 UK jobs through the supply chain, dealer network and wider economy. All cars are engineered and designed in Britain and JLR is the biggest UK investor in R&D in the manufacturing sector. (4)
In 2013, Jaguar Land Rover had its best record sales performance with more than 425.000 cars sold and £1.68bi profit on £15.8bi revenue (6).

8. REFERENCES...

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