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The Key Attributes of Diversity Competency

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Introduction
Consumption of soft drinks has become to the world part and parcel of way of living. Consumer demand for cool, refreshing, non-alcoholic beverages is increasing considerably. The Soft Drink Industry is one of the flourishing Industries of the world. The soft Drink industry is primarily engaged in manufacturing non-alcoholic carbonate beverages, mineral waters and different concentrates and syrups which are used in manufacturing carbonate drinks.
Soft drinks industry originated in the year 1772, and now this industry is global, and the companies are facing a tough competition to emerge as the best player in the market.
Pepsi co. and Coca Cola are the biggest international player in the Soft Drink Industry, who shares the largest market share in the soft drink industry.
Today, people want beverages to deliver more than great taste. They seek an experience that refreshes their outlook, stimulates their senses and inspires hope and optimism.
Company Profile of Pepsi Co.
Pepsi Co. is one of the leading global beverage, snack and food company, having its headquarters in Purchase, NY. Pepsi market and sell a variety of convenient, salty, sweet, grain based snacks, carbonated and non-carbonated beverages and foods in more than 200 countries, having their largest operations in United States of America, Canada, Mexico and United Kingdom. Pepsi markets and owns many brands as Quaker, Oats, Gatorade, Frito-Lay, CoBe, Naked, Topricana, Mountain Dew, Mirinda, Copella.
The commitment of Pepsi is to achieve a sustainable growth i.e. Performance with purpose, which is focused on generating healthy financial returns and serving its customers. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing their impact on the environment through water, energy and packaging initiatives, and supporting their employees through a

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