Premium Essay

The King of Indian Roads

In: Other Topics

Submitted By naharvikash
Words 810
Pages 4
Vikash Nahar
The New king of Indian Roads: Mercedes and BMW
Since the time of its invention, automobiles and more specifically the luxury cars have always captured the fancies of men and the Indian consumers are no exception to this. The Indian luxury car market over the years has evolved from being a humble consumer of a handful of the so called dream machines in the early 1950s to becoming the fastest growing market for luxury cars in the world, in 2010. Two companies that can be distinctly identified in race for supremacy in the Indian luxury car market would be BMW and Mercedes Benz. Baggonkar, S (2011, Dec 02) writes that “Though ballooning inflation and dipping growth prospects are slowing the economy, Germany’s BMW and Mercedes-Benz are betting big on Indians’ voracious appetite for luxury cars.” Though of the same origin, the strategic positioning and performance of both this auto-makers can be categorized into the following: (1) Product innovation, (2) Adaptation to Indian conditions, (3) Customer service and brand image.
Though historically,considered conservative and easy to please, the Indian auto consumers of today are becoming increasingly discerning about their tastes and preferences. In addition to design and quality, product innovation is appreciated and preferred. Krishnan, N of Business Standard Moroting, explains in his article,Mercedes enjoyed monopoly in the luxury car segment for 12 years till BMW rocked its foundation by driving past its annual sales in 2009 and that too within three years of its operation in India (2010). To meet consumer’s demands, while BMW introduced newer cars and product innovation to stay ahead of the market, Mercedes quickly responded by revamping the existing product lines (E350 in place of the older E series) with better looking and technologically more advanced cars and by introducing cars for the untapped

Similar Documents

Premium Essay

Andrew Jackson

...King Mob, for his big inauguration party. Sharp Knife, for his strict, unfeeling ways of dealing with the Indians. Old Hickory, for his strict ways of commanding soldiers under him. King Jackson, to his political enemies. Whatever you call him, even though he was our seventh president, he was the first in many ways. Unlike other presidents, born into privilege and money, Jackson was born into poverty on the western frontier. This greatly influenced his goals once he got into presidency. Jackson ran as the common man, and had a strong distrust of wealthy Northeasterners, which would cause him many conflicts in his later years. Jackson was a shoo-in for the election of 1828, because he was a war hero, and because of the campaign “Corrupt Bargainer vs Military Chieftan”. He ran with John C. Calhoun, who had switched political parties to campaign with him. When Jackson was elected, he relied heavily on the advice of his buddies in Tennessee. So much so that he fired the entire previous president’s government workers and put his supporters there instead. Adhering to Jackson was the Democratic Party, and the National Republicans (Whigs) against him. Disposing of the unpopular caucus system, and the practice of nominating committees came in. This system was popular with Jackson’s supporters because of the fact he was the ‘common man’ and this system could get yeomen into office as well as rich politicians. Jackson also supported states’ rights, a characteristic that gained him...

Words: 883 - Pages: 4

Free Essay

Inca Essay

...less than 2 inches of rain a year; the land was as almost as dry as any desert. The mountains were very steep and hard to climb up and down. The only crop they could plant on these conditions was the potato. The potato was a very important staple food for the Incas. Along with the potatoes, the Incas ate cuy, which was guinea pig meat. Since the mountains were very steep, there wasn’t much flat land to grow potatoes. So, the Incas created a method of terrace farming where they would make large steps to grow food on. The Incas also built roads out of stone to be able to walk down the mountains with ease. The Incas used to roads to cross down to the Pacific Ocean and catch fish to complete a healthy diet. “And when the Inca wished to eat fresh fish from the sea, and as it was seventy or eighty leagues from the cost to Cuzco...they were brought alive and twitching, which seems incredible over such a long distance over such rough and craggy roads.” (Coe, Sophie....

Words: 906 - Pages: 4

Premium Essay

Indian Empire Vs Persian Empire Research Paper

...The Classical Eastern Empires of the world were large empires in Asia. They had many emperors and kings go through reigns of power. Over time, the systems of government and policies throughout the lands evolved by the rulers and the people. The empires consisted of the Indian Empire, the Persian Empire, and the Chinese Empire. Although, the Indian Empire and the Persian Empire were similar in political patterns and in economic patterns, they were different in cultural patterns. The Indian Empire and the Persian Empire were similar in political patterns. The Indian and Persian empires both had governments based on imperial bureaucracies. The Indian Empire and the Persian Empire both were dynasties where powerful families ruled. The Persian and Indian empires had compartmentalized governments divided into states. The Persian and Indian empires both had compartmentalized governments divided into states because it was too...

Words: 473 - Pages: 2

Premium Essay

The Reign of King Andrew Jackson

...“The Reign of King Andrew” President Andrew Jackson might have lived a common man’s youth, but he eventually transformed his life of poverty into that of a king. As Jackson grew older he became a powerful ambitious man and was ready to assert his influence throughout his presidency. Jackson left a memorable legacy with his days in office that included forceful removal of Native Americans, setting off the Spoils System into the American Government, and turning the presidential veto into an executive weapon; making use of it more than any other president before him. One of the most controversial events that occurred during Jackson’s presidency was the “Trail of Tears”. Jackson, a strong oppose of Native American rights, issued the “Indian Removal Act” which ordered for Indian relocation from their homeland to west of the Mississippi River; this relocation was meant to be voluntary, but it was not. In 1832, the Supreme Court mandated that the Cherokee had rights on their own land and did not need to abide by Georgia’s claims for their land. Jackson ignored the ruling and forced the Cherokee along with many other tribes to go relocate west of the Mississippi. Jackson’s decision to do this was considered extremely unconstitutional by many people outside of the Democratic- Republicans. President Jackson was heavily against the Bank of the United States. It had the most power out of any bank in America...

Words: 735 - Pages: 3

Premium Essay

How Did Marco Polo Contribute To The Spread Of Trans-Saharan Trade

...Trade Routes 1. Indian Ocean Maritime Trade- A key factor in the trade of the East and West. Thanks to dhows and other long distance ships, this trade route spread from Indonesia to East Africa, and many cities in between. 2. Silk Road- Being 6,400 miles long, the Silk Road connected the East to the west through the vast lands of asia, and up and through Europe. It added many contributions to the development of many civilizations and countries, such as China, Persia, and India. Not only goods were spread through the known world, many philosophies and religions were spread, because of the vast land the Silk Road traveled through. 3. Trans-Saharan Trade- When gold came in demand for the needs of coinage for the mediterranean nations, Berbers...

Words: 674 - Pages: 3

Premium Essay

The Perils of Indifference

...with Congress. Unlike other famously strong Presidents, Jackson defined himself not by enacting a legislative program but by creating one. In eight years, Congress passed only one major law, the Indian Removal Act of 1830, at his command. During this time Jackson vetoed twelve bills, one of these was the first "pocket veto" in American history. The Maysville Road and Bank vetoes stood as enduring statements of his political philosophy. Jackson strengthened himself against Congress by direct links with the voters. His official messages, though delivered to Congress, spoke in plain and powerful language to the people. Reversing to legislative supremacy, Jackson boldly proclaimed himself as the people's leader, their sole defender against special interests and their preferences in Congress. In other ways, too, Jackson expanded the scope of presidential authority. I think Jackson may have given himself too much credit. He forced out members who would not comply to his commands. In two terms he went through four secretaries of state and five secretaries of the treasury. Holding his official subordinates at arm's length, Jackson implemented his policies through a private group of advisers and publicists known as the "Kitchen Cabinet." His bold, dominating style caused opponents to call him King Andrew....

Words: 570 - Pages: 3

Premium Essay

Ap World History Chapter 2 Summary

...It extended Han military power deep into Central Asia and created a safe route from China to Central Asia establishing the Silk Road. • The other crucial factor in the opening of he Silk Road was the large scale assertion of imperial power in Eurasia. • The Khushan Empire emerged during the first century stretching from northern India into Central Asia and acting as an intermediary between Parthia and China. This made it possible to cross Eurasia from Spain to the Yellow River and spend most of the journey under the laws and protections of one of the major empires. • Rarely ever did a single merchant make the trek from one end of the Silk Road to the other during the first ages. • Goods were passed from hand to hand along the caravan routes and sea lanes that connected four empires. • The origins of the Silk Road were set for one of the great economic and cultural exchanges in human history. • The Silk Road brought China its first taste of Buddhism, Christianity, Manichaeism, and Islam. • The Silk Road spread Greco-Roman aesthetic ideas and even myths across central Asia and even to...

Words: 1532 - Pages: 7

Premium Essay

History of Bombay

...Bombay:: Modern yet ancient || Glitzy yet heart-rendingly poor Let me tell you about my city. The city of Bombay originally consisted of seven islands, namely Colaba, Mazagaon, Old Woman's Island, Wadala, Mahim, Parel, and Matunga-Sion. This group of islands, formed part of the kingdom of King Ashoka, which have since been joined together by a series of reclamations. After his death, these islands passed into the hands of various Hindu rulers until 1343. In that year, the "Mohammedans" of Gujarat took possession and the Kings, of that province of India ruled for the next two centuries. The only vestige of their dominion over these islands that remains today is the mosque at Mahim. Who tore everything down? The Portuguese/British perhaps? Post partition anti-muslim mobs perhaps? In 1534 the Portuguese, who already possessed many important trading centers on the western coast, such as Panjim (Goa), Daman, and Diu, took Bombay by force of arms from the "Mohammedans". This led to the establishment of numerous churches which were constructed in areas where the majority of people were Roman Catholics. There used to be two areas in Bombay called "Portuguese Church". However, only one church with Portuguese-style facade still remains; it is the St. Andrew's church at Bandra. The Portuguese also fortified their possession by building forts at Sion, Mahim, Bandra, and Bassien which, although in disrepair, can still be seen. They named...

Words: 2273 - Pages: 10

Free Essay

Native American Thesis

...Relations between Indians and English Colonists were anything but docile. Neither side was solely at fault. Both the Indians and the colonists held a violent nature with one another. The tensions started to boil increasingly as settlers encroached more and more onto claimed Indian lands. The actions taken by both sides shaped the relationships in a negative way. Some tribes and settlers formed alliances between small tribes and towns; however, the majority of the relationships were murderous. Prior to the French and Indian war, hundreds and hundreds of innocent American Indians were killed, among them women and children. Each region, New England, Chesapeake, Spanish Southwest, New France and New York proved to deal with different issues than a neighboring region. The settlers were not the only violent offenders. American Indians attempted to hold their ground, and a number of tribes even attacked English Colonists. Not only was there violence but many other factors contributed, including religion. Actions committed by both sides shaped the relations in different ways for different regions. New England relations with American Indians Initially, the relations between colonists in New England and the coastal Indians were friendly. The Indians offered a helping hand to the colonists. As the Englishmen were developing their colonies, the Indians helped shape the economy. Settlers were eager to move off the coast and more inland. When the settlers pushed farther and farther inland...

Words: 1784 - Pages: 8

Premium Essay

Capitalism

...PAST India is a Third-World Country. It is a developing economy. It started out as a mixed economy. However, Post 1991, India has been moving towards capitalism with gushing force. Liberalization and globalisation opened Indian economy. Opening up sectors for foreign direct investment (FDI) has attracted great investment and employment opportunities. Liberalizing FII (Foreign Institutional Investor) norms has helped in easy availability of capital. There has been an easy availability of loans. Our GDP growth reached 9 per cent. The real estate market is blooming. Our industrialists bag awards for the wealthiest persons in Asia and world. We are growing into the fastest economies of the world. But does this achievement take into account Gandhi’s talisman? Even after 60 years of independence we are unable to address the problems of poverty, education, housing, food, sanitation, etc. According to reliable economic sources, over 250 million people in India lives below the poverty line, over 300 million people are illiterate, there is a demand of millions of houses but most of it is not satisfied, almost 80 per cent of population in Mumbai lives in one bedroom-cum-drawing room house, over 25 per cent of our country’s population does not get clean water and proper sanitation. Most of the rural areas, which comprise almost 70 per cent population of India and include over 6.5 Lac villages, are under developed. The growth that we observe around us is lopsided, helping rich getting...

Words: 995 - Pages: 4

Premium Essay

Mc Donalds

...yet for India high unemployment rate, dealing in Rupees as coin and a huge number of individuals living beneath neediness line is a sympathy toward Mcdonalds. Culture: One can't envision a day when the road side 'vada pav', "chaat" slowdown in our urban communities will vanish. It's such an essential piece of who we are as Indians. Demographics: McDonalds has made its surroundings suitable for school/understudies to home base with their companions and snatch their lunch at McDonalds. Psychographics: McDonalds has adjusted by comfort and way of life of the Indian buyers, as India has an enormous vegan populace so McDonald's thought of an alternate and new product offering which incorporates things like Mc Veggie burger and Mc Aloo tikki Burger. Consumer Behavior: There is exploration required to figure out the dietary patterns of individuals in an aggressive setting. . It is giving play territories to guarantee various families visit its outlets with youngsters. Porter’s five forces 1)Threats of New Entrance: It is difficult to make a noticeable brand name. New contestants confront a high rivalry in the begin of the business 2)Threats of Substitute: People can pick assortment of items they can either pick Burger King, KFC, Indian Cuisine, Indian nearby shops, Indian Vegetarian...

Words: 787 - Pages: 4

Premium Essay

The Road to Peace

...Cynthia Aurand Sara Piotrowski Culture and Civilization II 12 December 2014 Gandhi and King the Road to Peace Mahatma Gandhi and Dr. Martin Luther King Jr. were two extraordinary men who shared a similar philosophy for the road to peace. Both men believed in nonviolent protest or nonviolent resistance to injustice and used nonviolent methods to push forward their cause. For Gandhi this cause was lobbying against the British rule, the unification and independence of India (Adams, Langer, Hwa, Stearns, and Wiesner-Hanks,). For Dr. King the cause was civil rights and social injustice to the black population in America, but also the social issues of racism, capitalism, poverty and militarism. Dr. King also took up the cause of speaking out against the war in Vietnam and lobbied for the U.S. government to withdraw from Vietnam (King Jr.). I believe that both of these men, although differed in some aspects, believed in a philosophy of peace, love, and human brotherhood and as such their philosophy and views hold relevant material for us today as we journey through tumultuous times and navigate the social injustices that remain. Gandhi fought for the independence of India and the right for India to self-govern and attain rights for the citizens of India. Mahatma Gandhi took up the cause of fighting against British rule with unequal laws in a unique way. He encouraged nonviolent protest or what he termed “nonviolent civil disobedience” in the face of aggression or violence,...

Words: 1360 - Pages: 6

Free Essay

Jefferson Notes

...The Presidency of Andrew Jackson – The Rise of Mass Democracy |Andrew Jackson – Biographical snap shot | |-His parents had been immigrants | |-At 14 he fought in the American Revolution | |-Experienced dueling a couple of times | |-War hero (Battle of New Orleans and Indian Wars in Florida) | |-Great ethical man – person life was beyond reproach | |-A lot of integrity | |-Not another guy from the Aristocracy | | | |Practiced law in Tennessee, Jackson had become a wealthy land speculator and slave owner, was first man elected from Tennessee to | |the House of Representatives, and he served briefly in the Senate. A major general in...

Words: 1807 - Pages: 8

Premium Essay

Gandhi

...soul) Gandhi” or “Bapu (Father of the nation)” was the leader of Freedom fight and Indian Nationalism on the British rule in India. Mahatma Gandhi was the primary leader of India's independence movement and also the architect of a form of civil disobedience that would influence the world. Gandhi was born on October 2, 1869 in India. He was the youngest child for his parents Mohandas Gandhi and Putlibai Gandhi. He spent his childhood and his schooling in the city of Porbandar. Gandhi in his own biography describes his father as lover of his clan, truthful, brave and generous, but short-tempered, incorruptible and his mother being a very religious person. He also describes her as having very strong commonsense and highly intelligent. His father died before Gandhi could finish his schooling, and at thirteen he was married to  Kasturbai, who was of the same age as Mohandas himself . She was illiterate. By nature she was simple, independent, persevering. They had 4 children together. At age 18, Gandhi left India, in order to study to become a barrister (lawyer) in London. His three-year stay in London he was a serious student and living a very simple lifestyle and stayed as a vegetarian. Gandhi successfully passed the bar on June 10, 1891 and sailed back to India. For the next two years, Gandhi attempted to practice law in India. Unfortunately, Gandhi found that he lacked both knowledge of Indian law and self-confidence at trial. When he was offered a year-long position to take...

Words: 2147 - Pages: 9

Premium Essay

Film and Orientalism

...Film Final Evaluation Essay By Armando Khan Orientalism is something that has shaped the world. It has created the way we see culture. More than that it has placed culture in boxes and has probably led to the awareness of culture. By saying this I mean that the only reason we hold culture in such importance is because of difference. And that difference is caused by the wonder of orientalism. Orientalism is the portrayal off something mostly in a cultural context, in order to show a difference as well as to display something exotic. It overlooks similarities and is used to attract. This attraction comes from the exoticness for we are always attracted to something that seems distant from the mundaneness of our existences. With that being said, what also contributes to the attractiveness of orientalism is that orientalism can be seen by many as an escape. A place where taboos do not exist and one can break free of the shackles of society. Orientalism seemed to be most striking when depicted visually. Whether it be the nubile young boy on the cover of a book. Or a nude Chinese women on a placard , it was a subject of visual intrigue and something ,many in the west could not resist. This is probably why it was used in film which is what I shall get into later. Orientalism first came about with depictions of Arabic and Islamic regions. It became the norm as how this particular culture was to be viewed. This however overlooked the fact that there might have been styles that were...

Words: 2984 - Pages: 12