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The Lakes Hotel - Global Tourism Management

In:

Submitted By leonardo20
Words 2819
Pages 12
PROGRAMME TITLE ITM 2503

MODULE TITLE Global Tourism Management

ASSIGNMENT TITLE The Lakes Hotel

STUDENT NUMBER 0606985

MARKING TUTOR Lisa Cove-Burrell

SUBMISSION DATE 10/03/2009

WORD COUNT 2,200

1.0 Introduction
This report is based around The Lakes Hotel, an independent luxury hotel situated in the Lake District. The report will analyse the structure and culture of the hotel. It will also evaluate the roles that organisational structures and cultures play within organisations and the internal and external environmental factors that impact on such. Key tourism and management theories will be used in these evaluations, and comparisons drawn with The Lakes Hotel. Findings will be applied to both the hotel scenario and that of tourism in general.

1. Background to the Case Study
The Lakes Hotel is situated on the shores of Lake Windermere. Craig and Sally Elliot have owned the hotel for the past 10 years. They are also the general managers of the hotel. This report will look at the organisational structure of The Lakes Hotel, and decide how it fits into such models. The command structure will also be analysed in order to determine the effectiveness of the methods used by the hotel, in comparison to other methods available.

1.2 Report Structure and Aims
The ‘Findings’ section of the report will be split into two categories – organisational structures and organisational cultures, each analysed theoretically and specific to The Lakes Hotel, using a variety of tourism and management theories and models. The aim of the report will be to provide a clear and concise account of what organisational cultures and organisational structures are, what they consist of, how they are developed and factors that affect them, both specific to hotels and in general.

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