...accessories made with superior materials, Pet Élan will provide an elite product line that celebrates the uniqueness of each animal’s personality. Accessories Pet Élan will make walking or traveling with a dog or cat an extension of the owner’s unique style with leashes, collars, and travel bags that make a statement. We will also offer pet home accessories including food and water bowls, pet furniture and pillows, and pet clothing made from fine fabrics such as silk, suede, and faux fur. Unlike other pet stores, Pet Élan will target clientele who demand top quality in pet couture. To fulfill this demand, Pet Élan will order pet clothing and accessories from the trendiest brands such as Woof: The Small Dog Company,12 Dogz Togz,13 and Ruff Ruff and Meow.14 Unique Features: Limitations One of the largest threats to the luxury pet accessory industry is the presence of online stores. Pet Élan will compete with these online retailers, as well as other local pet stores. Consumers have the opportunity to comparison shop on the Internet, so Pet Élan will need to carefully determine the pricing strategy for each line of accessories to remain competitive. However, it is likely that pet owners will want to sample and view unique products we carry and will be willing to come to...
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...Guideline Title Training Needs Analysis (TNA) and Training Plan: For Staff Caring for Women and the Newborn Moira Hodgson, Midwife Manager/Training Lead Dr. Stephen Sturgiss January 2010 Updated June 2011 to incorporate Newcastle Birthing Centre Staff requirements January 2013 Author Clinical Director Approval Effective from Review Next review 1 1. Introduction The training and development of staff is pivotal to the Trust and Directorate’s overall vision and objectives for maternity services in regard to the delivery of safe, effective and quality client care. It is also important that learning and development resources are targeted appropriately to ensure their efficacy whilst reflecting both service priorities and governance requirements. 2. Purpose and scope The Directorate is committed to ensuring a highly motivated and highly skilled workforce that can serve the women, babies and families in our care both safely and effectively. The unit has adopted a systematic approach to training for all relevant staff groups who provide care. This training needs analysis (TNA) and training plan outlines the minimum training needs of all relevant staff groups within the Directorate and provides details of the comprehensive programme of educational sessions. The TNA focuses on the service specific training requirements considered to be mandatory by the Directorate to meet policy and CNST requirements. Trust wide mandatory training requirements are identified...
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...AFF FRAMEWORK (meow) Herbert Croly, intellectual and influential leader of the progressive movement in 20th century America who aided in the development of president Roosevelt’s New deal, once profoundly declared, “The American economic, political, and social organization has given to its citizens the benefit of material prosperity, political liberty, and a wholesome of natural equality, and this achievement is a gain, not only to Americans, but to the world and to civilization.” The political organization Croly speaks of is democracy, which influences both the economic and social structures of regions that utilize. Because of Herbert’s quote, it is evident that democracy is a worthwhile venture—one that must be spread. It is because I agree with the legendary Herbert that I affirm today’s resolution: Resolved: The United States ought to promote democracy in the Middle East. We value a democracy” in the resolution contextualizing it as a question with the ideals of democracy presupposed. The Oxford Dictionary defines democracy as “A system of government by the whole population or all the eligible members of a state, typically through elected representatives” Prefer the Oxford dictionary because They come from the most reliable sources The most commonly used and most useful definition of a word comes first and we have used the first definitions of democracy in these dictionaries They match the definition of democracy that normal citizens would associate with the word Our...
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...“Why is the 2011 GE considered to be a watershed election?” ForDr. Lee Lai To Nanyang Technological University | | By Ng Wei Qiang U1010722H Word Count: 2805 words (Excluding Cover Page) March 3, 2012 To understand why GE 2011 was considered by many to be a watershed election, we must first take a look at the historical context of Singapore’s political scene which has been dominated by the People’s Action Party (PAP) since its independence in 1966. In fact, from 1966 up to 1981, there was not a single opposition Member of Parliament (MP). Among other reasons, one compelling fact was the boycott of the Barisan Socialis in the 1968 elections, allowing the PAP to sweep the polls, capturing all 58 seats and garnering 84.4% of all votes. Since then, the PAP has not looked back, dominating all Parliamentary General Elections while the opposition has failed to make any significant inroads in the political scene. However, it should be noted that over the years, the PAP has had a few upsets along the way with J. B. Jeyaratnam breaking the PAP’s monopoly of the Parliamentary seats with an unexpected victory in the 1981 Anson by-election. The next 3 elections in 1984, 1988 and 1991 then saw a downward swing in PAP’s popular vote, culminating in the PAP garnering only 61.0% of votes and losing 4 seats in 1991. This was significant in the fact that firstly, it was the lowest percentage of votes garnered by the PAP and secondly, it was the most seats lost to the opposition...
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...ADVERTISING'S FIFTEEN JIB FOWLES* BASIC APPEALS Emotional Appeals THE NATURE OF EFFECTIVE advertisements was recognized full well by the late media philosopher Marshall McLuhan . In his Understanding Media, the first sentence of the section on advertising reads, "The continuous pressure is to create ads more and more in the image of audience motives and desires ." By giving form to people's deep-lying desires, and picturing states of being that individuals privately yearn for, advertisers have the best chance of arresting attention and affecting communication . And that is the immediate goal of advertising : to tug at our psychological shirt sleeves and slow us down long enough for a word or two about whatever is being sold . We glance at a picture of a solitary rancher at work, and "Marlboro" slips into our minds . Advertisers (I'm using the term as a shorthand for both the products' manufacturers, who bring the ambition and money to the process, and the advertising agencies, who supply the know-how) are ever more compelled to invoke consumers' drives and longings ; this is the "continuous pressure" McLuhan refers to . Over the past century, the American marketplace has grown increasingly congested as more and more products have entered into the frenzied competition after the public's dollars. The economies of other nations are quieter than ours since the volume of goods being hawked does not so greatly exceed demand . In some economies, consumer wares...
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...What Is Operant Conditioning? Operant conditioning (sometimes referred to as instrumental conditioning) is a method of learning that occurs through rewards and punishments for behavior. Through operant conditioning, an association is made between a behavior and a consequence for that behavior. Operant conditioning was coined by behaviorist B.F. Skinner, which is why you may occasionally hear it referred to as Skinnerian conditioning. As a behaviorist, Skinner believed that internal thoughts and motivations could not be used to explain behavior. Instead, he suggested, we should look only at the external, observable causes of human behavior. Skinner used the term operant to refer to any "active behavior that operates upon the environment to generate consequences" (1953). In other words, Skinner's theory explained how we acquire the range of learned behaviors we exhibit each and every day. Examples of Operant Conditioning We can find examples of operant conditioning at work all around us. Consider the case of children completing homework to earn a reward from a parent or teacher, or employees finishing projects to receive praise or promotions. In these examples, the promise or possibility of rewards causes an increase in behavior, but operant conditioning can also be used to decrease a behavior. The removal of an undesirable outcome or the use of punishment can be used to decrease or prevent undesirable behaviors. For example, a child may be told they will lose recess privileges...
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...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
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...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
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...American Literature Journal Writing Tabish Jaleel Shaikh March 10(Saul Bellow- Seize the Day) Seize the Day was a comparatively easy read, and seemed like a very real life depiction of American life, from the eyes of the two generations, Tommy Wilhelm and his father, Dr. Adler. Comparing it to one of the first novels I read in this course, Death of a Salesman, I realize that Seize the Day also has the theme of the broken myth of the American dream embedded in the story. Also the title of the novel struck me at first, but I could not remember where I had read or come across this phrase before. Upon searching online, I remembered that it has its origin in one of the poems of a Latin Poet Horace, the word being “Carpe diem” in Latin. I remembered that I had read this back in high school, the stanza of the poem was: While we speak, envious time will have {already} fled Seize the day, trusting as little as possible in the future. It’s interesting how just a small phrase can carry so much meaning. Saul Bellow has very effectively depicted the philosophy of carpe diem by narrating a real life scenario of war stricken America where maximizing the utility of time is the very important. Although the theme of alienation and isolation is prevalent throughout the book through Tommy’s life events, Saul could not make me feel sympathetic towards Tommy. Tommy’s inability to judge himself, and be self-aware of his strengths and weaknesses causes his downfall. He is always...
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...sections, introducing the major concepts in language study – from how children learn language to why men and women speak differently, through all the key elements of language. This fourth edition has been revised and updated with twenty new sections, covering new accounts of language origins, the key properties of language, text messaging, kinship terms and more than twenty new word etymologies. To increase student engagement with the text, Yule has also included more than fifty new tasks, including thirty involving data analysis, enabling students to apply what they have learned. The online study guide offers students further resources when working on the tasks, while encouraging lively and proactive learning. This is the most fundamental and easy-to-use introduction to the study of language. George Yule has taught Linguistics at the Universities of Edinburgh, Hawai’i, Louisiana State and Minnesota. He is the author of a number of books, including Discourse Analysis (with Gillian Brown, 1983) and Pragmatics (1996). “A genuinely introductory linguistics text, well suited for undergraduates who have little prior experience thinking descriptively about language. Yule’s crisp and thought-provoking presentation of key issues works well for a wide range of students.” Elise Morse-Gagne, Tougaloo College “The Study of Language is one of the most accessible and entertaining introductions to linguistics available. Newly updated with a wealth of material for practice and discussion, it will...
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...When it comes to understanding animals and the diseases they have, contract, and carry there is no limits. From dogs and cats to livestock and exotics it is necessary to learn and understand diseases from metabolic to degenerative or idiopathic, Neoplastic diseases and Toxic poisonings, Congenital and Genetic diseases to Immune related diseases, and Infectious and Contagious diseases to Parasitic Infections. There is a world that one can get lost in when it comes to learning about theses things. Some diseases have been around for years while others are still being studied with new ones occurring today in the modern world. Along with these diseases it is important to study and understand what causes them, what signs to look for, what species to look for them in, how to treat them, and how to prevent them from happening, IF you can even prevent them. Some diseases and conditions have vaccines to help with prevention and some do not, while some diseases are zoonotic meaning that they can be transmitted from animal to human. While there are hundreds upon hundreds of diseases to be looked at, the ten researched below are the ones once prevalent among the veterinary technicians job in the clinic; Hip Dysplasia and Ethylene Glycol poisoning in dogs, Hyperthyroidism and Rabies in cats, Strangles and Equine Recurrent Uveitits in Horses, Cryptosporidium and Fasciola Hepatica in Ruminants and Swine, Idiopathic Epilepsy in Aviaries, and Lymphoma in Ferrets. Hip Dysplasia in dogs is a congenial...
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...www.it-ebooks.info MapReduce Design Patterns Donald Miner and Adam Shook www.it-ebooks.info MapReduce Design Patterns by Donald Miner and Adam Shook Copyright © 2013 Donald Miner and Adam Shook. All rights reserved. Printed in the United States of America. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://my.safaribooksonline.com). For more information, contact our corporate/ institutional sales department: 800-998-9938 or corporate@oreilly.com. Editors: Andy Oram and Mike Hendrickson Production Editor: Christopher Hearse Proofreader: Dawn Carelli Cover Designer: Randy Comer Interior Designer: David Futato Illustrator: Rebecca Demarest December 2012: First Edition Revision History for the First Edition: 2012-11-20 First release See http://oreilly.com/catalog/errata.csp?isbn=9781449327170 for release details. Nutshell Handbook, the Nutshell Handbook logo, and the O’Reilly logo are registered trademarks of O’Reilly Media, Inc. MapReduce Design Patterns, the image of Père David’s deer, and related trade dress are trademarks of O’Reilly Media, Inc. Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and O’Reilly Media, Inc., was aware of a trade‐ mark claim, the...
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...UNIVERSITY OF NAIROBI COLLEGE OF EDUCATION AND EXTERNAL STUDIES SCHOOL OF CONTINUING AND DISTANCE EDUCATION DEPARTMENT OF EXTRA-MURAL STUDIES. In collaboration with CENTRE FOR OPEN AND DISTANCE LEARNING MASTER IN PROJECT PLANNING AND MANAGEMENT COURSE: LDP 603: RESEARCH METHODS Authored by: Dr. Christopher Mwangi Gakuu Senior Lecturer, Department of ExtraMural studies, University of Nairobi & Dr. Harriet Jepchumba Kidombo Senior Lecturer, Department of Educational Studies University of Nairobi Page 1 of 240 GENERAL INTRODUCTION TO THE COURSE MODULE The Research Methods course is one of the first semester core courses for those learners pursuing the Master in Project Planning and Management course. You are aware that any good decision is based on facts. Facts are based on data. The data must be systematically collected, processed, analysed and presented for use. The best-known way of collecting empirical data is through scientific research methods. This is what this course module is all about. The main aims of this course unit is to: 1. Providing you with the basic information needed to understand the research process. 2. Enable you to use the knowledge to design their own research agenda on an area of personal interest or that of an organization. MODULE STRUCTURE The module is covered in Lectures. Each Lecture focuses on area in research. You will note that in each unit, there is an introduction, unit objectives, contents presented...
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...The 400 Investment Banking Interview Questions & Answers You Need to Know A Production http://breakingintowallstreet.com http://www.mergersandinquisitions.com Copyright 2010 Capital Capable Media LLC. All Rights Reserved. Notice of Rights No part of this book may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. http://breakingintowallstreet.com http://www.mergersandinquisitions.com 2 Table of Contents Introduction .................................................................................................................. 4 Fit / Qualitative Questions ........................................................................................... 6 Analytical / Attention to Detail Questions & Suggested Answers ....................... 7 Background / Personal Questions & Suggested Answers ................................... 10 “Career Changer” Questions & Suggested Answers .......................................... 14 Commitment Questions & Suggested Answers................................................... 17 Culture Questions & Suggested Answers ............................................................ 20 “Future” Questions & Suggested Answers .......................................................... 23 Strengths / Weaknesses Questions & Suggested Answers ................................. 25 Team / Leadership Questions & Suggested...
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...Professor Roger Palmer, Head of the School of Management, Henley Business School, UK The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international marketing planning process, along with many new, up-to-date exhibits and cases, which illustrate the theory by showing practical applications. • Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking. • Brand new case studies focus on globally recognized brands and companies operating in a number of countries, including Build-A-Bear Workshop, Hello Kitty, Ralph Lauren and Sony Music Entertainment. • Global Marketing ‘Svend Hollensen writes with real authority and insight having been...
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