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The Leaky Oil Company --- Case Study

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Submitted By susozhang
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The Leaky Oil Company
As to this case, the main problem is I , as the president of advertising agency, should pitch the new account or not. From my angle, I would take a risk to continue this project based on the fact that business is the adventure.

The potential client is a oil company as well as a joint venture beween US and Venezuelan, which owed mostly by Venezuelan government. It is a significant opportunity for our agency due to its size and magnitude.If we tend to get a improvement on our profit, we are not supposed to miss this chance. The risk, however, is about political implications -- the tensions between U.S and Venezuela. Some people in my company do not vote this account including head of public relations, a few top executives and old-line account manager. They announce that they will persuade other employee to quit and even leak the news to press, which may lead to significant penalties as the consequence of NDA we signed.

The following are the steps for dealing with this case If I decide to pitch the account:
Giving a warning to those who threaten to leak news to press with legal means.
Convening a meeting of other clients to introduce this project and make sure that they can understand. Making the promise for them that we will not pay less attention on them and still try our best to make profit for them.
Seeking the methods to solve any adverse factors and making those who worried about this account can support me.

In terms of the step 3, I will analyze these factor and find the methods.

Adverse factor 1: Political Implications:
According to the head of public relations, “we will be called the anti-American agency” if we take on this account on. However, what we should not ignore is the fact that this is a joint venture even though the board of directors are from Venezuela. For example, the marketing director and other staff who

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