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The Macroeconomic Impacts of the Olympic Games

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Macroeconomic Impacts of the Olympic Games

In the summer, London played host for the prestigious Sporting Event which was the Olympic Games. During the Games, London was the world’s hottest spot with visitors, athletes and the media all converging in one place in order to take part and spectate the events. But even with so many potential customers during this time, did the games benefit the economy? The UK in total spent £9.325 billion on the games but did the huge investment pay off and how did that help other economic factors such as Unemployment and GDP growth or even Aggregate demand.
The UK invested over 9 billion pounds on new facilities, improved transport and new transport links, infrastructure, safety precautions and accommodation in order to be adequate to host an Olympic Games as is requested by the International Olympic Committee. It was not only to impress the Committee but also to impress the public on how well equipped the Capital was in order to host the Games. The final budget of the games went over the original projected budget of £5.906 billion which was foreseen in November 2004 when London put forward their bid to host the games. This investment was claimed to be a small sacrifice and the economic benefits would surely outweigh it.
According to the data above, we can see that overall the majority of money was spent on the core Olympic costs which include the venues, transport infrastructure, site security and programme management.
According to Visa, the short term economic effects saw an estimated £750 million pound increase in consumer spending, which is a direct contributor to Aggregate Demand (AD). Not only is it a contributor, it is also the biggest contributor to AD so the increase would have huge benefits to Aggregate demand and we then see an outward shift in the AD curve. Also, we saw an estimated £1.14 billion increase in economic output. This will also cause aggregate demand to shift outwards due to an increase in consumer spending and also an increase in exporting of these goods. Due to the Olympic games we saw a general increase of £229 million on the incomes of UK residents. This was mostly due to more profit from home rentals, mainly in and around London as visitors want to spectate the Olympic games and also due to increase demand for services around London. Due to UK residents having more disposable income, they are able to buy more which would see an increase in Consumer Spending which is a component of AD so we would see and outward shift in the curve. On the other hand, some sectors actually suffered during the London Olympics. Restaurant chains in London, overall, for example didn’t do as well as expected. This was maybe due to that people visiting London for the Games might not have been interested in the rest of London and might have choose to stay at the Olympic park in order to support their respected teams and to enjoy the spectacles that the Games had to offer. Also cafes and restaurants lost a majority of their regular customers during the Olympic Games. The argument is supported by a survey of 100 London restaurants, conducted by the British Hospitality Association, which indicated a 40% average decline in year-on-year revenue. This might be due to that the government advised the public to avoid travelling in London and also recommended to people working in London to work at home instead in order to avoid the predicted congestion within the capital. Because of this decrease of people entering the city, restaurants therefore lost a large majority of their customers which would explain the loss in revenue.
The Long-term positive effects of the Games are predicted to be very rewarding. As presented by Confused.com there is expected to be a £5.1 billion stimulus to the economy. Also there is said to be a £1.37 billion increase in economic output per year. This will cause and ourward shift in AD because an increase in economic output would see an increase in exports which is a contributor to AD and so therefore we will see the overall outward shift in the curve. Also it was said that there would be £296 million additional income for UK residents. This will also cause AD to shift outwards because UK residents have more disposable income and can therefore buy more which will cause consumer spending to go up. Consumer spending, as we know, is a contributing factor to AD so we will see a outward shift occur on the curve. Also 17,900 new jobs would be created every year which will reduce unemployment within the UK, unless firms choose to recruit cheaper labour from other countries and encourage immigration for people who will work for less.

Over £9 billion was spent in order to prepare London for the Games which was under £6 billion pounds over the predicted cost of the games, but in the end it was definitely worth it. The economic effects from the Games not only will provide short term revenue but also long term economic stimulus which will benefit London and the UK.

http://www.dailymotion.com/video/xsmull_london-restaurants-not-benefited-from-olympics_news#.UOrziqtFCP8 http://www.visualinformation.info/the-economic-impact-of-the-2012-london-olympics-infographic/ http://www.visaeurope.com/en/newsroom/olympics_impact_report.aspxhttp://www.decanter.com/news/wine-news/530362/london-olympics-absolutely-disastrous-for-restaurants
http://www.merar.com/weblog/2012/08/20/economic-impact-2012-olympic-games/

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