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The Man Behind the Message

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Submitted By jdi49
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Marshall McLuhan “The Man behind the message” A professor from Winnipeg, Marshall was one of the world’s most innovative thinkers. His theories about mass media turned him into a media guru. Arguably most famous for his quote “The medium is the message” Many would consider Marshall to be a brilliant man; others would say they don’t understand a word he is saying. I wonder how much thought his skeptics have put into what he had to say. I will agree that some of his theories are not clear at first but once dissected you begin to understand the man behind the message.
“The message of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs. The railway did not introduce movement or transportation or wheel or road into human society, but it accelerated and enlarged the scale of previous human functions, creating totally new kinds of cities and new kinds of work and leisure. This happened whether the railway functioned in a tropical or northern environment, and is quite independent of the freight or content of the railway medium. (Understanding Media, NY, 1964, p. 8)
What McLuhan writes about the railroad applies with equal validity to the media of print, television, computers and now the internet. “The medium is the message” because it is the “medium that shapes and controls the scale and form of human association and action.” (E. McLuhan) Now, some may be thinking that they don’t understand the message of the preceding paragraphs, and they are not a lone Marshall sure had have his share of critics. For example, “Dwight Macdonald calls McLuhan's books "impure nonsense, nonsense adulterated by sense." Leslie Fiedler wrote in Partisan Review "Marshall McLuhan . . . continually risks sounding like the body-fluids man in "Doctor Strangelove." (Kostelanetzk) According to New York Times writer Richard Kostelanetzk"

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