...What makes a company a successful Company? These 14 traits show up again and again when examining the reasons behind business success. Company culture: Culture is defined as the "integrated pattern of human knowledge, belief and behavior that depends upon man's capacity for learning and transmitting knowledge to succeeding generations." For successful companies, culture is about attracting and hiring the people who would be most successful in that specific organization. And it's about driving the behavior that makes the company successful. Strong companies have a strong "can do" culture which encourages people to get the job done. They don't say "we can't" but prefer to say "how". Encouraging this culture come from the company literature, through verbal communications and the expectations of employees. Customer service: Simply defined, customer service means taking care of your customers. Many companies integrate customer service into their business culture through training and the design (and frequent redesign) of relevant business processes. In most cases, the business plan dictates how they will provide quality customer service. They live the customer service. The industrial societies of yesteryear have been replaced by the service society. Thus, customer service is hugely important in attracting and maintaining customers. Successful companies treat customers well, resolve their issues quickly and fulfill their promises. Behavior “Culture drivers”/ Values: As the owner...
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...Problem Statement: Paramount has become a market leader in global consumer products; but knows that innovation is vital to continue success. Paramount has used technology to create an innovative razor, but wants to make sure that it is positioned effectively. Situation Analysis: * Customers: Male consumer products have been trending upward in the last decade. The customer segments are broken up into three areas; social/emotional, involved razor users, and uninvolved or maintenance users. Social/emotional are responsible for 39% of Nondisposable razors, Involved is for 28%, and maintenance users account for 33%. In 2009 consumers razors and replacement cartridges at a higher rate than ever before. * Competitors: Competition includes direct competition as well as substitutes for Nondisposable razors. In 2010 the three major players were Paramount, Prince, and Benet & Klein (B&K). Prince mainly focuses on super-premium products. B&K entered the Nondisposable market in 1985. There are also new entrants which account for the rest of the market. In 2010 Paramount is expected to have a 21.4% dollar market share. * Company: Paramount is a large consumer products company with $7 billion in gross profit in 2009. The current Nondisposable razor line has products in both the market and value customer segments. The Clean Edge Razor is the first Nondisposable razor produced by Paramount that has a technological innovation. Paramount is relying on the Clean Edge...
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...was Reach decision. In 1901, after losing several games and some of their best players, the team is sold for first time. The Phillies has the second-longest streak of consecutive losing seasons in American professional sports, sixteen straight from 1933 to 1948.The franchise has won two World Series championships (against Kansas City in 1980, Tampa Bay in 2008), and seven National League pennants. Phillies had own five different home stadiums. The most recent one have a fan-friendly design and is part of their complex marketing strategy to increase revenue and happy customers. In 2013 Forbes ranked the Phillies #41team in the World’s most valuable Sports Team. The franchise is estimated to be worth $893 million. But, how does a sport team keep increasing its revenue during bad seasons? The Phillies not only represent a changeable and unpredictable “product/brand” but also compete in a market with many other substitutes that may take away fun attention, support and possible sponsorships. In this case study, we would analyze the team’s market, and its complex segmented target. Marketing concepts would be applied to establish possible solutions to a team which major problem is the fact that they are marketing a team/brand that its owners “Unfortunately can’t promise fans in the stands a win every game.” The Phillies as any other sport team have a major challenge, their own product/brand offered. Marketing and advertising a sport...
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...Amber Sullivan January 29, 2012 Public Relations Bus 300 The Salvation Army was found by William Booth and his co-founder, his wife, Catherine. Booth started his career in ministry in 1852, longing to win the misplaced persons to Christ. He preached the gospel of Jesus Christ to the poor, homeless, and hungry walking the streets of London. Booth abandoned the conventional concept of church and began taking his message straight to the people. In 1865, Booth was invited to hold a series of meetings in the East End of London and his services became an instant success. This was an end to his wandering and traveling evangelist. He was known as a religious leader throughout London and he attracted individuals that were dedicated to fight for the souls of the women and men. Some of Booth’s first congregation was thieves, prostitutes, gamblers, and drunks. His mission was to lead people to Christ and link them to a church for their future spiritual guidance. Many churches did not accept Booth’s followers because of their past. He continued to give guidance and encouraged his followers to help others in need. In 1874 Booth had over 1,000 full time workers, including volunteers and nearly 50 evangelists, all serving under the name “The Christian Mission”. Booth read over a printer’s proof for the annual report of 1878 and noticed the statement “The Christian Mission is a volunteer army”. He crossed out the words “volunteer army” and wrote...
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... Social Media and the Small Business Purpose of the Report Social media outlets such as Facebook, LinkedIn, MySpace and Twitter have widespread, worldwide popularity. According to Facebook's Press Room statistics, there are over 300 million Facebook active users worldwide, and more than six billion minutes are spent each day, by users, online (Facebook, 2009). The allure of social networking is tremendous, making it possible for people to connect globally, with ease and free of charge. Many small businesses utilize social media as a marketing tool because it costs nothing and it reaches a large audience. The purpose of this study is to reveal the strategic implications social media and networking provide for small businesses seeking competitive advantage. The research team will first analyze how social media advertising differs from traditional marketing and advertising. Interviews conducted with four small businesses, currently using social media...
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...analyze the information presented, and draw an independent conclusion based on my review of the case material. Nordstrom’s is an upscale retail department store headquartered in Seattle, Washington (Nelson & Quick, 2013). They operate about 200 stores in roughly 3/5ths of the sates in America (Fowler & Dodes, 2010). The company’s philosophy has remained unchanged for more than 100 years: “offer the customer the best possible service, selection, quality, and value (Anonymous, 2011).” Case Question 1 The first case question asks, “Is Nordstrom’s approach to customer service and customer relationships management an appropriate way to defuse or prevent potential conflict situations (Nelson & Quick, 2013)?” Nordstrom’s has begun utilizing multiple techniques and strategies intended to mitigate conflict and provide exceptional customer service. The first notable tactic used by Nordstrom’s is their customized shopping experience. Based on personal experience and observation, I assess among the chief causes of conflict within a retail setting is, confusing floor plans. Most customers do not want to walk the entire store to find the item(s) they are looking for. Nordstrom’s has circumvented that issue by creating individual customer profiles. An anonymous author explains, “Nordstrom’s sales associates keep close tabs on their clientele so they can provide excellent customer service, especially to patrons who are frequent shoppers and who spend considerable sums of money...
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...Table of Contents Executive Summary…………………………………………………………………………………………………………………………………3 Situation Analysis 4 Market Summary 4 Pet Industry Analysis 3 Pet Market Trend 5-5 Market Trends 5-6 Demographics 6-7 Market Psychographics 7-8 Market Needs: Cruise Travel and Pets 8 The Competitive Environment - SWOT analysis 9 Strengths 9-10 Weaknesses 10 Opportunities 11-11 Threats 12-12 Competition 12-13 Service Offering 13 Keys to Success 14 Marketing Strategy 15 Mission 16 Marketing Objectives……………………………………………………………………………………………………………………… 16-17 Financial Objectives…………………………………………………………………………………………………………………………......17 Target Market………………………………………………………………………………………………………………………………….18-19 Financial…..………………………………………………………………………………………………………………………………………19-27 Controls………………………………………………………………………………………………………………………………………………..27 Conclusion………………………………………………………………………………………………………………………………………28-29 References……………………………………………………………………………………………………………………………………..29-30 Executive Summary Furry Pet Spa & Resort is a Private Limited Company that aims to provide a world class spa for pets while owners travel with them. Since people are engaged in more travel, there is an excellent opportunity for some travelers to take their pets with them on vacations. Research now suggest that pet owners in many instances would prefer taking their pets with them, but the travel industry has been reluctant to allow pets to accompany their owners on some modes of transportation and lodging facilities...
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...Let your soul and spirit fly Let your soul and spirit fly PANDA EXPRESS ON THE SILK ROAD PANDA EXPRESS ON THE SILK ROAD TABLE OF CONTENTS Introduction3 - 5 Introduction of China and its features3 - 4 Marketing objectives of campaign : entertainment 4 - 6 Theme design: Avatar Project 6 - 12 French target markets and motivations 5 Reasons and selection of themes 6 Implementations of a virtual animated journey 7 Different steps (media planning)8 Online network and virtual technology support and promotion9 Management of the effects 4 Budget 5 Evaluations of the outcomes 6 * A. Introduction Introduction of China and its features China is situated in eastern Asia on the western shore of the Pacific Ocean. Among the 220,000 kilometers of rivers the Changjiang (Yangtze), Huanghe (Yellow River) and Zhujiang (Pearl River) are the most famous. Yangtze River Basin is the cradle of Chinese civilization, as the many cultural-historical sites along the banks of the Yangtze River attest. China is divided into 35 administration unites, including 23 provinces, five autonomous regions (Inner Mongolia, Ningxia, Guangxi and Tibet), four municipalities directly under the central government (Beijing, Shanghai, Chongqing and Tianjin) and two special administrative regions (Hong Kong and Macau). China has beautiful scenery, with mountains and ranges, highlands, plains, basins, and hills. There are thousands of mountains of various sizes scattered across...
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...Alex Paige Professor Wolfe English 101 16 November 2009 Facebook Facebook is one of the largest online social networking sites in the world. People of all ages and countries use Facebook as a way to communicate with each other. Furthermore, the launch of this site has changed the way we talk to one another, both on a personal and cyber level, in addition to how we are hired for a job. The sudden influx in popularity of the Facebook site has also changed our sense of privacy. We will post pictures of underage drinking and other various illegal or profane actions, but feel that we are not revealing too much because our actions are confined to the privacy of our Facebook friends. We change our profile pictures and post information, all creating an image of how we want others to perceive us. Facebook has changed the people communicate with one another, and privacy should not be a concern when using the site because it is the user’s decision who can access their information. Facebook was created by a man named Mark Zuckerberg. Actually, the term “man” could be used loosely, Mark is a mere twenty-three years old (Newmark). Zuckerberg attended Harvard University and created Facebook in his dorm in 2004 (Newmark). “The first month the site went ‘live’ in 2004, half of Harvard’s undergraduates signed up. Its popularity spread to other Boston-area campuses including MIT, Boston University and Boston College. By December 2004, the number of Facebook users surpassed one...
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...Study: Man Group (A) Contents Page Acknowledgements Executive Summary Chapter 1: Introduction 1 Chapter 2: Case brief 4 Chapter 3: Problem statement and Analysis 8 3.1 Problem statement for Man Group Plc (A) 3.2 Literature review 3.3 Proposed plan of analysis 3.4 Sources of data Chapter 4: Analysis and Findings 22 An assessment of the current position Chapter 5: Proposed solution to Problems 29 5.1 Integrated discussion of the analysis 5.2 Recommendations 5.3 Proposed plan of action 5.4 Limitations of the study, scope for further research Chapter 6: Application to another case 35 6.1 Background 6.2 Description of the comparator company’s situation 6.3 Testing the recommendations on the comparator company Appendices References Word count: 11,980 Acknowledgements My sincere regards and gratitude goes to Almighty God who gave me strength and will to complete my studies successfully. I give my deepest regards to my supervisor Dr. K. Vijay Shenai for his guidance, support and dedication towards all his students. I extend my regards to all my friends who supported me through my studies and were of immense help to me. My warm regards and love for my parents who have always been an inspiration to me and have always supported me throughout my studies, this would not have been possible without all that you have done for me. Finally I would like to express my gratitude...
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...In this introductory chapter the rationale for and philosophy behind Images of Strategy are outlined. We argue that the conventional twentieth-century history of management and strategy leads us to unquestioningly assume that organizations are, for all people at all times, triangular hierarchies; that strategy is enacted by ‘the men at the top’, and that it is about longterm planning, directing, organizing and controlling. At a philosophical level, we deconstruct this history before reconstructing an alternative vision – one based on a broader ‘pre-modern’ heritage. Here, organization could take many forms and strategy could, correspondingly, be many things and be seen through many images. At a practical level, we use the analogy of how people are oriented and animated by maps to argue that this broader heritage simply reinstates a more pragmatic view of how everyday people use many different frameworks in developing strategy in complex environments over time. 1 Images of Strategy STEPHEN CUMMINGS AND DAVID WILSON The young lieutenant of a Hungarian detachment in the Alps sent a reconnaissance unit into the icy wilderness. It began to snow immediately, and unexpectedly continued to snow for two days. The unit did not return. The lieutenant feared that he had dispatched his own people to death. However, on the third day the unit came back. Where had they been? How had they made their way? ‘Yes,’ they said: ‘We considered ourselves lost and waited for the end. We did...
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...| VODAFONE | A Strategic Brand Management Project | | Submitted to : Dr Lubna Nafees | Submitted by:Ram Narayan 11HR-023Shilpi Pachauri 11HR-027Shravani Kosana 11HR-028Indraneal Balasubramanian 11FN-043Aparna Vyas 11FN-019Prashant Garg 11FN-134 | | | TABLE OF CONTENTS Section one: Brand Campaign Descriptors…………………………………………………..03 1. Brief Description of the campaign……………………………………......................04 2. Communication………………………………………………………………………05 3. Advertising Agency…………………………………………………………………..05 4. Frequency of the campaign and the media used………………………………….......06 Section Two: Campaign Analysis……………………………………………………………07 1. Video………………………………………………………………………………....07 2. Introduction…………………………………………………………………………..07 3. Striking features of the campaign…………………………………………………….08 4. Execution of the campaign…………………………………………………………...09 5. Target Audience……………………………………………………………………...09 6. Critique/Recommendations…………………………………………………………..09 Section Three: Brand analysis………………………………………………………………11 1. Value Proposition…………………………………………………………………….11 2. Brand Essence………………………………………………………………………..11 3. Brand Elements………………………………………………………………………11 4. Vodafone Brand Equity………………………………………………………………12 5. Segmentation……………………………………………............................................13 6. Brand Positioning…………………………………………………………………...
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...introduction HolidayIQ.com is India’s first and largest online traveller community. We are all about garnering reviews from Indian travellers and the value it offers to the traveller community at large. This is what keeps us going – enabling and inspiring travellers to discover, plan holidays and share holiday experiences. HolidayIQ.com was born in 2004 with the sole aim of helping Indian travellers plan holidays and share their travel experiences. Over the years, we have grown into a large community with more than 50 lakh travellers planning their holidays on HolidayIQ.com every month! HolidayIQ.com provides information on over 30,000 Indian hotels and 1500 Indian destinations. We make no qualms in saying that we are the Voice of the Indian Traveller. HolidayIQ.com is funded by Tiger Global Management & Accel Partners.We have three revenue streams: click revenue with online travel agencies, lead generation with offline travel agencies and hotel advertising. Headquartered in Bangalore, HolidayIQ.com is a vibrant space brimming with enthusiastic holidaymakers. Yup, that’s what we call ourselves! A large bunch of travel junkies hailing from regions across India, who are extremely passionate about their work. We live and breathe to ensure that Indian travellers experience memorable holidays. Specialties Travel Media (Web & Mobile), India - Destinations, India - Hotels & Stays (Homestays, Tents, Camps, Farmhouse etc), Indian Traveller Community, India - 25,000 Things...
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...TABLE OF CONTENTS Author’s Preface ...................................................................................................................... p. 3 Chapter 1 — Introduction ....................................................................................................... p. 9 Chapter 2 — Desire: The Turning Point of All Achievement ................................................. p. 22 Chapter 3 — Faith Visualization of, and Belief in Attainment of Desire ............................... p. 40 Chapter 4 — Auto-Suggestion the Medium for Influencing the Subconscious Mind .............. p. 58 Chapter 5 — Specialized Knowledge, Personal Experiences or Observations ...................... p. 64 Chapter 6 — Imagination: the Workshop of the Mind .......................................................... p. 77 Chapter 7 — Organized Planning, the Crystallization of Desire into Action ........................ p. 90 Chapter 8 — Decision: the Mastery of Procrastination ......................................................... p. 128 Chapter 9 — Persistence: the Sustained Effort Necessary to Induce Faith ........................... p. 138 Chapter 10 — Power of the Master Mind: the Driving Force ................................................. p. 153 Chapter 11 — The Mystery of Sex Transmutation .................................................................. p. 160 Chapter 12 — The Subconscious Mind: The Connecting Link ........................................
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...launching our product, Cadbury Choco Slim, a diet chocolate which will specifically serve the needs and wants of the higher income group who are more health conscious and can afford to pay for a product that serves their purpose. Throughout this project we will cover particular segments and the marketing mix strategically implemented for this selected segmented in order to achieve maximum profit and customer satisfaction. Personal interviews of various customers and their families have seemed successful for the acceptability of Choco Slim. The use of internet has been very helpful in obtaining various data which were further implemented in our project to describe our suggested product in much more detail. The use of graphs and charts has been made for a more vivid visual experience of the results that were fetched via our research. CHOCOLATE Let’s get familiar with our taste buds. What is chocolate? Where does it come from? What is it made of? These questions are some of the basic ones that we usually forget to ask ourselves as we are mesmerized with chocolates and its sweet, soothing and insatiable taste. Chocolate is a delicacy, a desert, a sweetener or just a common man’s tasty cocoa. Yes, Cocoa, the key ingredient of chocolates. Along with cocoa, solidified milk, edible oil such as soyabean oil or vegetable oil and sugar is mixed and churned until a thick dark brown viscous liquid is obtained and Voila! Chocolate is ready! Just cool it and share with your near and...
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